[car home Industry] People who have seen the Spring Festival Gala in 2019 will be pleasantly surprised to find that the Shenzhen sub-venue opened in BYD Cloud Track, and the Jilin Changchun sub-venue contracted various roles as stage, actor and audience. The two sub-venues echoed north and south, giving the people of the whole country a beautiful science and technology drama. In 2019, as the 70th birthday of China, the Spring Festival Evening selected three sub-venues, namely Jinggangshan in Jiangxi, Changchun in Jilin and Shenzhen, to explain the process of China’s "standing up, getting rich and getting strong" respectively. Through the interpretation of China FAW in Changchun in Jilin and BYD in Shenzhen, did you get the "rich" and "strong" of China?
This year, the "automobile industry" has ushered in a highlight moment under the eyes of the public. In the side, Changchun, Jilin Province, the venue of the Spring Festival Gala, where China is rich, is the most eye-catching thing. It is understood that the design of the main stage is inspired by the classic L5 model of FAW Hongqi, with a stage area of 1,500 square meters and over 350 tons. But this is far from the point. When Angelababy and Aska Yang sang "The Ode to Snowflakes", the "actors" who danced for them were mainly cars.
"Jilin Changchun Spring Festival Evening Sub-venue takes cars as the stage and cars as the audience"
In the performance of vehicle technology, the red flag H5 spins and drifts rapidly in situ, with one vehicle as the center and two-way double rotation, and drifts extremely quickly in a short distance; White flying cars in the air sometimes fly high quickly and sometimes hover at low speed to steal the mirror; Ordinary cars suddenly turned into robots, performing the China version of "Transformers" on the spot … Under the stage, the square matrix composed of 105 Pentium T77s turned into a "live audience" on the opposite side of the main stage, interacting with the "actors" on the stage with flashing lights, making people feel overwhelmed.
"Cars in Deformation"
"Cars transformed into steel robots"
"Flying cars hovering in the air"
The Shenzhen Sub-venue in the south is equally dazzling. The starry sky, star track and city are constantly switching on the screen, and the cloud track of dynamic technology shuttles through it, presenting a blueprint for the future city. It is understood that the "cloud track" carrying car critics in the Spring Festival Evening is a straddle-type monorail that BYD has invested 5 billion yuan in research and development for five years, and it is also an unmanned straddle-type monorail with 100% independent intellectual property rights in China; Driving next to the cloud track is BYD Yunba, a small-capacity rubber-tyred tram system.
『车评人在云轨内部向全国人民拜年』
『在全国人民面前亮相的比亚迪云轨和云巴』
从春晚这两个分会场看，其选择别有用心，一方面反映了国家对汽车工业等制造业的重视，暗合习大大对中国经济振兴的寄托；另一方面，回望2018年是中国改革开放40周年，在这40年间，中国汽车产业经历了从合资企业模式诞生、中国品牌快速崛起、大力推进新能源汽车产业发展等一系列重大变革，中国汽车工业进入了发展快车道，将汽车产业的成绩，作为对70周年华诞的祖国的贺礼，也是再合适不过。
◆ 比亚迪：经济特区创新变革代表
再来具体说说这两个中国汽车品牌企业代表。首先，比亚迪既是民营企业代表，同时也是变革创新的代表。在国家大力推广的新能源汽车方面，2018年，比亚迪全年累计销售新能源汽车24.78万辆，同比增长27.09%，而且新能源产品基本占据比亚迪汽车整体销售的半壁江山，占比高达47.59%。
在新能源车型方面，比亚迪是纯电动和插电式混合动力两条腿走路，其中纯电动产品销量为10.3万辆，插电式混动产品则为12.4万辆，可见，比亚迪新能源车型的销量构成中，插电式混动占大头。
Compared with sales in 2017, BYD’s product structure is changing. In 2017, BYD’s products were mainly fuel vehicles, accounting for 72.25% of sales. In 2018, the sales volume of fuel vehicles decreased to 52.41%, new energy vehicles doubled, and the sales volume of fuel vehicles decreased by 7.82%. Thanks to the sales of new energy vehicles, BYD has maintained a high growth rate under the background of cold in China auto market.
However, in 2019, faced with the new "little monsters" such as the zero growth forecast of the automobile market, the downward adjustment of new energy subsidies again, and the new car-making forces and foreign brands focusing on products, BYD and China automobile brands are obviously faced with opportunities and challenges.
◆ China FAW: A Typical Old Industrial Base in Northeast China
China FAW Group is called "the eldest son of the Republic" by Chinese people precisely because it laid the foundation stone in Changchun, Jilin Province in 1953 and became the first automobile enterprise in China. July 13th, 1956 is worth remembering by every China, because on this day, the first domestic car officially rolled off the assembly line at China FAW Changchun Factory, and China started his own road of producing cars. After the reform and opening up in 1978, China’s automobile industry embarked on the fast track, and the annual output of automobiles exceeded 1 million in 1992; In 2013, the annual production and sales of automobiles in China both exceeded 20 million, and today, China has been the largest automobile production and sales country in the world for ten consecutive years.
Although China FAW is an old-fashioned state-owned automobile brand, it is also constantly carrying out innovation and reform. In 2018, it is called the Red Flag Brand Revitalization Year in FAW. In this special transformation year, the sales volume of Red Flag brand totaled 33,000 vehicles in 2018, up 602.4% year-on-year, among which Red Flag H5 and H7 are the main sales products of Red Flag brand. The annual sales volume of Pentium brand was 268,000 vehicles, which was basically the same as last year’s data.
For Chinese people, most of the previous feelings about China FAW were complicated. The former Red Flag absolute beauty made a breakthrough in China brand cars from scratch. However, in the era of increasing market competition, the development of Hongqi has not reached expectations and is facing the pain of reform. We also hope to see the real revival of Hongqi brand and become a resounding business card of China brand.
◆ Guangzhou Automobile Chuanqi, Great Wall Haval and other brands sponsored the Spring Festival Evening.
Guangzhou Automobile Chuanqi has been exclusively named as the Spring Festival Evening for two times, and it is the first automobile brand to advertise in the Spring Festival Evening. 2018 is the tenth year that GAC Chuanqi has gone through, and three new cars have been launched. The cumulative sales volume for the whole year was 535,000 vehicles, up 5.23% year-on-year, which outperformed the automobile market.
In addition to CCTV’s Spring Festival Gala, other car brands have also sponsored local TV’s Spring Festival Gala, such as Great Wall Haval, which sponsored Hunan TV’s New Year’s Eve party in 2018.
"Great Wall Harvard Brand Sponsors Hunan Satellite TV 2018 New Year’s Eve Party"
Summarize the full text:For BYD and China FAW, which boarded this year’s Spring Festival Evening, one won the global new energy sales champion, and the other was the sales representative of traditional car companies. They experienced great changes together with China’s automobile industry, and also followed the market changes in the changes and gained the due harvest; On the other hand, both Guangzhou Automobile Chuanqi, which boarded the Spring Festival Evening before, and the car brands that have attracted attention this year should continue to forge ahead at the product level and enhance their competitiveness, as people expect. At the same time, we should pay more attention to consumer demand, keep up with market changes, become bigger and stronger together with China automobile industry, and cultivate the loyalty of every Chinese to their own automobile brands. The atmosphere is all set off here, so let’s ask readers, which car brands are you loyal fans of? Which car brand do you want to see next spring festival evening? (Text/car home Song Aiju)
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