general situation Wenzhou Daily Newspaper Group (hereinafter referred to as Wenbao Group) is a new modern mainstream media with Wenzhou Daily as the core newspaper, Wenzhou Evening News, Wenzhou Metropolis Daily, Wenzhou Business Daily, technology and finance Times, Wenzhou News Network, Wenzhou People’s Magazine and Europe-China United Times as six newspapers, one network and one publication. In 2019, Wenbao Group’s total revenue was 517 million yuan (including tax), including 132 million yuan from layout economy, accounting for 25.53% of the total revenue, 385 million yuan from off-page economy, accounting for 7.447% of the total revenue, and its profit increased by 4.74 million yuan year-on-year. In the 2019 news award selection, he won one first prize and two third prizes in the China City Party Newspaper Media Integration Award, ranking first in the China City Party Newspaper in terms of the number of awards; Won 3 national science and technology newspaper system excellent works awards, ranking among the best in the national science and technology newspaper; He won 28 Zhejiang News Awards, including 3 first prizes, accounting for about one-fifth of the total number of local newspapers in the province, ranking first in the provincial party newspaper group for the eighth consecutive year. The comprehensive strength and operation scale rank among the best in the national prefecture-level newspaper groups.
News propaganda In 2019, Wenbao Group adhered to the correct direction of public opinion, and launched "70 years of Wenzhou Exhibition", "Do not forget your initiative mind, keep in mind the mission" and "Strive for 1161 and forge ahead in 2019" around such major themes as "70th anniversary of the founding of New China", "Construction of two districts", "Wenzhou Challenge Six Competitions" and "Three Helps and Three Reds". More than 28,200 reports were published, more than 3,600 positive reports were reprinted by People’s Daily, Xinhua News Agency, Zhejiang Daily and other media, and more than 13,500 reports were reprinted by today’s headlines, Netease, Tencent and other online media. 30 articles, such as Rereading the Letter from Martyr Liu Ying and Feeling the Power of "Pursuing Dreams", were promoted and spread by "Learning Power", and "China Private Enterprises" Focusing on 12 counties (cities, districts), 3 functional areas and more than 70 municipal departments in the city, 713 front-page manuscripts and 359 special editions were published in Wenzhou Daily, adding luster to the highlights of various localities and departments. Do a good job in typical propaganda, establish outstanding figures such as "Running Brother" Liu Wenzhong, "Hero Letter" Liu Ying, Yongjiashan village cadre Xu Wenhai, and enhance the image of "the most beautiful Wenzhou person". The number of clicks on the first zebra crossing "low-headed people" ticket in China was more than 300 million, which was reprinted and forwarded by 223 media such as People’s Daily, Xinhua News Agency and CCTV. "Hero’s Letter" has become a media explosion, and the total number of hits of the series of short videos exceeds 10 million.It has become an ideological and political course in Wenzhou University and more than 10 primary and secondary schools.
Center report In 2019, Wenbao Group focused on the construction of "two districts", and undertook major conference activities such as the work conference organized by the All-China Federation of Industry and Commerce and the special press conference in Wenzhou to celebrate the 70th anniversary of the founding of New China, and launched more than 10 columns and special topics with over 12 million hits. Focusing on the "Wenzhou Challenge Six-Match Competition", more than 10 columns and special topics such as the county (city, district) industrial cluster conference and the "Wenzhou Challenge Six-Match Competition" municipal unit conference were launched, and more than 110 special editions were published, with more than 6.5 million hits. Focus on the special activities of "Three Helps and Three Reds", launch more than 10 columns, organize a large-scale interview activity of "Flying to Wenzhou Town Street", and publish more than 120 reports, creating a strong public opinion atmosphere for promoting the implementation of the special activities of "Three Helps and Three Reds".
management control In 2019, Wenbao Group enhanced its development ability through business innovation, accelerated its deep integration with education, tourism, exhibitions and other fields, held 33 large-scale exhibitions such as the Cultural Fair, the Expo Creation Fair and the Car Fair, and undertook major conference activities such as the work conference organized by the National Federation of Industry and Commerce, the Wenzhou special press conference to celebrate the 70th anniversary of the founding of New China, and the online theme publicity of "Private Economy and High-quality Development in the New Era", achieving a revenue of 54.1 million yuan, and the Cultural Fair won the "Expo". Technology and finance Times was commended by the Ministry of Science and Technology in the major demonstration activities of the National Science and Technology Week in 2019. Europe and China United Times held the 2019 "Belt and Road" China Brand World Tour into Tajikistan. There are more than 6,640 kinds of goods on the shelves of the first batch of newspaper media e-commerce in China, with users exceeding 400,000 and accumulated turnover of 199.6 million yuan. It won the second batch of growing cultural enterprises in Zhejiang Province, the top 100 e-commerce enterprises in Zhejiang Province in 2018 and the special contribution award of e-commerce industry in Zhejiang Province, and was selected as the key cultural enterprise in Wenzhou in 2019-2020. The Tourism Media Center promoted the issuance of "Wenzhou Tourism Huimin Card", and deepened cooperation with 39 state-owned scenic spots (forest parks) and nearly 40 stores of more than 20 cooperative businesses, with a total card issuance of about 40,000 cards and a total revenue of more than 7 million yuan. The book publishing planning center has built a digital platform in southern Zhejiang and opened up the copyright market. In four months, it has accepted more than 5,200 pieces of copyright registration and issued more than 3,500 pieces of certificates.Copyright registration ranked third in the province. Relying on resource sharing, Wenzhou International Exhibition Co., Ltd. planned and integrated into the "2050 Earth Needs You" popular science exhibition, the Youth Science Association, the first world Wenzhou people’s asset allocation exhibition and other exhibitions, achieving a revenue of more than 5 million yuan. Seven projects, such as "instant delivery of warm newspaper+unmanned pre-warehouse" and Wenzhou Travel Huimin One Card, won the 6th Zhejiang Newspaper Innovation Project Award, ranking first in the provincial party newspaper group in terms of number and rank.
media convergence In 2019, Wenbao Group complied with the new trend and development of media integration, promoted content production, technology application, platform presentation and public service sharing, and built "four all" media, and its series of innovative practices were at the forefront of the whole province. Accelerate the construction of "Central Kitchen" 3.0, build three media communication phalanxes: Party newspaper, city and finance, with more than 10 media forms such as "newspaper, network, magazine, micro-terminal and screen", and launch more than 20 50W+ new media platforms, such as Wenzhou News, Wenzhou Publishing, Palm Wenzhou and Internet Politics, gathering more than 18 million readers. Wenzhou Publishing, Wenzhou News APP and Wenzhou Daily New Media jointly built and shared the "Central Kitchen" to build the first government mobile communication platform in Wenzhou, with over 4 million users. Wenzhou News Client won the excellent media platform of the national party newspaper. Established strategic cooperation with Zhejiang Newspaper Group, mainly in Wenzhou, built characteristic county-level media integration centers in Longwan and Ouhai, built a three-level linkage, co-construction and sharing model project among provinces, cities and counties, and built a "news+government affairs+service" cloud platform. Two works of Longwan and Ouhai won the third prize of China City Party Newspaper Media Integration Award. Three "official Tik Tok" ranks among the top ten national print media, ranking first in the national newspaper group; Take the lead in introducing AI virtual anchor to municipal media nationwide, and export technology to Ningbo Media Group; Create a new national output model integrating software and hardware of the party newspaper reading screen, and output it to peers inside and outside the province such as Anhui Xuancheng Daily, complete the full coverage of BRT Line 1 and Line 2, and accumulate more than 1,000 sets in the city; "Network Security Brain"The project won the Innovation Award of China Newspaper Media Integration Informatization and Network Security Project in 2019, with five in China and only one in Zhejiang Province.
Public opinion leads matrix building In 2019, Wenbao Group gave full play to the leading role of the party newspaper group in public opinion, and opened up columns such as "East Ou Quick Review", "First Interpretation", "Ou Jiangping", "Group Talk Hall", "Tonight’s Tan" and "Ou Yue Current Review", and published more than 230 comments to promote public opinion to resonate with the city’s reform, opening up and high-quality development. Relying on carriers such as Wenzhou News APP, Wenzhou Publishing, and Rumor Reporting Platform, we actively embed into the public opinion field, stick to mainstream values, tell mainstream stories well, and make mainstream voices. Wenzhou rumor reporting platform released 1193 rumors, including 35 rumors about temperature, with 133 million hits. Especially during the "Lichima" typhoon, Wenbao Group issued a strong party newspaper for the first time, carefully set topics, accurately guided public opinion, and the number of hits exceeded 32.8 million, giving play to the role of public opinion guidance and cohesion. Adhere to the news for the benefit of the people and the convenience of the people, and rely on the brand columns such as "Xinlianxin" Party Representative Studio, Party Newspaper Hotline, Xuejun Studio, News Volunteer Action to Help Farmers, Chen Zhong Charity Studio, Business Newspaper Charity, Wimbledon Love House, etc., and launch the "Xinlianxin" Warm Train, Smile Alliance, Bright Eyes Project, Wenzhou Evening News Public Welfare Ethics Forum, "One Belt and One Road" Wan Li, Love Freezer, "and so on.
Overview of Wenzhou Daily In 2019, Wenzhou Daily published major thematic reports such as the 70th anniversary of the founding of New China, the 70th anniversary of the peaceful liberation of Wenzhou and the 80th anniversary of the first provincial congress, and achieved new results in news propaganda, media integration, management, newspaper distribution and brand building. In the 2019 news award selection, Wenzhou Daily won 14 Zhejiang news awards, and won the innovation award for major theme reporting in the province for the seventh consecutive year. The number of awards and the quality of works ranked first in the provincial party newspapers for the eighth consecutive year. The total annual revenue was 115 million yuan, and the newspaper circulation was close to 120,000, ranking first in the newspaper circulation in southern Zhejiang and northern Fujian.
The guidance of public opinion in Wenzhou daily In 2019, Wenzhou Daily gave full play to the banner role of party newspaper comments, relying on the columns of Oujiangping, Dongou Express Review, Commentators of this newspaper, Group Talk Hall, and Seeking for Depth, aiming at "quickness, precision, accuracy and depth", and interpreted the decision-making arrangements and policy orientation of the Party Committee and government at the first time, responding to public concerns, and strongly launched. Especially around the hot spots such as the construction of "two districts", the super typhoon "Liqima", the withdrawal of Longgang town to set up a city, and the integration of villages and communities, we actively judged public opinions, actively responded to hot spots, and actively set topics. With the spirit of "timely, full and professional", the party newspaper played a clear guiding role in leading public opinion and became the "mainstay" of the four public opinion fields online and offline, official and private.
Theme publicity report of Wenzhou Daily In 2019, Wenzhou Daily planned to launch a series of reports on the major theme of "Flying to Wenzhou for 70 years" throughout the year, with reports such as "Wenzhou for 70 years behind the first", "Letters from heroes", "Memory of my home country" and "Vicissitudes of cultural celebrities" as the main body, forming a tangible and powerful overall reporting framework. Among them, the series of "Letters from Heroes" published more than 50 dynamic reports, with nearly 5 million comprehensive hits on the Internet. Zhejiang Network Publicity Office pushed every report on the whole network, and the total number of clicks of the series of short videos exceeded 10 million. Focusing on the "main line", around the important deployment of the municipal party committee and the municipal government, a series of high-quality presentation and high-density follow-up thematic publicity reports such as "Fighting for 1161, Striving for 2019", "Building Two Districts", "Wenzhou Challenge Hall Six-Match Competition", "Removing Town from Longgang" and "Doing Great Traffic" were planned and launched at the first time, which played the strongest voice of the era of reform and opening up again for Wenzhou’s high-quality development.
People’s Livelihood News Report in Wenzhou Daily In 2019, Wenzhou Daily dug deeply into the touching characters and deeds, set a spiritual benchmark for the new era with advanced models, and reported typical figures with thoughts, temperature and quality, highlighting the brilliance and noble quality of human nature. After the advanced story of "Zhou Jinyong, a firefighter who gave his life to save people and touched the whole city", "Liu Wenzhong, a running brother of Wencheng" and "Shao Yongyin, an excellent teacher who insisted on teaching until the last moment" was published, it was forwarded by the People’s Daily, Xinhua News Agency and other central media, widely publicizing the warm stories and details of Wenzhou, carrying forward the spirit of the times and singing the main theme of advocating morality and doing good. Adhere to the news for the benefit of the people, carefully safeguard the platform for public welfare activities of the Party newspaper, and carry out more than 50 charitable activities by relying on charitable brand activities such as "Warm Train", "Drip Irrigation Bookstore", "Spring Festival travel rush Caring Action" and "Smile Alliance", raising more than 2 million yuan of donations and benefiting more than 30,000 people.
Wenzhou Daily’s Brand Activity Building In 2019, relying on the overall planning of "news+creativity+activities", Wenzhou Daily held the second Oujiangkou Cherry Blossom Festival, Yongjia Qiaoxia Town China Toy Capital International Expo, the first Yunling Cultural Tourism Festival, the non-legacy experience tourism festival, the financial night market, the first Himalayan talks cultural tourism forum, the human settlement exhibition and other brand activities, highlighting the brand strength of the party newspaper and enhancing Wenzhou’s reputation. Among them, the "Magnificent 70 Years of Ou Yue New Era-Wenzhou Celebrating the 70th Anniversary of the Founding of New China" was launched, which became a popular "punch-in point" for citizens and a learning platform and party day activity point for municipal departments to carry out the theme education of "Do not forget your initiative mind, remember the mission" during the National Day holiday. The main exhibition welcomed more than 50,000 people to watch the exhibition. The exhibition tour started in Longwan and ended in Pingyang, with a total of 7 stops. All localities organized four sets of county (city, district) team leaders and county (city, district) departments to watch the exhibition in a unified way, with more than 200,000 visitors.
Media Integration of Wenzhou Daily In 2019, Wenzhou Daily took advantage of the important strategic deployment of the CPC Central Committee to promote media integration. Wenzhou Daily seized the opportunity to overcome difficulties, innovate breakthroughs and accelerate integration in platform construction, content production and all-media planning, and promoted the development of media integration of party newspapers to a higher level and greater effect. On the internal platform, we will optimize the all-media first-level matrices such as Daily Official Micro, Wenzhou News APP, and official Tik Tok. With the renovation and upgrading of the central kitchen, we will open up channels between newspapers, platforms and ports of the Group to realize cross-platform and group-wide content interaction and sharing. At present, there are 8 all-media convergence platforms with a total number of users of more than 4 million. Among them, Wenzhou news client has more than 600,000 users, and Wenzhou publishes more than 750,000 fans. The two distinctive public brands have become the most influential and authoritative mobile media in the city. In terms of external linkage, we should join hands with Taishun, Ouhai and Longwan to develop media integration, speed up the development channel of integration with county-level media, and promote the "three-level linkage of news communication among counties, cities and provinces"; In terms of all-media communication, the integration of traditional editing and editing departments and new media departments is closer and more effective. In the whole year, 144 live broadcasts were launched on the mobile side, 153 topics were released, 684 videos and other flash and promotional videos were produced and released, and 65 H5 works were produced and released, achieving a new breakthrough in new media creation.
Theme report of Wenzhou Evening News In 2019, Wenzhou Evening News published a series of thematic reports, such as "Magnificent 70-year Special Report", "New Kinetic Energy and New Breakthrough-Fighting 1161 and Striving for 2019", "Two Healthy Wenzhou Pioneers", "Transformation Leaps Over Wonderful Butterfly Change" and "Longgang Withdraws Town to Set up City". In terms of serving people’s livelihood, activities such as a charity banquet, a charity street, and a public welfare moral forum were launched. In 2019, he won 2 Zhejiang News Awards; There are 7 news awards in Zhao Chaogou, including 1 grand prize and 3 first prizes.
"Yangtze River Delta News" column launched On September 17, 2019, Wenzhou Evening News began to open a special edition of the "Yangtze River Delta" column in paper media and Wenzhou APP. By the end of the year, more than 100 articles were published in Wenzhou, and 12 special editions were published in paper media. On December 6-7, the editor-in-chief of the Yangtze River Delta Urban Media watched Wenzhou, and invited 30 parents’ triangles such as Xinmin Evening News, Yangzi Evening News and qianjiang evening news and domestic mainstream media to participate, focusing on how Wenzhou integrated into the Yangtze River Delta, and published more than 50 related reports and more than 20 special editions through various forms such as layout, graphics and video H5. On December 11th, the client of Xinhua News Agency published "Integrating into the integration strategy of the Yangtze River Delta, Wenzhou enters the" fast lane "of development". The event received great attention from all walks of life, and set up a media channel and communication bridge for "Wenzhou’s integration into the Yangtze River Delta integration development". It was the first home publicity activity held by Wenzhou around the topic of "Yangtze River Delta integration".
The first single series of reports on the national punishment of "low-headed people" On January 14, 2019, the article "Wenzhou issued the first ticket to punish the" low-headed family "on the zebra crossing" was first published in the Wenzhou Evening News APP, and it was published in the newspaper on January 15, forming widespread concern. People’s Daily praised it; "Review of the Rule of Law" commented: "The good intentions of its legislation are obvious. The legislation and law enforcement are aimed at warning education, and the methods are quite warm, and civilized law enforcement is worthy of recognition." This matter was discussed by more than 100 million people in Weibo, and was reprinted by major national media such as People’s Daily, Xinhua News Agency and CCTV. Baidu searched for nearly 80,000 links. According to the monitoring of Fanwen Information Big Data Platform, as of January 23, 223 media outlets were reprinted nationwide, and the whole network read more than 300 million people. In late April, China Metrology University listed the social hot event of Wenzhou’s first penalty for zebra crossing "low-headed people" in the "Trinity" examination questions. On July 9, Wenzhou’s experience in rectifying the "low-headed family" boarded the learning power APP. On the 8th National Traffic Safety Day on December 2nd, the program group of Central Radio and Television General Station made a special trip to Wenzhou for live broadcast.
Media integration of Wenzhou Evening News has been further promoted. In 2019, after three years of creation, Wenzhou Evening News has more than 3 million users in paper media and "two micro-terminals, one program+Tik Tok". Based on paper media, it has integrated all-media layouts such as pictures, audio, video, H5, VR and live broadcast, forming the influence and cohesion of media integration products on the mobile side, bringing good social benefits. In 2019, through the media column "Finding Families Tribe", we found relatives for 15 relatives and realized family reunion.
Media Integration of Wenzhou Metropolis Daily In 2019, Wenzhou Metropolis Daily enhanced the innovation of media fusion, and focused on the "1+9" media fusion operation system, and increased investment in technology research and development and application. On September 18, 2019, Wenzhou Metropolis Daily took the lead in introducing AI virtual anchor in the national prefecture-level media, and applied it innovatively in video news production based on this artificial intelligence technology. By the end of the year, more than 120 issues of AI broadcast news were produced, with a total reading of over 2.5 million. At the same time, Wenzhou Metropolis Daily has obtained the exclusive agency right of "Iflytek" virtual anchor in the province, and exported AI virtual anchor and applied skills training to many media inside and outside the city. By the end of the year, there were more than 100 platforms of Wenzhou Metropolis Daily’s three-level media integration matrix, including newspapers, APP, websites, WeChat, Tik Tok, Weibo, etc., with a total user of over 10 million, and the reading volume and influence of media integration continued to rise. More than 1,000 short videos of various types were released throughout the year, and the total number of broadcasts on Wenzhou Metropolis Daily’s official Tik Tok number, headline number and handheld Wenzhou platform exceeded 3.5 billion times; The official Tik Tok and headline fans rank first in the same city media; The super typhoon "Lichima" struck, and the total number of readings of Wenzhou Metropolis Daily’s all-media anti-Taiwan disaster relief reports exceeded 24.78 million. The "Palm Wenzhou" client was awarded the title of "Excellent Media Integration Platform of National Party Newspaper".
Wenzhou Metropolis Daily’s public opinion guidance has been enhanced. In 2019, Wenzhou Metropolis Daily adhered to the correct direction of public opinion, focused on Wenzhou’s characteristics, strengthened the awareness of fine products, and launched a series of news works with thoughts, temperature and quality. Going deep into the grass roots and keeping close to the front line, starting from the "little people, short stories and small destiny" under the big theme, nearly 20 columns such as Our Country, Wenzhou No.1 in 70 Years, Theme Education at the Grass Roots, Going Forward to Wenzhou, Two Healthy Wenzhou First, Fighting 1161, Striving for 2019, and Garbage Sorting Wenzhou Action were planned and launched. For example, the series of reports on "Theme Education at the Grassroots Level" tells the vivid stories of Wenzhou’s theme education at the grassroots level, such as the "rebirth" of the first three villages and the "rebirth" of Yongjia Shanzao Village, and achieves good results of "satisfaction of the audience, praise from the industry and praise from the leaders". Based on the hot focus of social and people’s livelihood, paying attention to the blocking points and difficulties discussed by the people, it has successively launched nearly 20 series and more than 70 reports on people’s livelihood supervision, effectively solving the worries of the people, boosting the implementation of the work and seeing practical results. For example, the problem of water accumulation in residential buildings in Puxie City has seriously troubled residents, and photography agencies have suddenly closed their doors after receiving millions of deposits from citizens. It has been reported that all these problems have been properly solved. In the 2018 news awards, Wenzhou Metropolis Daily won 5 Zhejiang news awards and 26 Wenzhou news awards.
Wenzhou Metropolis Daily benefits the public. In 2019, Wenzhou Metropolis Daily relied on livelihood columns such as Chen Zhong Charity Studio to carry out dozens of charity brand activities such as Thumb Project, mobile tea cart and Wendai Pericardia, with a total donation of over 15 million yuan, benefiting more than 100,000 people. Media bridging, enterprise contribution, and people benefit. On March 13, 2019, Thumb Charity Fund held its inaugural ceremony at the Municipal Charity Federation. The "Thumb Project" charity project was sponsored by Wenzhou Daily Newspaper Group in conjunction with Wenzhou Charity Federation, Hand Surgery Branch of Chinese Medical Association, Wenzhou Municipal Committee of Agriculture and Workers Democratic Party, Second Affiliated Hospital of Wenzhou Medical University and China Hand Surgeons Association. By the end of 2018, more than 2 million yuan had been raised to help patients with hand congenital malformation who could not be treated in time due to financial difficulties.
Theme report of Wenzhou Business Daily In 2019, Wenzhou Business Daily highlighted the characteristics of financial media, and planned major theme reports around three main lines: "Celebrating the 70th anniversary of the founding of New China", the establishment of the pioneering area of "two healths" in Wenzhou in the new era, and the theme education of "Do not forget your initiative mind, remember the mission". Throughout the year, a special column of "Fighting 1161 and Striving for 2019" was set up to report the new initiatives of various departments and new trends of various industries in the city. On September 16th, Wenzhou Business Daily launched a series of reports on the theme of National Day, "Magnificent 70-year highlight moment in Wen Shang", which attracted the attention of paper media readers, all-media users, Wen Shang groups and the industry. In the theme planning of Wenzhou’s "Construction of Two Districts", a group of reports with great financial characteristics are planned, so that they are planned every month and climaxed every quarter. We will hold the 2019 Wenzhou Entrepreneurship Youth Model, the 2019 Wenzhou Economic Top Ten People of the Year and the Top Ten Foreign Events in Wen Shang, and strengthen the publicity and reporting of Wenzhou at home and abroad.
The Theme Education Report of Wenzhou Business Daily In 2019, Wenzhou Business Daily focused on people’s livelihood, focused on the implementation of departmental rectification, and urged departments to solve practical problems of the people. Combined with the column of "Micro-observation of Civilization", this paper reports the measures taken by various departments to implement theme education and serve people’s livelihood. Plan the continuous report of "the phenomenon of car blocking at the entrance of the Second Hospital", mobilize experts and people to discuss and unite with departments through reporters’ observation and unannounced visits, and effectively curb the "phenomenon of car blocking" that the masses have greatly reflected. Plan "focusing on the classification of domestic waste", focusing on Wenzhou practices and guiding public opinion hotspots during the period when the General Secretary of the Supreme Leader made important instructions on garbage classification. Open the column of "Serving the People and Solving Difficult Problems", sort out the "changed" and "changed immediately" projects of various departments in time, and dig out news materials for doing practical things for the people. In addition, the special report "Do not forget your initiative mind, Remember the Mission and Praise the Pioneer" was carefully organized. In all walks of life, looking for advanced models at the grass-roots level in Do not forget your initiative mind, and reporting in the form of people’s short messages, was widely praised.
Wenzhou Business Daily’s Anti-Taiwan Report In August, 2019, in the news report on the fight against Typhoon Likima, all-media reporters from Wenzhou Business Daily went deep into Yueqing Dajing, Xianxi, Yongjia Shanzao and other places which suffered the most, and fought continuously for several days, and wrote The reporter experienced the 12-level storm on the island, and walked out of the "island" for help for three hours. The mayor entrusted the reporter to send a message for help: support is needed here! "Fighting for 33 hours in a row and fainting twice in an hour" and a number of rescue and disaster relief reports and typical figures reports, many reports were reprinted and pushed by the provincial media. "Wen Shang" APP broadcasts typhoon information for the first time for 48 hours without interruption, and spreads the first-hand information in time through the form of "text+picture+short video". Innovative means of communication, the launch of a series of anti-Taiwan disaster relief dynamic posters and other new media products. In the post-disaster self-help report, combined with "three AIDS and three reds", the report "One month after the disaster, reporters returned to Yueqing disaster area to see the changes" was launched.
Media Integration of Wenzhou Business Daily In 2019, the new media of Wenzhou Business Daily added a new member-"Wenzhou Business Daily Aauto Quicker". The total number of new media users in Wenzhou Business Daily is more than 3.5 million, doubling on the basis of 2018. In terms of new media and new products, during the "two sessions" in 2019, we planned to launch the new media video products of the two sessions, "Construction of the two districts, representatives have something to say" and "2018 Wenzhou transcripts; The main goals and key tasks in 2019, etc., add artificial gestures and graphic animations to make the video have the effect of sand painting and increase the interactivity and interest of the picture. The reading volume of these two products in Tencent video has exceeded 10,000 people. During the Wenzhou Cultural Fair in March, the Tik Tok Competition of the Cultural Fair was held by the new media of Business Daily, which attracted dozens of Tik Tok net reds from all over the city, and Tik Tok’s works were praised nearly 400,000 times in the final. Headline Media publishes the media Tik Tok list every month, and Wenzhou Business Daily has entered the top 50 national media Tik Tok list for five consecutive months, making it the only print media in Wenzhou to enter the list for five consecutive months. By the end of the year, the Tik Tok number of Wenzhou Business Daily had 2.19 million fans, making it one of Wenzhou print media numbers with the largest number of fans. The typical character report published "Zhou Jinyong, where are you" has been praised for 450,000 times, and "Warrior Zhou Jinyong has returned to the team, but he can no longer go to the police to save people" has been praised for 231,000 times, with a cumulative broadcast volume of over 10 million and nearly 1,000 messages.
Love Activities of Wenzhou Business Daily In 2019, Wenzhou Business Daily planned to launch five public welfare brand activities, such as "Pay tribute to the beautiful Wenzhou builders-send love gloves to sanitation workers", "Pay tribute to the beautiful Wenzhou builders-send lunch on New Year’s Day" and "Crystal Baby". A total of 37 events were held, raising more than 560,000 yuan and benefiting nearly 100,000 people. Wenzhou Branch of Agricultural Bank of China once again launched the activity of "Pay tribute to the beautiful Wenzhou builders-this New Year’s Day, we are your takeaway brother" to send respect and warmth to the builders who are still working overtime. On September 2nd, the second season "Love Freezer" jointly sponsored by Lucheng District Party Committee Propaganda Department and Lucheng District Spiritual Civilization Construction Guidance Center was set up for 33 days, and 80,072 bottles of iced drinks were delivered from 25 supply points in the city. Jointly sponsored by Wenzhou Municipal Committee of Jiu San Society, Yuying Children’s Hospital affiliated to Wenzhou Medical University and Wenzhou Charity Federation, it aims to pay attention to premature babies’ care for their new lives, raise nearly 200,000 donations, and rescue 14 "crystal babies" (13 have recovered and been discharged). In the tenth year, the activity of "100 caring people pair up 100 poor single-parent children" sponsored by the United City Charity Federation has distributed nearly 3 million yuan in matching funds, and more than 900 parents have received matching funding.
Exhibition activities of Wenzhou Business Daily In 2019, Wenzhou Business Daily hosted Wenzhou Cultural Fair, Chuangbo Fair, 100-school and 1000-enterprise matchmaking meeting, held wedding fairs, various auto shows, and participated in organizing and implementing the autumn housing exhibition. Among them, during the 2019 Wenzhou International Fashion Fair, more than 330,500 people visited the exhibition, with a turnover of 341 million yuan and a total exhibition area of 62,000 square meters. More than 500 enterprises and institutions from 23 countries and regions participated. The opening show of ICIF-Flash My People，My Country was widely praised and strongly promoted by the "Learning Power" APP.
