分类归档 dgdg

This paper makes an inventory of why some products in interest communities have changed from being popular to being tepid now, and further analyzes the opportunities of new products in interest communities.

Perhaps many people have forgotten why people went online 20 years ago.

"I want to watch the news" and "I want to chat" are the basic needs of the first batch of netizens in China.

In essence, this is the rightcontentandsocial contactDemand.

Community products that meet these two needs have always run through the Internet.

From various chat rooms, to xici, and Baidu Post Bar, which is popular for a while, many popular people and popular content have been produced in these communities. In the 20 years of the fastest development of the Internet in China, these communities have also nurtured different styles of Internet content culture.

Let’s turn the camera back to the present, 2019.

The waves behind the Yangtze River push the waves before, even if it is a king like Baidu Post Bar, it has been unstoppable in recent years.

With the development of technology, many new community products began to shine, such as short video community in Aauto Quicker, Tik Tok, question and answer community in Zhihu, sharing community in Little Red Book and so on.

While those who retain the dignity of interest-oriented communities are all vertical communities in a certain field, such as Tigers and car home.

Then the question is, why didn’t an interest community emerge like the post bar in those days?

What does the peak Baidu Post Bar look like?

In terms of activity, taking the two big brothers, World of Warcraft Bar and Li Yiba, for example, it is not a problem to refresh a page and a half in one second.

From the perspective of cultural output, there are countless online hot words born in Post Bar. Words such as "Diaosi" and "Gao Fushuai" from Li Yi Bar have long been broken and used all over the network;

From the big event, "Jia Junpeng, your mother asked you to go home for dinner" is not familiar? In 2008, it was World of Warcraft that set off the "anti-Korean jihad" on the whole network.

Not to mention that Crouching Tiger, Hidden Dragon’s Post Bar has high-quality content exporters in various fields. For example, the well-known digital evaluation up master "Pen Bar Evaluation Room" in bilibili now comes from notebook Post Bar.

There are many highly active post bars under various categories such as games, novels, campus and animation. In 2016, the DAU of the post bar reached 3000W W.

However, if we can clearly point out the peak period of a product, it means that the product has fallen from the peak.

I talked to my friends at Baidu Post Bar.In 2018, the DAU of Post Bar has fallen below 1000W. After the activities in 2019 and the Spring Festival Evening, the DAU of Post Bar has probably risen to 1350W W. Up to now, I have not obtained the specific DAU value of Post Bar, but it should be around 1000 W or even lower.

It is true that the products with daily activities are very large, but they are not as good as their past.

Moreover, as far as I know, the staff of Post Bar has also greatly declined this year.

Internet products are like sailing against the current. If you don’t advance, you will retreat.

Baidu post bar, slowly walk down the altar.

Compared with other fields, there are not so many people in the field of interest community.

In 2014, after a period of uproar, the interest tribes who independently launched the APP from QQ had no sound in the past two years. We can see that the interest tribes are not living well through the download volume estimation.

(Interest tribe IOS downloads estimated data-from seven wheat data)

In the first half of this year, the headline products flew online, shouldering the heavy responsibility of impacting Tencent’s social moat, but it was only a flash in the pan.

(Fei Chat OS downloads estimated data-from seven wheat data)

After all, even compared with the current Baidu Post Bar APP, their data is several orders of magnitude worse.

(Baidu Post Bar IOS downloads estimated data-from seven wheat data)

In addition, it is also in the direction of transforming into an interest community immediately. If it is not removed, it should take shape.

At the same time, I have to mention the contemporary products of Baidu Post Bar:halves of a bean.

Douban group is actually well received at the user end, and there are also big head groups like Douban Goose Group, but the official attitude of Douban to the group is a bit vague.The whole company didn’t take the team as the focus.

Judging from the fact that users of "Aidou Group" and "Anti-Abei Dictatorship Group" actively put forward suggestions to report bugs, it seems that users have deeper feelings for the group than the official.

(Douban Group-Aidou Group)

There are also some niche products mixed with social and interest communities, such as soda and a can (just acquired immediately), which are generally tepid.

Why are these new interest communities not working?

Many times, when we look at the content of a formed community, we will find that the content of this community seems to have no focus, as if a group of users are sharing their daily lives or discussing some hot news.

For example, the pedestrian street, the largest section of Hupu, mostly contains a group of straight men talking about life, work and hot news, and there are also basketball-related contents, but not many.

Some people think that this is the main content in the community, so as long as you find a group of users who love to chat and share, and put them together, you can naturally chat.

So I spent a lot of money, and I bought DAU to tens of millions a day, and the purchase was cool for a while, and I kept it in the crematorium.

This is completely putting the cart before the horse.

Like Hupu, most users began to share their lives and express their opinions on hot news, which should actually be regarded as one of the signs of community success.

This means that this situation is the result of community success, not the reason for community success.

Anyone who has really mixed up with the community knows that most users are attracted by the characteristic content of this community first, then slowly like the atmosphere of this community, and finally fully recognize this community and its users.

When the user recognizes this community, he will be willing to share his anxiety, doubt and pain in this community in a unique way.

For example, in V2EX, a programmer community, there are not only technical discussions, but also many people who care about hair loss, sudden death and career development.

For example, in tiger pounce, when JRs are green, they will come to the pedestrian street to post.

(Tigers often share their experiences of being green.)

But recognition is a process, and no user can recognize a community as soon as he reads a few posts.

If a community does not have distinctive content and a good user atmosphere, why should users recognize this community?

From this perspective, look at these new interest communities again, and you will find that these apps are good in terms of first feeling, vision and interaction.

However, a closer look shows that there are very few communities that can achieve distinctive content, let alone the user atmosphere.

We might as well study what successful communities did right when they accumulated traffic in the early stage.

In my opinion, the core of community success is two things:

• First, output accurate and high-quality content.
• Second, establish a good sense of participation mechanism to let users chat.

Both of them have a bilateral network effect. If China Unicom can be penetrated, a community will form a very good growth model.

Simply put, it is the reason for users to come to the community and the motivation left for users. If users stay, they will continue to give new users reasons to come to the community.

We often say that the traffic grasper is nothing more than these three:Tools, benefits, content.

In addition to Baidu Post Bar, a community product backed by search traffic dad, other interest community products rely on content to obtain seed users in the early stage.

These contents have two characteristics:The field is vertical and the quality is quite high.

At the beginning, the tiger pounce won the first wave of high-quality basketball fans by relying on the founder Cheng Hang to manually carry first-hand NBA information in Chicago.

At the beginning of the new oxygen, it also relied on the official team to take field photos of major plastic surgery hospitals and carry high-quality plastic surgery related materials from abroad, which gained the first wave of attention.

We expand the scope from "interest community" to "community", and you will find that this still holds:

At the beginning, the little red book in the sharing community was a PDF file called "Outbound Shopping Guide";

Zhihu, a question-and-answer community, became famous at first through high-quality answers.

Users who come through content will also have higher accuracy and quality, which is more in line with the characteristics of core users in the early stage.

In most communities, the sense of participation mechanism is equivalent to the UGC mechanism. If we use more understandable words, this is called:

Atmosphere!

Shaping the atmosphere does not require strong product functions, and establishing UGC mechanism does not mean that online level and incentive system are needed.

Most importantly, you need to let users know what they should talk about and how to talk.

For interest communities, the question of "what to talk about" is not difficult, and interest itself is the most important theme.

The difficulty is "how to talk".

Some community operators are content-conscious and know how to distribute some dry goods in the community.

However, in most cases, when the content is sent out and users see it, at most, they just like it and reply to some meaningless words such as "thank you" and "awesome".

We can’t talk at all.

Be reasonable. It is better to be a WeChat official account for this unilaterally transmitted content.

And when we look back at how successful communities talk, you will find some very interesting things.

• First, the replies to most posts are not meaningless, whether they are clever or spiteful, but serious discussions and exchanges.
• Second, in most posts, the interaction between users in the comment area is very good, such as posting and tiger flapping, and two people can brush several versions of messages.
• Third, there will be many popular posts, not because of the content of the poster, but because of the content of the comments replied by God, and the rightmost one has done this to the extreme.

After a while, the atmosphere of chatting came out, and the sign of the formation of community atmosphere was the formation of some community slang.

As far away as "Li Jufu" and "Laixin Chop" in the post period, as close as "I’m ready", these are not only a community slang, but also a community culture.

Atmosphere is the moat of a community.

In fact, the atmosphere of community products will set the tone in the early stage of products. For example, Zhihu’s rigorous and serious attitude was slowly cultivated during the period of invitation system.

These foundations all depend on the initial group of core seed users, who must be professional and enthusiastic.

Moreover, even with this group of users, the community atmosphere will not be achieved overnight, and it will take time to slowly precipitate.

The community has to cook soup slowly, and impatience can’t be done well.

I have to say that compared with the brilliant years of Baidu Post Bar, the current market environment has been very different, and it is these differences that make it more difficult for excellent communities to appear.

In a community, 90% of users are content-consuming users who only watch and don’t speak. For such users, the content experience of short videos is better, so most users will replace community products with short video products.

Because short videos have a strong ability to grab users’ attention, Aauto Quicker and Tik Tok will even become the second competing products of live broadcast platforms such as Betta and Huya.

(From QuestMobile: cmnet Autumn Report in 2019)

During Tianya Forum and Baidu Post Bar, most content producers used love to generate electricity. At that time, it was not easy to accumulate fans, nor was it easy to realize fans, and it was even more difficult to realize simple content.

Now, there are a lot of ways to realize the realization of people who have the ability to produce content. Everyone is profit-seeking, and they all do positive feedback timely and strongly, which invisibly reduces the number of high-quality content producers in the community.

Since the second half of 2017, the position of "growth hacker" has continued to become popular, and cases such as "3 days and 0 costs increased by 100W users" have emerged one after another.

The threshold of bosses and investors is constantly being raised. If a new product can’t do tens of millions of daily jobs in a few months, it is a slam.

But this kind of thing, interest community, itself is slow work and fine work to do well.

However, this does not mean that the track of the community of interest has no future.

People are gregarious animals, and finding a group and a sense of belonging are the needs written in genes.

In addition, Tencent, Zhihu, Toutiao, Nail and other big companies have entered the market one after another, and all of them have launched their own interest community products, which also means the huge opportunities hidden in the interest community.

Opportunities are accompanied by challenges, depending on who can take the lead in finding a reasonable growth model.

However, countless past experiences also tell us that the first person to find a growth model may not have the last laugh.

However, it is these unknown futures that make people excited and excited.

Although the current interest community products are basically "circle" and "group" models, there are also some products with differences that make me shine.

A successful Q&A community does have natural advantages if it wants to breed a successful interest community.

Aside from the advantages of traffic, Zhihu itself has a mature community atmosphere and a lot of professional content. So, what is important for interested communities is already available in Zhihu.

It depends on the performance afterwards.

Backed by the traffic of WeChat, as long as WeChat wants to push, the quantity is definitely not worrying.

The worry is how to keep it, and how to solve the problems of content and atmosphere. If Haowuquan starts to cooperate with WeChat WeChat official account in depth, the chances are considerable.

I’ve been thinking for a long time whether to put it up immediately. After all, it’s getting cold immediately, and I’m not sure whether I can come back.

Thanks to the function of content subscribers, a large number of instant users are Internet practitioners, so a community called "product manager’s daily life" quickly formed after the later transfer to the community.

As mentioned above, if users recognize a community, they will be willing to share some anxious, confused and painful things in this community.

And the immediate "product manager’s daily routine" was done.

Now I immediately received a can, and I don’t know how the follow-up will develop, which is worth looking forward to.

Generally speaking, interest community products will use content as a traffic grasper to acquire users, but Utopia, a product, takes a different approach and chooses tool attributes.

It has a set of very powerful background management functions. As an operator, you can create your own community and customize many functions, from user incentive system to content partition, the functions needed to operate the community are clear.

This also means that the Utopia product was initially aimed at B-end users, that is, operators in various communities.

This is indeed a different idea from other communities. With the development of WeChat WeChat official account, headline number and live broadcast platform, KOL is more and more subdivided and vertical, and there are not few KOLs with high commercial value, such as Li Jiaqi and papi sauce.

There is no guarantee that KOL in any field needs such a product to run a community. After all, the user operation functions of WeChat and Weibo are too weak.

However, as mentioned above, the core of the community is characteristic content and user atmosphere. It remains to be verified whether it can help operators solve the problems of content and atmosphere from the perspective of tool attributes.

Yes, I also put bilibili in here, and this is my favorite.

From the point of view of interest community, where are you most likely to find some content of very small interest at present, and where can you find people who like it? I think it’s just bilibili.

Unlike video websites such as iQiyi and Youku, bilibili has a highly recognizable user atmosphere and a wide range of content.

Although bilibili still looks like a video website at present, who knows the future?

As a community enthusiast, I sincerely hope to see more good community products.

Everyone is afraid of loneliness, everyone needs to find their own group, and everyone needs a sense of belonging.

In the vast expanse of the country, you can find people like yourself, which is the meaning of the Internet.

　

This article was originally published by @ Ye Xiaozhao. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

??Special feature of 1905 film network　Edward lorenz, an American meteorologist, once told us that a butterfly in the tropical rain forest of the Amazon River basin can cause a tornado in Texas two weeks later by flapping its wings occasionally. Similarly, a "mockingbird" on the big screen spread its wings to symbolize resistance. Four years later, it also brought some influence to the film market. With the release of the last film, the series of films will officially bid farewell to the audience. Looking back on the past four years, "Mockingbird" is not only a simple symbol of popular culture, but also a phenomenon worthy of discussion in Hollywood and even the global film market.

The "Mockingbird Effect" at the box office: the tricks of a series of films attract gold

The series of films "Hunger Games" is adapted from the novel of the same name by American writer suzanne collins, and tells a dystopian story of a teenager in the future world. The cruel hunger games devour the beautiful youth of the girl in the story. Up to now, The Hunger Games series has exceeded $2.3 billion (not included) in the global market, and the box office has become popular all the way.

Review the achievements of the first three films of The Hunger Games in these years. According to the data of Box Office Mojo, in 2012, the first Hunger Games earned $690 million at the global box office, and now it ranks 79th in the global box office list. In 2014, it achieved a global box office of 760 million US dollars, ranking 62nd in the global box office list.

At present, the best box office performance in this series is that the film grossed $161 million in the first weekend in North America, setting a record for the opening of 2D movies, and it also won the title of the 2013 North American box office champion. In the end, the second Hunger Games made a global box office of $870 million, surpassing movies such as,, and ranked 42nd in the global box office list.

Although it is a sci-fi Hollywood blockbuster, The Hunger Games is not so "big" in the blockbuster, especially the cost of the first one is only $78 million. For example, the films familiar to the audience, such as X Police: last stand,,, and so on, all cost more than 200 million US dollars (some of them are not as high as The Hunger Games at the box office), which shows that the return on investment of The Hunger Games is very impressive.

Although the investment of several Hunger Games is not too high, Lionsgate Film has risen rapidly with its beautiful marketing offensive and become a new force to compete with the "Big Six" in Hollywood. Lionsgate, which initially targeted the niche market with horror suspense movies, has now become an industry giant with a series of movies with billions of box office potential. And they continue to explore the value of the "super IP" of The Hunger Games. Lions Gate not only plans to turn The Hunger Games into a stage play full of science and technology, but also will build a theme park of The Hunger Games in the future, and try to attract money in different ways.

Actor of "Mockingbird Effect": Queen Cultivation of Flame Girl

Presumably, most fans who paid attention to jennifer lawrence before The Hunger Games did not expect that in a few years, she would become the darling of many fashion magazines and the spokesperson of several Dior series. After all, in everyone’s mind, her vivid image is the image of a mountain girl in bad karma as determined as in the movie. This is probably the most intuitive change that The Hunger Games has brought to jennifer lawrence — — From a young independent movie star to a glittering new Hollywood queen.

In 2008, jennifer lawrence won the Best Newcomer Award at the Venice International Film Festival, and nominated the Best Actress at the 83rd Academy Award the next year. Even so, at that time, she didn’t have a large number of fans and subsequent film appointments until she met The Hunger Games. Jennifer herself admitted that she was really lucky to meet such a film.

According to reports, there were more than 50 actresses who auditioned for the heroine of The Hunger Games. Jennifer played a scene in which Katniss volunteered to replace her sister to participate in the Hunger Games, which was unanimously recognized by the casting director and producer because she and the character had some unspeakable similarities. Excellent actors and works always achieve each other. Imagine if Jennifer had played a girl protected by vampires in a movie instead of Katniss, who was strong and courageous with a bow and arrow, she might not have achieved what she did today.

With the popularity of such a commercial film, jennifer lawrence stepped out of the original active independent film circle and had more room to display his talents. In 2011, she played the "Magic Woman" in the film, and in 2012, she won the 85th Academy Award for Best Actress, followed by the 71st Golden Globe Award for Best Supporting Actress in American Film. At present, she is working with Chris Pratt on Sony’s sci-fi masterpiece.

Today, jennifer lawrence is one of the most valuable actresses in Hollywood. Among the heroines who have won the popularity in teen movies, why did she become one of the "20 million dollar clubs" in Hollywood? This is no accident. In terms of movies, Jennifer is one of the few actors who have proved that she still has box office appeal outside the main series of movies, and it is not to mention action movies, drama movies or comedies. In terms of personal charm, Jennifer is not mediocre at all. Her careless and informal personality is loved by netizens, and she is also very opinionated when she meets something, and she can resolve the crisis with her wit. When she denounces the sexism of Hollywood pay, do you think that she is the mockingbird with natural leadership?

The Type of "Mockingbird Effect": The Rise of Juvenile Science Fiction Films

Before "The Hunger Games", the last teen movie series that was popular in America was. Both are adapted from best-selling books, both are teenagers’ themes, and the handsome men and beautiful women who are born after 1990 play the leading role. When many people walk into the cinema with the mentality of watching the dog blood story, they find that The Hunger Games presents an unexpected pattern. In terms of content, The Hunger Games doesn’t have the Marisol plot of teenagers’ movies, and at the same time, it doesn’t focus on the relationship between people and technology like ordinary science fiction movies. This interesting setting in the film, which happened in the future, is unexpected to many viewers, so it is full of attraction.

Although "The Hunger Games" brought not all favorable comments, but also a lot of spiteful voices, we have to admit that this new type of adding political metaphors to teenagers’ movies became popular rapidly and was widely copied. Since then, there have been more and more films of the same theme in the market, such as,, and so on. They all depict the story of the weak resisting power in the virtual world on the basis of teenagers’ movies.

However, not every work can have the good luck of The Hunger Games. Among dystopian movies, The Hunger Games is not the one that has never been seen before, but it is the one that is most in line with the aesthetics of teen pop today. Therefore, it can become an unsurpassed leader in similar movies, and even shailene woodley, the star of Divergent, has to be labeled as "the next big cousin" by the media. Now, the "Hunger Games" series of movies is over, but the popularity of teenagers’ sci-fi movies is still unabated. Many years ago, no one thought that teenagers’ sci-fi themes could occupy such a large share in Hollywood. As for the future, it depends on how the market digests.

In the glamorous but hidden world of entertainment circle, Rulu has gradually grown from a supporting role to a high-profile actress with her excellent acting skills and firm professional attitude. Recently, her role in the new drama has been overwhelmed by Tanya, which has aroused people’s deep thinking about her artistic career and life situation.

Early experience and growth

As early as when Rulu was growing up, acting was like her destiny takes a hand’s track. She was passionate about art since she was a child, and her whole family supported her to pursue the road of performing arts. She showed extraordinary performance potential in middle school, and then she was admitted to Beijing Film Academy. At this stage, she not only laid a solid performance foundation, but also made many friends in the circle. She worked hard, quickly accumulated experience in the young age, and gradually emerged in many film and television works.

Career: from supporting role to leading role

Rulu’s career can be said to be a history of struggle. She showed a good acting talent in her early performance of "The Seven Fairies with Joy". However, she did not stop because of this. Instead, she worked hard and participated in the performance of the role of Chinese Princess in Empresses in the Palace, which really made the audience remember her name. The role of Hua Fei is not only complicated, but also full of challenges. Rulu, with his deep understanding of the role and superb acting skills, successfully injected soul into this role. After that, Rulu got more and more starring opportunities and began to dominate some TV series, which was widely loved by the audience.

Artistic Achievement and Public Image

Despite the prosperous career, Rulu’s road is not smooth sailing. Recently, she became a topic again because of Tanya’s pressure on her new drama. Both the professional competition and the capital operation behind her made people think deeply about her situation. Some people think that Rulu’s performance level is not enough to compete with Tong Yao, while others point out that this is a cold evaluation of the actor’s value by capital. In any case, Rulu’s every gain and loss on the set conveys a fighting spirit, which is also the quality that she has always been praised.

External evaluation and social relations

In the circle, Rulu maintains good relations with many powerful actors, but there are also some competitors. This complicated social circle has helped her to move up in her career, and she is also facing more challenges. Actors who have worked with Rulu have praised her professional ability and considered her a trustworthy and reliable colleague. Because of this, Rulu’s reputation in the industry is constantly improving.

Strength and reflection in adversity

Although Rulu has made remarkable achievements in her career, the external pressure and the game of capital are still an unavoidable reality for her. When she was overwhelmed by Tanya in the new play, many fans felt aggrieved for her, but she chose to respond to all this with a positive attitude on social media. She once said: "I only want to work hard in my own field and not be influenced by the noise of the outside world." Her attitude makes people sigh: in the highly competitive entertainment circle, self-preservation is a rare quality.

Enlightenment to society

Rulu’s experience tells us that tenacity and professionalism are the magic weapons to meet the challenges in the workplace. Facing all kinds of external evaluations and capital games, only by maintaining inner firmness and love for art can we gain a foothold in the ever-changing circle. From a supporting role to an actress today, Rulu’s story has undoubtedly inspired many dream catchers: success requires not only talent, but also courage and confidence to meet challenges. In this competitive era, Rulu’s persistence and efforts are worth learning from all. Just like her own motto: "Every moment of hard work is worth celebrating".

Editor in charge:

Special topic: Russia opens the era of "Mapp combination"-Medvedev takes office as president

　　　　On May 8, Russian President Dmitry Medvedev (right) and Prime Minister Vladimir Putin talked at the plenary session of the Russian State Duma. On the same day, the Russian State Duma (the lower house of parliament) held an informal plenary meeting and approved the nomination of Putin as the new prime minister by the new President Medvedev. Xinhua News Agency/AFP

　　　　Special topic: Russia opens the era of Mapp combination: news person: new Russian Prime Minister Putin

　　　　As Putin is about to become the Russian Prime Minister, the media have begun to "summarize" his merits and demerits during his eight years in power. Many people believe that during Putin’s eight years as president, the atmosphere of Russian officialdom has undergone many positive changes. From stopping drinking to reducing privileged cars, Putin has prescribed a dose of powerful medicine, which has eased some stubborn diseases in Russian officialdom.

　　The alcohol in Duma tastes weak.

　　　　Before Putin became president, many Russians remembered the Russian State Duma (the lower house of parliament) as a "place with a strong smell of alcohol", because Putin’s predecessor, Yeltsin, who was a heavy drinker, played an exemplary role.

　　　　According to the bodyguard of Yeltsin, Yeltsin has been "drinking hard" since 7: 00 every morning, and has made several "embarrassing things" because of his love of drinking: in 1996, after running for re-election, Yeltsin raised a glass with his colleagues to celebrate, and when he was drunk, he rushed to the stage and danced wildly with rock music. On another occasion, Yeltsin visited Britain, and after his special plane landed, Yeltsin did not appear on the gangway for a long time. It was a long time before he got off the plane with a red face.

　　　　But Putin is different. Because he is not interested in alcohol, and he is very disgusted with officials’ drinking, he seldom drinks in public. It is said that he once poured vodka from his cup into the flowerpot beside him at a banquet.

　　　　Since Putin became president in 2000, Russia has passed at least two laws to restrict drinking: one is a bill prohibiting beer advertising in 2004; The other is a decree issued in 2005, which prohibits drinking beverages with alcohol content higher than 12% in public places.

　　　　Influenced by Putin, there are fewer and fewer scenes of Russian senior officials toasting and drinking in public. According to Alexander Musin, the general manager of the Russian Political Information Center, Russian politicians rarely drink vodka and beer now, even if they drink alcohol. In the State Duma, members who had a good drink chose whiskey; In government departments, the more popular drink is brandy.

　　Franchise cars are reduced by 85% in one year.

　　　　A limousine with a blue warning light runs amok on the road, and other vehicles must make way for it unconditionally. Even if it goes backwards or makes an illegal U-turn, there will be no police intervention … This kind of scene is commonplace in Moscow in previous years.

　　　　However, in recent years, this kind of scene has become less and less. This is because since 2006, Putin has severely rectified the privileged cars in Moscow.

　　　　According to Russian media reports, before this, there were about 7,500 franchised cars in Russia, including 1,600 in Moscow. Privileged cars are generally high-class cars such as Mercedes-Benz and BMW, and there is a blue warning light on the roof. Most of the people sitting in these cars are high-ranking officials such as parliamentarians and ministers.

　　　　It can be said that the existence of privileged cars has seriously affected the image of Russian officials in the eyes of the people. On the one hand, because of the brutal driving of privileged cars, public anger is aroused, on the other hand, the probability of accidents of privileged cars is also very high.

　　　　As a result, Putin signed a decree in September 2006 and began to govern the franchise car. This decree stipulates: "The total number of vehicles (with special brands) shall not exceed 1,000, and these vehicles are limited to those engaged in protecting national security." As a result, in less than a year, Russia’s franchise cars have gradually decreased to the original 15%.

In terms of appearance, the new cx-5, as an annual redesigned model, basically continues the design style of the old model. In the front part, the new car adopts Mazda’s latest family-style design, the shield grille has a larger area, and the interior is decorated with a black mesh, which looks more dynamic. The headlights of the new car are very sharp and the lighting effect is very good. The raised lines on the hood outline a certain three-dimensional sense, and the design of the whole front face is still very domineering and fashionable. On the side of the new car body, the lines of the new car are relatively smooth, and the window is surrounded by bright silver trim to enhance the texture. The waistline outlines the car body with a certain sense of strength and makes the car body more slender. The multi-spoke hub design creates a certain sense of movement. In terms of body size, the length, width and height of the new car are 4555*1842*1685 mm and the wheelbase is 2700 mm.

The interior of the new car is a brand-new style. The T-shaped center console is quite wide, the suspended central control panel is equipped, and the three-frame style is relatively full. The shift lever area of the whole car is slightly inclined to the driver’s side, and there are more physical buttons around it. The shift lever is also decorated with bright black decorative panels, and the LCD instrument panel is also equipped. The length, width and height of the new car are 4555*1842*1685 mm, and the wheelbase is 2700.

The length, width and height are 4575×1842×1685mm respectively, and the wheelbase has reached 2700 mm. In the same class, the wheelbase of Mazda CX-5 ranks 77th. This size exceeds most models in its class. The actual interior space performance is also very good. From the actual ride experience, the front and rear rows are relatively spacious. The design of skylight also increases the subjective space feeling of front and rear passengers. Among the models of the same price and class, the trunk volume of Mazda CX-5 ranks 91st. The space is relatively regular, without obvious protrusions, and the overall loading capacity is good.

Mazda CX-5 is equipped with a combination of 2.5 naturally aspirated engine (direct injection) and automatic manual (AT). The whole power parameters are superior in power performance among engines of the same class, which can provide better power performance. Ranked 6 th among 120,000-180,000 SUV models.

Mazda CX-5 has complete active/passive safety configuration, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In order to have a more comprehensive and objective understanding of Mazda CX-5, you can go to Easy Car Mazda CX-5 Forum and browse the messages of users who have bought this car in history.

[car home Langfang Preferential Promotion Channel] Recently, we learned from FAW-Volkswagen Langfang dealers that the models are undergoing preferential activities, with the highest preferential range reaching 35,000 and the lowest starting price of 139,900. If you are interested in Magotan, you may wish to click "Check the car price" in the quotation form to get a higher discount.

Magotan’s exterior design combines modern aesthetics and dynamic elements. Its front face adopts the iconic Volkswagen family design, and the air intake grille and headlights are integrated, showing a simple visual effect without losing the sense of strength. The overall style tends to be steady and stylish, and the streamlined body lines and elegant rear design highlight Magotan’s high-end quality and exquisite craftsmanship.

The body size of Magotan is 4866mm*1832mm*1479mm, the wheelbase is 2871mm, the body lines are smooth, the front tread is 1584mm, and the rear tread is 1570 mm. With the tyre size of 215/55 R17, the rim style is fashionable and atmospheric, and the overall shape has both a sense of movement and stability.

Magotan’s interior design style is simple and luxurious, and the center console adopts a symmetrical layout, giving people a sense of stability. The central control screen size provides two options, 8 "and 9.2", which not only facilitates the driver to check the information, but also supports the multimedia system, navigation and telephone voice recognition control system, greatly improving the convenience and safety of driving. The steering wheel is made of leather, which feels comfortable, and supports manual adjustment up and down and back and forth, which can be adjusted individually according to the needs of different drivers. USB and Type-C interfaces are equipped under the center console, which is convenient for passengers to connect various devices. There are charging interfaces in the front and rear rows to meet the charging needs of different passengers. In addition, the front seats are also equipped with mobile phone wireless charging function, which provides a convenient solution for modern travel. The seat is made of imitation leather, and the front and rear, backrest and height adjustment are supported by the main and co-pilot seats, providing a comfortable riding experience for drivers and passengers. The rear seats can also be laid down in proportion, which increases the space flexibility of the trunk and meets different use requirements.

Magotan is equipped with a 1.4T 150 HP four-cylinder engine with a maximum power of 110kW and a maximum torque of 250 N m.. The matching gearbox is a 7-speed dry dual clutch, which provides a smooth shifting experience and efficient power transmission.

After using Magotan, it is said that the car has large space, strong power, atmospheric appearance, advanced interior, good chassis stability and small turning radius.

There are many options for gasoline cars now, as we said today. Let’s get to know each other.

First of all, from the appearance, the front face of Jietu Dasheng has taken a soft route and looks very sporty. The headlights are personalized and look sporty as a whole. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, delayed closing and so on. Come to the car side, the car body size is 4600MM*1900MM*1690MM, the car uses simple and generous lines, the car side looks very atmospheric, with large-sized thick-walled tires, smooth lines run through the whole car side. In the design of the rear end, the rear end looks more stable, and the taillights look very round and streamlined.

In terms of interior, the interior design of Jietu Dasheng is relatively simple, which is very in line with the tastes of young consumers. The steering wheel of the car is very in line with the interior style, made of leather and has a high palm fit. From the central control point of view, the design of the center console is reasonable, which makes the interior design quite layered and looks very delicate. Let Xiaobian introduce the dashboard and seats. The dashboard design is remarkable, highlighting the trendy temperament. The car uses leather seats, equipped with functions such as electric seat adjustment and seat proportion tilting, with exquisite materials and comfortable ride.

Jietu Dasheng matched the wet dual clutch (DCT) gearbox, with the maximum power of 135KW and the maximum torque of 290N.m, and the power performance was good.

The performance of Jietu Dasheng trunk space is relatively good, the opening size is in line with the positioning of its family car, and the family’s storage needs can be met. In addition, the car is equipped with anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driving airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

Summary of the full text: such a car with the right price is enough to meet the daily practical needs, and it doesn’t take much thought to maintain it at ordinary times, and the price is good.

In modern cars, gearbox is a vital part, which directly affects the driving experience and fuel economy of vehicles. This paper will analyze in detail the working principles, advantages and disadvantages and applicable scenarios of three mainstream automatic gearboxes-AT (automatic gearbox), DCT (dual clutch gearbox) and CVT (continuously variable gearbox).

Working principle: AT gearbox realizes the switching of different gears through planetary gear sets and hydraulic torque converter. Its core lies in the use of hydraulic system to control the combination and separation of multiple clutches and brakes, so as to realize smooth gear shifting.

Advantages:

High reliability: because the transmission part mainly depends on gear meshing, the structure is stable and the failure rate is low.

Smooth shifting: The use of hydraulic torque converter makes the shifting process very smooth and the driving experience comfortable.

Sensitive response: it can quickly respond to the driver’s acceleration demand and provide good power output.

Disadvantages:

Higher fuel consumption: The early AT gearbox had higher fuel consumption because the torque converter was not locked. However, the modern AT gearbox has greatly improved this problem by improving the locking range and frequency.

Applicable scene: suitable for daily driving and long-distance travel, especially for drivers who pursue comfort.

Working principle: DCT gearbox consists of two independent clutch systems, one for odd gears and the other for even gears. When shifting gears, fast shifting can be realized by hanging the next gear in advance and switching the clutch.

Advantages:

Fast shifting speed: due to pre-shifting and clutch switching, the shifting process is almost seamless.

Direct power transmission: no hydraulic torque converter, high power transmission efficiency, driving experience close to manual gearbox.

Low fuel consumption: because the clutch is in a fully engaged state most of the time, the power loss is reduced.

Disadvantages:

Overheating problem: dry dual-clutch gearbox is easy to overheat when shifting gears frequently or crawling at low speed, while wet dual-clutch is cooled by gearbox oil, which improves this problem.

Application scenario: Suitable for vehicles that pursue driving pleasure and performance, such as sports cars and some performance cars.

Working principle: CVT gearbox realizes stepless speed change by changing the diameter ratio of two bevel wheels, and the transmission process is continuous and smooth.

Advantages:

Good ride comfort: there is no obvious setback during shifting, and the driving experience is very smooth.

High fuel economy: it can make the engine work in the best efficiency range and reduce fuel consumption.

Disadvantages:

Poor durability: Because the power is transmitted by friction between the steel belt and the bevel wheel, long-term and high-load work will easily lead to wear and slip.

Slow response speed: When accelerating or decelerating rapidly, the response speed of CVT gearbox is slow, which is not suitable for intense driving.

Application scenario: suitable for daily household use and gentle driving, not suitable for large vehicles or sports vehicles.

Through the detailed analysis of AT, DCT and CVT gearboxes, I hope it can help you better understand their characteristics and applicable scenarios, so as to make a more informed choice when buying a car.

Since the advent of Enjoy S9, it has often been compared with 56E. However, Weilai ET7 may feel more competitive pressure, because the price range shows that the price of Enjoy World S9 ranges from 399,800 to 449,800, while Weilai ET7 ranges from 428,000 to 516,000, and the entry-level model of Enjoy World S9 is nearly 30,000 yuan cheaper than ET7.

The two models belong to the category of medium and large cars, with slightly different sizes. The dimension of Enjoy World S9 is 5160mm x 1987mm x 1486mm, and the wheelbase is 3050mm；. Weilai ET7 is 5101mm x 1987mm x 1509mm, with a wheelbase of 3060mm, and the wheelbase of ET7 is over 10mm, while the length of Enjoy S9 is dominant, which is 59mm more.

In terms of power configuration, Enjoy the World S9 with single-motor rear drive and dual-motor four-wheel drive versions. Max version adopts single motor rear drive, with power of 230 kW, CLTC battery life of 816 km and acceleration of 5.98 seconds per 100 km; The Ultra version is a dual-motor four-wheel drive, with a power combination of 160 kW /230 kW, a battery life of 721 km and an acceleration of only 3.9 seconds. On the other hand, Weilai ET7 uses a dual-motor four-wheel drive system, with a total power of 480 kW, a torque of 850 Nm, a maximum speed of 200km/h, and an acceleration of 3.8 seconds per 100 km. The battery options cover Ferrous lithium phosphate and ternary lithium, with a capacity of 75kWh or 100kWh and a cruising range of 550km, 520km, 705km and 665km respectively, which supports rapid power exchange and is super in the country.

The configuration comparison selects Weilai ET7 2024 75kWh administrative signature edition and Enjoy World S9 2024 Ultra Four-wheel Drive flagship edition with similar price. Enjoy World S9 is equipped with a 15.6-inch HarmonyOS 4 system central control panel, which supports a number of advanced car functions, including four-zone speech recognition, continuous speech recognition and facial recognition, and provides entertainment facilities such as 32-inch projection screens for rear passengers. Weilai ET7 is equipped with 12.8-inch central control panel and Banyan system, equipped with 8295 chip. Although it also supports multi-area speech recognition, it is slightly inferior in facial recognition and other functions. There is a display screen behind the front seats to increase the entertainment experience in the back row.

Seat configuration, enjoy the world S9 standard equipped with zero-gravity seats, emphasizing ride comfort, and the rear seat can be adjusted and laid down, equipped with boss key, small table board, etc., with comprehensive functions. Weilai ET7 highlights the leg rest adjustment of the co-pilot’s seat, both of which have their own advantages.

In the field of intelligent driving, Enjoy World S9 is equipped with China ADS 3.0 system for the first time, covering cities and high-speed navigation-assisted driving. Weilai ET7 relies on four NVIDIA Orion-X chips, with a computing power of up to 1016TOPS, which supports NOP+ to enhance navigation assistance, but it is not as rich as the enjoyment S9 in some details and functions.

At a glance, in the business reception scene, Enjoy World S9 is eye-catching, with the intelligent driving system supported by Huawei technology and the luxury configuration in the back row. Weilai ET7 attracts consumers with its convenient power exchange service, high brand recognition and powerful all-round four-wheel drive performance.

Low fuel consumption is in line with the car demand of many office workers. After all, what I think about on my way to and from work every day is definitely not power control, but saving money and ensuring basic transportation needs. What we said today. Let’s take a look at it together.

First of all, from the appearance, Jetta VA3′ s front shape is relatively simple, and the air intake grille adopts dot matrix shape, which looks very sporty. Headlights are fashionable and accord with consumers’ aesthetics. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the car side, the car body size is 4501MM*1704MM*1479MM, and the car adopts simple lines, giving people a very fashionable and simple feeling. With large-sized thick-walled tires, smooth lines run through the whole car side. In the design of the rear end, the rear end looks very solid, the taillight style is sharp, and the unique exhaust pipe is very streamlined.

In terms of interior, the interior looks very cold and gives people a very tough feeling. The steering wheel design of the car is very stable, and it is made of leather, which gives people an impulse to control it. Take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen, which makes the interior design quite layered, and the overall design of the central control is remarkable. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard of this car presents a clean design style and the design is relatively simple. The car adopts imitation leather seats, which are wrapped in place and have good overall comfort.

Jetta VA3 is matched with an automatic manual transmission (AT) gearbox, with an acceleration time of 12.5s per 100 kilometers, which has good power performance and is completely OK for daily use.

Jetta VA3 has good space in the back row, which is no problem to meet the daily travel needs. In addition, the car is equipped with anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driving airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

Do you have the urge to buy a car after reading the whole article? Let me make a summary. The moderate size of the car is a very suitable choice for many families, and the internal space is enough for daily use in families.