Recently, some riders broke the news on social platforms that this year’s Spring Festival, the Ele.me platform launched the "Spring Festival Preferred Series" activity to retain riders. The activity has a total of seven phases and a bonus of 8,200 yuan. However, in the sixth phase, the Ele.me platform has greatly increased its requirements for running orders. Riders questioned the platform’s temporary increase in riders’ orders and the disguised reduction of the Spring Festival overtime reward.
For the requirements of the sixth phase of the event, the rider needs to run at least 380 orders.
On January 19, Ele.me responded that the New Year’s reward for crowdsourced selected knights promoted by Ele.me is an additional year-end incentive in addition to the Spring Festival subsidy. The original intention is to ensure the supply of the Spring Festival and allow knights to make more money.
The reward period started on January 11 and ended on February 28. It was divided into seven periods, each period was seven days long, and each period had a fixed number of orders sent. If a knight completed more than three periods of orders, they could get rewards. The more stages completed, the higher the incentive. It was not said on the Internet that if a certain period was not completed, there would be no reward.
In response, Ele.me said that there was indeed a deviation in the order volume estimates in some cities and business districts, which caused the sixth phase (February 15-21) to be underway, and the goals in these areas were too high. I sincerely apologize to my knights.
Ele.me said that it has taken two actions: after the end of the sixth issue on February 21, it will sort out a list of all areas in the country where the order is deviated, add additional compensation activities, and announce it to knights. It will also optimize the order volume design of the last phase of the event, so that more knights can get rewards.
Previously, the Weibo account of "Eli.me Customer Care" also responded to this matter, saying that sorry for bringing bad experience to the knights, and it has been dynamically adjusted for the problem areas reported by the knights. The activity is an additional year-end incentive in addition to the Spring Festival subsidy for each order, which is divided into 7 periods, each period lasts for 7 days. Knights who have completed more than 3 periods in total can get rewards. As long as the actual completion amount is greater than 3 periods, they can get rewards. The more completed, the higher the rewards.
Judging from the revelations ** the rider, the city where he received orders is *******. The "Run ****** Festival Preferred Series" will run from January 11, 2021 to February 28, 2021, for a total ** 49 days. The first phase ** 350 points needs to run 290 orders, the second phase ** 140 points needs to run 265 orders, the third phase ** 140 points needs to run 255 orders, the fourth phase ** 420 points needs to run 235 orders, the fifth phase ** 140 points needs to run 94 orders, and the sixth phase ** 310 points needs to run 380 orders. The rider pointed out: "The sixth phase is from February 15 to February 21. On the fourth day ** the first lunar month, many merchants are not open for business. How can there be so many orders for us to run?"
At that time, "Ele.me Customer Care" said in its response that it would continue to pay attention to the situation of Knights running orders and would evaluate each activity plan according to the actual business situation.
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