[Pacific Automobile] recently, it was learned from the official, (|) will be officially listed on September 26, the car has been released in 2024 and open the reservation, 2000 yuan intention gold can deduct 5000 yuan deposit. As the third model of Avita, Avita 07 positioning medium-sized new energy, providing range extension and pure electric optional, and equipped with Huawei Harmony OS 4 car system and dry A.0. The price is expected to be in the range of 20-300,000 yuan.
The real model is a pure electric version, and the color scheme is star purple.
In terms of appearance, Avita 07 continues the family design style and innovates in AVATR 2.0. The front face shape highlights the sci-fi sense of the future. It adopts split headlights and C-type LED design, which is unique. The lower grille of the extended-range version retains the heat dissipation port setting, which is different from the pure electric version. In addition, the new car will be available in five colors: star purple, crystal green, white, gravel black and rock ash.
The side of the car adopts a design style that is almost hunting. Secondly, the body line is elegant, and an obvious waist line can be seen from the front fender to the rear door handle. The waist line of the side window is inclined upward. In addition, it is equipped with not only hidden door handles, but also external electronic rearview mirrors.
In terms of body size, the length, width and height of the Avita 07 are 4825/1980/1620mm and 2940mm respectively, just a little smaller. In addition, the new car is equipped with rear privacy windows and a panoramic canopy.
In terms of the rear, the new car is sleek and features a slender taillight design, similar in style to Avita 12. At the same time, the rear surrounding shape echoes the front face well, presenting a certain sense of movement.
In terms of interior, Avita 07 adopts a four-screen layout, including a 15.4-inch floating central control screen, a 35.4-inch integrated remote screen, and two electronic external rearview mirrors on both sides. It is also equipped with an oval steering wheel, and the visual effect is very avant-garde and fashionable. The new car will be equipped with Harmony OS 4 car system and Qianyi Smart Driving ADS 3.0, which can realize advanced autonomous driving functions such as high speed, city NOA and parking and driving.
In addition, the new car also adopts a dual-color scheme design and is equipped with landscape pattern punched seats, including the dashboard, the door panel of the whole car, the dashboard, the central control and the B pillar are all made of large-area PU material soft package, which has a good sense of luxury. The official said that the Avita 07 car is developed with C-GCAP green certification standard, and the whole car uses 0 asphalt, using a lot of water-based and renewable materials.
In terms of configuration, the Avita 07 will be equipped with double zero gravity seats with massage/ventilation/heating functions. At the same time, the rear seats have oversized center armrests, equipped with rear control screens, adjustable seat back angles, boss keys,/ventilation/massage. In addition, the new car is also equipped with 25-speaker British Treasure stereo.
In terms of power, Avita 07 provides range extension and pure electric options, among which the pure electric version is based on the 800V high voltage architecture, providing two-wheel drive version and four-wheel drive version optional, two-wheel drive version drive motor 252 kW; four-wheel drive version models add 188 kW front drive motor on this basis, and the comprehensive power of the system is 440 kW, both of which are 200km/h. In terms of battery life, equipped with the lithium iron phosphate battery pack provided by Ningde Times, the CLTC pure electric range is 650 kilometers and 610 kilometers respectively.
The range-extended version models also offer two-wheel drive and four-wheel drive versions, both equipped with 1.5T range extenders, with a maximum of 112 kW, of which the two-wheel drive version is equipped with a maximum power of 231 kW drive motor; the four-wheel drive version models add 131 kW front drive motor on this basis, and the system’s comprehensive power is 362 kW. In terms of battery life, it is equipped with a 39.05 kWh lithium iron phosphate battery pack, corresponding to pure electric cruising ranges of 188 kilometers (two-wheel drive) and 178 kilometers (four-wheel drive) respectively.
In terms of chassis, the Avita 07 front suspension adopts a front all-aluminum alloy double ball head structure, the rear suspension adopts an H-arm multi-link structure, and is equipped with ++ hydraulic bushing and other hardware as well as new adjustments.
Tesla Model Y official price range: 24.99-35 4,900 yuan
The ideal L6 official price range is: 24.98-27 9,800 yuan
Judging from the current market situation, Avita 07 will compete with different types of models such as Zhiji LS6, Equation Leopard 5 and Ideal L6 after its launch, and the overall competition landscape is very fierce. Relatively speaking, Avita 07 design is more unique, showing individuality, and will become one of its major selling points; secondly, the interior design is more avant-garde, rich in luxury and technology, coupled with Huawei’s deep empowerment, intelligent cockpit and intelligent driving have certain advantages; in addition, Avita 07 provides range extension and pure electric options, with richer power options, especially the addition of the range extension system to eliminate consumers’ range anxiety and make up for the shortcomings of previous products.
Of course, whether it can stand out depends on the final price. As a reference, the price range of the current Avita 11 is 30.00-39 800 yuan; the price range of the Avita 12 is 26.58-40 800 yuan; the two cars will follow up with extended range models, and the price is expected to further drop. And the lower positioning Avita 07, how to cut into the market at a more reasonable price, is also worth exploring, considering the current market is extremely invaded, and there is only one pricing power, the starting price is controlled within 220,000 or there is a greater opportunity.
The arrival of Avita 07 is of great significance to the Avita brand. It not only enriches the brand’s product matrix, fills the gap in the 250,000 SUV market, enters the more mainstream consumer market, and injects new impetus into the long-term development of the brand. More importantly, Avita 07 is the first range extension product of the Avita brand, and its success has a great impact on the subsequent launch of Avita 11 and Avita 12 range extensions.
It is worth mentioning that Chairperson Zhu Huarong also gave an explanation about Avita’s choice to do the range extension plan during the live broadcast. The reason is due to in-depth insight into market demand and confidence in the brand’s technical strength. Range extension technology can provide longer battery life and more flexible ways to replenish energy, solve battery life and replenish energy pain points, while maintaining the driving experience of electric vehicles. (Text: Pacific Motors, Wu Qixing)
