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The Rise and Fall of Beijing’s "Yupai Express Village": From Moving to Driving Online

  The pervasive Sichuan sound and the aroma of prickly ash and chili peppers wafting from every household enter Houchang Village in Haidian District, Beijing, which always gives people the illusion of accidentally entering a Sichuan-Chongqing town. Houchang Village, outside the Northwest Fifth Ring Road, used to be famous for "moving". A few years ago, Chongqing residents who lived here occupied almost half of the entire Beijing moving market, which can be said to be a veritable "moving village".

  Over the past few years, Houchang Village’s Chongqing people have come and gone, basically maintaining the scale of 1,000 people. After the rise of online car-hailing, the Chongqing fellow who "first ate cake" on June 7, 2015 made money, and the place gradually changed from "moving village" to "express village". As the "premium" system of online car-hailing platforms gradually tightened and the incentive subsidy was reduced, by November 12, 2016, most of the express drivers in Houchang Village changed careers again. For 524 days, the tea house in the hutong was neglected because drivers were busy making money. Now the sound of mahjong here is louder and longer than before.

  "Chongqing Forest" in Houchang Village, Haidian

  Ding Chaoquan, a 40-year-old Chongqing native, is an express driver in Houchang Village. After a hurried dinner before 5 p.m., Ding Chao dressed in black cotton-padded clothes, carried a pack of cigarettes, and carried a pot of tea. As usual, he grabbed the car keys and turned them out of the hutong in Houchang Village, ready to leave.

  Ding Chaoquan’s car was parked on the south-facing side of the road that turned out to be Northwest Wang 2nd Street. On both sides of the road, there were also dozens of cars of Yu and Jing brands parked. Ding Chaoquan said that these cars are basically online hailing cars.

  At the end of October, according to the latest data from the Institute of Transportation System Science and Engineering at Beijing Jiaotong University, the total number of registered drivers of "Didi Chuxing" in Beijing has exceeded 1.50 million, and Ding Chaoquan and his fellow Chongqing villagers are part of this 1.50 million army.

  In a 24-hour cycle, the amount of orders settled by the express platform showed that Ding Chaoquan earned 547 yuan, excluding 245 yuan of oil money. On this day, Ding Chaoquan earned 302 yuan. But Ding Chaoquan still shook his head: "Compared with last year’s Heat, this number is two or three times worse."

  Ding Chaoquan registered as an express driver in June 2015. Before that, he drove a black car for six years. Earlier, he, like many fellow villagers, did a moving business in Houchang Village.

  In Ding’s memory, since 1993, villagers in Xintian Town, Pengshui County, Chongqing, have been flocking to Beijing’s moving market under the leadership of "pathfinders". In the early 1990s, a group of villagers traveled to Beijing far from their hometown to work as movers. Local bosses had the resources to send cars, and villagers paid for labor. Over time, the first batch of movers who amassed connections and markets became bosses: buy a few trucks and hire a group of Chongqing villagers as workers.

  In the years since then, relying on their hometown relationship, the villagers of Pengshui County, Chongqing have gradually moved out of Sichuan and Chongqing towns and gradually occupied half of the Beijing moving market. And Houchang Village has gradually become the gathering point of Chongqing fellow villagers in Beijing, becoming a veritable "moving village".

  According to the villagers’ own statistics, there are at least 1,000 people in Pengshui County, Chongqing, who are renting in the "moving village" to engage in moving work, and at one point more than 500 trucks and vans were used for moving.

  The first express driver of "Moving Village"

  As more and more Chongqing people flocked to Beijing, the "cake" of the moving market was not enough. Ding Chaoquan intuitively felt that there was a watershed in the moving industry around 2008. Some people made 900,000 in a few months, settled in Beijing, and some people could not get a good job or pay workers. Ding Chaoquan said he belonged to the latter group. Around 2009, seeing the business slump, Ding Chaoquan was forced to start the first "transformation": he sold a minivan for moving, bought a second-hand Buick, and drove a black car full-time.

  "Worry about fear" accompanied Ding Chaoquan for a long time after that. "From the time the passenger got on the bus to the time he got off, the whole process was tense, and he had to be careful to be caught." Ding Chaoquan said that being caught meant being fined. At most, he was fined 6,000 yuan and detained from the car.

  "It was very difficult, and I was afraid of punishment. I hesitated several times whether to continue driving black cars." In 2015, the peers who drove black cars in Beijing had no time to pay attention to Ding Chaoquan’s torn. In May of that year, "Didi Express" went online, which immediately added a new firewood to the increasingly popular online car-hailing industry.

  Data show that since the launch of Didi Express in May 2015, in two months, the order volume of "Didi Express" in Beijing has reached a local peak and the daily average 400,000 orders. At the same time, the number of registered drivers has approached 700,000.

  Ding Chaoquan, who was suffering from fear, seized this "opportunity".

  On a sultry afternoon in June, Ding Chaoquan registered as an express driver under the advice of his buddies. After two days, he decided to stop driving black cars and become an express driver on time.

  "I clearly remember that it was June 7th, and I could really make money." After Ding Chaoquan became an express driver, his income was mainly composed of three parts: the commission income for each order, the reward for completing the order, and the double premium during peak hours. Ding Chaoquan did not deny that most of the income came from the latter two. For each order, the platform charges a 21.77% commission, and the rest of the fare belongs to the driver. " "Order Completion Reward" was also known as the "Charging Reward", which was formulated by the platform to retain drivers who could provide services for a long time. "At the beginning, the reward for running 10 orders a day was 100 yuan, and the reward for running 20 orders was 200 yuan," while the "Premium" reward was calculated for drivers in different periods of time.

  Driving for 10 hours a day and earning more than 1,000 yuan was the norm for express drivers at that time. The news that Ding Chaoquan became an express driver "made a lot of money" quickly spread in the small teahouse in the hutong of Houchang Village. At most, seven or eight fellow villagers came to him to "learn from" a day. People kept asking him: how much money can I earn a day, how many subsidies and rewards can I get, how to join, and which area is easy to run in?

  Yu brand "fast team" that hugs together for heating

  Dou Ming followed Ding Chaoquan’s footsteps closely and rented a car to join the express team of the "Moving Village". Every morning at 6 or 7 o’clock, he would collect the car at night. Dou Ming could earn more than 10,000 yuan every month when the express train "just got popular." But renting a car was also a small expense. "After deducting the car rental fee and gas money, you can earn six or seven thousand yuan at the bottom."

  Ren Chuan rented a house opposite Ding Chaoquan, belonging to the first wave ** fellow villagers who "learned from" Ding Chaoquan. Unlike Douming, Ren Chuan was cautious about the "express", but also eager. After waiting for half a year, after the ****** Festival, he persuaded his parents to take out their savings and buy a new car in the early 100,000. Since there was no ******* license plate, Ren Chuan applied for a license plate for his hometown in Chongqing.

  Buying a new car has almost become the "standard" for young people in the "moving village" to join the express team. Ren Chuan calculated that if he did not buy a car, renting a car would cost 150 yuan a day. "You can run for 13 to 14 hours a day, receive more than 20 orders, and earn 400 yuan. After deducting the money for renting a car and gas, there are only a few dozen yuan left."

  Outside Houchang Village, Northwest Wang 2nd Street, where moving trucks and vans were originally parked, was gradually occupied by the team of cars joining the express train. Here, the number of Chongqing brand cars is the most, followed by the Beijing brand run by Chongqing villagers in the early years.

  From the end of 2015 to the first half of 2016, Mr. Ding and Mr. Ren recalled, "counting the West Second Banner, Software Park and Houchang Village, there were four or five hundred express drivers." In the three alleys near where Mr. Ding lived alone, there were 60 or 70 express drivers he knew.

  The "fast fleet" derived from the "moving village" is still growing rapidly in a group to keep warm.

  According to different regions, the express drivers have formed different "gangs" and divided different areas. Ding Chaoquan and Ren Chuan belong to "Chongqing", and in addition, there are online ride-hailing drivers from Henan and Hebei, all of which have their own WeChat groups. During the morning and evening rush hour, Baidu, Lenovo and Software Park near Houchang Village are "must-fight" for express drivers.

  "Before leaving the car, we will make an appointment. Chongqing will go to Gate 7 of the Software Park and wait. Hebei or Henan will not come over." Ren Chuan said.

  Once a monthly income of 10,000 was "basic"

  After booking a car online, Ren Chuan also added a WeChat group of express drivers with more than 150 people. "The group is full of fellow villagers, and there are often people who post’record ‘." Ren Chuan remembered that someone once posted a "large order" of "35 kilometers, 175 yuan" in the group, "175 yuan, including the 2.6 times reward given by the platform at that time, a tip of 30 yuan, and a high-speed fee of 15 yuan. Excluding the fuel fee, a single order netted 120 yuan."

  This is when, in their eyes, Express is at its "most prosperous", earning 10,000 yuan a month is "basic", and there are fellow villagers around them who "earn more than 30,000 yuan a month". But behind the appearance of this "prosperity" and "prosperity" is the "prosperity" that Didi, Uber and Yidao and other online car-hailing platforms "burn out" with money to occupy the market. Data show that in 2015, China’s entire online car-hailing market "burned" about 20 billion yuan due to the subsidy war.

  "Burning money" will certainly not be the norm, but few online ride-hailing drivers who are immersed in the imagination of "making big money" are aware. Ding Chaoquan has worked "very hard", even registering on multiple platforms at the same time and taking orders at the same time. The reward policies of online ride-hailing platforms have also begun to change quietly.

  After April this year, the reward for Didi Express doubling throughout the day was lowered, "the previous reward of 2.5 times the peak and 5 times the peak was gone, but now it is 1.2 times the peak and 2 times the peak", and the threshold for "rushing orders" has also been raised: "If you receive more than 20 orders a day, you will be rewarded 100 yuan, and if you receive more than 25 orders, you will be rewarded 200 yuan."

  Ding Chaoquan’s idea at the time was that even if the reward was lowered, it would still be no problem to earn three or four hundred yuan after spending fourteen or five hours a day. Compared with the random income of moving, compared with the fear of driving a black car, Ding Chaoquan felt that the "express train" was more like a "career" to ensure the income of drought and waterlogging. And Ren Chuan considered that he could save a "wife book" by working for two years.

  Mahjong sound into the industry "barometer"

  There is no business of moving on weekdays, and groups of Chongqing villagers flocked to the teahouse. In a moment, the sound of mahjong hitting the table rose one after another.

  After the "express convoy" appeared, a group of people left the car around 6 am and came back in the early morning, and another group of people left the car around 5 pm and came back the next morning.

  During the rest of the time, they went home to sleep, eat, and prepare to leave the car again. The business of the teahouse had been neglected a lot.

  "The company is burning money, but what it earns is the driver, and what benefits are the passengers." Ding Chaoquan had an account in his heart, and he slowly realized that the days of "getting rewards and getting soft hands" may not be too long.

  Soon after, the news broke that Didi and Uber China had "reached a strategic cooperation". After upgrading to the "Didi-Uber" platform, Ding Chaoquan obviously felt that "the money received is two or three thousand less per month".

  Since then, the "premium" system familiar to Ding Dynasty has gradually tightened. "It is considered a good order to receive 1.2 times in the morning and evening peaks," but the income is far from the 2.6 times or 3 times the premium before the merger. At the same time, the star reward has become a scoring system, "only rewards above 80 points". A bad review by a passenger will directly affect the overall score, and then affect the driver’s "bonus".

  "When I got out of the car, I always encountered passengers who were’picky ‘, and now the company doesn’t like it either. The two ends are splinted, and the work is boring." On November 3, after a few days of hesitation, Ren Chuan withdrew from the group.

  In just ten days, the "express convoy" in Houchang Village has undergone a "bloodbath". On Nov. 12, Ding Chaoquan said that he counted 60 or 70 express drivers he knew well, and "now there are only a dozen or so people left."

  Those who quit, some return to the old business of moving, and some return to the ranks of black cars.

  The nearly brand-new cars in the hands of many people were parked on the roadside of Northwest Wang 2nd Street, collecting dust, and the sound of mahjong in the hutong teahouse sounded earlier and longer than before.

  The persisting express driver

  In Ren Chuan’s opinion, there are only two types of people who still insist on driving fast: one is "idle and bored", and when they are not alive, they use online car-hailing as a part-time job and go out to earn gas money during peak hours; the other is "helpless" and handles other business and spends money to buy a car.

  Ding Chaoquan is "forced to be helpless". Because he used to drive used cars, Ding Chaoquan was often "given bad reviews" by customers. In September this year, he took out a loan to buy a Dongfeng sedan with a little 100,000. The money for the car "has not been earned back", and then the online car-hailing fell into a low ebb.

  This is Ding Chaoquan, a 40-year-old from Chongqing, in his 14th year in Beijing. For the first 13 years, Ding Chao went around in circles, moved houses, drove black cars, and only became "practical" after driving a fast car. Over the past year, what impressed his wife most was that Ding Chaoquan "didn’t even touch mahjong".

  At the door, there was a refrigerator, a chopping board, and pots and pans on the table. After the stove turned around, there was a square table, and next to the table, two beds were staggered. On the briquettes stove next to one of the beds, the iron kettle was sizzling. This was a bungalow rented by Ding Chao’s family of four in Houchang Village, with an area of less than 20 square meters.

  Two years ago, the monthly rent for the house rose from 420 yuan to 620 yuan now. "Including the electricity and water bills, it will be more than 10,000 in a year." A son and a daughter are studying at a nearby private elementary school. "The tuition fee for a year alone is nearly 20,000 yuan."

  Ding Chaoquan has not returned to his hometown in Pengshui County, Chongqing for the Chinese New Year for three years, and he is preparing to return home for the Spring Festival. "The old father is over 70, and his health is not good, so he has to go back and have a look." Going home means "spending money". "Thousands of dollars to honor the elderly on both sides are indispensable, and relatives have to carry fruit, cigarettes and alcohol during the Chinese New Year. 10,000 yuan can’t stop it."

  Tuition fees, rent, daily expenses at home… Ding Chaoquan set a small goal for himself: not to mention tens of thousands per month, but to earn at least 8,000 yuan. "Take into account all the expenses and living expenses of the family, so that you can save half of the money every month."

  This "goal" was "very easy" last year, but now, Ding Chao has to travel 17 or 8 hours a day, and the only time he can meet the children every day is at the dinner table in the afternoon.

  After taking out a loan to buy a car, his younger brother in his hometown once persuaded Ding Chaoquan to go home and work with him on decoration, but Ding Chaoquan refused, "I stayed in Beijing as soon as I came out in my 20s, and what can I do when I go back, ‘I can’t do your decoration,’ that’s what I told him."

  At 5 PM, carrying his wife’s hot tea, Ding Chaoquan opened a pack of cigarettes, lit one, and walked to the side of the road where he parked.

  "I don’t want to leave a smell in the car." He stood by the door and smoked, moved his waist a little, then got into the car and opened his mobile phone to receive orders until the next morning. This article/This newspaper reporter, Zhang Ya, Zhang Fan

  Photographer/Reporter, Yuan Yi

Technology last night this morning 0426: Lei Jun responded to netizens wanting small size mobile phones, Blizzard responded to being sued by NetEase for a refund of 300 million, Hengda suspended produ

"Technology Last Night This Morning" is a newly launched content format that brings together major and important events in the technology industry for everyone. Today is Wednesday, April 26, 2023. Good morning everyone, and the following broadcast starts:

WeCom recently announced the "external contact size related adjustment" policy, if more than this size, enterprises can continue to use according to the needs of the purchase of a larger scale, 5000 need 500 yuan per year, 20,000 need 2000 yuan per year, and so on, equivalent to every 10 people need 1 yuan per year. > > View Details

From April 25th, Tesla in mainland China will open the charging network to other non-Tesla new energy vehicle pilots. The first batch of pilots will open 10 Tesla super charging stations for 37 non-Tesla models. > > View Details

In response to NetEase’s previous lawsuit seeking a refund of 300 million, Blizzard said, "Blizzard has not received the relevant complaint at this time, but we believe we have not violated any license agreement. The contract terms suspected of dissatisfaction with NetEase involve standard industry practices and have been mutually beneficial to both parties over the years." > > View Details

Recently, some netizens left a message to Lei Jun, the founder of Xiaomi, that he wanted a smaller phone. In response, Lei Jun said: "The consumer group of mobile phones with smaller screens is too small, and the sales volume cannot support the research and development cost of the flagship." > > View Details

Evergrande recently said that after 900 units of its Hengda Automobile were delivered, the Tianjin factory suspended production of Hengchi 5 due to lack of funds. Previously, Hengda Automobile suspended other factories and concentrated resources on production at the Tianjin factory. The suspension of production at the Tianjin factory means that Hengchi has stopped production. However, the official said that production is planned to resume in May 2023. > > View Details

ERNIE Bot has launched a dedicated independent app for closed beta, which is currently only available. Users can type questions through the keyboard or enter questions by voice. ERNIE Bot can also answer questions by voice. > > View Details

On April 25, Academician Wu Weiren, chief designer of the lunar exploration project and director of the deep space exploration laboratory, interpreted the construction plan of the international lunar research station, and completed a complete type by 2040 to carry out the exploration of the sun, earth and moon space environment and scientific experiments, and built the magpie bridge communication and remote comprehensive constellation to serve manned moon landings and deep space exploration of Mars and Venus. After that, an applied lunar research station will be built. > > View Details

On April 25, DJI released the three-camera flagship drone DJI Mavic 3 Pro, which is equipped with a Hasselblad main camera and a bifocal telephoto camera:

Rolling wheels out of the changing times

????Behind every old photo lies an unforgettable history.

????On October 29, 1955, the No. 1 well in Karamay was happy to spray oil. With the noble responsibility and mission of winning glory for the country and making the country prosperous and strong, the seniors gathered in the magical land of Karamay, opening the curtain of the construction of the new China’s petroleum industry. The bittersweet years of generations of oil people were sown on this land of life and struggle. The buses that oil people took, the shops and barber shops they walked into… Those familiar and cordial memories that have made generations familiar to generations have witnessed the history of the city from scratch, from start to construction and development.

????The special issue of "City Memory" of our newspaper has opened a new column "Those Days" to review with you the imprints and unforgettable memories of the city.

?

The shuttle buses used by oil men in the 1970s.

??

????Karamay’s city buses evolved from the oil workers’ shuttle buses in the 1960s. At that time, the managers and operators of city buses were the transportation office of the Xinjiang Petroleum Administration and some units with cars. In 1961, the transportation office of the Xinjiang Petroleum Administration established a central dispatching room to deploy the shuttle buses and some long-distance buses from the oil field. This is the prototype of centralized and unified management of vehicles.

????After more than half a century of wind and rain, buses have been extended to every corner of the city, witnessing the vicissitudes of Karamay and the glorious journey of Karamay people in the desert.

????This issue’s "Those Years" column takes you through an old photo of the shuttle bus station to learn about the development history of urban public transportation in Karamay.

????1965

????Before

????Karamay does not have a shuttle bus, and every holiday, all units send cars to meet the basic travel needs of employees. In 1965, Karamay officially opened a shuttle bus for oil workers from the urban area to the outer exploration area, which runs every two hours. At that time, the shuttle bus took the current South Road, passing through the oil refinery, the third oil production plant, and the second oil production plant, and finally arrived at the Baijiantan bus station.

????At that time, there were fewer than 10 buses on this line, and it took two hours to travel one way. The original passenger car was a Jiefang brand short-distance car, with a total of 23 seats on the car, plus the people standing in the carriage, which could pull more than 50 people at a time. The floor of the carriage was paved with wooden boards, and some wooden strips were nailed horizontally to prevent slippage. Because the floor was not tightly sealed, the vehicles ran on gravel roads, and dust and sand would keep drilling up from the bottom of the vehicle during the process of driving. When arriving at the destination, the passengers were often choked to ashes.

????In the early 1980s

????Karamay has city buses. At that time, Karamay had only No. 1 and No. 2 bus lines.

????The starting point of the No. 1 bus is the Long March New Village, and the terminus is the current Research Institute; the starting point of the No. 2 bus is the current Heavy Oil Company, and the terminus is at the current Friendship Bridge. At that time, there were no other motor passenger vehicles in Karamay, but there were many people taking the bus. Each bus was equipped with a flight attendant, which mainly solved the difficulties of employees going to work.

????1988

????Citizens usually don’t charge money for taking the bus, only tickets. Tickets are issued uniformly by various units according to the standard timing, and the face value of the ticket is marked to take different distances. The flight attendants prepare tickets and sell them mainly to outsiders who go to Karamay to do business, but this is rarely the case.

????1993

????Unknowingly, the lives of Karamay people have undergone earth-shaking changes, and urban buses are no exception. This year, individual minibuses appeared in Karamay, which greatly relieved the transportation pressure of buses. In this year, Karamay’s urban buses began a new situation.

????1997

????The Petroleum Administration has centralized the collection of duty vehicles in various units and established a passenger transportation company for unified management. Public transportation is one of the main businesses of the passenger transportation company.

????Year 2004

????The passenger transportation company twice updated and added 54 bus shuttles.

????Year 2007

????All city buses are equipped with bus IC card systems.

????2008

????Of the 69 buses in our city, 80% are clean and comfortable Huanghai buses.

????Now.

????Karamay has opened 29 bus lines in the city center, and each bus line in the city sends buses every 15 minutes on average from 8:00 am to 10:00 pm, providing great convenience for citizens to travel.

Positioning city + hardcore SUV, dark blue G318 priced from 175,900 yuan

  Shell Financial News (Reporter Bai Haotian) On June 13, the dark blue G318 was officially launched, with a total of six models, priced from 175,900 yuan to 318,000 yuan. Its two-wheel drive empty suspension version is equipped with air suspension + CDC + double fork arms, priced at less than 200,000 yuan. According to the official, the order channel opened for 60 minutes, and the G318 order has exceeded 3,000 units.

  Dark Blue G318 Picture/Enterprise Official Website

  According to the official introduction of Deep Blue Automobile, the Deep Blue G318 is positioned as an urban SUV with hardcore off-road capabilities and is a dual-attribute product. Its body length, width and height are 5010 × 1985 × 1960 mm, and the wheelbase is 2880 mm. The vehicle is also equipped with an electric stepless differential lock and a rear axle electric drive differential lock, as well as an ET all-terrain mode.

  In terms of power, the vehicle has a 1.5T engine with a range extender, and the power can reach 110 kW. The rear motor power is 185 kW, and the combined power of the 4-wheel drive version is 316 kW. The dark blue G318 is equipped with a lithium iron phosphate battery pack with a capacity of 35.07 kWh. The vehicle has a pure electric battery life of about 140 kilometers, and the fuel consumption for 100 kilometers of feed is less than 7 liters.

  Editor and Proofreader, Yang Xuli

Follow Flush Finance (ths518) for more opportunities

On the day of Wu Mengda’s funeral, there will be a public memorial for 1 hour, and the public can pay tribute

Wu Mengda Funeral Matters

Wu Mengda Funeral Matters

     According to Hong Kong media reports on the 3rd, Wu Mengda passed away due to liver cancer last Saturday. Today, his family issued a funeral obituary. In addition to the official announcement that the funeral will be set up in the underground worship hall of Hung Hom World Funeral Home on March 7, he also announced that there will be a public sacrifice for one hour on the same day, open to the public to pay tribute. After that, the funeral prayer service will become a private ceremony.

  The obituary stated that in order to show respect for Wu Mengda and respect the wishes of his family, photography and videography are strictly prohibited within the confines of the mourning hall at any time. Due to the pandemic, those who enter the venue must abide by the limit on the number of people in the venue, wear masks and abide by the epidemic prevention arrangements of the funeral hall. The family also reiterated that they did not authorize or agree to any person or organization to collect silk money or hold any memorial service in any way or channel.

  After the ceremony the next day, the coffin was immediately moved to the cremation site for the cremation ceremony, and the farewell ceremony and cremation ceremony were not publicly arranged. In addition, Tian Qiwen said in an interview with Taiwanese media that Zhou Xingchi had not been notified about Wu Mengda’s funeral, and he did not know whether he would be in Hong Kong at that time. He also said that everyone should also consider whether Zhou Xingchi’s presence would bring inconvenience to the scene and leave it to the right to decide whether to go to the funeral.

Is Avita the new "abandoned child" or the old "hope"?

Whose "avatar" is Avita?

Huawei’s Yu Chengdong recently stood on Avita’s platform, saying bluntly that he is "confident that Avita’s intelligent driving assistance will become the best in the world, no one."

It signals that Huawei and Avita will continue to cooperate in depth.

A few days later, Avita also began to secretly poke the price reduction. In the Avita 11 warm spring limited-time car purchase discount plan, the price reduction method of "full car purchase directly deducted 10,000 yuan balance" saw Avita’s anxiety and nervousness.

Avita can be said to have been born with a golden spoon in her mouth.

Standing behind Mr. Avita, Mr. Tianyancha showed, were the three biggest players in the domestic automotive industry chain – Changan Automobile, Ningde Times and Huawei.

On August 8, 2022, the Avita 11 and the joint limited edition model Avita 011 were officially launched. Among them, the most exciting is the "boss" standing behind Avita.

On the one hand, it is Changan Automobile, which is firmly in the forefront of its own brand, and on the other hand, it is the "Ningde Times", which is famous in the field of new energy batteries. There is a "complain" news that car companies work for it. What is more exciting is that Huawei, which had absolute influence at that time, also joined the queue.

All three companies are leaders in their industries, and it is no exaggeration to call it a "three-strong alliance".

Tianyancha shows that in 2022 alone, Avita has conducted two rounds of financing, with a post-money valuation of only 10 billion yuan, and the arrival of Huawei and Ningde era has brought enough gimmicks to Avita, such as Huawei’s full-stack smart car solution, the first model under the CHN platform, and so on.

This also makes Avita debut is not ordinary, the first model Avita 11 has three configurations, the price range is 349,900 yuan – 409,900 yuan.

As of February 5th, the first model of Avita, Avita 11 in 38 days, has delivered more than 2000 vehicles; it is worth mentioning that when Avita 11 first pre-sale, had won the order of 5000 vehicles in 10 days, lock single average price (including optional) more than 400,000 yuan, also can be regarded as the scenery.

Under the "limelight" of Avita, we can also see Avita’s internal and external worries, executive changes, delivery doubts, the retreat of new energy subsidies, and questions about the "Chinese content" of the former extreme fox. Can Avita’s Huawei HI model support the ambition of independent listing? Where will the core of Avita’s products lead? Where is Avita’s imagination in the new energy field that is about to face a reshuffle in the new year?

1. With high-end power, whose incarnation is Avita?

Avita comes from under Changan Automobile, and in English it is "Avatr", which means "avatar".

On June 25, 2022, Avita invited Zhu Huarong, Chairperson of Changan Automobile, Xu Zhijun, Chairperson of Huawei, Zeng Yuqun, Chairperson of Ningde Times, and three business leaders to gather at the Avita booth of the Chongqing Auto Show to jointly launch the "new generation of intelligent electric vehicle technology platform – CHN". Whether it is the coincidental name and the guest coffee position behind it, it is enough to be called luxurious, and it is enough to show the importance and love of the three companies for Avita.

So what is the origin of the favorite of the three families?

In 2017, Changan Automobile launched the "Shangri-La Plan", which plans to build three new energy special platforms in 2020 and stop the sale of traditional fuel vehicles globally in 2025. At the same time, the "Changan New Energy Industry Fund" was established to cooperate with NIO, Bosch, Ningde Times and other companies to build a new energy vehicle circle. Time comes to 2023, less than two years before the deadline for Changan Automobile’s "Shangri-La Plan".

According to the latest production and sales data released by Changan Automobile, in 2022, the sales volume of Changan Automobile 2.3462 million, an increase of 1.98% year-on-year; the sales volume of independent brands 1.8746 million, the sales volume of independent brand passenger cars 1.3904 million, and the cumulative sales volume of independent brand new energy in 2022 271,200, accounting for 19.5% of the current period. In the new energy matrix of Changan, Deep Blue is positioned as 20~ 300,000 range, and the target in 2023 is 400,000, while Changan Deep Blue has just exceeded 10,000 units in December 2022. The task of positioning 200,000 is undertaken by the Changan brand, while Avita is in Changan 300,000 above the layout.

According to Tianyancha data, as of now, both Changan Automobile and Changan New Energy hold shares in Avita, and the proportion of the former is slightly higher than that of the latter, which also means that Avita has to be "higher" than Deep Blue to a certain extent, which is enough to show that Avita’s "incarnation" is the "incarnation" of Changan’s impact on high-end new energy.

At the same time, Avita’s marketing style is very "Huawei flavor", which is first reflected in "design". It is the same as the angular technology of major manufacturers in the popular sense. Avita’s models are more rounded, with closed air intake grilles, split headlight design, thin and narrow light strips, slippery back roof, through taillights, small size tailwindows, and round and full fenders and wide wheels, showing Avita’s avant-garde sports attributes. This is the same as when Huawei’s Mate series was borrowed from Apple by mainstream manufacturers. The avant-garde round frame backplane design, Leica’s joint name, Porsche’s joint name, etc. that were much higher than the average sales price made the Mate series a hit, and firmly occupied the high-end market, becoming a "typical" of domestic mobile phones.

In addition, there is Huawei’s HI model blessing, that is, under the premise of "not building a car", Avita’s suppliers supply full-stack intelligent solutions related to intelligent driving, intelligent cockpit, and intelligent supply parts, trying to explore a "HI" cooperation model belonging to Huawei. At this point, Avita is also Huawei’s early "car" exploration.

2. Huawei’s blessing, Avita expands outward

Avita went on the market in June 2022 and did not start delivery until the end of 2022. The long delivery period in the middle also made the public have some doubts. After all, many "major events" happened in the new energy field during this period. There were frequent news of Weimar falling behind, Xiaopeng’s sales halved, and the high-end G9 controversy continued. Extreme Krypton quietly climbed to the first place, and it was difficult for the traveler to deliver. The slower delivery speed also made booking customers nervous.

So, at this stage of time, where are Avita’s internal and external competitors coming from? According to Dcar data, Avita 11 is positioned as a medium and large SUV, with a body height of 1601. The body heights of the NIO ES7 and Xiaopeng G9 are 1720mm and 1680mm respectively. Coupled with Avita’s slippery-back roof design, Avita’s rear space and storage space are greatly compressed. But another angle is that Avita’s wheelbase is 15mm more than that of the NIO ES7 of the same level, 2975mm, and 25mm more than that of the Flying R7, which realizes the shaping of the "sense of space" from another angle.

From the configuration and price, Avita needs to face competitors such as NIO ES6 and Tesla Model Y. In the face of these competitors, Avita’s core competition may only be Huawei HI technology, namely Huawei Inside HI.

Under the CHN platform, Avita 11 applies Huawei’s full-stack smart car solution, which can realize high-speed, urban full-scene parking, and is equipped with 16 driving safety assistance systems. The technical level is infinitely close to "L4", which belongs to the industry’s leading level. In terms of hardware, Huawei is equipped with 3 96-line medium and long-range lidars, 6 millimeter-wave radars, 12 ultrasonic radars, and 13 cameras from Huawei.

In terms of power, Avita 11 is equipped with Huawei Drive ONE dual-motor electric drive system, which can achieve zero-hundred acceleration time of 3.98 seconds in the long-range version.

In terms of energy replenishment, Avita 11 uses Huawei DriveONE 750V high-voltage platform technology, with a charging power of up to 240kW. It can charge from 30% to 80% in 15 minutes (data from Avita official data).

It can be seen that Avita has strong competitiveness at the same level in product technology. If it can make up for the shortcomings of the delivery level, it may become a new force in 2023.

3. Under internal worries, Avita is still "struggling"

According to 36kr, Wang Jun, who is in charge of Huawei’s HI model business, has been suspended and will leave Huawei soon. At the same time, Yu Chengdong, who is in charge of the smart selection model and creates the "miracle" of the world, will become the only person in charge of Huawei’s "car BU".

In April 2021, at the Shanghai Auto Show, the industry was also full of expectations for the extreme fox autonomous driving technology under the Huawei HI model. At this time, the person in charge of Huawei car BU was still Wang Jun. A month later, Yu Chengdong was appointed CEO of Huawei car BU, and then Wang Jun’s title changed from president of car BU to president of car BU COO and intelligent driving solutions product line.

In fact, the Huawei HI model is a project that requires a lot of investment, which is described by Wang Jun as "to be a cold bench for ten years", which means that the input-output of Huawei’s early HI model is relatively low and will be so for a long time. The core investment of the HI model is ADS intelligent assisted driving, which costs 5 billion US dollars and tens of thousands of manpower. However, one practical reason is that JIHU is not selling well. Since its listing, JIHU series has sold only 1,000 vehicles per month;

On the other hand, under the smart selection model, the sales volume of the world has been rising, and the car has been moved into the Huawei store. Behind it, Selix is far behind the BAIC after Extreme Fox and Changan after Avita. This also means that under the test of the performance of the car BU to achieve profitability within three years, the HI model may face challenges and choices.

In addition to the "changes" within Huawei, Avita also ushered in executive changes.

In December 2020, Wang Lin joined Avita and served as the chief marketing officer, responsible for brand strategy and user relationship development. In the past two years, Wang Lin led the marketing of the establishment of the Avita automotive brand and the launch of the first model. Before joining Avita, Wang Lin worked for companies such as Apple Greater China and Chanel China. Just as Avita’s first model, Avita 11, was about to be delivered, Wang Lin left.

Three months after CMO Wang Lin left, *******cheng, who had served as XPeng Motors CEO assistant and was responsible for Xiaopeng brand communication and public relations, joined Avita. According to Avita’s official news, on February 2, *******cheng officially became the company’s vice president, chief marketing officer CMO, and deputy general manager of the user relationship development center. He reported directly to Tan Benhong, chairperson and CEO of the company and general manager of the user relationship development center. Corresponding to *******cheng’s arrival, Avita released a large number of hc positions in February 2023 to start the New Year’s talent expansion.

In addition to talent expansion, according to the financial car report, Avita has exceeded 60 direct stores in the country, has covered more than 20 large and medium-sized cities such as Beijing, Shanghai, Guangzhou and Shenzhen, and has simultaneously completed more than 70 car dealers and more than 150 cooperative stores. Authorized, the channel touchpoint broke through 200 throughout the year, and Avita hit the sales target of 100,000 vehicles in 2023, and plans to launch two products in 2023. 11 single motor version and new medium and large sedan E12, the current Avita is more like waiting for the test after the review, facing the delivery link.

It is worth mentioning that just recently, Huawei’s rotating chairperson Xu Zhijun, Huawei car BU CEO Yu Chengdong and Avita were accompanied to visit the new car. This is the first public appearance of Yu Chengdong after Huawei’s internal personnel adjustment. Shortly before December 2022, Avita will become the second car brand to enter Huawei’s flagship store, and use the model of leasing store display space and sending its own sales consultants.

Going forward in the world of inquiry, Avita’s success is also very important. If it becomes a further "success" of Huawei HI, failure may mean that resources are further tilted towards the smart selection model. After all, in addition to the world of inquiry, there are also Chery Xingtu and so on. Queuing up to join the Huawei camp, Avita’s pressure is not small.

References:

Data sources: Dcar, Tianyancha, Avita official website, Changan Automobile official website

Reference article:

IT Home: Avita Technology Announces *******cheng as Vice President, Responsible for Corporate Brand Marketing

AutoReport ·: Wang Jun was suspended, and Avita and Jinfu accelerated their entry into Huawei channels?

Ideal L6 sets a new benchmark for luxury five-seater SUV within 300,000.

On April 18th, 2024, LI officially released the family five-seat luxury SUV-the brand-new ideal L6. Ideal L6 is available in Pro and Max versions, and the national unified retail price of ideal L6 Pro is 249,800 yuan, and that of ideal L6 Max is 279,800 yuan. Ideally, L6 will start ordering from now on, and delivery will start within April; The car show and test drive have been synchronized to the store, and users can experience the test drive at any retail center in LI.

As a luxury medium and large SUV specially built for young family users, the ideal body size of less than five meters makes the city drive flexibly and easily, and at the same time brings super-large interior space ahead of its peers. Ideal L6 continues L-series iconic star ring design, and its shape is more exquisite and dynamic. The ideal L6 has a comfortable and luxurious configuration leading in the same class. In terms of power, the ideal L6 is equipped with a 1.5T four-cylinder range extender and a 36.8kW battery pack. It comes standard with a dual-motor intelligent four-wheel drive, with an acceleration of 5.4 seconds per 100 kilometers and a CLTC comprehensive cruising range of 1,390 kilometers. The ideal L6 comes standard with front double wishbone rear five-bar suspension and CDC shock absorber, taking into account both handling and comfort. In terms of intelligence, the ideal L6 adopts high-definition four-screen interaction and is equipped with Qualcomm Snapdragon 8295P. The car system is deeply optimized, with fast response, low delay and stable network. The ideal classmate blessed by AI is the strongest family car assistant. The ideal L6 comes standard with intelligent driving system, so users don’t have to pay extra, and their intelligent driving ability can grow continuously.

Since December 2019, LI has delivered 720,000 extended-range electric vehicles. Li Xiang, Chairman and CEO of LI, said: "The launch of the ideal L6 stems from the real needs of consumers. Regardless of Li ONE or L series, the price of LI products is more than 300,000 yuan, and the body length is more than five meters. As the products become more and more popular, many friends want us to launch an SUV with smaller size, more dynamic shape and more affordable price, while retaining the extended-range four-wheel drive, large space and leading intelligent experience. We have spent more than three years researching and developing, ensuring the highest quality requirements, and carefully creating this product with the most user value within 300,000 yuan-ideal L6. "

Smart body, good driving and good stopping

The ideal L6 is 4925mm long, 1960mm wide, 1735mm high and 2920mm wheelbase. The right body size not only ensures excellent interior space, but also makes urban traffic easy and driving without burden.

The ideal L6 has an effective interior length L1 of 3,215mm, and the interior space exceeds the extended models of medium and large SUVs of the same luxury brand, so even if five people travel together, they can ensure comfort.

In terms of appearance, the ideal L6 continues the iconic star ring design of the ideal L series. The total length of the integrated star ring lamp is over 2.2 meters, and the "small yellow light" and the star ring lamp are integrated into one, which is even and without breakpoints, and is more pure and extreme. The ideal L6 adopts long wheelbase and slip back design, which makes the posture more youthful. The tail design adopts three-dimensional penetrating star-ring taillights and sculpture lines, which makes the shape more exquisite and dynamic.

The leading comfortable and luxurious space in the same class.

Ideal L6 provides comfortable and luxurious space leading in the same class. The front seat and steering wheel of the ideal L6 are powerful, intimate and easy to use. The main and passenger seats are filled with comfortable sponge and covered with Nappa leather, with seat ventilation, seat heating, comfortable soft pillow and SPA-level ten-point massage as standard. The steering wheel is covered with Nappa leather, with electric adjustment, heating function and capacitive grip force sensing as standard. For the convenience of the front row, the ideal L6 is equipped with dual 50-watt wireless air-cooled charging panels and a sunken central storage compartment.

The ideal L6 has the most spacious and comfortable second-row experience in its class. The maximum legroom in the second row is 1135 mm, and the head space is 968 mm. The length of the seat cushion is far longer than that of a five-seat SUV of the same class, and it is spacious for three adults to ride. The second row seats are filled with comfortable sponge and covered with Nappa leather, which makes them feel soft. The second row of seats supports electric adjustment, and provides two ventilation seats, three heating seats and three comfortable cushions to provide a more comfortable experience for the second row of families. Ideally, L6 is equipped with three-zone air conditioner, and the temperature of two rows of air conditioners can be adjusted independently through digital screen.

The ideal L6 is also equipped with a panoramic canopy with electric sunshade and an integrated panoramic canopy of 1.26 square meters, providing excellent viewing field and permeability. The skylight glass, front windshield and side window glass can effectively isolate 99.8% ultraviolet rays, and the electric sunshade can effectively insulate heat. In the scene simulation test of 38°C exposure for one hour in summer, the temperature inside the car is 14°C lower than that without sunshade. The ideal L6 front windshield, side windows and panoramic canopy all adopt double-layer sound insulation glass, which is matched with mute tires to effectively ensure the quietness inside the car.

The ideal L6 Max comes standard with an intelligent dual-purpose refrigerator with a compressor. The refrigerator has a volume of 8.8 liters, which can realize 0-7 C refrigeration and 35-50 C heat preservation, and the refrigeration speed is 6 times that of semiconductor refrigerator. After locking the car, the refrigerator supports remote control and continuous work, and the power consumption is only 0.5 kWh per day, which is efficient and energy-saving.

In terms of sound, the ideal L6 Pro comes standard with advanced sound system, equipped with 19 speakers, 7.3.4 panoramic sound layout, and the maximum power is 1920W. The ideal L6 Max comes standard with a platinum sound system and PSS brand speakers, so the listening sense is fully upgraded.

The ideal L6 trunk is more than one meter deep, which supports one-button electric tilting and resetting. With a click, it can become a super queen bed.

Extend the four-wheel drive and expand the radius of happy family travel.

A main family car for young family users must have excellent power performance and go far. The ideal L6 is equipped with an extended-range electric system based on the latest generation of lithium iron phosphate battery, a 1.5T four-cylinder range extender, a 36.8kWh battery and a 60-liter fuel tank to achieve the longest comprehensive cruising range in the same class-the comprehensive cruising range of CLTC is 1,390km, and the pure electric cruising range of CLTC is 212km.

The ideal L6 adopts the newly developed lithium iron phosphate battery with high energy density, giving consideration to high power performance. The acceleration time of 0-100 km/h is 5.4 seconds, and the acceleration performance exceeds that of most 3.0T six-cylinder luxury models. The low-temperature discharge capacity of lithium iron phosphate battery was optimized, and the low-temperature discharge power was 1.5 times that of conventional lithium iron phosphate battery. At minus 10°C, the ideal L6 can still achieve an acceleration of 0-100 km/h for 6 seconds. Ideal L6 is equipped with a set of thermal management system based on heat pump, which effectively improves the temperature adaptability of lithium iron phosphate battery, and makes the winter endurance achievement rate of ideal L6 comparable to that of ternary lithium battery. The overall optimization of the battery system leads to a faster charging speed, and the ideal fast charging time of 20%-80% of L6 power is only 20 minutes.

As for the drive system, the ideal L6 comes standard with a dual-motor intelligent four-wheel drive system with a peak power of 300 kW. High-performance four-wheel drive system can bring better safety guarantee in the scene of changing lanes and climbing on wet roads.

Urban power consumption, long-distance power generation and electric four-wheel drive, the ideal L6 extended-range four-wheel drive not only has no mileage anxiety, but also brings lower energy costs. Daily commuting in cities, using home-filled piles to replenish energy, the ideal cost of L6 per kilometer is only about 1 cent. Long-distance travel uses a range extender to generate electricity, and the ideal fuel consumption of L6 WLTC is only 6.9 liters per 100 kilometers.

In terms of chassis, the ideal L6 is equipped with the best suspension in the same class, and the suspension structure with front double wishbone and rear five-bar can give consideration to both handling and comfort. The ideal L6 comes standard with CDC sports suspension, and CDC continuous variable damping shock absorber can be actively adjusted according to the road condition in milliseconds, which can better resolve the impact of road undulation and provide the driving sense and ride comfort of a real luxury car.

The highest level of safety standards, all-round protection for family members.

Ideal L6 is built according to the highest safety level, and all safety standards and configurations are completely consistent with the flagship products of the family. The ideal L6 adopts the fortress safety body design, and the whole vehicle comes standard with 9 airbags, including the front dual-cavity far-end airbag and the second row of seat side airbags. The ideal L6 can meet the newly upgraded five-star standard of C-NCAP and the three G+ standards of C-IASI collision of China Insurance Automobile Safety Index, and it has been fully verified by 56 safety test conditions, such as various tumbling at different speeds, offset rear-end collision at 88km/h, etc., which provides all-round protection for every family member.

In terms of active safety, the ideal L6 has the industry-leading AEB emergency braking capability. The AD Max model with laser radar can realize the emergency braking of large trucks without any reflective warning strips at the tail at 120km/h at night. Depending on the visual algorithm, the AD Pro model can realize the emergency braking of large trucks at 80km/h at night. Active safety and passive safety work together, so that the ideal L6 can provide the highest level of safety protection, and make every effort to help users stay away from major accidents.

Ideal L6 continues to expand the safety scene and capability boundary of AEB, covering more high-frequency and high-risk urban user scenes, such as tricycle cutting in, bicycle escaping at intersections, and battery car suddenly jammed. Ideal L6 also adds the parking AEB function, and applies the network occupation algorithm of 360-degree panoramic camera to AEB for the first time to realize the safe coverage of parking environment.

In terms of health and safety, the ideal L6 is equipped with CN95 filter element, AQS air quality sensor, PM2.5 sensor, negative ion generator, carbon dioxide sensor, etc., which can purify the air more effectively, improve the air quality inside the car and add another safety barrier to the health of family members.

High-definition four-screen interaction provides a leapfrog smart space experience.

The ideal L6 comes standard with four-screen interaction, providing a leapfrog smart space experience. The four-screen interaction consists of a central control screen, a passenger entertainment screen, a steering wheel safety driving interactive screen and a HUD head-up display. The central control screen and the passenger entertainment screen adopt a 15.7-inch 3K resolution large screen, and the pixels per inch is 210PPI, which reaches the retina screen level, and there is no pixel graininess in normal viewing. The two large screens support Dolby Vision, and have passed TUV Rheinland hardware-level low blue light certification, which effectively enhances the visual perception and protects the eyes.

The ideal L6 is equipped with HD anti-vertigo HUD. The HUD imaging system and the front windshield are finely polished, and through high-precision technical solutions and strict quality control, the high-definition picture effect with no ghosting, no sawtooth and no discoloration is ensured. The ultra-low viewing angle of -3.7 degrees and the ultra-close display distance of 2.5 meters make the HUD picture displayed just above the hood of the front car, which avoids the line of sight occlusion and prevents the dizziness caused by the ghosting close to the front car. Thanks to the deep integration with the vehicle system, HUD also provides digital rearview mirror images and other functions, providing drivers with a broader and safer driving vision.

As for the car-machine system, the ideal L6 comes standard with Qualcomm Snapdragon 8295P, which is combined with the deep optimization of the underlying system to ensure the fluency of car-machine interaction. The measured data show that the screen touch delay of the ideal L6 car system is less than 90 milliseconds, which is lower than other models equipped with the same car chip. Ideal L6 also provides mobile phone wireless screen projection function. In terms of network, the ideal L6 is equipped with Unicom and mobile 5G dual-network dual-access, and the automatic switching of dual-network only takes 0.5 seconds, which truly realizes non-inductive switching.

With the Mind GPT model developed by LI, the AI ideal students have become real family assistants, not simply responding to instructions, but really understanding the needs and helping users to connect with all the capabilities of an intelligent electric vehicle.

Intelligent driving comes standard, no extra charge.

In terms of intelligent driving, LI has always adhered to the standard of intelligent driving, and users do not need to pay extra. Through the continuous upgrading of intelligent driving ability, it has become a quality asset for users.

On the intelligent driving hardware, the ideal L6 provides two configurations: AD Pro and AD Max. The ideal L6 Pro comes standard with AD Pro, equipped with Horizon Journey 5 intelligent driving chip, 128TOPS computing power, 10 cameras and a forward millimeter wave radar. Ideal L6 Max comes standard with ideal AD Max, equipped with two NVIDIA Orin-X intelligent driving chips, 508TOPS computing power, a 128-line high-resolution lidar and 11 cameras around the car body, realizing double redundancy of vision and lidar.

In terms of software capability, with the ideal L6 delivery, AD Pro will be upgraded to AD Pro 3.0, realizing three intelligent driving capabilities: high-speed NOA based on BEV big model, realizing the safety takeover level of thousands of kilometers; City LCC function, realize traffic light recognition and intersection start-stop function; Intelligent parking for complex parking spaces, supporting more than 300 types of parking spaces, and adding a closed parking function.

The advanced intelligent driving ability of AD Max 3.0 will also be further upgraded. High-speed NOA will add the first toll station traffic function in the industry, and vehicles can independently pass the corresponding ETC or manual passage gate in NOA state. This function will be gradually opened to users after the verification of different types of toll stations in the country is completed. The city LCC will also increase the command function of driving. In addition, the city NOA will gradually open to all navigable sections of the country.

Start ordering from now on.

In terms of appearance color, the ideal L6 provides six choices, including four standard paints of gray, silver, white and black, and the green special edition pearl paint and elephant gray special edition cold light paint with an optional price of 10,000 yuan. The interior is available in three styles: black and white, black and orange and black. In terms of wheels, 20-inch silver-gray two-color wheels and 20-inch black-gray two-color wheels are standard, and 21-inch wheels are optional.

Ideally, L6 will start ordering from now on. The exhibition car and test drive car have reached all retail centers in LI, and users can experience the test drive in the store. The first batch of users who order before May 5 can enjoy three rights with a total value of 20,000 yuan, including an optional fund with a value of 10,000 yuan, which can be used to select special edition car paint colors and 21-inch wheels; Household charging piles and installation services worth 5,000 yuan; The deposit of 5,000 yuan is directly deducted from 10,000 yuan.

The brand-new ideal L6 is the most valuable product made by LI for users within 300,000 yuan. It will accompany more families, create a mobile home and create a happy home. 

Half-moon talk: Riding the East Wind to show the red flag, the "eldest son of the Republic" provokes the manufacturing beam

It’s not a good idea.Xinhua News AgencyReporter, Zhang Jian

Changchun, Jilin Province, is a world-renowned "automobile city". The headquarters of China First Automobile Group Co., Ltd., known as the "eldest son of the Republic", is located here. National brands such as Hongqi and Jiefang and joint venture brands such as Audi and Volkswagen have set up factories here. Every day, a steady stream of cars from Changchun to the world.

Located on Dongfeng Street, Changchun Automobile Economic and Technological Development Zone, "Gate 1 of the First Automobile Factory" is where FAW laid the foundation stone 70 years ago. On July 15, 1953, the groundbreaking ceremony of the exciting First Automobile Factory was held here, opening the first step in the development of the automobile industry in New China.

The picture shows the venue of the FAW Groundbreaking Ceremony on July 15, 1953 (file photo). Xinhua News Agency

70 years of ups and downs, 70 years of hard work, 70 years of self-reliance and self-improvement. FAW’s 70-year history of serving the country and strengthening the automobile industry is also a historical epitome of the new China’s automobile industry from scratch and from weak to strong. It inspires people to anchor the goal of "independently controlling key core technologies, establishing a national automobile brand, and building a world-class enterprise" and walk out of the road of a new era of automobile power.

It’s not a good idea.It’s not a good idea.Concentrate on building FAW

It’s not a good idea.Talents head north to gather in Changchun

In the early days of the founding of New China, economic construction and national defense construction required a large number of automobiles. This made it a question of the times "when the Chinese people can drive their own cars". The Party Central Committee has taken a long-term view and judged the situation, and put the construction of a modern automobile factory on the high agenda.

In 1950, during Chairperson Mao Zedong’s visit to the Soviet Union, the two sides agreed that the Soviet Union would assist China in building the first heavy truck plant. In April of the same year, the Ministry of Heavy Industry established an automobile industry preparatory group and began intensive preparations. On the basis of extensive investigation and repeated comparisons, the Central Financial and Economic Commission approved the construction of the first automobile manufacturing plant in Changchun City, Jilin Province.

In 1953, Chairperson Mao issued the "Instructions of the Central Committee of the Communist Party of China on Striving to Build Changchun Automobile Factory in Three Years", instructing all relevant departments to give maximum support to the construction of Changchun Automobile Factory and strive to complete it in three years. The construction of the automobile factory was also included in the first five-year plan as the first batch of key projects in our country. The young republic has cultivated FAW, the "eldest son of the republic", by giving full play to the advantage of concentrating its efforts to do great things.

The car sculpture in Changchun Automobile Plaza is bathed in the morning sun (photographed on June 17, 2023). Photo by Xinhua News Agency reporter Xu Chang

Under the call and direct command of the Party Central Committee, the Organization Department of the Central Committee dispatched more than 150 bureau-level cadres to FAW, and the Northeast Bureau also dispatched 529 government cadres to work at FAW. A large number of high-tech workers from Beijing, Shanghai, Tianjin and other places went to Changchun. Only private enterprises and public-private joint ventures in Shanghai supported FAW with nearly 1,000 technical workers. In addition, graduates and returned students from Tsinghua University, Shanghai Jiaotong University and other universities also went north to report to FAW.

Even elementary school students have joined the ranks of supporting FAW. Jiangning Primary School in Jiangsu Province wrote: We used our spare time to collect scrap copper, scrap iron, rags, rotten cotton, glass and waste paper outside, and sold these things to the cooperative. We got more than 50,300 yuan (old money), which was transferred to you by the China Youth Daily. We think that although the money is small, it can be regarded as adding a brick and tile to the construction of the socialist building.

At the busiest time of FAW construction, two or three hundred wagons full of various materials and equipment were sent to the construction site every day. Changchun City took the initiative to serve the front and invested a lot of manpower and material resources to support the construction of FAW. The First Party Congress of Changchun City determined the support policy of "taking the initiative, handling it first, only allowing it to be done well, not allowed to be damaged". 95% of municipal construction costs in 1954 and 84% in 1955 were used for FAW, and more than 30,000 people, such as government cadres, participated in the construction of FAW. Volunteer labor.

The automobile industry is very professional, and it is not enough to rely on brute force alone. In the fiery construction site, "no shame to ask, no school" has become the norm. Since 1954, FAW has launched a "white hat" learning movement, and has specially set up an amateur training class for leading cadres, equipped with many teachers, including Soviet experts, and more than 100 leading cadres above the department level have participated in the study.

Through the study, the students not only initially mastered the basic knowledge of automobile manufacturing, but also learned to operate machine tools, do fitter work, and many female students learned to drive cars. This batch of cadres at the division level and above, transferred from various fronts of the party, government and army, gradually removed the "white hat", thereby improving the overall quality of FAW managers.

This is an early FAW building taken on July 6. Photo by Xinhua News Agency reporter Xu Chang

It’s not a good idea.It’s not a good idea.Find the factory manager in front of the factory manager

It’s not a good idea.Selfless dedication and courage

In April 1952, Guo Li, who was then the director of the preparatory group for the automobile industry of the Central Ministry of Heavy Industry, was appointed as the director of the Changchun Automobile Factory (later officially named the First Automobile Factory).

FAW started from the wilderness, and everything was new. In the early days of entrepreneurship, there was "no manpower, no position, and no experience" here. Guo Li was eager to find talents, and he "recruited a lot of people" and made hard efforts.

While everyone was preparing to build an automobile factory under the leadership of Guo Li, he had the idea of "letting Xian".

Why is this? Guo Li once told his old comrades that he wanted to hire a person familiar with the situation in the Northeast as the factory director and himself as a deputy. "The central government has decided that the automobile factory will be completed and put into production in three years. If a comrade who is familiar with the situation in the Northeast, with older qualifications, stronger abilities and higher positions, can be the factory director, it will be more conducive to mobilizing forces from all over the world to support the FAW construction."

In order to "let go" the factory manager, Guo Li went to Beijing and Shenyang many times to ask the Party Central Committee and the Northeast Bureau to transfer the factory director. In early 1953, Guo Li finally hoped to replace him with Rao Bin, and he was "demoted" to the first deputy factory manager and chief engineer.

Unity is strength. Rao Bin focused on basic construction, while Guo Li focused on production preparation. Rao Bin made a bold and resolute move, Guo Li was down-to-earth, serious and meticulous, and the two cooperated tacitly to successfully complete the task of building and putting into production in three years. The story of "looking for the factory manager in front of the factory manager" has also become a widely circulated story in the history of entrepreneurship in the automobile industry in New China.

Trains run fast, all rely on the headband. The role of role models is endless. The story of Rao Bin and Guo Li working together in unity has inspired a large number of cadres from all over the world. It is the team that is united, the leaders are selfless and dedicated, and with the efforts of party members, cadres and all workers, and the support of all parts of the country, entrepreneurs are fighting for the world. In just three years, a large modern automobile factory has risen from the ground.

Gate 1 of the First Automobile Factory photographed by a drone (photo taken on July 9). Photo by Zhang Nan, a reporter from Xinhua News Agency

It’s not a good idea.It’s not a good idea.Let go of building a factory in the wasteland

It’s not a good idea.There are more solutions than difficulties

In the winter of 1953, it was FAW’s first winter construction period. Living in a ventilated construction shed, FAW builders worked in snowy weather above their heads, stepping on permafrost, climbing more than 30 meters to tie steel bars and pour concrete. Some hands were frozen and cracked, wrapped with tape to continue drying.

At that time, many designers lived in simple houses with no floors, the ground was damp, and the boxes would get moldy on the ground. It was fine in summer, but we had to make a fire in winter. "Although life was hard, we all focused on work," recalls Liu Jingchuan, the former chief designer of the First Automobile Factory.

Beginning in the second half of 1954, tall factories were erected one after another, and civil construction work was gradually transferred from outdoors to indoors. In order to carry out larger-scale winter construction in a closed factory building of more than 200,000 square meters, Soviet expert Kirev proposed using locomotives for heating.

Is it safe to use locomotives for heating? Can it work? After repeated studies, the builders found it feasible. Therefore, the Ministry of Railways specially transferred 8 steam locomotives from all over the country for FAW construction.

In order to cooperate with the "heating" of the locomotive, the pipeline system was redesigned at the construction site, and the steam locomotive was modified, and the hot steam was continuously transported to the construction site. Fu Yuwu, the honorary chairperson of the China Society of Automotive Engineers, said that the locomotive was turned into a large heater, and the workers sprayed steam on the ground while covering it with a straw curtain. The factory manager and his employees worked around the clock to build a FAW on the black land.

On July 13, 1956, the first Jiefang car drove off the assembly line (file photo). Xinhua News Agency

It’s not a good idea.It’s not a good idea.Ride the East Wind to Exhibition the Red Flag

It’s not a good idea.Passion burns heart to party

On July 14, 1956, the first batch of 12 Jiefang brand cars rolled off the assembly line to thunderous applause. FAW Central Avenue became a sea of joy, and many people touched the domestic cars engraved with Chinese characters, with great pride and joy.

"I remember Ma Guofan, a 52-year-old driver at the time, marching with a convoy of 12 cars to celebrate. As soon as the car left the factory, it was surrounded by people on the inner and outer floors. Everyone was fighting and shouting for a ride. The carriage was full of people, and there were people standing on the pedals. There were people sitting on the front bumper and the fender of the car. They all straightened their chests and wanted to be more exuberant. Colorful paper flowers flew all over the sky, and many people didn’t have paper flowers in their hands, so they threw sorghum, rice and grain onto the car." Xinhua News Agency reporters who reported that the Jiefang brand car was off the assembly line described the scene at that time. Still very excited.

After the Jiefang brand car came out, it quickly became the main force of urban and rural transportation and highway transportation in China, which left a deep memory for several generations. Subsequently, FAW developed the first Dongfeng brand car and the first Hongqi brand high-end car in New China in 1958.

In August 1958, the First Automobile Factory successfully produced the first high-end sedan designed and manufactured by the Chinese themselves – the "Hongqi" sedan (file photo). Xinhua News Agency issued

Looking back at the summer 65 years ago, inspired by the slogan of "ride the east wind, show the red flag, create a high-end car to meet Chairperson Mao", the FAW factory broke the routine and adopted the method of "catching the temple fair" to recruit talents in the factory area. The red flag car placed in the compound was designed and manufactured for more than 2,000 parts of the prototype Chrysler, which was robbed by everyone in less than a few hours.

After 33 days of hard work, the Hongqi brand high-end car was successfully launched, and Chinese cultural elements such as "sky round place", "Chinese fan grille", "palace tail lights" were integrated into it, and it was equipped with a V8 engine designed by FAW, with a maximum power of 200 horsepower and a top speed of 185 kilometers per hour. At this point, the Hongqi car drove to the land of China and became China’s own high-end national car brand.

At the beginning of 1959, the Hongqi sedan entered a tense mass production preparation stage, and the product quality became a prominent contradiction. At the fifth-level cadre meeting attended by 2,000 people in the whole factory, everyone’s speeches merged into a determination: a batch of qualified Hongqi cars must be produced to participate in the tenth anniversary of the National Day. In response to the production difficulties and quality problems that have been discovered, 323 key attack commandos were organized, including 32 key commandos of the whole factory.

At that time, many of the problems FAW encountered were technical problems that no one had ever encountered in China, such as the hydraulic tappet of the engine. The products that were initially trial-produced had a lifespan of only two minutes in the high-speed operation of the engine. To break through the problems, the hydraulic tappet commando led by Li Gang gathered more than 150 professionals in design, technology, processing and trial production.

While studying relevant literature and analyzing foreign samples, they proposed a plan for testing. The commandos tried dozens of different materials, and finally selected alloy cast iron. After 42 tests on the quenching process, they finally determined the quenching time and temperature.

Under the mobilization of the whole factory, many key research projects have played an important role in improving the quality of Hongqi cars. In September 1959, on the eve of the tenth anniversary of the National Day, the first batch of 30 Hongqi brand high-end cars and 2 inspection vehicles produced after quality research were sent to Beijing.

In the welding workshop of FAW Hongqi Prosperity Factory, a welding robot welds the body on the production line (photo taken on October 17, 2022). Xinhua News Agency reporter Yan Linyun, photo taken

It’s not a good idea.It’s not a good idea.End the 30-year system

It’s not a good idea.Joint venture cooperation is ahead

The change of Jiefang’s seventh-generation vehicles and the leap of more than 8 million vehicles have witnessed the history of China’s automobile industry from scratch and from weak to strong. On June 26, 2023, the Jiefang Seventh Generation Truck Parade was held. From Jiefang’s first-generation product CA10 to its second-generation product CA141, and then to the latest seventh-generation product Jiefang J7, Jiefang welcomed the 70th anniversary of FAW’s establishment with a "family-style" parade.

In the FAW Liberation Factory area, there is a verdant pine forest. In the center of the pine forest stands a 5-meter-high and 2.5-meter-wide marble monument. Above the monument is a one-ton medal, which records the exciting history of FAW’s transformation.

From the first Jiefang brand car to the early 1980s, Jiefang brand cars have not been reinvented, sales continue to decline, and FAW faces the test of life and death.

Since the end of 1980, with the help of the east wind of reform and opening up, FAW has relied closely on all cadres and employees to raise funds for transformation to end the 30-year system of Jiefang Trucks. On January 1, 1987, the second generation of Jiefang CA141 vehicles was officially put into production, and China National Automobile Industry Corporation awarded FAW a one-ton medal. FAW "does not stop production, does not reduce production, and vertically transforms", creating a miracle in the history of China’s automobile development.

Afterwards, FAW took the initiative to keep up with the times, joining hands with world auto giants such as Volkswagen, Toyota, and Audi. Domestic Audi, Jetta, Bora and other models became household names in China, making important contributions to the country’s resistance to imported cars and consumption of large amounts of foreign exchange. At the same time, cooperation with multinational companies has brought a lot of technology and advanced management experience.

Lin Ganwei, former general manager of FAW-Volkswagen Co., Ltd., recalls that in 1987, Volkswagen came to FAW to seek cooperation opportunities. At that time, FAW had purchased the Chrysler 488 engine production line, and Dr. Hahn, the former chairperson of Volkswagen Group, promised to install Chrysler engines into the Audi 100 model, and it was a success.

With the efforts of all parties, on May 17, 1988, FAW and Audi signed a "technology transfer license contract for the production of Audi in FAW", which kicked off Audi’s entry into the Chinese market. The next 30 years were the period of China’s reform and opening up, and Audi also benefited a lot. By now, China has become Audi’s largest single market in the world. Audi has many domestic models in China, and sales have continued to lead the Chinese luxury car market for more than 30 years.

Sino-German cooperation goes beyond commercial cooperation and also opens a window for Germans to understand China more comprehensively. When FAW-Volkswagen established a party organization in 1993, the Germans did not understand this. Later they found that the best workers in the workshop were always Communist Party members. When the company organized volunteer raids for party members in the future, German personnel also automatically joined.

At a "Tell the Story of the Communists Around You," a German expert, Manfred Brock, described his love for the Chinese Communist Party, which he called "the most advanced and representative party in the world," and whose members he could tell at a glance. He wrote three letters to the FAW Party Organization expressing his admiration for the Chinese Communist Party.

Li Zhihong, director of the general manager’s office of FAW-Volkswagen, said that for some time, some people have questioned "market for technology", but the joint venture represented by FAW-Volkswagen has cultivated a large number of leading talents in the automobile industry for the country, laying a solid foundation for the realization of automobile power. This is the biggest achievement of joint venture cooperation.

The production line of Hongqi sedan in 1958 (file photo). Photo courtesy of China FAW Group Co., Ltd

It’s not a good idea.It’s not a good idea."Red Flag" Responsibility on Shoulders

It’s not a good idea.Struggling for Reform

Faced with the great changes in the global automobile industry, FAW holds high the "red flag", rides the wind and waves, and is at the forefront of exploring high-quality development and creating a world-class enterprise.

Since the establishment of the Hongqi brand in 1958, the road to marketization has not been smooth sailing, and it has even faced market criticism. Since 2017, FAW has reorganized its organization with a market orientation, forming a more professional, fine and flat structure and operation model. The group headquarters is directly responsible for the operation of the Hongqi brand. At the same time, FAW has launched the new Hongqi brand strategy, created four major product series L, S, H and Q, and built a large number of Hongqi experience centers across the country to expand the influence of the Hongqi brand.

September 18, 2017, is the day that all FAW people remember. On that day, FAW launched the "four abilities" reform, that is, "cadres can go up and down, employees can come in and out, salaries can be high and low, and institutions can increase and reduce energy". The whole group competed for recruitment, and senior managers competed for positions.

"At that time, FAW and Dongfeng had a cadre training course at Tsinghua University. As soon as we reported for duty, we were notified that the FAW Group had all stood up. The’iron rice bowl ‘was gone all of a sudden, and only Dongfeng’s people were left in the training class the next day. All FAW’s people returned to Changchun to participate in the reform," said Liu Jun, director of the FAW Reform Office.

He believes that the reform has touched everyone a lot, and their enthusiasm for entrepreneurship has been thoroughly stimulated.

The "Red House" living area of the First Automobile Factory photographed by drone (July 6). Photo by Xu Chang, reporter of Xinhua News Agency

In September 2020, FAW implemented a more systematic reform of the new three-year term of office for senior managers, setting goals first and then taking up positions, and encouraging challenges to high goals. The matching of senior managers was completed within a week, and the average age of cadres was reduced by 1.4 years. According to the plan, these reform measures will continue during the "14th Five-Year Plan" period to continuously stimulate employees’ enthusiasm for entrepreneurship.

Hu Hanjie has served as assistant general manager of FAW joint stock company and chairperson of FAW Jiefang Company for 5 years. In these 5 years, "Jiefang" sold 440,000 vehicles in 2021, creating the global "five consecutive" performance of "Jiefang" medium and heavy truck sales. In the new three-year term reform in 2020, according to "performance review + target undertaking + ability evaluation", the excellent will be hired first, and the latter will compete for jobs. Hu Hanjie was directly hired because of his excellent performance. There are more than a dozen leading cadres like him who have been hired without competition.

The FAW reform has changed many people’s old-fashioned thinking and concepts, built a customer-centric management structure, and established a market-oriented incentive mechanism that does not raise lazy, idle, and mediocre people. This has effectively inspired cadres and employees to charge forward, face difficulties, and pioneer and innovate. It has ignited the hope and dream of all FAW people to revive the Hongqi brand.

In recent years, under the impetus of the national tide, with the advantages of atmospheric styling, forward-looking technology and high-quality after-sales services, many new cars of the Hongqi brand have experienced an unsold phenomenon. Today’s Hongqi brand has more and more family products, higher and higher value, and more down-to-earth market expansion.

Zhang Ming, president of FAW Hongqi Design Institute, said that the Hongqi brand car follows the national trend and is closely integrated with traditional cultural symbols such as the Forbidden City and modern scientific and technological symbols such as China Aerospace, incorporating Chinese elements into the car, making the car not only a means of transportation, but also a work of art.

China FAW Group NBD headquarters building photographed by drone (photographed on June 7). Photo by Xinhua News Agency reporter Xu Chang

It’s not a good idea."Red Flag" makes dreams come true

It’s not a good idea.Engine manufacturing bearer

At the age of 34, he is a numerical control technician and a great craftsman in China’s automobile manufacturing field. Over the years, the situation of carrying the heavy responsibility of "red flag" development in FAW has also provided a stage for him to display his talents.

He is Yang Yongxiu, a senior technician in the numerical control team of the Research and Development Institute of China First Automobile Group Co., Ltd.

16 years ago, Yang Yongxiu chose Changchun Automotive Industry College to become a numerical control student.

After going to school, he gradually fell in love with the numerical control major and maintained the first place in the class during school. After graduation, he became a worker in the former FAW Technology Center as he wished.

The sea is wide and the fish leaps, and the sky is high and the birds fly. Yang Yongxiu secretly made up his mind that he could not be satisfied with the status quo and would contribute to the golden signboard of FAW.

After being an ordinary processing worker for half a year, he transferred to the numerical control position he loved. FAW has a large number of excellent technical workers and many of them are craftsmen in big countries.

For more than 5 years, he slept and ate to ask his seniors for difficult problems, and many people knew everything about him. He also bought a lot of courseware and taught himself the latest theories. Soon, Yang Yongxiu stood out and became a technical expert.

With this strength, Yang Yongxiu is not only skilled in operating imported numerical control systems such as Heidelhan, but also has a variety of software programming, multiple CNC equipment operation and complex tool design and restructuring skills, which allows him to show his talents in high-end engine manufacturing, precision parts development and other fields.

On July 6, 2023, robots welded vehicle parts in the welding workshop of FAW Hongqi Prosperity Factory in Changchun, Jilin. Photo by Xinhua News Agency reporter Zhang Nan

At the beginning of 2018, after the release of the new Hongqi brand strategy, Yang Yongxiu mainly undertook the numerical control processing of the core precision parts such as the high-end engine, gearbox and chassis independently developed by the Hongqi brand, solved a large number of neck jams, and completed more than 30 major trial production tasks.

He also relied on the mentoring workshop and the model worker innovation studio to carry out a number of trial production technology research such as rapid trial production and integrated manufacturing, and cultivated a group of high-skilled talents. Most of his team members have mastered numerical control technology and realized the transformation of digital intelligence.

In recent years, FAW’s accelerated reforms have given Mr. Yang more room to display his talents. "There are still many young people like me at FAW. As big as everyone dreams, as strong as technology and as capable as they are, the stage will be as big as it is," he said.

At the same time, the state and local governments have continuously increased their support for talents, especially automobile manufacturing talents, so that Yang Yongxiu can enjoy the benefits brought by many policies such as children’s schooling, and solve his worries.

Yang Yongxiu is particularly happy to see more and more Hongqi cars on the street equipped with key components such as self-developed engines. He said: "It is the mission of FAW people to promote the national car brand. I am willing to take root in the northeast, take root in FAW, and work with my colleagues to solve more technical problems. Contribution to solve more neck-jacking technical problems."

Hongqi new energy models on display at the Changchun Auto Expo on July 22, 2022. Photo by Xinhua News Agency reporter Zhang Nan

It’s not a good idea.Central-local cooperation tree benchmark

It’s not a good idea.Strive for the first place in the new

On January 8 this year, China FAW Hongqi brand new energy vehicle global strategy conference was held in Guangzhou. That night, China FAW announced the new logo, design language, technology platform, etc. of the Hongqi new energy brand, and released three upcoming new energy vehicle models.

On the eve of the Shanghai International Auto Show, FAW released the Hongqi "flag" high-end electric intelligent super architecture FMEs, and successively launched three major platforms: electric, intelligent and hybrid.

The country needs it, and FAW wants it. In the era of "structured car building" and "software-defined car", FAW has released "three major platforms with one architecture" in half a year, and it is rare in the industry to fully promote "All in" new energy. Behind this, there is not only the firm determination of the enterprise to transform, but also the central and local cooperation to "new".

Since the birth of the first car, the development of FAW in China has been closely related to the development of Changchun City and even Jilin Province. In order to support the development of FAW, the local government has not only increased the infrastructure transformation in the area where FAW is located in recent years, creating a good production and living environment, but also actively promoted the reform and development of FAW, and promoted the faster landing of new products.

At present, Jilin Province has started to support FAW to focus on key core technologies, strengthen cooperation with universities and key enterprises, and strive to activate the innovation chain, reshape the industrial chain, cultivate the brand chain, and actively seize the commanding heights of industrial development. The main leaders of Jilin Province have come to FAW on-site dozens of times to solve the problems of enterprises.

Changchun Automobile Economic and Technological Development Zone is the headquarters of FAW Group and the only national-level development zone named after the automobile industry in the country. It is actively creating a high-quality business environment, and often "door-to-door service" solves various problems for enterprises and relieves their worries.

The scene of China First Automobile Group Co., Ltd. factory taken by drone (July 6). Photo by Xinhua News Agency reporter Xu Chang

Tower cranes stand in the Changchun Automobile Economic and Technological Development Zone, and the construction scenes of automobile industry projects can be seen everywhere. On June 30, Audi FAW New Energy Vehicle Supporting Industrial Park and Audi PPE Supporting Project started construction in Changchun City, Jilin Province, with a total investment of over 44.40 billion yuan. After the project is completed and put into operation, it will effectively promote the automobile industry cluster in Jilin Province to "climb the ladder" and provide solid support for accelerating the revitalization of old industrial bases and the development of new energy automobile industry.

In recent years, Jilin Province has accelerated the pace of transformation and upgrading of the automobile industry. The Audi FAW new energy vehicle project with an investment of 35 billion yuan and the FAW Fodi project with an investment of 13.50 billion yuan are being accelerated. According to the latest plan of the Jilin Provincial Government, the scale of the automobile industry in the province will reach one trillion yuan by 2025. The accelerated development of Jilin’s automobile industry continues to attract multinational companies such as Volkswagen Group, Audi, and Continental Automobile to invest and start business.

Wang Chuanfu, chairperson and president of BYD’s joint stock company, said that BYD will strengthen cooperation with FAW to accelerate the local transformation of green technologies and contribute to making national automobile brands bigger and stronger.

This is a drone shot of the FAW Hongqi Prosperity Factory on August 16, 2022. Photo by Xu Chang, a reporter from Xinhua News Agency

FAW is also working hard to accelerate its overseas market layout and gather global resources to serve the development of enterprises. Recently, FAW and Israeli partners held the launch ceremony of the Red Flag flagship model E-HS9 in Tel Aviv, Israel, marking the official launch of the Red Flag brand car in the Israeli market. At present, FAW’s overseas business has covered more than 50 countries and regions along the "Belt and Road Initiative", and has also set up R & D centers in Munich, Germany and other places.

In September 2021, Hongqi’s strategic pure electric smart SUV, the E-HS9, was officially exported to Norway, becoming an important milestone for China’s high-end national automobile brands to export to the European market in batches. After launching the end point delivery in 2022, Hongqi E-HS9, with its excellent product performance and appearance design, not only brought the ultimate driving experience to local users, but also gained a large number of fans. It achieved a delivery of over 1,000 units in 6 months, and achieved the top three results in Norway’s large and medium-sized luxury SUV segment.

The relevant person in charge of FAW said that FAW will deeply implement the "Belt and Road Initiative" initiative and "going global" strategy, grasp the basic rules of building a world-class enterprise, make good use of two domestic and international markets and two resources, accelerate the expansion of overseas high-end automobile markets, continue to improve the layout of the global automobile industry chain, strive to build an integrated overseas business operation system, continuously provide global consumers with the ultimate products and services, and strive to polish the Chinese business card of the world automobile stage.

Geely Galaxy delivered more than 1,400 new cars in a single day

IT Home December 13th news, Zhejiang Geely Holding Group senior vice president Yang Xueliang announced that Geely Galaxy delivered more than 1400 vehicles in a single day. According to Geely’s official data, as of November this year, Geely Galaxy’s cumulative delivery has exceeded 60,000 vehicles.

At present, Geely Bank has two models on sale, namely 13.87~ 185,700 yuan Galaxy L7 and 11.58~ 149,800 yuan starting Galaxy L6, and the next model Galaxy E8 has been officially announced on December 16 to open pre-sale.

The Galaxy E8 is the first model of Geely Galaxy’s "intelligent pure electric E series", which is based on the vast architecture of Geely Group’s SEA.

The car is equipped with a 45-inch 8K display, equipped with Qualcomm Snapdragon 8295 car chip and Geely’s new car system, and will be connected to the Flyme Link mobile phone domain, supporting andMeizu 21Linkage, the first launch is equipped with "three-finger task circulation", and supports a series of classic functions such as "address circulation on the bus".

In addition, the Galaxy E8 uses pure electric drive, with a single-motor model with a combined power of 200kW and a 76 kWh battery, with a pure electric cruising range of 665 kilometers; the dual-motor four-wheel drive version has a power of 165/310 kW and a maximum speed of 210 km/h. Details can be found in previous reports from IT Home.

Can the power bank be used forever? Beware! It can’t be used like this.

First, look at the identification information

Pay attention to check the product identification information and the information on the product manual, and after August 1, 2024, power banks that have not obtained the CCC certification certificate and marked the certification mark shall not be allowed to leave the factory, sold, imported or used in other business activities.

Second, look at the rated capacity

In order to display the large capacity of the power bank, merchants usually mark the rechargeable battery capacity (such as 1000mA · h) in a conspicuous place, but during normal charging, the power bank’s output capacity cannot actually reach the battery capacity due to energy loss such as voltage conversion and heat generation.

The rated capacity is the effective discharge capacity of the power bank calibrated by the manufacturer. The higher the rated capacity, the more power the power bank can charge for the mobile phone!

III. See if the fast charging protocol matches

PD protocol refers to the USB-PD protocol. It is a fast charging protocol proposed by the USB-IF organization, which aims to provide high power transmission and faster charging speed. The fast charging protocol can be understood as a password between the mobile phone and the power bank. If both the mobile phone and the power bank support the PD protocol, it can be charged faster.

Fourth, pay attention to the rated capacity when taking the plane

According to the relevant regulations of the Civil Aviation Administration, the rated capacity of personal power banks does not exceed 100Wh, and the rated capacity exceeds 100Wh but does not exceed 160Wh. They can only be carried after being approved by the airline.