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The decisive battle, the ＂third big battle＂ of military reform started.

Looking back on the glorious course of the people’s army, we can see that the three major battles of Liaoshen, Huaihai and Pingjin in the War of Liberation swept away thousands of troops, which determined the future and destiny of China. Decades later, our army launched the "three major battles" to deepen national defense and military reform. At present, the reform of the leadership and command system, the scale structure and the strength formation have been basically completed, and the "third big battle" of the military policy system reform has been launched. This great change that determines the future of our army is taking decisive steps towards the goal of comprehensive victory.

How to understand the military policy system must be adjusted according to the conditions of the times.

The military policy system regulates military relations, regulates military practice and guarantees military development, which is of fundamental, overall and fundamental significance to national defense and army building. Any military policy system is the product of the times and must be constantly adjusted and improved with the changes of the conditions of the times.

Nowadays, the new military revolution in the world is developing rapidly and the international military competition is fierce. One of the most important aspects is the military policy system. The United States, Russia and other countries have taken many measures in this regard. Various services in the United States have successively issued strategic guidance documents based on wars and conflicts in big countries, and the newly announced fiscal year 2020 budget proposes to raise the salary of military personnel by 3.1%. Russia has continuously promoted and optimized the military housing security system, established a special fund for military housing, improved the quality and service level of military medical security, expanded the scope of recuperation and reformed the military service system. A hundred battles struggle, and those who struggle first. We must grasp the trend of world military development, consolidate and develop the advantages of China’s military policy system, and grasp the initiative of military competition and war.

Our party has always attached importance to the military policy system. In each historical period of revolution, construction and reform, our party has constantly adjusted and improved the military policy system according to the development and changes of the situation, the historical mission of the party, the responsibilities and tasks undertaken by the people’s army, and the characteristics, laws and practical requirements of building and managing the army, providing an important guarantee for the people’s army to maintain its nature and purpose forever, improve its ability to win, and constantly move from victory to victory. However, it should also be noted that most of China’s current military policy systems were formed more than a decade or even decades ago. Although they have been constantly adjusted in recent years, the deep-seated contradictions and problems such as underdeveloped concepts, unclear guidance, incomplete systems, and lack of military and civilian connection have not been fundamentally solved, and they have not adapted to the requirements of the development of the situation and tasks.

中国特色社会主义进入了新时代，国防和军队建设也进入了新时代，军事政策制度应该根据时代条件作出调整，而且应该系统改、深入改。这些年来，全面深化改革多点突破、纵深推进，党和国家政策制度创新步伐很快，军事政策制度要紧紧跟上，加强同各方面改革的协调联动，形成总体效应。党的十八大以来，党中央、习主席着眼强军兴军提出一系列重大战略思想、作出一系列重大决策部署、推进一系列重大工作，形成习近平强军思想，推动强军事业取得历史性成就、发生历史性变革，这些理论和实践成果应该在军事政策制度上确定下来。同时，党和人民赋予我军的新时代使命任务，党的十九大对全面推进国防和军队现代化作出的战略部署，都要求体现到军事政策制度中去。

Why must the reform of military policy system fit in with the new system?

Any successful military reform must rebuild the "soft mechanism" such as policy system while building a "hard system". System reform and policy system reform are integrated and inseparable with each other. This national defense and military reform has taken the lead in carrying out the reform of the leadership and command system, breaking the long-standing headquarters system, the military region system and the continental army system, forming a new pattern of the military commission in charge of the general, the main battle in the theater and the main construction of the military service, and realizing the historic change of our military organizational structure. We will push forward the reform of scale structure and strength formation, change the long-term land-based and homeland-defense strength structure and strength distribution, and realize the revolutionary reshaping of our military strength system. Through these reforms, the shaping of the "hard system" has been basically completed, and the people’s army has a new system, a new structure, a new pattern and a new look.

If the reform of the leadership and command system focuses on "strengthening the brain and strengthening the center", the reform of the scale structure and strength composition focuses on "strengthening the bones and muscles", and the reform of the military policy system focuses on "connecting the meridians and activating the qi and blood", it must be organically linked with the first two major battles. Although the institutional obstacles and structural contradictions that restrict the construction of our army have been effectively solved, the operational mechanism that is compatible with the new system has not been completely straightened out, and the new power structure also needs to be improved. To consolidate and expand the achievements of the previous reforms and further release the reform effectiveness, we must promote the reform of the military policy system. This is a more internal, deeper and more lasting remolding for our army, and it is also more crucial to drive, adjust and support the whole reform.

What are the considerations for the design of this military policy system reform?

Generally speaking, there are two typical ways to formulate policies and systems. One is "description", that is, the practice in actual work is expressed in standardized language and upgraded to a policy system; The other is "design", that is, focusing on career development, focusing on achieving better leadership, command, management and security, and actively designing and shaping a more scientific, advanced and effective policy system. This military policy system reform aims at ensuring the party’s absolute leadership over the army, taking combat effectiveness as the only fundamental standard, focusing on mobilizing the enthusiasm, initiative and creativity of military personnel, insisting on systematic planning, forward-looking design, innovative development and overall remodeling, and comprehensively reconstructing our military policy system.

The reform of the military policy system must first adhere to the correct political direction, maintain political determination on what to change and what not to change, and persist in what cannot be changed and lost. If it is changed and lost, it will be self-destructive. In October 1990, the Soviet Union issued the Regulations on the Work of the Soviet communist party Organization in the Soviet Armed Forces, which stipulated that "the Soviet communist party Organization and its institutions shall not interfere in the work of administrative personnel and military command organs", which made the army break away from the leadership of the CPSU, and the reform finally put the Soviet Union on a road of no return. History is the best textbook. The Party’s absolute leadership over the army is the foundation of our army and the soul of strengthening the army. No matter how the national defense and army reform are changed, this article cannot be shaken at all. We must constantly strengthen this "lifeblood" through the reform of military policy system and make a series of fundamental principles and systems for the Party to lead the army more mature and stereotyped.

The army exists for war, and the starting point and destination of military reform are the liberation and development of combat effectiveness, and the adjustment and optimization of military policy system should also focus on this. This military policy system reform is to take combat effectiveness as the only fundamental standard, establish the policy orientation of preparing for war, form an institutional system that can serve wars and win battles, and promote the full release of combat effectiveness in generate. Man is the decisive factor of combat effectiveness and the main body of army building. When the human problem is solved, it will directly bring about a great improvement in the operation of the entire military system and the efficiency of army building. Judging from the actual situation, the difficulties in resettling demobilized soldiers, handing over wounded and disabled soldiers and resettling retired cadres still exist, and the difficulties in recruiting and attracting and retaining talents are also outstanding, which have become the pain points and difficulties that affect the cohesion, attractiveness and combat effectiveness of the troops. The officers and men have expectations, and the reform should respond. The purpose of this military policy system reform is to persist in promoting the all-round development of officers and men, firmly establish the dominant position of officers and men in strengthening the army, strive to create a fair and just institutional environment, safeguard the basic needs of officers and men, safeguard their rights and interests, enhance their pride, sense of acquisition and sense of accomplishment, and inspire officers and men to strive to be revolutionary soldiers in the new era of "four haves".

This reform of military policy system has broken the boundaries of departments and fields, changed the mode of treating a headache only, treating an ailment only, and tinkering with it. It has carried out top-level design from four links: command, construction, management and supervision, and reshaped all fields, aspects and links of military practice activities as a whole. It has clearly put forward deepening the reform of military party building system, innovating the reform of military force application policy system, reshaping the reform of military force building policy system, promoting the reform of military management policy system, and establishing and improving it. This "one big system, four big plates" has clear orientation, comprehensive coverage, tight structure and internal coordination. It is in line with China’s national conditions and military situation, adapts to the requirements of the new era, new mission and new system, and will certainly provide a strong policy and institutional guarantee for realizing the party’s goal of strengthening the army in the new era and building the people’s army into a world-class army in an all-round way.

How to understand the transformation and convergence of the old and new policies and systems needs a process.

The reform of the military policy system is directly related to the vital interests of officers and men and the morale of the army. It involves a wide range and is very sensitive and complicated. It must be scientifically studied and demonstrated, and it must be implemented steadily. It must not be rushed, otherwise it will be haste makes waste. During Yeltsin’s period, Russia promoted radical military reform and made a large number of disarmament under the condition that the social security mechanism was not perfect, resulting in more than 70% of the more than 500,000 retired officers being unemployed, and 48% of the active servicemen’s family income was below the minimum living standard. At that time, the Russian army was described as "half an army". Soldiers could only get half a salary, and only half of them could live in houses, which seriously weakened the morale of officers and men and the combat effectiveness of the troops.

According to the deployment of the military policy system reform, our army will complete the reform of the main policy system in all fields and systems by 2020, and build the basic framework of Socialism with Chinese characteristics’s military policy system. By 2022, we will improve the supporting policy system in all fields and build a relatively complete military policy system in Socialism with Chinese characteristics. This goal is arduous and arduous, with a high degree of specialization, a long legislative cycle, great difficulty in cross-departmental, cross-disciplinary and cross-military coordination, complex system, intensive rhythm and huge use of power, which can be said to be unprecedented. It takes a long time to complete the design, supporting and implementation of so many policy systems.

The transformation between the old and the new military policy system is not a "surgical operation", but a gradual process of "thoroughly remoulding". Too fast, beyond the realistic conditions, beyond the capacity of the country, the army and officers and men, a little carelessness may lose the existing achievements; If it is too slow, it will miss the window of reform, widen the gap with foreign troops, and may also affect the morale of officers and men. Therefore, during the transition from the old to the new military policy system, it is necessary to implement it step by step, mature one and promote the other, so as to achieve a smooth transition of the policy system and avoid repeated "patching" and "turning over the sesame seeds"; It is also important to introduce a policy system that is urgently needed for reform, urgently needed for preparation for war, and eagerly awaited by officers and men, and formulate a small but practical and quick-acting transitional policy to ensure that the reform is fast and steady.

Source: People’s Liberation Army Daily: Liu Jiang, Ni Wangwang, Bruce Lee

Reporting/feedback

Foreign experts： China promotes development through innovation and improves people’s living standards.

　　In recent years, China has vigorously promoted scientific and technological innovation, which has attracted great attention from the international community. Recently, foreign experts wrote in The China Journal that China promotes development through innovation and improves people’s living standards.

　　Promoting development through innovation

　　Otto Solis Fallas, a professor at IE Business School in Spain and a former special adviser to the Costa Rican President, wrote in The China Journal that unlike other developing economies, China’s economic structure is not dominated by agriculture and extractive industries. In 2022, the added value of China’s manufacturing industry accounted for 27.7% of GDP, which was even higher than that of the United States. In fact, China also has great advantages in the field of high-tech industries. For example, the export of high-tech products in China accounts for about 30% of the national foreign trade export, which is higher than that in the United States.

　　The article further analyzes that the development of science and technology in China is not only reflected in the trade data and structure, but also in the widespread use of high-tech products in daily life. Nowadays, online shopping occupies a dominant position in the retail and wholesale markets in China. Like western developed economies, China consumers rarely use cash in shopping, and most transactions are completed through mobile applications such as Alipay and WeChat.

　　Compared with its main economic competitors, China has a broader scientific and technological prospect. In 2022, China surpassed the United States in the number of patent applications, trademark applications and industrial design applications.

　　In the final analysis, China’s becoming a big trading country is based on its high-standard education system, its emphasis on R&D and high-tech industries, and the strategic and pragmatic role played by the government in economic development.

　　Improving people’s living standards through innovation

　　Christine Buel, editor-in-chief of the French newspaper New Reunion, visited China for the first time in 1994. She recently wrote in the China Journal that in the next 30 years, China has made many scientific and technological breakthroughs in space exploration, and its economic development has advanced by leaps and bounds, which has amazed the world.

　　In the social and economic field, the average life expectancy in China has increased from 35 years before the founding of New China to 78.2 years in 2022, and people’s living standards have been continuously improved. In addition, China’s per capita GDP has increased from $195 in 1980 to $12,720 in 2022.

　　These data are enough to show that there is a direct link between innovation-driven high-quality development and the improvement of people’s living standards. Introducing high technology into production, allowing machines to complete some work, can reduce costs.

　　Taking Xinjiang as an example, the article points out that the strategy of developing the western region since 2000 and the "the belt and road initiative" initiative in recent years have promoted the development of Xinjiang. Buel went to Jiashi County, Xinjiang.

　　Thanks to drip irrigation technology, the fruit yield in Jiashi County has been greatly improved. The newly introduced fresh-keeping technology has improved the fruit preservation rate and the living standard of fruit farmers. With the newly introduced refrigeration system and technology, the sales time of plums has been extended, and the unsold part can be made into dried fruits and sold at a good price.

From ＂punching in＂ to ＂inquiring＂, tourism has been played with new tricks.

You don’t need a strategy, you don’t need a plan, you just need to come here alone, and then follow the instructions of local residents to find one place after another to "eat, drink and be merry". This kind of tourism is called "inquiry tourism", which sounds a bit unreliable, but in reality, young people have begun to practice it.

Inquiry tourism, the main one is casualness and freedom.

Inquiry tourism, also known as "inquiry tourism", depends on your mouth for what you want to eat, what you want to play and what you want to visit. Then ask a local passer-by randomly and follow their guidance to reach the destination of "eat, drink and be merry".

Not doing raiders, not planning, and relying on inquiries all the way have also made many people feel incredible, but don’t believe it, this has begun to become a new way of traveling for some young people.

The taxi said, "Master, can you recommend some restaurants you often go to?" It is possible to open the taxi master’s chatterbox, and after several conversations, you can get some local restaurants with good "cost performance", delicious and cheap.

Chat with the boss at dinner, "boss, do you know any interesting places around here?" Later, between you and me, you may become friends with the boss. After you finish the bill, you will take the drinks sent by the boss and head for the place he recommended.

Even if you walk on the road, you can randomly find an uncle or uncle sitting on the side of the road to ask about the local characteristics, and they will certainly be happy to tell which places are worth going and which places need lightning protection.

Netizen @ Nut has been to several cities by asking all the way.

At first, because he came on a trip, he had already set foot on the journey before planning, but with the nature of being a natural social cow, he soon found the destination from the conversation with friends, taxi drivers, homestay owners and others he met on the train.

Of course, all this may not go well, and not everyone will stop to give you careful guidance, but so what? He thinks that when he eats a restaurant that is more delicious than the "must-eat list", he may feel that everything is worth it.

Nuts are actually very keen on making strategies and planning at the beginning, which basically belongs to the state that they are not at ease when they go out without strategies.

Whether traveling with friends or by himself, whether traveling for a week and a half, or traveling with special forces who pay attention to punching cards quickly, he can plan all the arrangements, and basically makes few mistakes, but it also makes him very anxious every time.

It was not until he was on that vacation that he suddenly came on a "go and go" trip, which was considered to let him bid farewell to the troubles of the travel strategy temporarily.

Friends who have seen "Flowers and Teenagers Silk Road Season" recently will be shocked by the contrast before and after they became tour guides. When they were tour guides, they were preoccupied and aged ten years. After the tour guides, they became heartless and became "flowers and teenagers" again.

At the same time, all kinds of play strategies and online celebrity punch cards that are widely circulated on the Internet also exist the phenomenon of genuine fish and shoddy goods, and many people must have suffered the loss of "must play places and must eat lists".

Nuts have been trampled on many times because of raiders, the scenery of punching cards in online celebrity is not in line with the real thing, and the food store in online celebrity is not as good as any local roadside stall … All these have become the norm, so he often falls into mental internal friction during his travels.

Different from Raiders Tourism and Special Forces Tourism, "Inquiry Tourism" focuses on a happy life and a quiet life. After a period of intense work, he just wanted to find a place to relax completely.

You don’t have to worry about whether there is enough time to arrange your daily schedule, and you don’t have to rush to punch in one place after another. You don’t have to be anxious about making raiders and being trampled by thunder, but you can enjoy the freedom and relaxation during your trip.

Nut said, "In fact, the recommendation of passers-by may not necessarily meet your own taste, but without the hurry when you were on the road before, you can re-see the scenery of each city."

Inquiry travel is just like opening a blind box, and the result may not be satisfactory, but I don’t know that the process of opening a blind box is enough to make people happy, even if there is no hidden money.

The biggest feature of inquiry travel is that it can slow us down, feel what is happening now in uncertainty, and regain and enjoy the meaning of travel.

Living in a busy city and walking in a hurried street, it seems that everything has been pressed the acceleration button.

A two-hour movie worth savoring can be reduced to more than ten minutes; When we are crowded with buses and subways, we will also browse social media crazily for fear of missing any hot spots; When you want to take the exam, you will also be picked up by various crash courses on the market …

We think that we can get to our destination faster by speeding up, but we don’t know that the faster we travel, the easier it is to lose a lot. In many cases, the process is often more important than the result, so is travel and life.

When playing with a raiders, you may spend too much time waiting; When traveling with the wind special forces, I am really more tired after a short and exciting journey …

Inquiry travel is like this. It doesn’t take too much time and energy, and it doesn’t need to be tense at all times like doing a task. Let’s go back to the offline from the online, which not only brings people closer to each other, but also gives us a personalized travel experience that may only happen once in life.

Of course, it will certainly step on the thunder based on subjective impressions. If you inquire about the place yourself, you also need multiple minds and careful identification.

However, travel is full of unknowns and uncertainties. Even if we are fully prepared, we will still face all kinds of unexpected situations, and there will always be regrets and uncertainties. When we can face and enjoy all this calmly, this may be the meaning of travel and life.

Car complaints in November： Toyota accounted for more than half, BYD is still an old problem.

In November, the car complaint list was released, and several brands showed some "outstanding" performances. Toyota has six models on the list, including Camry, Lei Ling, Corolla, Reiz, Crown and RAV4 Rongfang; BYD Song PLUS New Energy was once again complained about the old problem of forced start of the engine in pure electric mode; In addition, Tucki P7 suffered a large-scale complaint because its assisted driving function was inconsistent with the manufacturer’s propaganda, and it also became the first new power vehicle in the top ten complaints list.

Toyota is also a frequent visitor on the complaint list in recent months. In November, there were still six Toyota models on the list, and the main problems reflected were similar to those before. It seems that the manufacturers have not properly solved them. The main problems include the aging and cracking of the instrument panels of Reiz and Crown, and the lack of spare parts. The complaints of other cars mainly focus on the stuck, closed and unusable Carplay.

In addition, GAC Toyota Lei Ling encountered a large-scale complaint in November, and the problem was that the engine particulate trap was blocked. According to the feedback from the owner of the complaint, the fuel consumption of the vehicle increased sharply after the particulate trap of Toyota Leiling twin-engine was blocked, even more than that of ordinary fuel vehicles, but the manufacturer has not provided a solution so far.

BYD Song PLUS new energy is still an old problem of "stealing oil", and the engine starts itself in EV mode. This makes the owner feel hurt. A car owner’s complaint is very representative: 1. Engine maintenance mileage will increase uncontrollably! Oil consumption and maintenance costs have also increased. 2. BYD’s fuel tank exhaust is not environmentally friendly, but the equipment defects make consumers pay for burning gasoline. Whose cost is it? 3. In pure electric mode, starting the engine without the owner’s consent is likely to cause engine failure in complex situations, such as wading in the pure electric state, which will increase the risk of water ingress. 4. Seriously deceive consumers. Before buying a car, its propaganda can be driven by pure electricity, and it does not depend on the engine at all, which is inconsistent with reality. 5. Serious infringement, not telling the owner, secretly OTA, secretly starting the engine, ignoring the regulations. 6. If the consumer sleeps in the car in the pure electric (EV) mode, the engine automatically starts to produce carbon monoxide, causing casualties, which has great safety hazards.

Tucki P7 caused the owner’s complaint because the official publicized that Tucki P7E version model XPILOT3.0 supported upgrading to XPILOT4.0 service. However, later, all Tucki models G6, G9, P7i and other basic PRO models included related software services, and their functions were better than the old P7 models. Car owners believe that Xpeng Motors is suspected of false propaganda and should compensate the old users for their losses.

Messi’s eight golden balls will be dominated by enjoying football. Who will open a new chapter in world football in the future？

In the early morning of October 31, 36-year-old Messi won the Golden Globe Award in 2023, which was the eighth time in his career, setting a new record for the number of awards held by himself.

Messi’s 8-seat golden ball plus body according to IC photo

There is no doubt that Messi won this year’s Golden Globe Award. After all, the performance reference time of this Golden Globe Award is from August 2022 to July 2023, and FIFA World Cup Qatar 2022 is in the selection range. After leading Argentina to win the World Cup at the end of last year, Messi, who won the Golden Globe Award in the World Cup, was considered as the only winner of this year’s Golden Globe Award, not to mention that he also won the Ligue 1 and French Super Cup titles last season, and the Golden Globe Award was well deserved.

After Messi set a record of eight Golden Globe Awards, which is unprecedented and highly probable, there are two topics that the outside world is more concerned about-is this Messi’s last Golden Globe Award? Who is the next person to win the Golden Globe Award?

For the first question, Messi’s close friend Dosetti gave a positive answer on social media, saying:"The eighth and last one."Messi also said in an interview after winning the prize: "It’s incredible to win eight Golden Globes, and the rest of the time will enjoy the happiness brought by football with peace of mind." Indeed, for Messi, awards, honors and goals are no longer the goals pursued by the 36-year-old himself. He has written a legend in the history of football, and the name "Messi" has even become synonymous with football, inspiring countless young people to follow his example and bravely pursue their dreams.

For Messi, who entered the end of his career, the last player time should be to fully enjoy the game. It is for this reason that he chose to play in Miami International of the American Professional League, instead of going to Saudi Arabia for gold like Cristiano Ronaldo and Neymar. It is precisely because he is far away from the international mainstream football field of vision that it is extremely difficult for Messi to win the Golden Globe Award again in the future, unless he can lead the Argentine team to successfully defend the title in the 2026 World Cup at the age of 39. It is extremely unlikely that Messi will win the Golden Globe Award again with the performance of the AFL-he is the first Mr. Golden Globe in the 27-year history of the AFL, but he won the Golden Globe Award this year but it has nothing to do with the AFL.

Beckham presented Messi with the 8 th Golden Globe Award according to IC photo.

There are many speculations about the next Golden Globe winner. In the top three of the Golden Globe Awards, Harland and Mbappé ranked behind Messi. In his acceptance speech, Messi also mentioned two competitors, saying, "Harland and Mbappé will win the Golden Globe in the future. As I said, Harland also deserves this prize. He won the Premier League and the Champions League, and he is also the top scorer. Today, this award may be yours in the future, and I believe you will win it in the next few years! "

Of course, we can’t forget the hot Real Madrid midfielder Bellingham recently. His superb performance in Real Madrid this season has made many people regard the 20-year-old English midfielder as the next Golden Globe winner. But on the whole, Mbappé should be the biggest candidate for the "new king" of football after Messi, and besides its own strength, there is also the bonus of the French team. Now, Mbappé’s biggest shortcoming is that Paris Saint-Germain has dragged down his club data. If Mbappé can join Real Madrid in the future, it should not be surprising that he will win the Golden Globe Award in the future with the help of Real Madrid and French teams and his personal ability.

2024 is the European Cup year, and next year’s Golden Globe Awards will definitely refer more to the players’ performance in the European Cup and the Champions League. From this point of view, both Bellingham and Mbappé have great opportunities. Harland’s biggest disadvantage is that the Norwegian team has already decided to miss the European Cup in 2024. Even if it kills all sides in the club competition, it can’t appear in the European Cup, which will make Harland lose a lot of points. In the past 2022/2023 season, Harland’s performance was outstanding. He won the Champions League, the Premier League and the FA Cup with Manchester City, personally won the European Golden Boot, the Champions League Golden Boot and the Premier League Golden Boot, and was elected as the best player and the best young player in the Premier League. However, due to Messi’s performance in the World Cup, he still beat Harland.

The national team is undoubtedly the biggest shortcoming of Harland’s future "king-sealing". The overall strength of the Norwegian team is limited, and it is difficult to achieve a historic breakthrough by relying on a few world-class players such as Harland and Ed. Therefore, the biggest possibility for Harland in the future is to hit the Golden Globe Award by virtue of its performance in the League and the Champions League in the "small football year" where there is neither the World Cup nor the European Cup.

With Messi and Cristiano Ronaldo away from the mainstream league, the "Mero era" has come to an end. Even after Messi won the World Cup and eight Golden Globes, even Cristiano Ronaldo is hard to stand side by side with him in historical positioning. Next, someone is bound to open a new chapter in world football. At that time, whether it is "brilliant" or "outstanding", it is worthy of fans’ expectation.

Red Star journalist Jison

Editor Ou Peng

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Head domestic beauty big PK, who is stronger？

The momentum of international big names has not diminished. What can the head of domestic products spell from the 2022 financial report?

Since last year, the trend of head domestic beauty cosmetics and international big names "positive" has surfaced.

According to the financial report, in 2022, international beauty companies such as L ‘Oreal, Beiersdorf, Coty and LVMH achieved more than 15% revenue growth, and the growth momentum in the China market continued unabated.

At the same time, the domestic beauty cosmetics represented by Polaiya, Winona, Run Baiyan and Quardy are also constantly advancing with their product strength and scientific and technological strength, and the ranking rate in double 11 and other big promotion lists continues to increase, and the market competition between international brands and domestic beauty cosmetics is becoming increasingly fierce.

Recently, the 2022 performance of head listed companies such as Polaiya, Huaxi Bio, Betani and shanghai jahwa has been fully announced. According to the financial report, the revenues of Polaiya, Huaxi Bio and Betani have increased by more than 20%, which is better than the market.

According to the data of the National Bureau of Statistics, last year, the total retail sales of cosmetics above designated size in China’s consumer goods was about 393.5 billion yuan, down about 2.25% year-on-year. In the fierce market competition, the differentiation period of beauty companies has arrived. Under the market trend of changing from flow bonus to quality bonus, high-quality development has become an important direction for major brands and companies to adjust their strategies.

According to the observation of Cosmetics Daily, at present, Polaiya, Huaxi Bio, Betani and shanghai jahwa are all in different stages of multi-brand matrix building for the sake of improving their anti-risk ability or seeking the second growth curve.

At present, in addition to the main brand Polaiya, Polaiya has also cultivated several sub-brands, such as Caitang, Yuefu, Off&Relax, which are respectively positioned as professional makeup, oily skin care and high-end care for new national makeup artists.

Since entering the C-end in 2018, Huaxi Bio’s multi-brand operation ability has been verified, and it has run out of two billion-level brands, Runbaiyan and Quady. In 2022, there were nearly 10 single products with sales exceeding 100 million yuan. At present, Huaxi Bio’s four functional skin care brands, Runbaiyan, Kwadi, BM Muscle Activity and Mibel, have entered the stage of large-scale development and formed a differentiated technical route.

Among them, Runbaiyan inherited the highest technical level and latest research results of Huaxi Bio in the field of hyaluronic acid, upgraded its brand positioning, and put forward the concept of "hyaluronic acid technology repair aesthetics" with "repair" as its core effect; Quadi focuses on the anti-aging track; Mibel aimed at sensitive muscles; BM muscle activity locates people with oily skin.

This year, under the brand matrix strategy of "focusing on the main brand Winona and expanding the sub-brands", Betani is also gradually improving the market position of Winona Baby, Kewan and Bevertin, and looking for the second growth curve.

Shanghai jahwa, which owns brands such as herborist, Yuze, Liushen, Diancui, Meijiajing, Gough, etc., has also formed stable and differentiated brand assets, and continues to focus on the upgrading iteration of main brands such as herborist, Yuze and Gough.

With the evolution of consumers’ cognition of cosmetics and the continuous improvement of cosmetics laws and regulations, the era of producing products in the workshop and selling hope in the market has become history. Since the implementation of "Evaluation Standard for Cosmetic Efficacy Claims" in May 2021, China cosmetics have ushered in the first year of efficacy, and the whole beauty industry has entered a critical moment of "technical competition".

In 2022, the research and development expenses of head beauty companies continued to climb. Huaxi Bio is a biotechnology and biomaterial company, and its R&D investment in the domestic beauty industry is far ahead, reaching 388 million yuan in 2022, up 36.52% year-on-year; Betaine’s R&D expenditure was 255 million yuan, up 124.96% year-on-year; Polaiya invested 128 million yuan in R&D, a year-on-year increase of 67.15%.

Last year, in the field of beauty research and development, the world’s leading technology synthetic organisms became an important landing tool for domestic and foreign brands to seize the beach. "Synthetic biology is the most basic discipline leading to future technology, and it even surpasses chips in the dimension of global competition." Zhao Yan, chairman and general manager of Huaxi Bio, once said.

In recent years, domestic and foreign beauty companies have continued to overweight synthetic biology. In August last year, Shiseido accelerated the layout of synthetic biology by investing in Chuangjian Medical. In July last year, L ‘Oré al joint investment institutions and Blue Crystal Microbes jointly launched the Tiangong Kaiwu Bio-economic Industry Acceleration Platform, which is also an exploration of synthetic biology.

It is worth noting that Huaxi Bio was one step ahead and laid out synthetic biology as early as 2018. At the beginning of many beauty companies, Huaxi Bio has now completed all the links of "platform-talent-technology-transformation" needed by synthetic biology. Last year, Huaxi Bio-International Innovation Industrial Base of Synthetic Biotechnology settled in Daxing, Beijing, and put it into use, and comprehensively laid out the industrial system of bioactive substances around six categories of substances: functional sugar, amino acid, protein, polypeptide, nucleotide and natural active compounds.

According to the financial report, by the end of last year, the R&D team of Huaxi Bio-Beijing International Innovation R&D Center for Synthetic Biology had introduced more than 50 researchers from Chinese Academy of Sciences, Tsinghua University, Cornell University in the United States and Chalmers Institute of Technology in Sweden, and set up five synthetic biology R&D studios, a fermentation optimization platform, an application R&D studio and platform management to provide intellectual support and technical support for the synthetic biology industry.

In terms of product strategy, creating a large single product with long life cycle and high repurchase is becoming the common choice of head beauty companies such as Polaiya, Huaxi Bio and Betani.

"In addition to enhancing brand awareness, the significance of big items for beauty companies lies in the optimization of production costs and the reduction of brand communication costs." Fan Yuan, vice president of Huaxi Bio-business, told Cosmetics News at the 2022 financial report communication meeting.

Last year, shanghai jahwa’s herborist brand solved the problem of product series dispersion, and created four series of product lines by continuously simplifying the focus, among which the cumulative sales of the new Taiji line’s single product of water mark exceeded 100 million yuan.

In 2022, Polaiya also continued to deepen the "big single product strategy", expanded and upgraded the product categories and efficacy of the three family series of Double Antibody, Ruby and Yuanli, and introduced new products such as Yuanli Cream and Yuanli Mask, and upgraded the nightlight Eye Cream, Ruby Cream and Yuanli Essence, and successively launched version 2.0.

According to the financial report, last year, all major brands of Huaxi Bio completed the creation of one or more large single products or series of large single products. Among them, a product of BM muscle active brown rice water reached a revenue of over 400 million yuan in 2022. This year, Runbaiyan deepened the strategy of large single product, and under the idea of "layered repair and precise targeting", the products were sorted into three series: light damage repair series, barrier repair series and repair time series.

For beauty brands, it is not easy to create large items, which requires strong scientific and technological support and targeted R&D layout. For example, around the development of Winona special cream and other products, Betani has completed clinical research and effect observation of dermatology in 63 hospitals; Behind BM muscle-activated brown rice water is Huaxi’s innovative experience in the field of biological fermentation for more than 20 years. Runbaiyan’s hyaluronic acid secondary polishing essence series products have been iterated to version 3.0. In addition to the innovative application of medical technology, the world-leading hyaluronic acid technology is indispensable.

In the supply chain construction, domestic head beauty companies are improving their own production capacity, reducing the dependence on entrusted processing mode, and accelerating into the intelligent manufacturing stage.

At the end of 2022, Polaiya cooperated with Hangzhou Unicom to deploy 5G SA (Independent Networking) room subsystem for the AGV operation area of Polaiya factory, so as to realize the full coverage of 5G signals in the AGV operation area of the factory. In March this year, Betani invested nearly 500 million yuan, and the new central factory, which took nearly three years to build, was officially completed and put into operation, with an annual output value of 5 billion yuan.

As a platform enterprise of the whole industrial chain, from bioactive raw materials to medicines and health consumer goods, Huaxi Bio has always stressed that it is necessary to control the whole industrial chain in its own hands, covering key links such as technology and raw materials, pilot transformation and terminal market transformation, and the safety, stability and high efficiency of the industrial chain provide a strong backing for the production of skin care products. Since 2018, Huaxi Bio has been planning and starting Industry 4.0. At present, its production lines in Jinan, Chaohu, Tianjin, Haikou and other places have all been commissioned and used.

Conclusion:

With the younger generation of consumers’ recognition of domestic products with high cost performance and high quality, domestic beauty brands have ushered in a window of rapid growth. In the future, in the more fierce competition with international brands, if we want to maintain and enhance the market competitiveness, domestic beauty products should be forged by more scientific and technological strength besides products.

Based on the summary of the business strategies of domestic head beauty companies such as Polaiya, Huaxi Bio, Betani and shanghai jahwa, Cosmetics News believes that domestic brands need to have the following five abilities to achieve high-quality growth and resilient development.

1. Accurate and differentiated brand positioning.

2. Strengthen the insight into the real consumer demand and improve the agile product development system of "insight-R&D-verification".

3. Focus on innovation at the bottom, build large single products with long life cycle and build brand power from scientific and technological strength.

4. Pay attention to frontier technical fields such as synthetic biology, and build up competition barriers through independent raw material development.

5. Move towards intelligent manufacturing, improve its own production capacity, and reduce the dependence on entrusted processing mode.

After playing badminton for so many years, there is always something you don’t know.

badminton

After playing badminton for so many years, there is always something you don’t know. I sorted some today, which I believe is very useful for golfers.

1. Badminton beginners can use a racket of less than 500, and it is absolutely enough to pull a 24-pound string. Most people who excessively pursue equipment can’t play well.

2. Whether the backhand can exert its power well is a major criterion to verify whether the badminton exertion mode is in place, but the forehand can’t.

3. Most amateur singles players are most afraid of not killing the ball, but the flat ball in place.

4. The better the technique, the faster you can adapt to a handy racket.

5. It is very effective to warm up the wrist by turning the wrist more than eight times to improve the flexibility of the wrist and practice the correct way of badminton.

6. The most valuable model for amateurs to learn men’s singles is Taufik, not Lin Dan, and the pace refers to Li Xuanyi.

7, buy a better ball, in fact, the cost is not much different from the poor ball, but what you get is another level of enjoyment.

8. If you have time to jog for half an hour, you will find that your physical strength is super good the next day; You will find that the speed of the ball is super fast by practicing strength such as dumbbells.

9. If you often make mistakes in judgment, either you play too little or you often change venues.

10. You may win some opponents, but you can’t win all your opponents. As the saying goes, there are mountains outside the sky.

11. Please stay away from the white line when passing other people’s venues. You don’t know how upset others are.

12. After the training, take 5 minutes to relax. You are a hero again the next day. Don’t underestimate these 5 minutes.

13. After a good sleep at noon, you will have a feeling of being thoroughly remoulded.

14. Playing ball with the leader, the art of releasing water is the same as the improvement of ball skills.

15. If the soles of your feet often peel off, try sticking a piece of medical tape at that point when playing ball. It works wonders.

16. I have to admit the fact that for 99.99% amateur singles players, the professional women’s singles competition is the most realistic teaching material.

17. When watching videos to learn something, you should make full use of the functions of the player. Repeated playback of clips and adjustment of playback speed will make you get twice the result with half the effort.

18. If you feel the wind direction, congratulations, you are already one in a hundred.

19. How do you know that you are making progress? It’s very simple. When you keep improving, you will feel that the venue is getting smaller and smaller.

20. The racket in a man’s ball bag, like the clothes in a woman’s wardrobe, is always missing one; In fact, there is no difference between men and women in their enthusiasm for their favorite things.

Foreign media selected 10 best RPG games in 2022： Old Man Ring and so on.

GameRant, a foreign media, recently released their top 10 RPG games in 2022. They believe that this kind of games include RPG games that are easier to use (such as "Bao Ke Meng" series), games that combine obscure legends and gameplay mechanisms (such as "Soul of Darkness" series FromSoftware), and many other variants in between.

Gamelant’s Top 10 RPG GameRant2022 (in no particular order):

Link echo

Eldon’s Ring of Law

The flame coat of arms is unparalleled: romantic.

Horizon: Desperate West

The lost ark

Marvel Comics’s Son of the Night

The Legend of Pocahontas: Arzeus

The rise of steel

Triangular tactics

Excalibur 3

Premier League： Manchester City is popular, but Chelsea failed to return away？ Attached is a diary of football sweeping.

As expected, Chelsea failed to return away from home? Hello, friends, welcome to my channel. This is the interpretation column of Messi Betfair football. Last period, I watched a Premier League match with Liverpool at home against Villa. In the first half, konate sent the ball, Watkins took the penalty and kicked the ball wide. Then Douglas-Louis passed the ball to the back to send an assist, and Ramsey pushed the goal. In the second half, VAR decided that Van Dyke was offside first, and Gakpo’s goal was invalidated. Then firmino and Milner came off the bench to finish the curtain call at home. In the end, Liverpool’s 1-1 draw with Villa still kept the hope of being in the top four. On the whole, it still has a little source with the direction of Xiaobian. So let’s continue to pay attention to a Premier League today:

This game is the 37th round of the Premier League in the 22/23 season, a contest between Manchester City and Chelsea. Founded in 1880, Manchester City won the top league title in England eight times and the FA Cup six times. In recent seasons, the champions of the Premier League have been monopolized. It is conceivable that their strength is also quite good. This season, after 35 rounds, they gained 27 wins, 1 draw and 4 losses, accumulating 85 points and ranking first. In the last round, they beat Real Madrid 4-0 in the second leg of the Champions League semi-final, and all events were unbeaten in nearly 23 games. The competitive state is also perfect, but because of the tight physical condition, it is estimated that you will play more casually under the condition of little pressure.

However, since the outbreak of the situation in Russia and Ukraine, Chelsea’s performance has been in a declining stage, and this season is even more outrageous. After 35 rounds, it only gained 11 wins and 10 draws, and the points also fell into the middle position. This is like the feeling that a top student fell into the middle position. In the past 10 games, he lost 9 game data, and the team’s recent game trend is very bad. The main thing is that the offensive end is very poor. Now, to say that the fighting spirit is estimated to be fighting for honor.

In fact, there is little difference between the two sides in terms of paper strength. However, Manchester City naturally occupies a big advantage in the game state of the round team, so the strength of outside experts also gives them a lot of support. From a professional point of view, the strength is a bit too big. In terms of the current fighting spirit, it is better to support Chelsea and end the game with a small loss.

Reference: Let Negative 1:1 1:2

Guangzhou will retire at the age of 14, Shanghai will renew its contract with bledsoe, and Sun Jun regrets staying in Jones.

Hello, everyone, I’m Bei Ning. Dear friends, you should develop the habit of reading first and then praising!

Guangzhou team’s CBA league game in the new season has ended ahead of schedule. Compared with last season, their performance has improved obviously. First, Guangzhou team successfully reached the quarterfinals of CBA league, which is the best result in the team’s history. Secondly, Guangzhou team played its own style when playing against Zhejiang team. Although they all ended in losing in both games, Guangzhou team still showed their strength to fans. This offseason team can continue to improve the depth of its lineup. If two powerful new foreign AIDS can be introduced next season, Guangzhou team will have a chance to reach the semi-finals. Now they are one of the teams with the strongest young players in CBA league, and the future of Guangzhou team is brighter than many teams.

This offseason team still has one thing to do, that is, to clear out some useless veterans. Recently, Zheng Zhun, a 14-year-old from the Guangzhou team, announced his retirement again. This time, he should not consider the comeback again. After all, Zheng Zhun said that he would directly retire as the assistant coach of the Guangzhou team during the offseason last year, but in the end, he announced his comeback before the season in order to ensure the rotation of the team. However, Zheng Zhun didn’t play that much this season. He only played 29 times for Guangzhou, and Zheng Zhun played only 8.4 minutes per game. He was a marginal player in the team, especially in the playoffs. Zheng Zhun didn’t play for Guangzhou at all.

It can also be seen from Zheng Zhun’s data that he is really not suitable to stay in the CBA league. This season, his three-point shooting percentage has reached 27.1%, which is really poor. Zheng Zhun’s only role is to help Li Yanzhe play free throws after his injury, because Zheng Zhun’s free throw shooting percentage is 86.7%, which is quite good. Since he entered the Shaanxi team that year, Zheng Zhun has played in the CBA league for 14 years. Because of his poor physical resistance, Zheng Zhun has also experienced some injuries during his career, which has a great influence on his future playing. In short, Brigadier General Zheng will officially work in the coaching staff of Guangzhou team next season, and Guangzhou team will give him some good opportunities for providing for the aged.

Guangzhou retired Zheng Zhun at the age of 14.

The second news comes from the Shanghai team. After the Shanghai team’s performance was cancelled this season, the team’s foreign aid didn’t choose to leave at the first time. They all stayed in Shanghai for a holiday. bledsoe even got involved in the daily life of Shanghai. He often posted photos of himself riding a bicycle in personal social media. In addition, bledsoe actually had no opinion about the Shanghai team. There was really no way to cancel the team’s performance.

It is reported that the Shanghai team has made it clear that it wants to renew bledsoe’s contract. As long as he also wants to stay in the team to play, the two sides will be able to complete cooperation next season. This season, bledsoe’s performance is very good, and he scored 51 points in a game at most. From this point, it can actually be seen that there is not much problem with bledsoe’s personal ability of foreign aid. What kind of data he can play mainly depends on bledsoe’s attitude towards playing.

This time, after the Shanghai team’s silent ball incident, bledsoe was misunderstood by many foreign fans as the chief culprit. It is impossible for him to return to play in the NBA. Foreign fans can care whether bledsoe plays or not. They are concerned that bledsoe is the biggest star in the Shanghai team. This kind of thing must be related to him. In the case of not being able to return to play in the NBA, it is most meaningful for bledsoe to stay in the CBA.

Shanghai Team Super Foreign Aid bledsoe

The third news comes from Mr. Sun Jun, the boss of Jilin team. During the offseason last year, Guangsha team took a keen interest in the foreign aid Jones of Jilin team. At that time, Guangsha team’s idea was to sign Jones, and they would give Jilin team an expensive signing fee, which is not a small sum of money for Jilin team, but Mr. Sun Jun felt that Jones was an indispensable foreign aid for Jilin team. Without him, the performance of Jilin team would definitely start to decline this season.

However, what Mr. Sun Jun didn’t expect was that after rejecting Guangsha team, Jones couldn’t stand the way of employing people like Jilin team this season. Next season, he will go to overseas leagues to find opportunities to play. That is to say, Jilin team completely lost Jones as a super foreign aid, and the team didn’t even earn his transfer fee. During the playoffs this season, Jones suffered injuries. With the growth of age, Jones paid more and more attention to his health.

Before, he talked about physical injuries in personal social media. If Jones felt that his injuries were serious, he would not participate in the competition on behalf of the Jilin team. Even if the contract price obtained by going to overseas leagues was lower, Jones wanted to extend his career as much as possible. Now Mr. Sun Jun regrets that he did not trade Jones in time. To be honest, a foreign aid close to 35 years old may plummet at any time. After that, the Jilin team needs to consider looking for a new foreign aid with Jones’ ability.

Mr. Sun Jun, owner of Jilin team

Without Jones, the strength of Jilin team will decline greatly, and it is still unknown whether they can make the playoffs next season. At least for now, Jilin team has almost no advantage, and their local players have their own shortcomings, but with Jones, the shortcomings of these players are covered up.

For example, Jiang Weize is actually a functional three-point shooter. As a No.1 player, Jiang Weize’s passing ability is relatively weak. Jilin team has been relying on Jones to attack the team in series. After Jones leaves the team next season, Jilin team has lost an important starting point for attack.

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