年度归档 2025年3月12日

Special feature of 1905 film network 3.4 points!This is the score of Guo Caijie Edition on Douban. The one-star bad review reached 56.6%, which once again confirmed the sentence: "Yi Shu is hard to shoot!"

　

The box office of the film is also mediocre, with only 50 million yuan in the four days of release.In that play, "Xibao", which requires a lot of money and a lot of love, obviously failed to do so outside the play.

　

The netizen commented: "Everyone who plays Guo Caijie is Gu Li." "The whole film is a TV drama texture shot by the model room and the wedding dress base."Guo Caijie’s role as "Xibao" has been questioned since the official announcement. The scriptwriter’s "magic change" and rough service to the original work have even aroused the collective condemnation of book fans and fans.

It’s been 41 years since the publication of "Xibao" in 1979. What kind of attitude should this story of "forgetting the past year" between a female college student and a wealthy businessman in his twilight years be "revived"? How can Guo Caijie get rid of the lingering "Gu Li" label?

happyWho is Bao?

　

"I always hope to get a lot of love. If there is no love, a lot of money is good. "As Yi Shu’s masterpiece, Xibao tells the story of a 21-year-old Cambridge Law Department who was born in a slight cold, was studying Ginger Xibao, and happened to meet a rich man who was over 60 years old, then entered a rich family and completely changed his life.

　

The frequently quoted "quotation" above is the concentrated expression of the contradiction of "Xibao". This is a fairy tale about love and bread, dignity and material desire.Two sentences in the novel can sum up Xibao’s view of love and the way to survive:

"If someone says he loves me, I won’t be a little more happy unless his love can be discounted."

"I came to the society with my bare hands. If I don’t step on people, people will step on me."

Just as Xu Cunzi described the 21-year-old girl in front of her with two words when she first saw Xibao: "cruel" and "practical".This is the background color of the characters belonging to Xibao. It is this undisguised frankness and weed-like vitality that arouses the desire for love and conquest.

But Xibao is by no means a gold digger in the traditional sense. On the one hand, she is high flyers from the Law Department of Cambridge University. She longed to be an independent woman, but was forced by reality to achieve it in a twisted way of attaching to men.

On the other hand, in her description of the ideal, love is always higher than money, but repeated injuries have made her realize that money is more secure than feelings.

Being arrogant and inferior, worshipping money and hating wealth, being sober and blind, this is the contradiction of Xibao and her tragedy. It can be said that Xibao’s life is a tragedy brewed by family of origin and the social environment.

　

Family of origin needless to say. Xibao’s father has been absent for a long time, and his mother has been tossing and turning between daily necessities and various men for a living. This fate of lack of money and love is exactly what Xibao tried to escape all his life.

　

At the same time, Xibao’s values are also the epitome of Hong Kong society at that time: the economy is rapidly taking off, the class differentiation is intensified, and the envy of wealth and the desire for class promotion are Xibao, which is also the synaesthesia of everyone in the "money society".Therefore, for Xibao, any adaptation that leaves the background of time and space and abandons the complexity of characters is doomed to failure. This is the "original sin" of the current edition of Xibao.

　

The setting of the film in time and space is ambiguous. The costumes and shapes of the protagonists are sometimes retro and sometimes modern. There are old household appliances and classic cars in the props, but the background is the general decoration style of new Chinese model houses and the urban landscape mixed with history and modernity.

　

Perhaps the main creation is deliberately blurring the time and space background of the film, but it is followed by a completely overhead sense of suspension and an affectation of stressing and worrying about adding new words.

Let’s talk about Xibao’s personnel. Since the official announcement, the voice of "Guo Caijie is not suitable for Xibao" has been heard. The main reason is that Guo Caijie is not a metropolis girl with big breasts and full of feminine charm as described by Yi Shu, and she lacks the unique shrewdness and pride of Xibao.

　

However, judging from the film, the biggest problem of Guo Caijie version of Xibao is not only its shape and temperament, but its contradiction and complexity.

　

In the original work, Xibao analyzed his feelings about Xu Cunzi like this: "At the beginning, for money, for safety, for ambition; Later, for shame, for hate, for revenge; Up to now, Mr. Xu, please don’t laugh at me. Now it’s for love. I love you. "

From "for money" to "for love", Xibao experienced complex psychological entanglements. This unsolved contradiction between reality and ideal, material desire and emotion is the cruelty of this story and the most touching place of Xibao.

　

However, in the movie, Xibao’s persona was simplified to a girl named Marisu who lacked love since childhood and sought emotional sustenance from a rich man over forty years older. At the end, Xibao gave up all her wealth to find her own choice, without any logical support.

It is true that since the publication of the novel, some people have questioned the "three incorrect views" in "Xibao", and many values in Yi Shu’s novels really seem out of place at present.But we can’t help asking, is it really necessary to create a Jiang Xibao who wants nothing but love? onceappearanceWhy should an all-African adaptation be branded as Yi Shu and Xibao?

　Who’s Guo Caijie?

　

"Who is Guo Caijie?" The answer to this question can be the sweet and lovely "Yogurt Girl" on the album cover, the fresh and smart Susie in the movie, or the little neon who dares to love and hate in Love.But more viewers will subconsciously think of it.Gu Li, a character who has been with Guo Caijie since 2013.

Even, Guo Caijie’s acting career can be divided into "pre-Gu Li era and post Gu Li era" with Tiny Times as the boundary.Guo Caijie in the "pre-Guri era" is a pure and lovely "Yogurt girl" with an innate sweet appearance and baby sounds, and the record company naturally packaged her as a fresh and lovely girl next door.

Guo Caijie’s Invisible Superman MV(2007)

　

In the TV series "Invincible Sambo Girl" and the film debut "One Page of Taipei", Guo Caijie is also repeating the "Water Girl" over and over again.

　

On the surface, Guo Caijie tried to cater to the expectations of the market and the public, but his heart was full of entanglements. "I didn’t know anything at first, all I could do was meet the expectations of others. Do you think that the female college students who just graduated are too far away from taking the guitar,’ OK, then I don’t want to take the guitar’, and you need a lovely role,’ OK, I will do my best to be cute’. "

Starting from Xiao Ni in Love, Guo Caijie began to try a more powerful character.In the film, Xiao Ni’s sentence "Just because I’m not so great, I don’t deserve to love, don’t I deserve to be loved?" Poke a lot of people’s tears, but also causedJing M.GuoAttention. He urged Guo Caijie to play Gu Li, the overbearing and powerful queen of Leng Yan in the novel.

Like Xibao, when it was just announced that Guo Caijie would play Gu Li, public opinion was also full of doubts.Guo Caijie also admitted that she was seventy percent different from Gu Li’s personality, but it happened that the indomitable tenacity in her bones was exactly the same, and it was this stubborn strength that made her resist criticism and play "live" Gu Li.

Unexpectedly, it is this controversial role that makes Guo Caijie truly familiar to mainland audiences, and it has also become a role label that she can’t erase.Many people say that being a singer can show yourself better, but Guo Caijie admits that when singing, he is like "playing a singer", but in acting, he can release himself more and project his personality into different characters.

　

For example, Gu Li is the "sharp" side of her personality. In three years and four "Tiny Times" and the process of constantly running in with Gu Li, Guo Caijie also gradually excavated the confident and strong side of his personality.

This time, Xibao also has a lot in common with herself.When Guo Caijie was 12 years old, her mother died in childbirth, which made her learn to be independent and take care of her family early. "I grew up in a single-parent family, and my family background is similar to that of Xibao. I have a strong sense of economic independence since I was a child." Guo Caijie said so.

Under the gentle and soft appearance, Guo Caijie hides a strong and pragmatic side, and that strong "ambition and ambition" has a strong resonance with Xibao.As she once said, when she was a child, she secretly vowed: "I must be a very successful woman in the future."

From One Page of Taipei and Tiny Times to marching into the mainland and challenging the era dramas Great Expectations and Xibao, we can easily see Guo Caijie’s "ambition" to break through all the way. However, from the real success, she still lacks some chances and the vision of choosing a script.

　

As it happens, just today, Guo Caijie’s other new play "Beijing is 9 to 5" officially announced that it will be finalized on December 24th.Perhaps, the change is in the "next part".

　　Can BBK, which is surrounded by "flow", get out of the business dilemma?

　　Yu Donglai, 68, became the "mentor" of Wang Bu, the founder of BBK, a local supermarket in Hunan.

　　This is a helping and reforming plan led by Fat Donglai, a Henan Shangchao enterprise. It will systematically adjust BBK in terms of employee salary, working hours, store planning, product reorganization, supply chain, price optimization and service improvement, and transform 2-3 BBK supermarket stores in 2-3 months.

　　Pangdonglai and BBK are well-known local supermarkets, and the founders of the two companies, Yu Donglai and Wang Tian, both embarked on the road of entrepreneurship in 1995. However, due to the different development routes chosen-Yu Donglai stuck to the local area of Henan, and Wangtian expanded abroad early, after nearly 30 years of establishment, the two enterprises have reached their respective present situations.

　　At the same time that Fat Donglai started "helping", the reorganization of BBK made progress. Chengdu Baitu Youni Culture Communication Co., Ltd. and China Foreign Economic and Trade Trust Co., Ltd. (together with its industrial partner Sinochem Modern Agriculture Co., Ltd.) were confirmed as the successful industrial investors in the reorganization.

　　Among them, Baitu Group, with "Red Man Economy+Brand Empowerment" as the core, has hatched kol with goods such as "Luo Wangyu" and "Zhang Xixi", and once put three sheep and worry-free media on the comprehensive strength monthly list of Tik Tok e-commerce MCN institutions.

　　Can BBK, which is surrounded by "flow", get out of the business dilemma?

　　Step by step to the left, fat east to the right.

　　Despite the influence of external environment, most traditional supermarkets in China have been paying for the rapid expansion in the past two years, and BBK is no exception.

　　In March 1995, Wang Tian and his wife Zhang Haixia established Xiangtan BBK Food Company, and the company’s first mass-market store was officially opened in Xiangtan in the same year. In 2001, BBK opened a 28,000-square-meter comprehensive shopping plaza in Xiangtan, and has since embarked on the fast lane of development; In 2002, the number of BBK stores reached 27, and its annual sales exceeded 1 billion yuan, making it the largest chain enterprise in Hunan. In 2008, BBK was listed on Shenzhen Stock Exchange, becoming "the first private supermarket in China", with more than 300 stores in its heyday.

　　Time has changed. Due to the rise of online retail and new retail formats, domestic hypermarket formats have declined in recent years. After losing money for two consecutive years and closing several stores, BBK started the reorganization process on October 26, 2023. As of April 6, 2024, a total of 13 investors have paid deposits, of which 10 investors have submitted restructuring investment plans. In addition to industrial investors, the recruitment of BBK financial investors is also in progress.

　　While promoting restructuring and solving the problem of supplier funds, BBK began to promote the restart of supermarket stores from the fourth quarter of last year. "As of March 2024, BBK had restarted 83 supermarket stores in Hunan and Guangxi." BBK told Time Finance.

　　Unlike Wang’s early expansion route, Yu Donglai doesn’t seem to have much "ambition" for scale.

　　In 2002, after operating a tobacco and alcohol company for five years, Yu Donglai opened the first Pangdonglai Life Plaza in Xuchang, Henan; In 2005, Fat Donglai first expanded to Xinxiang, and "Xinxiang Fat Donglai Department Store" opened. By the end of 2023, there were only 13 stores in Pangdonglai, and they always stuck to Xuchang and Xinxiang.

　　In the early days, it also tried to spread the layout. More than ten years ago, Pangdonglai opened some small supermarkets on the basis of big stores in Xuchang and Xinxiang. However, since 2012, Fat Donglai has successively shut down more than a dozen small shops in Xuchang Street. In 2013, Yu Donglai said in Weibo that Xinxiang Pangdonglai Store closed after the property contract expired, and attributed it to the internal strategic adjustment of the enterprise. "The scale of the enterprise was reduced because the current management ability could not be reached."

　　Fat Donglai, who lives in a corner, was not high-profile in the past. It was not until 2020 that he donated 50 million yuan to fight the epidemic in Wuhan that he began to be known to the public. In the early years, Lei Jun and Ma Yun also visited Fat Donglai. In Lei Jun’s mouth, Fat Donglai is "the existence of China retail industry", and Ma Yun also said that "Fat Donglai is a mirror, which can show the shortcomings of other enterprises".

　　"Explosive reform" step by step, starting with salary increase

　　Stepping on the rapid expansion of the "thunder", the former "first share of private supermarkets" had to put down their posture and accept guidance from their peers.

　　Their interaction can also be traced. On December 12, 2023, at the invitation of Wang Tian, the chairman of BBK, Yu Donglai visited BBK, and successively visited BBK stores in Changsha and Xiangtan, and gave on-the-spot guidance. In April this year, Fat Donglai sent a team of 20 executives to Changsha to help BBK.

　　Specifically, BBK will combine the corporate culture and business strategy of Pangdonglai, and plan to make systematic adjustments in terms of employee salary, working hours, store planning, product reorganization, supply chain, price optimization, service improvement, etc., giving priority to building a sample of Pangdonglai-style stores in Changsha, and transforming 2-3 BBK supermarket stores in 2-3 months. The remaining BBK stores will also refer to the sample stores, which will be comprehensively transformed by the BBK team.

　　This is not the first time that Fat Donglai has helped his peers. In July, 2023, it organized a team including purchasing, operation, stores, finance and other business sectors, and combined with a main team of pro-fresh-keeping department to carry out the reform of Gabrielle, a local supermarket in Shangrao, Jiangxi Province, and adopted six measures: increasing employees’ salary, shortening business hours, adjusting store layout, optimizing product quality, improving fresh-keeping ability and restoring customers’ trust.

　　According to the report of Lianshang. com, after one month’s adjustment and reform, the sales of Gabrielle Wanli Store were 400,000-450,000 yuan on weekdays and exceeded 500,000 yuan on weekends. The average daily sales of Gabrielle Henderson Store increased from 125,000 yuan to 220,000 yuan a week after the reform, and it reached 250,000 yuan at the weekend.

　　Shen Hongli, general manager of Pangdonglai Supermarket, and Jia Jianquan, a pro-chairman of Qinghai, are the principal and deputy commanders of the transfer of Gabrielle. This assistance to BBK is also led by two people, and David Xu, general manager of fresh food in Pangdonglai Supermarket, is the executive director.

　　Judging from the adjustment and reform measures carried out by BBK, it is similar to the direction of Gabrielle. On the evening of April 9th, BBK issued an apology letter to customers, which mentioned that it had realized its own problems and sincerely said "I’m sorry" to everyone. He also said that he would optimize procurement channels, remove products with insecure quality, adjust shopping malls and improve employees’ salaries and benefits.

　　At present, the business hours of 17 BBK supermarkets in Changsha, Yueyang, Changde and other cities have been adjusted to 9:30-21:30 (previously from 8:00 to 22:00). In addition, BBK Changsha Meixi Store started employee recruitment with a monthly salary of 4,000-5,000 yuan. Time Finance found in the recruitment software that the salary of cashier, cleaning and other posts in BBK Supermarket was 2000-3000 yuan.

　　Bao Yuezhong, a new retail expert, analyzed Time Finance. The current problem of BBK cannot be solved by measures such as raising wages and compressing working hours. "As a large chain enterprise, its problems are very complicated, and the final result of Fat East’s help needs further observation."

　　The fat man who was "famous" came from the east, and he was not so god in the local area.

　　Despite the outstanding performance of products and services, the real success of Fat East cannot be separated from the help of social media.

　　Time Finance learned that since 2023, in the comment area of many store-exploring videos such as Sam and the market opener, a large number of praises for Fat Dong came into being, attracting many netizens to experience punching in thousands of miles. However, with the deification of Fat Donglai, its words and deeds are also under the magnifying glass, and employee welfare and business hours are widely discussed.

　　Luo Chen has just joined the production and operation post of Pangdonglai. According to him, the company’s job application is under great competitive pressure. "There are 209 open recruitment positions, and about 30,000 resumes have been delivered, but the salary is about 80,000-100,000/year, which is really good in Xuchang with an average monthly salary of 3,000 yuan."

　　As a Xuchang person, in Luo Chen’s cognition, Fat Donglai is just a supermarket that everyone recognizes and trusts. "We locals just regard it as an ordinary supermarket, which is not as deified as online. Because of the high quality of goods, it is generally not cheap, and we will not go shopping every day. Everyone regards it more as a place to spend time."

　　According to Luo Chen’s memory, the explosion of Xuchang’s fat east was the explosion of "pilgrims" after a blogger’s shop-exploring video went out of the network in early 2023. "Now I dare not go to Fat East on weekends and holidays. The roads adjacent to the stores are jammed, and even the small town of Xuchang is crowded. A few days ago, during the Tomb-Sweeping Day holiday, there were basically no local cars on the road. "

　　The shopping experience of being at home has always been a business card from Fat East, but with its increasing voice on social media, it has also spawned a large number of purchasing agents.

　　Tang Ting, who went to college in Xuchang, pointed out to Time Finance that after purchasing more last year, many things could not be bought, and the foreign purchasing vehicles pulled goods. "I once saw a shopping cart full of washcloths and baby wipes, thinking it was a promotion. As a result, after taking two bags, someone next to me said that this was her goods."

　　In order to reduce the impact of purchasing on the brand, on April 5, Fat Donglai issued a statement, saying that a large number of accounts of Fat Donglai without authorization from the company were found on Taobao, Pinduoduo, Tik Tok and other online platforms, which misled consumers and would use legal means to protect their rights.

　　Help from different places, Fat East will go out of Henan?

　　Many times’ assistance to supermarkets in different places has also made the outside world see another path for Pangdonglai to get out of Henan-exporting business philosophy.

　　Under the word-of-mouth effect, many retail entrepreneurs hope to learn from Yu Donglai. Previously, Gansu Xinle Supermarket, Hubei Yasi Supermarket and a pro-supermarket in Qinghai had all been personally led by Yu Donglai.

　　On the one hand, the pressure of rent and labor costs in third-tier cities is relatively small, and if it expands outward, it will bring greater financial pressure; On the other hand, the expansion needs to overcome the difficulties and risks of building supply chains and logistics centers, and it will also face fierce competition from local enterprises.

　　Yu Donglai has repeatedly rumored that Fat Dong wants to open a shop in Zhengzhou. In his speech, he responded: Why not enter Zhengzhou? The house price in Zhengzhou is too expensive. If you come to Zhengzhou to open a shop, how can I arrange my staff? In the latest live broadcast on November 17th last year, Yu Donglai once again responded that there is no plan to open a shop in Zhengzhou for the time being.

　　At present, there are 13 stores in Pangdonglai. Among them, there are 8 comprehensive shopping malls (Angel City, Times Square, Life Square, Xinxiang Dapang, Xinxiang Life Square, Beihai Store, Golden Triangle Store and Yuzhou Store), 1 large-scale clothing specialty store (clothing building) and 4 medium-sized community supermarkets (Yunding Store, People Store, Labor Store and Jinhui Store). According to the plan in early 2022, Fat Donglai plans to add 1-2 stores in 2024.

　　Recently, Pangdonglai has also expanded its online channels, opening a WeChat applet "Pangdonglai Online Mall" and "Pangdonglai Franchise Store" in Tik Tok. If the effect of helping other enterprises such as BBK reaches expectations, it may not be impossible for Fat East to come out of Xinxiang and Xuchang.

　　(At the request of the interviewee, Luo Chen and Tang Ting are pseudonyms.)