IT House reported on April 7 that Xiaomi Company issued a statement today that Su Jun, the founder of Zhimi Technology, personally cooperated with Chery in the automobile business, which has nothing to do with Xiaomi Group and Xiaomi Ecological Chain. According to Zhimi Technology’s previous statement, it has nothing to do with Zhimi Technology.
IT House noticed that in mid-March, there were media reports that Zhimi Technology, a subsidiary of Xiaomi Ecology, was about to cooperate with Chery New Energy iCAR to develop a new pure electric hard-core SUV, which is expected to be priced at around 100,000 yuan and will be officially unveiled at the 2024 Beijing Auto Show.
Subsequently, Zhimi responded that Zhimi Technology is a Xiaomi ecological chain enterprise. Since 2021, Dr. Su Jun, CEO of Zhimi, has personally set up an entrepreneurial team to start a car-making project. In 2023, the entrepreneurial team of the car-making project established a cooperative relationship with Chery. At present, the team members have been integrated into Chery Automobile and cooperated to build a new energy brand iCAR. Zhimi also said that Zhimi Technology has no equity and operational connection with the car-making project.
It is worth mentioning that Su Jun, the founder and CEO of Zhimi Technology and the chief product officer of iCAR Automobile, once shouted Xiaomi’s classic slogan-"Always believe that good things are about to happen" when preheating the new car. At the same time, Su Jun even called iCAR V23 "the most anticipated new car in 2024".
The latest news shows that the iCAR V23 model is expected to be officially unveiled on April 12th, and will be launched in the second half of 2024.
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