I believe that for many people in their 80s and 90s, Wahaha AD calcium milk is a happy memory of their childhood. At that time, there was no Yili, no Mengniu, only Wahaha’s sour and sweet taste. As long as you hold a bottle of Wahaha AD calcium milk, it seems to have the whole world!
If Barcode Jun told you that Wahaha AD calcium milk is not an ordinary drink, but a health drink, would you be surprised? To be honest, even Barcode Jun himself doesn’t believe it – this cheap and delicious drink is actually a tall health product?
However, Barcode Jun found from the information published on the website of the State Food and Drug Administration that the name of Wahaha AD calcium milk was on the list of domestic health foods.
(Image source: State Food and Drug Administration website)
Both Wahaha AD calcium milk drink and Wahaha second-generation AD calcium milk drink received blue hats as early as 1998. The health function of Wahaha AD calcium milk drink is to promote growth and development, while Wahaha second-generation AD calcium milk drink adds an item to improve gastrointestinal tract on the basis of the former.
(Image source: State Food and Drug Administration website)
(Image source: State Food and Drug Administration website)
From the name, the calcium milk on the list of health products should be the Wahaha AD calcium milk drink we are familiar with (it is worth noting that it was also filed on April 21, 2016).
Then compare the nutritional content table of Wahaha AD calcium milk drink with the functional ingredients of health products, and the two are also consistent.
Wahaha AD calcium milk drink nutritional content table
From the above information, we should be able to come to a conclusive conclusion: Wahaha AD calcium milk is a health product! Does this subvert the perception of many people?
However, Barcode Jun found that the situation seemed a bit complicated.
First of all, there is no "blue hat" logo on the bottles of Wahaha AD calcium milk sold now.
There is also no "blue hat" on the outer packaging box.
Then, enter the official website of Wahaha to check, and Barcode Jun did not find Wahaha AD calcium milk in the category of "medical and health products".
(Image source: Wahaha official website)
Wahaha AD calcium milk is only classified as a "protein drink".
In other words, even the Wahaha Group itself did not regard it as a health product!
This time, Barcode Jun was completely confused!
Is Wahaha AD calcium milk a health product? If so, why doesn’t Wahaha Group promote and sell it as a health product? If not, why is its information on the list of health products of the State Food and Drug Administration (and has recently been filed)?
In this regard, Barcode Jun did not find an answer.
However, a friend of Barcode Jun said that he doesn’t care whether Wahaha AD calcium milk is a health product, because he likes the sour and sweet taste, which can evoke childhood memories.
Similarly, Wahaha Group is also willing to play the emotional card to promote its products.
Yes, for most people, drinking Wahaha AD calcium milk is not about efficacy, but about feelings.
Affordable is another attractive aspect of Haha AD calcium milk. According to the inquiry on Tmall, the 220ml Wahaha AD calcium milk sells for only about 40 yuan for 24 bottles. On average, one bottle is only more than one yuan, and the price is quite close to the people.
Barcode Jun believes that feelings and low price are the reasons why consumers really love Wahaha AD calcium milk. On the contrary, few people care whether Wahaha AD calcium milk is a health product. This may be one of the reasons why Wahaha Group abandoned the status of "health product" of this leading product? Of course, only Wahaha Group itself knows the most about the central reason.
Finally, let’s dry this bottle of milk together!
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