标签归档 西安品茶论坛

Gao Ziguang, head of Xiaomi Smart Home Platform

[FAW-Volkswagen Magotan exclusive title 2017 T-EDGE Technology Life Festival International Leaders Summit]

Now when it comes to Xiaomi, people don’t necessarily think of mobile phones. Xiaomi has many eco-chain companies and made many smart home products. At the Titanium Media 2017 T-EDGE Technology Life Festival, we invited Gao Ziguang, vice president of Xiaomi ecological chain and head of Xiaomi smart home platform.

As an Internet veteran, he has been in this industry for nearly 15 years, catching up with the rising wave of mobile Internet, and later devoted himself to the cause of IOT(Internet Of Things).

In his speech, he talked about the biggest difference between the Internet and the Internet of Things — — The Internet industry only needs to make products, while the Internet of Things industry needs to make hardware products and build an entire ecological platform in addition to software products.

In this process, Xiaomi invested in more than 100 eco-chain enterprises, but so far only released more than 40 products. "Because there are still a large number of enterprises developing this system, Xiaomi is not looking for OEM production," Gao Ziguang said. "We are developing from beginning to end, just like the laser projection TV released a few days ago. The development time is 3 years and 6 months."

Let me talk about my understanding of the Internet of Things first.

I have been engaged in the Internet industry since 2004, when it was the era of PC Internet, and after about ten years of rapid development, I entered the era of mobile Internet in 2011. We believe that the largest scale in the PC Internet era is 100 million simultaneous online.

Tencent QQ reached this order of magnitude. I was also in Tencent at that time, and I also witnessed that Tencent QQ was online from a small number of users to a peak of 200 million users. We will soon enter the next era around 2011, that is, the arrival of smart phones. The arrival around 2011 is the era of smart phones. We believe that in the era of mobile Internet, it will reach the order of 1 billion, and each person will have a connected terminal. There are nearly 1 billion active users in China, all of whom are active on Tencent’s platform.

So what is the next era of mobile Internet? We think it may be the Internet of Things. Every device you used at home before: refrigerator, air conditioner and washing machine may be connected to the internet. Then its order of magnitude will be raised to tens of billions. You can imagine how much equipment your home has.

What is the significance of Internet of Things connection? Our understanding in recent years is digitalization — — In the past, many operations, including turning on the light, were physical buttons, which included the brightness and color of the light. Only digitalization will bring the possibility of new innovation and some experiences that were impossible before. Once home appliances are digitized, they will be programmed, and there will be endless possibilities.

For example, if a beautiful woman you care about sends a Weibo, your light will turn red, your light will turn red, and your computer will turn on. Then its combination may be endless.

Today’s artificial intelligence is no longer a pure internet business. Every device in your home is also a part of artificial intelligence. When you go home, your wife goes home, and you go home happily, how bright the lights in your home are, whether the curtains should be opened or closed, and whether your TV should be turned on or off may actually be decided by artificial intelligence. All the physical equipment I’m talking about must be digitized. You are happy today, and your music is such a tune when you go home, and the color temperature of your light is adjusted to such a color temperature.

In the past few years, Xiaomi has been trying to do such a thing. In 2013 and 14, he started to do it. In 2015, he released the brand of Mijia, which is the path of Xiaomi. Xiaomi is a mobile phone company, but we are not completely a mobile phone company. The software and hardware serve the Internet. IOT is our ecological circle. Since 2014, our room has released many products, almost all of which are intelligent, with cameras, kettles, sweeping robots, bicycles, scooters and even a pair of shoes. Every one is a smart device. All of them are networked.

What is the user’s acceptance so far? You see 40 kinds of equipment so far. About a month ago, the most expensive equipment in Xiaomi’s history, laser projection TV 9999, was released. It is still very uneasy to release this product, and whether young rice noodles can afford this equipment. Within 24 hours of laser projection TV, 20 million RMB crowdfunding was robbed.

We have entered a new era, that is, the era of consumption upgrading. We young people are knowledgeable and willing to improve our quality of life. How do we make so many products? It is more complicated than the pure internet.

I have been doing pure internet for more than ten years. I am doing QQ today, and I am doing pure QQ. I am doing pure music today. Then, after doing the Internet of Things, we must first have a complete Internet of Things system, starting with hardware, going to the cloud, going to APP, and various devices. There is no user to use a perfect technical platform.

The first one is to build a platform of our own Internet of Things system. After we do this, we don’t want users to use our platform. Second, it is necessary to develop a large number of intelligent hardware. People say that Xiaomi is not focused, and even the rice cooker is cooking. It is difficult for us to do it well by ourselves, so we explored a new business model. We have invested in nearly 100 eco-chain enterprises, each of which is an expert in this field. This is a rice cooker, this is a sweeping robot and that is a camera.

Our supply chain, our values, our requirements for quality and cost performance are that Xiaomi always adheres to the core values.

The Internet of Things is still an early embryonic industry today. After three years of development, these 100 companies have released 40 products. How did you just release 40 products? Because there are still a large number of enterprises in research and development, this system made by Xiaomi is not looking for OEM production. We are developing from beginning to end, just like the laser projection TV released a few days ago, and the research and development time is 3 years and 6 months.

In fact, the Internet of Things has brought us new opportunities, and the products we developed have been accepted by users. Take the rice cooker as an example. No matter how many years an entrepreneur has worked in the rice cooker industry before, it is difficult for you to make a breakthrough. What kind of flowers can you make? How can your channel be beautiful? Almost impossible. This is why almost no new enterprises have been born in the home appliance industry in the past 20 years. Because its innovation is almost difficult. The manufacturing industry in China is separated from R&D and manufacturing, and the manufacturing level can be very good as long as you don’t take the initiative to cut corners.

What should we do?

The Internet of Things has given us a window. Besides the pot itself, we also have the Internet of Things. We are connecting the rice cooker to the Internet — — The air pressure in Beijing is different from that in Tibet. The air pressure you need to cook rice is different. This is the most basic intelligence. The air pressure required by different rice is also different, which is the most basic intelligence.

If you can connect to the internet, what can you do in the future? Recipes. Just cook with your mobile phone, and it is no longer a pure craft. Intelligence makes it have infinite possibilities. With the arrival of the era of consumption upgrading, it is possible to innovate in industries where brands and home appliances are difficult to innovate.

The internationalization of Xiaomi is also gradually unfolding. In fact, our internationalization is still very early, because Xiaomi is only in its seventh year this year, and it takes a long time to deploy. In addition to the Indian market, Xiaomi has not done international work.

So far, Vietnam has no official channel to enter, but there are many Xiaomi equipments. So all these equipments were smuggled in the past, which means that a large number of people smuggled from China to the whole world, some were dealers and some were brought by friends. Xiaomi didn’t do it officially. The market density in Vietnam was too high, but we didn’t go in, even in South America and North America, because North America didn’t do it at all. These should be brought by a large number of Chinese.

We have 60 million IOT devices. When I was doing QQ, I was always over 100 million when I was doing Tencent business. However, the Internet of Things is very difficult, because each device means a piece of hardware, which is a long process from definition, research and development, mold opening, production and sales to users, and then to interconnection. There are more than 88 million users who use this device every day. We think Xiaomi should be said to be the largest Internet of Things platform in the field of intelligent hardware.

We were very uneasy when we first did this thing, because we didn’t know whether the Internet of Things could work or not. When we did this thing three years ago, we had a lot of heated discussions, and it took us three years to achieve 60 million sets, which has given us great confidence. We are the earliest batch of IOT platform. Why didn’t we publicize it? Because we believe that in the current era, intelligence is still smart for the sake of intelligence, and we have not found just what we need.

Our press conference will emphasize the promotion of intelligence, because we think intelligence is for you. I used to think that intelligence is remote control, which is icing on the cake. If you can’t find what you just need, intelligence is just a gift. In most cases, intelligence is still based on delivery. We have so many partners. After several years of cooperation and verification of our platform, I will open it to non-ecological chain enterprises.

After that, everyone can realize Xiaomi’s PM2.5 sensor. After detecting the high temperature, turn on another air conditioner and light, so there is no need for secondary development. If this step is achieved, simple automation will be realized. When the temperature is high, the air conditioner will be turned on, and when the PM2.5 is high, the purifier will be automatically turned on, which is very useful in many scenarios.

The next development of the Internet of Things, we have a huge amount of data. To achieve further accurate e-commerce matching, if the humidity in your home is too low, you need a humidifier to do accurate matching, and then the whole industrial chain can be deeply researched and developed to make products with relatively high quality and fair value. This is a new thing we are doing — — Boutique life e-commerce This project was only launched in April this year, and now it is developing rapidly, and the user matching is very smooth.

Therefore, we also hope that more users can access smart products through smart homes, and we also hope that more partners can cooperate with us to realize the linkage between more devices and let users know what smart life is.

Speaking of the entrance, Xiaomi is a mobile phone company. If you use a Xiaomi mobile phone, you can control home appliances without opening the chain screen, but the entrance must not be a single one. After the development of voice technology, the light will be turned off as long as you shout. This does not mean that there must be a stereo in every room. There is a microphone in the lamp, and the entrance is decentralized. (This article is the first titanium media)

China Consumer News Guangzhou News(Reporter)Wu bofeng) On November 14th, Jietu Shanhai New Energy Sequence Release and Shanhai L9 Listing Conference were held in Zhuhai. As a new energy product sequence created by Jietu Automobile, Jietu Shanhai is committed to becoming an explorer in the field of hybrid cross-country travel, helping the new generation of cities to enjoy their free travel life.

In recent years, with the increasing recognition of self-driving travel mode, cross-country travel has become the choice of more and more people. To this end, Jietu Shanhai covers the use scenarios such as hybrid family travel and hybrid off-road travel, and will successively launch products such as urban Yueye SUV series, hard-core off-road SUV series and pickup truck series, with the help of Kunlun off-road platform and Kunpeng super hybrid C-DM technology. The scene ability of changeable space, "travel,⁺"Ecological platform and other core advantages, to meet people’s more convenient and more immersive new travel needs.

Jetway L9 model.Wu bofeng/photo

Up to now, Chery Automobile has sold more than 100,000 vehicles for 17 consecutive months, with sales exceeding 200,000 vehicles in October. "Technology Chery" has made innovative layout in comprehensive new energy and global intelligence, and achieved breakthroughs in many technical fields such as Mars architecture and Kunpeng Power.

Under the strategic empowerment of Chery brand "Eta Ursae Majoris 2025", Jietu Shanhai relies on Kunlun cross-country platform, Kunpeng super hybrid C-DM technology, lion intelligent cabin/great wisdom driving, extremely changeable space scene ability and "travel"⁺"Five core advantages of ecological platform, and build the core of product technology.

Li Xueyong, general manager of Jietu Automobile, said that Jietu Shanhai will launch eight new hybrid products within two years, and it is expected to achieve annual sales of one million vehicles by 2026. Jietu Shanhai will redefine the car value standard in the new travel era and strive to become a professional hybrid off-road brand in the automobile market.

As the first mass-produced SUV under the Jietu Shanhai sequence, Jietu Shanhai L9 was officially launched, and four new models were launched. The official guide price was 166,900-188,900 yuan. Shanhai L9 is positioned as a "big family, big seven-seat super hybrid SUV" to create a brand-new value experience for users in the era of "new travel life". The release of Jietu Shanhai new energy sequence is the acceleration point of Jietu’s comprehensive new energy transformation, and it is also its "travel"⁺"The continuation and upgrading of the strategy.

Since the brand was released, Jietu Automobile has been "traveling"⁺"As the core, polishing products with user thinking will" travel "⁺"To the extreme. From January to October this year, the cumulative sales volume of Jietu Automobile was 232,000 units, a year-on-year increase of 64.7%; "Travel?⁺In terms of travel ecology, 780 Jietu stations and 117 ecological alliance units have been built.

Jietu Shanhai L9 leads the car body size of the same class, bringing ample internal space, which can meet the needs of family travel. The maximum working condition of Shanhai L9 is 1100Km, the pure battery life of CLTC is 108km, and the fuel consumption per 100 km is only 5.3 liters, which makes users bid farewell to mileage anxiety completely. Relying on the "vehicle+three power" lifetime warranty policy, consumers can use the car more worry-free.

In addition, with the empowerment of Kunpeng super hybrid C-DM technology, the dynamic performance of Jietu Shanhai L9 is more outstanding. Equipped with Qualcomm Snapdragon’s third-generation 8-core 8155 chip, the intelligent performance is better. Cage body high-strength steel accounts for 80%, plus high-protection ternary lithium battery and AEB active protection, which is safe and trustworthy. It can be predicted that with three core advantages, Jietu Shanhai L9 will lead the mixed market segment and run Jietu to a new stage of comprehensive new energy utilization.

At present, standing in the critical period of new energy transformation, Jietu Automobile has an insight into the new trend of travel and released the new energy sequence of Jietu Shanhai, demonstrating its determination to fully realize new energy, which will help Jietu Automobile in "travel"⁺"Keep going on the road.

Zhang Chunwei, general manager of Jietu Automobile Marketing Company, said that Jietu Automobile was born for new travel and will be fully upgraded and expanded around new experiences, new services and new ecology.

Lei Jun once said that Xiaomi’s investment in AI is unreserved and will continue to invest 50 billion yuan to help the strategy of "people, cars and homes are all ecological"! He also said that every technology company in the future will be an artificial intelligence company.

A solid ecological "basic disk" for people, cars and homes

A solid basic disk is the strength of Xiaomi Group and the biggest reliance of innovative businesses such as electric vehicles!

In the second quarter of 2024, thanks to the continuous iterative innovation of product strength and brand strength, Xiaomi’s smartphone business achieved new breakthroughs during the quarter. According to Canalys data, in the second quarter of 2024, Xiaomi’s global smartphone shipments reached 42.2 million units, up 28.1% year-on-year, far exceeding the global average, ranking third with a market share of 14.6%.

In the global market, Xiaomi ranks in the top three in 58 markets and in the top five in 70 markets, and its influence in the international market has been further enhanced, especially in Latin America, the Middle East, Africa and Southeast Asia. Among them, Xiaomi’s mobile phone shipments in the Japanese market increased by 359%, rising to the third place for the first time. In the Latin American market, Xiaomi jumped to the second place in the market with a shipment of 6.2 million units.

This is also the highest record of Xiaomi’s shipments in this region, breaking through the 6 million mark for the first time.Xiaomi’s smartphone business revenue achieved strong growth in 24Q2, reaching RMB 46.5 billion, up 27.1% year-on-year.

In Chinese mainland, the proportion of shipments of high-end smartphones with a retail price of RMB3,000 or above in Xiaomi Q2 increased by 2.0 percentage points year-on-year to 22.1%. Among them, in the price range of RMB 3,000-4,000, RMB 4,000-5,000 and RMB 5,000-6,000, the market share of smart phones was 16.8%, 20.1% and 8.9% respectively, all of which achieved year-on-year improvement, and Xiaomi’s high-end continued to break through.

Not only that, according to Lu Weibing, thanks to the deepening of the strategy of "people and cars are all ecological", Xiaomi IoT and consumer goods business achieved a breakthrough during the quarter. The financial report shows that the revenue of 24Q2 Xiaomi IoT and consumer goods business increased by 20.3% year-on-year to RMB 26.8 billion.

Among them, the revenue of household appliances business increased by 38.7% year-on-year, the shipment of Xiaomi air-conditioning products 24Q2 exceeded 3.3 million units, up by over 40% year-on-year, and Xiaomi refrigerators and washing machines also achieved substantial growth, with shipments exceeding 600,000 units and 400,000 units respectively.

Xiaomi’s Internet business continued to maintain rapid growth, with a revenue of RMB 8.3 billion, achieving another success. With Xiaomi’s continuous deepening and expansion of its cooperation network in the global market, 24Q2 overseas Internet service revenue reached RMB 2.7 billion, up 32.9% year-on-year, accounting for 32.1% of the total Internet revenue.

As of June 30, 2024, the number of IoT devices connected to Xiaomi AIoT platform.(excluding smartphones, tablets and laptops)Year-on-year growth of 25.6%, reaching 822 million, with 5 or more devices connected to Xiaomi IoT platform.(excluding smartphones, tablets and laptops)The number of users increased by 24.2% year-on-year to 16.1 million.As of June 2024, the number of monthly users of Mijia APP increased by 16.8% year-on-year to 96.9 million, both of which were the highest in history.

This is the basic disk of Xiaomi Group, and it has become the biggest backing for electric vehicles to exert their fists and feet.As of June 30, 2024, Xiaomi’s cash reserve has increased instead of falling! It reached RMB 141 billion, which is at the leading level in the industry.

At this point, along with the basic disk business and the multiple arrows of Xiaomi automobile, Xiaomi has formed a full product matrix built by "the whole ecology of people, cars and homes", including people-centered smartphones, family-centered IoT, and cars around mobile scenes.

AI empowerment, business generate strong growth vitality

Xiaomi’s long-term doctrine, in addition to the basic disk, has also invested in new technologies such as AI. Xiaomi insists on using AI to fully empower Xiaomi "the whole ecology of people and cars". In this quarter, Xiaomi’s R&D expenditure reached RMB 5.5 billion, a year-on-year increase of 20.7%, and R&D investment continued to increase substantially.

It is understood that Xiaomi AI technology has achieved innovative breakthroughs in many fields, which not only brings about the improvement of user experience and product competitiveness, but also proves the advanced leadership of Xiaomi’s "AI comprehensive empowerment".

In terms of mobile phone products, Xiao AI’s multi-modal recognition and understanding ability has been upgraded this quarter, supporting AI document question and answer, AI intelligent filming, passerby elimination, AI picture expansion, picture question and answer and other functions, which not only brings users richer and more convenient intelligent experience, but also provides strong support for Xiaomi’s growth in the high-end market.

Xiaomi AI technology is also widely used in the automotive field, which provides strong technical support for Xiaomi’s intelligent assisted driving, automatic parking and voice interaction of Xiaoai classmates.

Netease Technology has learned that Xiaomi Pilot, the intelligent driving system of Xiaomi, is self-developed, all of which support the intelligent assisted driving function with leading experience, and uses an end-to-end big model, that is, the integration of perception, decision-making and planning. In addition to the excellent conventional autopilot experience, it has achieved the extremely narrow berth parking with 5cm accuracy and the parking service with the highest cruising speed of 23km/h with extremely high availability.

In terms of cockpit voice interaction, thanks to the integration of Xiaomi’s self-developed "MiLM-1.3B" end-side large model and the whole vehicle perception multi-modal, the whole link of Xiaomi SU7 voice interaction has been upgraded, which not only covers the function of hand control in the vehicle, but also enables the vehicle to understand the real world like a human. In July 2024, Xiaomi’s first sound large model will also be mounted on the Xiaomi SU7 series for the first time, providing a wake-up defense function outside the vehicle and bringing new users.

However, the empowerment of AI is not only reflected in the improvement of product strength, but also goes deep into the whole process of Xiaomi’s intelligent manufacturing. It can be said that Xiaomi Smart Factory itself is an "AI product".