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Shanghai tiggo 8 big price cuts! The reserve price is 89,900 yuan, this time only.

On the car home-Shanghai Preferential Promotion Channel, we are pleased to announce that the most concerned models are undergoing preferential activities! As a popular SUV model, Tiggo 8 has brought unprecedented preferential margin to consumers in Shanghai in this promotion. The lowest starting price is only 89,900 yuan, and the highest discount can reach 20,000 yuan, so that you can enjoy more benefits when buying a car. If you want to know more about the discount details of Tiggo 8, click the "Check Car Price" button in the quotation form and strive for a higher discount!

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Tiggo 8 is a medium-sized SUV with fashionable and dynamic appearance, and its front face design adopts the latest family-style design language, showing the unique design style of Tiggo brand. The air intake grille is designed in large size and decorated with chrome trim, which is very delicate. The body lines are smooth, and the overall style is tough and full of tension, showing the sporty atmosphere of Tiggo 8. In addition, the Tiggo 8 also uses LED headlights and fog lights to make the visual effect of the whole vehicle even better. In terms of body size, the length, width and height of the Tiggo 8 are 4656mm*1840mm*1706mm, and the wheelbase is 2710 mm. The interior space is spacious and comfortable, which is very suitable for home use. In a word, the design of Tiggo 8 is fashionable and impressive.

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Tiggo 8 is a medium-sized SUV with a body length, width and height of 4700*1860*1746mm and a wheelbase of 2710 mm. It has spacious interior space and excellent handling performance. The car’s side lines are smooth, simple and powerful, showing a stable and atmospheric style. The front tread is 1582mm, the rear tread is 1604mm, and the front and rear tyre size are both 235/55 R18. The tire width is moderate, which can provide stable driving performance and good handling feeling. The design of the side of the car body adopts a streamlined style, which makes the whole car look more dynamic and fashionable. In addition, the car is equipped with 18-inch rims, which are both beautiful and practical, adding a bright spot to the appearance of the vehicle. Overall, the Tiggo 8 is a medium-sized SUV with both comfort and handling, suitable for family travel and long-distance travel.

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The interior design of Tiggo 8 is fashionable and atmospheric, with a leather steering wheel, which makes it feel comfortable. The central control screen has a size of 10.25 inches and supports USB/Type-C interface, which is convenient for users to charge and connect multimedia devices. The front seats are made of imitation leather. The front and rear seats can be adjusted, the backrest can be adjusted and the height can be adjusted (2-way). The front seats also support heating function. The backrest of the rear seat can be adjusted, and the seat is laid down in proportion, which is convenient for loading large items. Generally speaking, the interior design and configuration of Tiggo 8 are very practical and can meet the needs of users.

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The Tiggo 8 is powered by a 1.5T 156 horsepower L4 engine, with a maximum power of 115 kW and a maximum torque of 230 N m.. This engine is matched with the 6-speed manual transmission, which can provide the driver with flexible control experience. In addition, this engine has high combustion efficiency and low fuel consumption, which brings better driving experience and economy to users. At the same time, it also has excellent dynamic response and acceleration performance, allowing users to feel strong power output and stable performance during driving.

In terms of design, the waistline of the Tiggo 8 is smooth and there are no redundant lines. From the side, the lines of the whole car are round and full, and the through taillights and high-position brake lights are highly recognizable, which makes it cool to drive at night. Car home car owners said that the overall feeling is not bad, and the design is beautiful. It is foreseeable that such a design will attract the attention of many consumers.

Who is tomoji? Where did you come from and where did you go?

After attending the Zhiji auto conference, I posted some pictures of new cars on social media and immediately received a user comment: "Buying a car these days is the same as buying a mobile phone." What this user actually means is that the current car is updated quickly and dazzled.

 

 

Through this topic, we go deep into the perspective of industry. What is happening in the automobile industry is also very similar to the development path of smart phones. In addition to the historic event that Apple defeated Europeans, China’s mobile phone industry has also become the most important pole in the world, and its brand image and core technology have made rapid progress. Huawei even made its own various core chips. Today, it used to be considered as an insurmountable operating system, and Huawei also used the HarmonyOS operating system to announce that we had turned over this mountain.

 

Under the background that cars are becoming smarter and more electrified, the whole industry is similar to the smart phone industry in the past, but the wheelbase of time is not long enough. Maybe looking back 10 years later, this feeling will be more profound.


Let’s focus on the present. The number of new automobile brands in China is unique in the world, and those traditional automobile manufacturers are also trying to build higher-end new brands, polish more eye-catching new products and start the horn of having more core technologies through this historic opportunity of change. Last month’s case was Dongfeng Motor, which launched Lantu, and this month’s case was SAIC, which pushed Zhiji to the stage.

 

Who is tomoji?

 

 

Strictly speaking, Zhiji is not unique to SAIC, but a new brand jointly created by SAIC, Alibaba and Zhangjiang Hi-Tech. As a newly established brand, you may still be unfamiliar with it.

 

Zhiji, which reads "self". Why take such a name? According to the official, Zhiji is taken from The Book of Changes, "Knowing everything is around, but Dao Ji is under the world", aiming at understanding everything with wisdom, diligently exploring, defining, creating and realizing the smart travel driven by the times and needed by users.

 

We can simply understand that intelligence represents intelligence; Represent oneself, alsonamelyUsers.If you read their introductions in the official media of Zhiji, you will definitely see what cars should look like in the intelligent age."This sentence.In addition to the three major shareholders, 4.9% of Zhiji’s shares will be built into a user rights platform.Therefore, Zhiji is a condensation of the two visions expressed by this brand.

 

 

Zhiji’s English brand name is "IM", which is the same as the Chinese name. Besides, purely for fun, the name IM is attractive, at least it will make people think of the iPhone.

 

The user rights platform is heavy enough, so it goes without saying what users participate in product design.

 

Where is the intelligence?

 

Is Zhiji really smart? Zhiji’s speed is fast enough. On the 13th, Zhiji has released two new cars, a car and an SUV, all of which have not been officially named, and they have no names when they are unveiled. Presumably, the naming of new cars that are still brewing inside must also have strong characteristics. Cars will be accepted during the Shanghai Auto Show in April, listed at the end of the year, and delivered to users in 2022. The progress of SUV is a little late, but it will also be listed in 2022.

 

Through specific models, let’s look at the intelligence of Zhiji.

 

 

Zhiji’s car is equipped with intelligent lighting system, which is composed of 2.6 million pixels DLP and 5,000 LED ISC, and can realize V2X driving fusion interaction and intelligent lighting expression. Specific functions, first, smart lighting navigation; Combined with high-precision map and navigation road planning, the next route can be guided by changing lights.

 

The second is Spot light pedestrian reminder; The infrared and visual fusion perception system of the whole vehicle is integrated to help pedestrians predict traffic risks in advance, for example, the number of seconds of traffic lights can be displayed on the lights. Third, the width-indicating optical blanket guidance; It means that the new car can recognize the road narrowing condition, automatically trigger the width-indicating light carpet in advance, and can automatically adapt to the lane line to draw the light carpet.


Fourth, the wisdom light moves with the eyes; Tracking the eyeball orientation through the camera in the car, and controlling the direction in which the headlights illuminate the driver. In addition, the smart lighting system supports flexible and personalized OTA, allowing users to design freely and enhance interest.

 

 

Zhiji’s car is equipped with an image sensor with 150 million pixels as a whole, which supports 180 distortion-free ultra-wide-angle, 4K high-definition video shooting, super night scene, high dynamic range, time-lapse photography, slow-motion photography and other modes. Videos can be edited and shared to social media with one click, and can be connected to major live broadcast platforms to broadcast live from the first perspective, and professional photography templates are provided.


This system is called Carlog, and it is extremely fresh. In the future, Kaizhiji’s car can easily record the picturesque scenery and cultural stories passing by and share them conveniently.

 

 

The eye-catching 39-inch huge display screen in the car can be intelligently lifted and lowered according to the usage scene, and there is also a 12.8-inch 2K AMOLED curved central screen on the lower side; Inside the screen is Zhiji’s IMOS system.

 

With the screen group full of science and technology, IMOS system has three characteristics, which are flowing, moist and pure. These three elegant words refer to multi-screen display respectively; Based on the weather, time, road conditions, and even based on the user’s mood, users are recommended in different scenarios; Only some necessary intuitive information is presented when driving. Sounds good? At least it aroused our strong curiosity and looked forward to the real experience.

 

From now on, charging will be intelligent. Zhiji’s car will be equipped with 11 kW high-power wireless charging for the first time in the world. It is said that the charging efficiency is almost the same as that of traditional charging, and it can charge 10.5 kWh in one hour, which is equivalent to 70-80 kilometers of battery life according to NEDC working conditions.

 

 

These intelligent abilities are relatively innovative. Then, to what extent has Zhizhi achieved the intelligence in the automatic driving ability that the industry is competing for at present?

 

The first model, namely the car, will be equipped with the NVIDIA Xavier computing platform with a computing power of 30-60TOPS, and the integrated sensing solution of 15 high-definition visual cameras, 5 millimeter-wave radars and 12 ultrasonic radars, as well as the algorithm developed based on the characteristic road conditions and driving habits in China, will form the whole system of automatic driving.


From the hardware point of view, the ability of this system is in the first-class level at present. However, the new car will be delivered in 2022, when Weilai ET7 with stronger book strength will also be delivered.

 

 

Zhiji has also considered a more radical scheme to provide new cars with upgrade redundancy in a compatible way. At present, it is not clear whether the redundant system can be installed after installation or introduced in the form of a modified model.

 

The key upgrades of this redundant system are lidar and NVIDIA Orin X chip. It is exaggerated that the number of lidar will reach three; NVIDIA Orin X chip and weilai ET7 use the same model, and the computing power will soar to 500-1000+TOPS.


As for the time point, the official said that the lidar will enter the mature stage of commercial mass production, and Zhiji Automobile will be upgraded immediately. Considering that Weilai plans to deliver ET7 equipped with lidar to users in 2022, Zhiji’s speed should not be too late.

 

 

As for the specific actual experience, the news given by Zhiji be The functions of the automatic driving system include memorizing parking and calling cars, automatically parking service and calling cars, traffic light recognition, automatic crossing, traffic jam prevention, automatic obstacle avoidance, automatic lane change, overtaking, getting on and off ramps according to the navigation path, and rear-end collision alarm.With the permission of national laws and regulations and the opening of high-precision maps, by the end of 2021, wisdomone’s ownThe car will have the ability to take over the automatic driving from point to point.

 

Zhiji focuses on automatic parking service and wake-up car. This function allows users to get off the bus and let the vehicle automatically parking service through the mobile APP; When picking up the car, the car will automatically park out of the parking space and drive to the designated location to facilitate the user to get on the bus. By the end of 2021, the functions of automatic parking service and calling cars will be applied in certain commercial centers in first-tier cities.

 

 

In 2022, it will gradually expand to specific supermarkets in first-tier and new first-tier cities. This function is quite beautiful when you think about it. After a year, the new car is delivered and you can drive Zhiji’s car to a specific shopping mall, so you can save the trouble of finding a parking space. I have to say, the development of technology is really fast. Of course, the premise is that Zhizhi can accomplish his goal on time.

 

In addition, the actual experience of the autopilot system, we have to wait until 2022 to get the answer, that is, it is not really that smart.

 

How is the performance?

 

Intelligence must be the most important ability of future cars, not power and endurance. Power and endurance in the future, everyone should do the same. Therefore, it is rational for Zhiji to focus on intelligence. Having said that, the new car released by Zhiji is also excellent in terms of power and endurance.

 

 

The new car is equipped with front and rear dual motors, and the rear axle motor is the main driving source. The total maximum power is 400 kW, and the torque is 700 Nm, which is slightly less than that of Weilai ET7, but the acceleration time of 100 kilometers is consistent with it, only 3.9 seconds.

 

Standard 93 kWh battery pack, with 115 kWh battery pack; Although the semi-solid battery technology adopted by Weilai ET7 battery pack is not adopted, it is also the first in the world to use silicon-doped lithium-supplementing technology, which realizes the ultra-high energy density of 300 watt-hours/kg, and can support Zhiji’s car to reach the battery life of nearly 1000 kilometers.

 

You don’t have to worry about the ability of the chassis. The new car is equipped with an all-aluminum chassis with a front double wishbone and a rear five-bar suspension, a brake-by-wire system, an AKC rear wheel steering system by wire, and a CDC intelligent electronic control suspension system, and the key adjustment is the responsibility of Williams professional chassis adjustment team from one of the three F1 teams.

 

 

It can be said that Zhiji represents the peak of SAIC’s strength.

 

Can the future be expected?

 

The emergence of intellectual self is aptly described by being in the right place at the right time. Tianshi refers to the intelligent and electrified industrial transformation, which represents the opportunity to change lanes and overtake into the high-end market; In addition, after years of development, the industry has reached a critical point of technological leap, and the infrastructure construction is also improving day by day. It seems that Zhiji’s admission is late, but it just happened to catch up with the good opportunity.

 

SAIC’s own brand has gained sufficient technical foundation and experience in various aspects through its development in the low-end market in the past, and SAIC itself is also quite rich, which is the geographical advantage of Zhizhi itself. People and better understanding, the background and resources that Alibaba and Zhangjiang Hi-Tech can bring need not be said.

 

 

When I came out of Zhiji’s release venue, Shanghai Tower, the tallest building in China, and looked up at this 632-meter symbol of China’s economic take-off, I couldn’t help feeling again that, like the smart phone industry, China will surely make breakthrough progress in the future of the automobile industry and become the most important pole in the world.


And the new intellectual will witness this process; And what is its own fate? After reading our introduction, what do you think of it?

—END—

New car | High-energy attack, four brands of Chery engine Chengdu Auto Show.

On August 25th, at Chengdu International Auto Show, four brands under Chery Group, Chery, Xingtu, Jietu and iCAR, participated in the exhibition with the theme of "Technical Chery, Global Love", bringing more than 30 heavy-duty models to the stage.

Zhang Guozhong, executive deputy general manager of Chery Automobile Co., Ltd. said that as of August 20th, Chery’s annual cumulative sales had exceeded 1 million vehicles, and it took only eight months to run out of the "acceleration".

Tiggo 7 champion family double car listed

This auto show launched a new generation of Tiggo 7 PLUS Champion Edition and Tiggo 7 New Energy Champion Edition. The fuel+hybrid two-line force has become the focus of attention at this year’s Chengdu Auto Show.

Tiggo 7 New Energy Champion Edition is a unique 120,000-class electric hybrid SUV at the same level. The official guide price is 129,900 yuan to 149,900 yuan, and three models are promoted.

The new generation of Tiggo 7 PLUS Champion Edition, the official guide price is 99,900 yuan ~ 119,900 yuan. It is equipped with Chery’s fourth-generation Kunpeng Power 1.5TGDI engine for the first time, and the fuel consumption per 100 kilometers is only 6.58L L.

Xingtu brand opens a journey of "super comfort and new experience"

At the same time, six popular models of Star Era ET and Star Era ES, Eta Ursae Majoris Flying Fish Edition and a new generation of moon-catching, a new generation of Lingyun and a new generation of wind-chasing PHEV, as well as E0X global ultra-comfortable high-performance electric platform, shined in Rongcheng. Eta Ursae Majoris Feiyu Edition has launched four configuration versions, and the official guide price is 167,800 yuan ~ 206,800 yuan. This time, the Eta Ursae Majoris Feiyu version was upgraded comfortably-the two-wheel drive was equipped with Feiyu Super Chassis, and the four-wheel drive was newly equipped with Aisin 8AT gearbox. The product was advanced and sincere.

Jetway travelers officially open pre-sale

Jetway Voyager Fuel Edition officially opened for pre-sale at Chengdu Auto Show, with a pre-sale price of 140,900 yuan to 180,900 yuan. Jietu Traveler adopts a hard-core body, equipped with ceiling-level Qualcomm Snapdragon 8155 chip and L2.5 intelligent assisted driving system, equipped with the world’s first XWD fully automatic intelligent four-wheel drive, and adopts Borgwarner’s sixth-generation intelligent torque manager+intelligent limited slip differential lock, which can intelligently switch multiple driving modes under the special X mode.

ICAR 03 interior real car first exposure

As the bright sword of Chery’s exploration of new energy vehicles in the second half, iCAR has always adhered to the initial intention of taking users as the center and playing with young people since its birth. ICAR 03′ s hard-core and cool face value is "Ba Shi De Ban", and the exquisite and simple technology interior is ushered in the first exposure. iCAR 03′ s modified car has set off a new trend of tide reform culture with a creative style with a sense of technology and futurity.

At this Chengdu Auto Show, in order to fully respond to the eager demand of users for pre-emptive ordering of new cars, iCAR, together with car home, Chery Racing Team, Fashion Group and Chief Experience Officer of iCAR 03, officially announced that iCAR 03 was the first car crowdfunding in China!

In addition, eQ7, as the first home pure electric SUV built by China’s first aluminum-based lightweight platform, attracted many spectators. The new car is the first choice for home pure electric SUV with its ultra-simple face shape, ultra-safe safety protection, ultra-comfortable driving experience and ultra-intelligent technology configuration. It has been popular before it is listed.

At this year’s Chengdu Auto Show, the four brands of Chery Group joined forces to refresh the new driving experience with the ultimate quality, and create a new ecology for future travel with intelligent technology, fully demonstrating the determination of "technical Chery", the ambition of "international Chery" and the initial intention of "user Chery". Chery will also unswervingly adhere to the technical route, continue to explore and innovate, give back to consumers with the best quality and sincere products and services, and make its own brand cars bigger and stronger, and contribute a strong force to Chery.

What about upstream news?

Editor: Kevin·Z

Editor: Wu Jian

Audit: Wang Guangjiang

Why is Extreme Yue 01 more sincere than Zhiji LS6?

  Extreme Yue 01 was officially listed, with an official price of 249,900. After seeing this price, many people will think that Yuejie 01 is more expensive than Zhiji LS6 and Tucki G6. Especially after Extreme Vietnam officially announced that it would buy out 19,900 high-end smart drivers, it undoubtedly aggravated the wait-and-see mood of users, because the smart driver LS6 next door has come standard, and the smart driver of Tucki G6 does not need to spend money. Suddenly, Extreme Yue 01 was labeled as "low intelligence-price ratio".

  This "strategic flicker" algorithm not only ignores the software and hardware advantages of the ultra-Yue 01 in intelligent driving and intelligent driving, but also ignores the small order rights of the ultra-Yue 01 and the car purchase rights of 70,000 yuan.

You can enjoy 10,000+high configuration for more than 1,000 yuan. Why is Extreme Yue 01 more sincere than Zhiji LS6 _fororder_image001

  One question: What are the comprehensive rights and interests provided by Extreme Yue 01? Compared with Zhiji LS6 and Tucki G6, where are the "intelligent price ratio" and "intelligent driving ratio" of Extreme Yue 01?

  In fact, if all kinds of rights and interests are added up, Extreme Yue 01 is only more expensive than Zhiji LS6 in 1000 yuan, and it can also enjoy the buyout high-level intelligent driving service. Coupled with Qualcomm’s new generation 8295 chip+dual NVIDIA Orin chip and 35.6-inch 6K integrated screen, isn’t this configuration and price fragrant?

More than 1000 yuan, enjoy 10,000 yuan+high configuration. Why is Extreme Yue 01 more sincere than Zhiji LS6 _fororder_image003

You can enjoy 10,000+high configuration for more than 1,000 yuan. Why is Extreme Yue 01 more sincere than Zhiji LS6 _fororder_image005

  In terms of basic space, there is little difference between Ji Yue 01 and Zhi Ji LS6. Objectively speaking, Zhiji LS6 is a little taller and has the typical height of a traditional SUV. The extreme crossing 01 is a little lower and wider, belonging to the sports SUV figure. The biggest difference is that the wheelbase of Extreme Yue 01 reaches 3000mm, which is 50mm larger than that of Zhiji LS6 2950mm, which means that the space of Extreme Yue is a little bigger. The trunk volume of Zhiji LS6 is 596L, which can be expanded to 1571L after the rear seat is put down, while the data of Extreme Yue 01 are 710L and 2161L respectively.

  On the other hand, in terms of basic three electrical properties, the total power of the front and rear motors of Extreme Yue 01 is 400kW, while that of Zhiji LS6 is 396kW, and the power is smaller. In the zero-hundred-kilometer acceleration, the polar crossing was accelerated for 3.8 seconds, while Zhiji LS6 was accelerated for 3.48 seconds. The two models have won and lost each other, but the bigger gap is also reflected in the CDC shock absorber.

  The technical characteristics of CDC shock absorber are that it can realize millisecond monitoring and response ability, and can automatically adjust the suspension damping according to the road conditions. When the road conditions are good at high speed, the suspension will automatically harden and improve handling. In poor road conditions such as suburbs, the suspension automatically softens, improving comfort. The value of this configuration is far more direct and tangible than accelerating by a few tenths of a second.

  The first question: directly buy the lowest-equipped model, not choose smart driving, lose money?

  The starting price of Extreme Yue 01 is 249,900 yuan, and you can enjoy a deposit of 5,000 yuan to get a discount of 10,000 yuan, as well as a reward of 5,000 yuan for the recommended car purchase. The total discount is 10,000 yuan. That’s not counting. If the user participates in the pre-sale (small reservation) before October 27th, he/she will also enjoy an additional 10 times expansion bonus of 1,000 yuan, which can reach 10,000 yuan. In other words, it is equivalent to a discount of 19,000 yuan, and only 230,900 yuan can win the ultra-01 low-profile version. If the user happens to be a Tesla owner, then on the basis of 230,900 yuan, 20,000 yuan can be reduced, which is 228,900 yuan.

More than 1,000 yuan is more than 10,000 yuan+high configuration. Why is Extreme Yue 01 more sincere than Zhiji LS6 _fororder_image007

  Extreme Yue 01 also provides an optional fund of 15,000 yuan, which can be used to deduct any optional configuration. You can choose a comfortable suit with interior (including Nappa leather seat, massage and ventilation of main and auxiliary seats, suede roof, audio system of unit 18, and car fragrance system), or you can choose an endurance upgrade package or a smart driving package of 19,000 yuan, which will be discussed later.

  In addition, Extreme Yue 01 provides lifelong vehicle/three-electricity warranty, lifelong road rescue, free home charging or a certain amount of free charging for 2 years, and a 6-month free subscription to the advanced intelligent assisted driving function.

More than 1,000 yuan is more than 10,000 yuan+high configuration. Why is Extreme Yue 01 more sincere than Zhiji LS6 _fororder_image009

  Frankly speaking, the configuration of the entry-level model of Extreme Yue 01 has reached the configuration of the flagship model. Compared with Zhiji LS6, the Extreme Yue 01 is only 1000 yuan more expensive, but it has more drivers’ and drivers’ seat massage, suede roof, headrest audio, fragrance system, four electric doors, three-zone independent air conditioning, fatigue detection, free home charging or two-year free charging, lifetime warranty of the whole vehicle, three batteries and electricity, brand-new 8295 chips from Qualcomm+two Orin X chips from NVIDIA, and 35.6 inches without splicing.

More than 1,000 yuan is more than 10,000 yuan+high configuration. Why is Extreme Yue 01 more sincere than Zhiji LS6 _fororder_image011

  The comfortable package of the Extreme Yue 01 (equipped with Nappa leather/ventilation of two seats of the main driver and the auxiliary driver+electric massage/equipped with 18 speakers/car fragrance including the whole car’s suede roof/aluminum door trim/headrest sound of the main driver) is worth about 15,000 yuan.

  Life-long vehicle, three-power warranty and life-long road rescue are worth about 8,000 yuan. Free home filling pile or 2 years free charging, worth 7500 yuan. These are sent directly to the user when placing an order. The extra configuration of the ultra-01 has been very affordable.

More than 1,000 yuan is more than 10,000 yuan+high configuration. Why is Extreme Yue 01 more sincere than Zhiji LS6 _fororder_image013

  As for Zhiji LS6, intelligent driving comes standard. There are two sides to this matter. Zhiji LS6 intelligent driving belongs to castrated version, and it is equipped with a single Orin chip. Compared with the two Orin chips of Extreme Yue 01, the computing power of Zhiji LS6 is only 254TOPS, which is equivalent to half.

  The high-level intelligent driving of Extreme Yue 01 has rich functions, and ROBO Drive Max can be used when picking up the car, and there is no need to wait for the subsequent OTA. At present, ROBO Drive Max includes: point-to-point navigation assistance PPA+ parking service AVP+ROBO Drive full function.

  Even if you don’t buy ROBO Drive Max, you will get a free 6-month experience. In addition, ROBO Drive is equivalent to a rich ADSD assisted driving function, which is standard and free of charge.

  Point-to-point pilot-assisted PPA, with high-order intelligent driving assistance capability covering high-speed and urban scenes. When PPA is started, it can complete a series of functional scenes such as autonomous lane change overtaking, getting on and off ramps, obstacle avoidance in and between lanes at high speed and overhead. In urban roads, zebra crossings and traffic lights can be accurately identified, and driving tasks such as courtesy to pedestrians, unprotected left turn and avoiding non-motor vehicles can be completed.

  Extreme Yue 01 has achieved the world’s first voice control/parking support outside the vehicle. Parking service AVP can not only identify various types and complex parking spaces, but also support the distance of up to 2 kilometers. It can be used in both indoor and outdoor parking lots, and supports the parking of any parking space on the same floor to the entrance and exit of the parking lot.

More than 1,000 yuan is more than 10,000 yuan+high configuration. Why is Extreme Yue 01 more sincere than Zhiji LS6 _fororder_image015

  ROBO Drive includes many intelligent driving functions, such as lane keeping, automatic parking assistance, collision warning, lane departure warning, etc., which realizes the complete opening of cabin driving and supports voice-controlled intelligent driving, such as adjusting cruising speed, changing lanes and choosing parking spaces. At present, ROBO Drive functions are all standard, and now it covers the whole country, the whole city and the whole road, and it is free.

  The second question: it costs 19,900 yuan to buy out the smart car. If you choose smart car, will you lose money?

  Then, discuss whether it is worthwhile to drive intelligently. Many people see that it costs 19,900 yuan to buy out the smart car. Isn’t the car price calculated to be 249,900 yuan+19,900 yuan = 269,800 yuan? This algorithm does not take into account the car purchase rights provided by Extreme Yue 01, and belongs to a typical "strategic flicker" algorithm.

  First of all, it’s true that the buyout of smart driving costs 19,900 yuan. Deduction with the optional fund of 15,000 yuan, only 4,900 yuan is needed to buy out the high-level intelligent driving. That is to say, the price of Extreme Yue 01 after buyout is 230,900 yuan+4,900 yuan = 235,800 yuan.

  In this way, the price of Extreme Yue 01 after buying out Zhijia is less than 5,000 yuan more expensive than Zhiji LS6. However, compared with Zhiji LS6, Extreme Yue 01 has more free home-filled piles or two-year free charging, lifetime warranty for the whole vehicle and three electric appliances, brand-new 8295 chip from Qualcomm +2 pieces of Orin X from NVIDIA, four electric doors, fatigue detection, and a 35.6-inch 6K integrated screen without splicing. The value of these configurations is enough to cover three 5,000 yuan.

More than 1,000 yuan is more than 10,000 yuan+high configuration. Why is Extreme Yue 01 more sincere than Zhiji LS6 _fororder_image017

  Imagine how much money can be saved when the vehicle is used for 3-5 years. When selling an old car for a new one, how much can the whole car and the three-power lifetime warranty increase the value of the car?

  Talking about Qualcomm 8295 chip, this fast chip uses dual NPU, and the AI computing power is 8 times that of Qualcomm 8155, and 2 times that of the current flagship mobile phone Qualcomm 8GEN2 chip. This performance is enough to guarantee life-long use without card. Let’s look at the current mainstream 8155. Many cars have frequent interactive experiences when they are in a new car state. Referring to the problem that the Android system uses more cards, the model with 8155 will only use more cards later.

  In the future, when you want to sell a deadly smart car, how much is its value? Cars are bulky items with low replacement frequency, so whether the long-term value of smart cars should be reasonably evaluated.

  Finally, discuss the difference between extreme wisdom and wisdom.

  First of all, the ultra-high-level intelligent driving is richer in function than the intelligent driving, and there are more AVP parking service and voice parking outside the car.

  Secondly, the ultra-high-level intelligent driving is out of the box, and it can be used directly without waiting, which belongs to "buy early and enjoy early". The intelligent driving of Zhiji LS6 needs to wait for opening, which belongs to "buy early and wait early". As for when it will be opened, it depends on the official rhythm. Now that the wisdom is on fire, whether to choose to use it out of the box or wait for futures is a question that needs careful consideration.

More than 1,000 yuan is more than 10,000 yuan+high configuration. Why is Extreme Yue 01 more sincere than Zhiji LS6 _fororder_image019

  To put it simply, if you want to experience the sense of science and technology of the intelligent cockpit and the more advanced interactive experience, Extreme Yue 01 not only gives the Qualcomm 8295 chip, but also gives the 35.6-inch ultra-clear 6K real integrated screen, as well as more scientific and technological configuration and two-year free charging, which promotes the experience of the intelligent cockpit to a higher dimension. If you want to experience intelligent driving, Extreme Yue 01 can give an out-of-the-box intelligent driving experience. As for Zhiji LS6, although intelligent driving is standard, it needs to wait. (Photo: provided by Jiyue Automobile)

What if there are only three readers left in online celebrity Bookstore?

  On July 6th, 2022, Beijing Youth Daily reported that online celebrity Bookstore withdrew from Beijing and left in a daze. Nearly ten months have passed, but the complaints that there is no way to spend stored-value cards after saying a few words and withdrawing from the store have intensified. Up to now, there are 6,986 matching results on the black cat complaint platform with "saying a few words" as the key word.

  On April 12, the reporter of Beiqing Daily found that more than 500,000 rents and property fees owed to Haidian Wukesong Huaxi LIVE Commercial Complex were still in an unresolved state. Regarding the complaints of member customers’ stored-value cards, Yanji’s customer service hotline in Chengdu Headquarters replied to the reporter of Beiqing Daily, saying, "Yanji’s personal mobile phone number is registered and recharged, and the member stored-value cards need customers to apply for card refund and refund to Yanji’s platform. After waiting for the scheduled processing, it is expected that the refund will be completed within 180 working days. The refund is handled by our company’s finance, and the refund will eventually be returned to the customer. Don’t worry about this. "

  Long term arrears

  Ten months after defaulting on more than 500,000 rental property fees, it is still on hold.

  According to public information, in 2006, the predecessor of the word — — Today’s reading bookstore was founded in Chengdu. Since 2008, today’s reading has entered the commercial center and expanded to Beijing, Shanghai, Kunming and other cities. Yanjiyou is positioned as an integrated store of urban innovation and cultural life, which mainly provides comprehensive cultural services for urban youth groups aged 18 to 40, and on this basis, provides new lifestyle products led by brand-new design for a new generation of young people, such as new food, new ornaments, new homes, new hanging ornaments, new animation products, new sex toys, etc., and is committed to creating an urban cultural space covering bookstores, cafes, art galleries, cultural and creative life halls and creative incubators. According to the "Enterprise Check" information, Sichuan Yanjiyou Culture Communication Co., Ltd. was established in October 2014, and has completed four rounds of financing. The investors include JD.COM Science and Technology, Xinghan Capital and other well-known institutions, with a total financing amount of about 240 million yuan.

  In 2014, Yanji opened its first store in Beijing — — The "Reading Today" store opened, located in Chuangye Street, Zhongguancun, Haidian District, and opened its first flagship store in Daxing in 2016. By the end of 2018, Yanji had opened eight more stores in Beijing, achieving full coverage of major urban areas such as Dongcheng, Xicheng, Haidian, Chaoyang, Daxing and Changping. In the first half of 2022, Yanji was in the last few stores in Beijing — — Liangmaqiao Guanshe Store, Wukesong Store and Financial Street Store closed one after another. At this point, Yan Ji withdrew from Beijing across the board.

  As early as June 25th, 2022, the reporter of Beiqing Daily saw that the door of "Yanjiyou Reading Today" bookstore was locked during the on-site visit to Huaxi LIVE· Wukesong Commercial Complex in Haidian District, and the notice letter of termination of lease contract from Beijing Wukesong Cultural and Sports Center Co., Ltd. to Beijing Yanjiyou Cultural Service Co., Ltd. was posted at the door. According to the letter of notification, there have been long-term defaults such as arrears. As of June 14, 2022, the rent and property fees were owed more than 548,000 yuan.

  Now that nearly ten months have passed, when the reporter of Beiqing Daily made a telephone call back to the property owner of Huaxi LIVE in Wukesong, the property owner said, "We have sent several lawyers’ letters here, and the debts are still being recovered. Up to now, it is in a state of shelving and unresolved. Although Yanji has withdrawn from Beijing, its corporate headquarters is still there. As a lessee, our shopping mall property company has received many complaints from customers that the stored value card can’t continue to consume after several words and withdrawal. We have all connected these complaints to the headquarters of Yanjiu, and they will handle the complaints in a unified manner. "

  Expansion result

  Nearly 60 stores in the country have been closed, leaving only 3 companies listed as untrustworthy by the Supreme Law.

  At its peak, Yanji once opened nearly 60 stores in big cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Hangzhou, Xiamen and Xi ‘an. Today, only three stores in Chengdu base camp are still open, including Youfang Shopping Center in High-tech Zone and Joy City in Wuhou District.

  According to "Tianyancha", Beijing Yanjiyou Cultural Service Co., Ltd. has entered the list of dishonesty, which is 100% owned by Shanghai Yanjiyou Brand Management Co., Ltd., which is a untrustworthy company publicized by the Supreme People’s Court and listed by the court as a high-consumption enterprise for many times. In April, the company added three pieces of information about the person being executed, with a total execution target of more than 64 million yuan.

  Duiji went from the online celebrity Bookstore with infinite scenery to the sudden departure, and finally shouldered huge debts, which became the mess of the untrustworthy company. He Qicong, an associate professor at the Institute of Cultural Innovation and Communication of Beijing Normal University, who has long been engaged in the study of the format of physical bookstores, said that Duiji took the mode of opening a store quickly with capital — — It is said that the founder of Yanji once said that he would "quickly open 100 stores in 16 cities across the country". The common way of this rapidly expanding consumer brand is to quickly lay offline consumer terminals in the core cities of the country, so as to quickly expand the total asset plate and seek more financing or even listing. It has been reported that most of them rely on external funds to "supply blood", and when investors can’t get a return, they lose the patience to continue investing. The break of the capital chain is estimated to be the direct cause of the large-scale closure of the store.

  The aftermath of closing the store

  It takes 180 working days for the member’s stored-value card to be refunded if the after-sales phone number of several stores is cancelled.

  A few words and a large-scale closure of stores have also made the complaints of members’ customers who have no way to spend stored-value cards worse and worse. A large number of consumers who have no way to defend their rights have gathered in the message area of the store of the consumer comment website, and the amount of stored-value cards of members to be refunded in their hands is between 100 yuan and 1,500 yuan. On the black cat complaint platform, "Yan Ji You" was used as the key word to search, and a total of 6986 matching results appeared.

  In this regard, the reporter of Beiqing Daily, as a member consumer, called the headquarters of Huaxi LIVE Store in Haidian District to handle two after-sales calls, all of which were unable to answer. After many twists and turns, the reporter of Beiqing Daily got through the phone number left in Beijing Guanshe Store. The operator said that because many stores had been closed for a long time, the phone number left was naturally cancelled.

  Regarding the complaint that the member customers’ stored-value cards can’t be refunded after the store is closed, the operator said, "There are two kinds of cards that are sent to customers after a few words: one is a gift card used as a group purchase, and the money in this card can’t be refunded. Customers who hold this card can search for ‘ in the WeChat applet after we go online. Say a few words again ’ Bind gift cards for consumption. The other kind of card is the stored value card of Yanji Member, which is recharged by registering the customer’s personal mobile phone number. After the customer applies to our platform for card refund, it is expected that the refund will be completed within 180 working days … …”

  The reporter of Beiqing Daily asked, "Why wait 180 working days for such a long time?" After a few words, the customer service operator responded, "Because after a few words, there are only three stores in Chengdu, and there are too many customers who go through the formalities of returning cards and fees, all of which are concentrated in Chengdu headquarters for unified handling, so it is necessary to schedule … Throw away the holidays in a year, so that you can get a refund after almost one year. The refund is handled by our company’s finance according to the normal process, and the refund will eventually be returned to the customer. Don’t worry about this. "

  Text/reporter Zhang Enjie

  Coordinator/Liu Jianghua

Foolish operation Tik Tok rose 160,000 yuan in a single month and realized 200,000 yuan.

Hello, I’m Guo Yaotian, also known as Guo Shao.

After sending the children to class in the morning, I went out to visit a few bosses. One is WeChat official account Entertainment Account, which is currently 100,000+.He said that there are actually only 800,000 fans, and this account can be realized about 10 million a year. I always thought that entertainment fans didn’t make much money, which opened my eyes. We talked a lot, gave me a lot of ideas, and it was really ok to play. Later, I will share some with you publicly.

In addition, I also visited two local bosses in Tik Tok, both of whom are awesome in exploring shops in the same city. Millions of local fans have good income. If you are interested in studying exploring shops in the same city, I can introduce it to you. It’s really ok to play. Let’s start today’s theme, which is how to operate Tik Tok like a fool and how to realize it quickly.

Speaking of short video live broadcast, I started doing it in 18 years. At that time, Tik Tok was not very popular, so I started to make short videos, invested hundreds of thousands, bought equipment, and found someone to do it. I didn’t expect that nothing was done after a few months. After I got it, I was a little disgusted with short video live broadcast. I knew it was the current trend, but I was afraid. However, I was told a few cases by WeChat official account’s eldest brother today, which really stimulated me, and I can make money so quickly. It can be said that as long as I can speak normally, I can make money by stupid operation.

His gameplay is to use the live broadcast to pay for knowledge, sell courses and sell books. I said, can’t fans do it? He said that there is no need for fans at all, and 0 fans can start broadcasting. He said that the current recommendation mechanism in Tik Tok, as long as you insist on live broadcast and pay some fees, will soon be able to set up an account. He showed me an operation case, that is, they prepared a set of live broadcasts and repeated this content every day. At present, the result is a monthly increase of 160,000.

He said that the video of this account is also relatively simple. The video does not need to be shown by real people. Just print out the phonetic symbols and 26 letters, read them out and record them. He said that the current account has just started selling courses for about a week, and the effect is still relatively good. At present, the order has come down to more than 100,000, and it will soon be 200,000.

He said that there wasn’t a set of words that could be copied before, but now it can be copied to others in batches. As long as it takes about two hours to broadcast live every day, you can quickly attract fans. All you need to do is repeat the same words every day, just do it like a fool. He said that I remembered a case that I studied in Guizhou at that time and said Tik Tok dry goods. I went in for a week in a row and repeated the same content.

What he sells is some live documents, live books, and live stands. There are tens of thousands of income every day. I didn’t expect this game to play many places in batches, mainly because there are many people in the live broadcast room every day. If someone wants to drain, he will be rewarded, so the reward money every day is a lot of money in Tik Tok.

It’s a case of a live broadcast of the same speech. I didn’t expect that some people would copy and operate this mode in batches now, so some industries can do this. This big brother suggested that I set up business-related accounts in batches, prepare good words, broadcast live in batches, and drain the traffic to WeChat official account. There is also my current content to be distributed all over the network, and convert the text into video and audio.

Later, it really takes time to do this thing, and there are many dry goods to share later.

This article first appeared on WeChat WeChat official account: Guo Yaotian. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

(Editor: Wang Zhiqiang HF013)

Power battery scrapping tide is coming, recycling must be traced back to the source.

  In order to avoid the "small workshop" of recycling with crude technology and backward technology from affecting the overall healthy development of the industry, the newly revised "Industrial Standard Conditions for Comprehensive Utilization of Waste Power Batteries of New Energy Vehicles" upgraded the environmental protection requirements. For example, the on-line monitoring devices for wastewater, waste gas and industrial solid waste generated in the process of comprehensive utilization have been changed from "encouraging installation" to "should have".

  The production and sales of new energy vehicles in China have ranked first in the world. According to the data released by China Association of Automobile Manufacturers, 1-mdash in 2019; In August, the sales volume of new energy vehicles in China was 793,000, maintaining a year-on-year growth rate of 32%. With the large-scale popularization and application of new energy vehicles, the comprehensive utilization of waste power batteries is particularly urgent.

  Recently, the Ministry of Industry and Information Technology has recently revised and officially solicited opinions from the public on the industrial standard conditions for the comprehensive utilization of waste power batteries in new energy vehicles (hereinafter referred to as the standard conditions) and the Interim Measures for the Administration of the industrial standard announcement for the comprehensive utilization of waste power batteries in new energy vehicles (hereinafter referred to as the Measures) issued in 2016, which put forward requirements for the comprehensive utilization of power batteries to be more perfect, safer, more energy-saving and environmentally friendly.

  Recycling is still in its infancy.

  According to the calculation of China Automotive Technology and Research Center, combined with the factors such as automobile scrapping years and battery life, in 2018 — In 2020, the total number of scrapped power batteries in China will reach 120,000 — 200,000 tons, reaching the scale of 350,000 tons in 2025. It can be said that the wave of large-scale scrapping of power batteries for new energy vehicles is coming.

  "The service life of power batteries is generally 5-mdash; 8 years, the effective life is 4-mdash; In 6 years, this means that the first batch of new energy vehicle power batteries put into the market are basically at the critical point of elimination. " Zhang Tianren, Chairman of Tianneng Group’s Board of Directors, told the Science and Technology Daily reporter that when the capacity of power storage battery decays below 80%, it will not fully meet the power demand of automobiles and can be used in other fields step by step.

  The "Investigation Report on Recycling and Utilization of Power Batteries in New Energy Vehicles (Introduction)" issued by the Ministry of Industry and Information Technology shows that most of the current cascade utilization of power batteries is in the experimental demonstration stage, mainly in the fields of power preparation and energy storage. In 2018, China Tower Company stopped purchasing lead-acid batteries, and vigorously promoted the step-by-step utilization of lithium batteries. The application of step-by-step utilization of batteries for power preparation has been carried out in about 120,000 base stations in 31 provinces and cities, and business development has been strengthened in the application scenarios of power preparation, energy storage and external power generation. State Grid has built a 1 MW-hour energy storage system demonstration project using lithium iron phosphate batteries in steps to accept renewable energy for power generation and frequency modulation.

  Zhang Tianren said that at present, there are two main destinations for retired power batteries of new energy vehicles, one is step-by-step utilization, and the other is recycling. After dismantling the scrapped batteries, the heavy metals in them will be refined and reused. "From the perspective of the whole life cycle, the batteries used in the cascade need to be recycled after they are finally scrapped." The state attaches great importance to the recycling of power batteries. In 2018, the ministries and commissions of industry, information technology, environmental protection and other countries jointly issued the Interim Measures for the Management of Recycling of Power Batteries for New Energy Vehicles and other regulations to strengthen the recycling management of power batteries, standardize the development of the industry and promote the comprehensive utilization of resources. However, the recycling of power batteries is still a new field, and it is still in its infancy, facing many difficulties and deficiencies. It is particularly critical and important to revise the Specifications and Measures in time.

  Establish a perfect and mature comprehensive utilization database

  The newly released revised draft of the Specification Conditions and the revised draft of the Measures are revised and improved on the basis of relevant documents in 2016, especially reflecting the technology and technology-driven, making the traceability and utilization of power batteries more perfect and safer.

  In the recycling of used batteries, traceability is considered to be a key link. The Interim Provisions on the Traceability Management of Power Battery Recycling in New Energy Vehicles proposes that a comprehensive traceability management platform will be established to collect information on the whole process of production, sales, use, scrapping, recycling and utilization of new energy power lithium batteries, and to test the fulfillment of recycling responsibilities by all link subjects.

  Zhang Tianren said that at present, China’s battery recycling system is not perfect, and there is no effective cooperation mechanism among automobile manufacturers, battery manufacturers, recycling enterprises and recycling enterprises, and the rights and responsibilities are not clear enough. These institutional measures have played a positive role in strengthening the efficient utilization of scrapped batteries. The further improvement of the traceability management of power batteries is highlighted in the revised draft of the Specification.

  For example, in the general requirements of "technology, equipment and technology", the revised draft of "Specifications and Conditions" added a new item, "It should meet the relevant requirements of traceability management of recycling and utilization of power batteries for new energy vehicles, and have the ability of information traceability, such as traceability information system and auxiliary facilities and equipment such as code identification." When it comes to the inability to dispose of "electronic components, metals, graphite, plastics, rubber, diaphragms, electrolytes and other parts and materials produced in the process of comprehensive utilization", it requires enterprises to "hand over relevant qualified enterprises for centralized treatment according to relevant national requirements" and "do a good job in tracking management"; In the article "Product Quality and Vocational Education", recycling enterprises are required to upgrade from "establishing a complete traceability system" to "establishing a complete information production process management system", which is also conducive to establishing a more complete and mature comprehensive utilization database of used power batteries.

  Safety is the foundation of the development of power batteries. Similarly, the revised version of Specification and Conditions puts forward higher requirements for the safety of power batteries in the process of recycling. Among them, in the "Environmental Protection Requirements" clause, more detailed treatment requirements are added for "gas" separately, "the residues that are flammable and explosive at normal temperature and pressure and discharge toxic gases generated in the process of comprehensive utilization must be pretreated to make them stable before storage, otherwise they will be stored as flammable and explosive dangerous goods"; In the clause of "Safety in production, personal health and social responsibility", a new requirement for transportation is added: "The transportation of waste power batteries should meet the requirements of relevant national laws, regulations and standards, and the battery structure should be ensured as far as possible. Before transportation, the waste power batteries should be classified according to their safety characteristics, and the corresponding transportation plan should be adopted according to relevant standards, with safety guarantee measures such as fire prevention, waterproof, explosion prevention, insulation and heat insulation, and emergency plans should be formulated."

  Key common technologies need to be broken through urgently.

  China’s lithium resources are about 7 million tons, ranking fourth in the world. However, due to the poor grade, difficult purification and high cost of lithium ore, it is necessary to import a large number of lithium ore every year, and its dependence on foreign countries exceeds 85%. "China demand" has also promoted the skyrocketing price of battery-grade lithium carbonate, from less than 50,000 yuan/ton at the beginning of 2015 to 180,000 yuan/ton at the end of 2017, an increase of nearly three times, which is not conducive to the development of new energy automobile industry and poses a serious challenge to China’s resource security.

  Zhang Tianren said that waste power batteries are precious "urban mines", and the metal content is much higher than that of ores. Recovering and recycling valuable metals such as lithium, cobalt and nickel in them can improve resource utilization efficiency and reduce external dependence. Waste power batteries will do great harm to the ecological environment if they are improperly treated and discarded at will. "Heavy metal elements such as cobalt and nickel in cathode materials, organic substances in electrolyte and carbon materials in cathode will cause serious pollution to water and soil, especially once heavy metals penetrate into soil, it will be difficult to recover for decades."

  Therefore, in the aspect of energy conservation and environmental protection, the revised draft of the Specifications and Conditions puts forward a specification for the recovery rate of lithium for the first time, that is, it is not less than 85%, and the material recovery rate should be not less than 90% if the material repair process is adopted. In order to avoid the "small workshop" of recycling with crude technology and backward technology from affecting the overall healthy development of the industry, the revised draft of "Specifications and Conditions" upgraded the environmental protection requirements. New construction, renovation and expansion of comprehensive utilization enterprises should strictly implement the environmental assessment system, and be included in the construction projects listed in the classified management list of pollutant discharge permits of fixed pollution sources, and apply for pollutant discharge permits in accordance with the relevant management regulations of the state on pollutant discharge permits; On-line monitoring devices such as wastewater, waste gas and industrial solid waste generated in the process of comprehensive utilization have changed from "encouraging installation" to "should have".

  The revised version of the Specification emphasizes that "production equipment and facilities with high production automation efficiency, advanced energy consumption indicators, environmental protection standards and high comprehensive utilization rate of resources should be selected, and new technologies and processes that are energy-saving, environmental protection, clean, efficient and intelligent should be adopted." Zhang Tianren said that at present, the recycling technology is not mature, the level of automation is low and the cost remains high. "In view of the weak links in the recycling of waste power batteries, Industry-University-Research should be organized to jointly tackle key problems, continuously improve the level of process equipment, metal refining technology, energy saving and consumption reduction, break through key common technologies, effectively reduce production costs, and gradually cultivate mature industrial systems." (Reporter Li He)

Xiaomi clarified that the automobile business of Zhimi founder Su Jun and Chery has nothing to do with Xiaomi.

IT House reported on April 7 that Xiaomi Company issued a statement today that Su Jun, the founder of Zhimi Technology, personally cooperated with Chery in the automobile business, which has nothing to do with Xiaomi Group and Xiaomi Ecological Chain. According to Zhimi Technology’s previous statement, it has nothing to do with Zhimi Technology.

IT House noticed that in mid-March, there were media reports that Zhimi Technology, a subsidiary of Xiaomi Ecology, was about to cooperate with Chery New Energy iCAR to develop a new pure electric hard-core SUV, which is expected to be priced at around 100,000 yuan and will be officially unveiled at the 2024 Beijing Auto Show.

Subsequently, Zhimi responded that Zhimi Technology is a Xiaomi ecological chain enterprise. Since 2021, Dr. Su Jun, CEO of Zhimi, has personally set up an entrepreneurial team to start a car-making project. In 2023, the entrepreneurial team of the car-making project established a cooperative relationship with Chery. At present, the team members have been integrated into Chery Automobile and cooperated to build a new energy brand iCAR. Zhimi also said that Zhimi Technology has no equity and operational connection with the car-making project.

It is worth mentioning that Su Jun, the founder and CEO of Zhimi Technology and the chief product officer of iCAR Automobile, once shouted Xiaomi’s classic slogan-"Always believe that good things are about to happen" when preheating the new car. At the same time, Su Jun even called iCAR V23 "the most anticipated new car in 2024".

The latest news shows that the iCAR V23 model is expected to be officially unveiled on April 12th, and will be launched in the second half of 2024.

Shangxin is in Xiaohongshu | Fashion Clothing, Sports and Outdoor Industry, 5 categories, and the new battle report is released in the spring.

[MOMENT node marketing column] focuses on three major marketing nodes, namely, new, courtesy and promotion, in luxury goods and fashion apparel industry. With four sections, namely, [Everything grows], [Courtesy highlights], [Gathering everything] and [Promoting breakthrough], it brings dry goods in the little red book industry, such as industry opportunity foresight, courtesy marketing strategy, search and delivery guide, and promotion of practical play, so as to light up the flash moment of nodes and decode the most in-depth play of node marketing.

Spring is infinite, and everywhere is beautiful. The first quarter of 2024 has come to an end, and countless spring hot spots have emerged in Xiaohong’s book, bringing new business opportunities to the trend clothing and sports outdoor industry. Major brands have launched new products one after another, and joined hands with Xiaohongshu to make joint efforts in this spring season to promote the rapid outbreak of new products and achieve double sales in the spring of 2024.

As a bridge connecting users and brands, Xiaohongshu looks forward to the trend of the industry, bringing comprehensive new ideas to solve problems for major fashion and sports outdoor brands in terms of trend interpretation, style update and inspiration innovation. At the same time, Xiaohongshu has been actively building a commercial model for a long time, opening up the global links in the station and bringing more potential business opportunities to the brand. With the help of Xiaohongshu’s unique grass planting attribute, the brand can deeply integrate new product marketing with trend content according to its new emphasis, realize the integrated business channel of "marketing+marketing", and promote business transformation and efficiency improvement. Nowadays, Xiaohongshu has become the new preferred position in the trend clothing and sports outdoor brand.

In this issue of "Everything grows", the commercialization team of Xiaohongshu brought outstanding achievements of 12 selected brands in five categories: "Fashion Clothing-Women’s Wear, Men’s Wear, Underwear, Accessories" and "Sports Outdoor". Through in-depth analysis of the brand’s efficient marketing style in the new period of spring, the brand highlights will be lit up, which will bring inspiration to more trendy clothing and sports outdoor brands in the next marketing layout and seek new business development.

Slide down to see this issue of "Everything grows"

Looking at Xiaohongshu Fashion Clothing & Five Categories of Outdoor Sports

Excellent achievements made in New China in spring.

Ending early spring and rejuvenating, and then starting a new season.

Chaoliu clothing

01 women’s dress

Simple pieces| | Little White Pants Series

Simple pieces delves into the real needs of girls’ trousers, grasps the hot spots of wearing in spring, and launches a series of small white trousers that are "impervious and not easy to wrinkle"; Through the combination of hot scenes in spring from multiple angles and the popularity of fashion bloggers, we will create a new product to launch a big K into the store to broadcast big events. In the end, the total GMV of Xiaohongshu station in the past three months exceeded 1000w, and the highest GMV in a single day exceeded 100 W.

simple  pieces.jpg

W.Amber| | New Chinese Cheongsam

W.Amber focuses on the popular new Chinese trend, launches the cheongsam series, and takes advantage of multiple scenes to seize the style and mind; Accurately target potential people to make appointments before the live broadcast, and get through the whole link to help the business break out. In the end, the total GMV in Xiaohong Bookstore exceeded 310w, the highest GMV in a single day exceeded 27w, and the brand popularity increased by 70% from the previous month.

W  amber.png

02 | Men’s Wear

HetingHome| | Men’s Spring Series

HetingHome captures the needs of men for changing seasons in spring, taking advantage of the new situation, and creating a one-stop guide for trendy men from dating to traveling; Through browsing and searching, the product notes can be reached at a touch, and the transformation of people wearing clothes in spring and changing seasons can be accelerated. During the new period in spring and summer, brand stores achieved a 34% increase in GMV and a 5+ increase in product ROI.

hetinghome.jpg

Lee| | Beauty Jeans

Lee accurately captures the pain points of women’s jeans in spring, steps on the trend of traveling in mid-spring, focuses on subdividing the figure, and deduces the cowboy’s one-button [beauty]; Adopt double-field fine operation, take advantage of the new season in Xiaohongshu, and help the single product to be new in spring. In the end, "Beauty Cowboy" jumped to the TOP list of brand cowboy series, and the search volume of "Beauty Cowboy" by Lee increased by 71% from the previous month.

LEE.jpg

03 underwear

Inside and outside | Swan Cup Bra

Grasp the demand points in the spring scene inside and outside, and design with a V-shaped curve, so that consumers can gracefully expose the swan neck and create a light Look; in spring; KOL is preferred to plant grass in advance, adopting F information flow +S search refined operation, accelerating consumption decision-making through commercial note components, and directly guiding commodity purchase. In the end, the "Swan Cup" single product was put into the self-closed-loop ROI of 2, and the sales volume of Xiaohongshu store increased by 777% year-on-year.

Inside and outside. jpg

04 | Accessories

Ooak| | flowing gold series

Ooak captures the popular wearing scenes in spring and combines multiple topics to plant grass; Create a matrix buyer’s live broadcast, presenting a variety of spring and winter collocations; We will continue to expand our influence by creating a mode of high-point live broadcast by the manager and long-term daily store broadcast. In the end, the new GMV of new products increased by 1304% month-on-month, the reading volume of related notes of [ooak Golden Series] increased by +182%, and the popularity of brand search increased by 55% during the new period in spring.

ooak.jpg

Tender society|Rosalie Series &Tensi Series

Tender society combines the hot trends in spring to anchor new boosters in spring; Through the cooperation of star live broadcast, interpret the sense of spring atmosphere; Multi-dimensional expansion of high-profile style crowd, accurate operation, to achieve a strong bond between new products and spring high-grade sense. In the end, GMV broke 60W in the last 10 days, "Rosalie series powder Fritillaria" was out of stock when it went on the market, and the reading volume of related notes of "Tensi series" increased by 246%.

tender  society.jpg

Fakeme|Bijou retro series

Fakeme has planted grass in a matrix through a variety of new products, which has wiped out the popular styles in spring; Linking everyone’s fashion week, leveraging the offline platform of Daren to achieve strong preheating of new products; Taking advantage of the new season of Xiaohongshu, the multi-touch explosion was realized with the cooperation of live broadcast of talents and live broadcast of shops. During the new harvest period in spring, the DGMV of the store broke 740w in March, and the search popularity of "Fakeme" soared by over 290% and that of "Fakeme bijou" soared by 1000%.

fakeme.jpg

Bai Lan | Natural Morning Dew Necklace & Dawn Pearl Earline

Bai Lan strongly grasped the sense of spring atmosphere and launched a new series for pre-planting grass; Before the live broadcast, accurately target the potential crowd to make an appointment, and create a fashion blogger to enter the store to broadcast the big event for strong exposure. In the end, the DGMV of shops in the new season in spring broke 350w in March, the search popularity of "Bailan" soared by over 50%, and the reading volume of the new "Dawn & Morning Dew" series increased by 7400 times.

Bailan.jpg

Sports outdoor

Nike|Zenvy series

Nike teamed up with IP to show the soft beauty of women in multiple scenes and release the soft features of Zenvy series. Through "online matrix search layout+offline immersive appearance", the brand successfully seized the high-heat demand of 38 knots, showing the multiple softness of the product. In the end, the search volume of "Nike Zenvy" little red book increased by 9100% month-on-month, and the new product "Zenvy" topped the Nike brand search for the downstream word TOP1.

nike.jpg

Li Ning | Rijin Doujin Series

Li Ning takes advantage of the New Year’s good fortune, permeates the life scene of the Spring Festival, creates big events and builds brand goodwill; At the same time, we adopt the strategy of crowd-intensive operation, and take advantage of the new year scene to grow a series of minds of "daily progress". In the end, the series was successfully pushed from the regular product line to the hot sale in the Spring Festival, achieving a 422% year-on-year increase in the popularity of Tmall’s "daily gold" search and a 36% increase in the penetration of brand new year interest groups.

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After playing the glory of the king for 3 hours, the young man stabbed himself 13 times. What happened? !

A small army lying in a hospital bed

A small army lying in a hospital bed

The wound on Xiaojun's wrist.

The wound on Xiaojun’s wrist.

  The 21-year-old Xiaojun hurried through the breakfast cooked by his mother and returned to the game world of "the glory of the king" — — He has been playing for three hours. Mother Wang Li went out to buy food. After more than 10 minutes, she suddenly received a phone call from her son and only heard a sentence "Help me"! When my mother came home, the scene in front of her still haunted her: there was a big pool of blood on the living room floor, and the blood spread to the bedroom. Lying in bed and covered in blood, my son pointed to a fruit knife and told his mother, "I pricked my own … …”

  Zi Niu journalist Ma Zhiya correspondent Zhou Yiwen/photo

  What happened?

  Stab yourself 13 times.

  The operation lasted for 5 hours.

  On the morning of the 6th, Xiaojun was lying on the hospital bed in the hand surgery ward of Xuzhou Renci Hospital, his eyes were wandering, but he would stay on the TV on the opposite wall from time to time, where an NBA basketball game was being broadcast. Xiaojun said that he used to like watching basketball very much. After he became addicted to online games, he seldom watched games.

  Xiaojun stabbed himself 13 times, and his arms, neck and abdomen were wrapped in gauze, but he seemed to recover well. Although the wound still hurts, every time his mother Wang Li hears his casual groan and asks, he always says "it doesn’t matter".

  After Xiaojun was injured and admitted to the hospital, Wang Li almost never left. Wang Li said that the child is introverted, but very obedient. She rarely scolds him at ordinary times. Now that the child has made a mistake, she can’t bear to be harsh.

  Talking about the child’s injury, 57-year-old Wang Li’s face is full of doubts. On the morning of December 1st, she cooked breakfast as usual. Xiaojun woke up early, holding his cell phone in bed. At 9 o’clock, Wang Li went out to buy food, and she casually greeted the child. More than 10 minutes later, while bargaining with vendors in the food market, Wang Li’s mobile phone rang. After being connected, she heard a painful voice: "Mom, help me!" "

  It only took Wang Li a few minutes to run home and open the door. The scene in front of her frightened her. There is a big pool of blood on the living room floor, and on the floor leading to the bedroom, it is like being drawn with a huge brush. Wang Li ran into the bedroom and found Xiaojun lying beside the bed, covered in blood. Xiaojun had just finished the phone call, and the hand holding the mobile phone was still covered with blood, and the other hand was tightly covering his abdomen. Xiaojun was still conscious at that time and said softly, "I stabbed myself with a knife."

  Xiaojun was immediately sent to Xuzhou Renci Hospital. The doctor in the hand surgery ward of the hospital said that the patient stabbed his neck, upper limbs, abdomen and buttocks with a fruit knife. The hospital immediately organized experts to perform surgery to repair blood vessels, nerves and tendons. After more than 5 hours of emergency rescue, the operation was successful.

  Experts told Zi Niu news reporter that the injured lost a lot of blood, but fortunately they were sent to the hospital in time, which did not cause serious consequences.

  Experience before the outbreak

  A

  After graduating from technical school, he has changed nearly 10 jobs.

  Xiaojun’s family is very ordinary. He is the only child in the family, and his parents were both workers. His mother retired from the unit a few years ago to take care of the family full-time, and his father retired from the unit and looked for a job everywhere. In addition to retirement wages, father’s income from odd jobs has become the main source of income for the family. Although the family is not well-off, in Wang Li’s view, "at least I have never suffered from children."

  After graduating from a technical school in Xuzhou three years ago, Xiaojun tried nearly 10 jobs intermittently. Recently, he just quit his job as a tower crane on the construction site. Wang Li and her husband have never made financial demands on their children. They feel that their children are still young and it is not time to put pressure on them.

  "He doesn’t think about playing games every day instead of working hard," said Wang Li. Xiaojun worked in internal security for nearly a year and often worked overtime. When he came home, his children were too tired to turn on the computer. Wang Li thinks that when Xiaojun is resting at home, playing games to kill time is also a kind of rest.

  Wang Li said that Xiaojun is somewhat introverted, but very obedient. There is no obstacle to family communication at ordinary times, so she never understands how children can make "stupid things". The only reason she can think of is that "it’s all from playing games"!

  Wang Li doesn’t know that Xiaojun’s recent favorite game is called the glory of the king. She just thinks that Xiaojun has no idea to go out to work since he played this game.

  B

  I lost a few games in the game and felt "particularly frustrated in my life"

  Like many peers, Xiaojun has been playing games for almost 10 years. Regarding the glory of the king, Xiaojun said that this game is not very good, but it is really "addictive".

  Xiaojun doesn’t think he did something stupid because he was addicted to playing games. "That impulse was actually an outbreak of long-term depression," Xiaojun told Zi Niu news reporter. He had just lost several games at the time of the incident, and suddenly felt that his life was meaningless: "I was particularly frustrated."

  The "frustration" in Xiaojun’s mouth probably began after graduating from a technical school three years ago. The school recommended him to a machinery factory. Xiaojun majored in mechatronics, but the job here is assembly. "What I have learned is completely useless." More than 20 students who joined this enterprise with Xiaojun soon left their jobs one after another. Xiaojun said that he could tolerate the low-paying and boring work, and it was the daily commuting time that prompted him to follow in the footsteps of his classmates. From home to the enterprise, Xiaojun has to take the bus for about 1 hour, and then transfer to the factory car. It takes 2 hours to get down. "I need to get up at 5 o’clock in the morning and get off work at 6 o’clock in the evening. I usually get home after 8 o’clock."

  The second job, recommended by the school, is a waiter in a catering enterprise in Xuzhou. Wang Li feels that this job has stimulated the child. "The unit leader found fault everywhere because the child’s hair was a little long at that time." She and her husband both supported Xiaojun’s resignation.

  C

  I once had a fierce family dispute because I wanted to go out and make a break.

  The two jobs were not smooth, and the parents never blamed themselves. On the contrary, Xiaojun felt a little discouraged. Xiaojun said that his father was retiring from the unit at that time, and his family had certain economic pressure. He was eager to share it with his family earlier.

  After quitting his job as a waiter, Xiaojun tried to work in a car decoration shop. The main job every day is to wash the car for the guests. "It’s very tired and worthless." A few months later, he tried the position of tower crane on the construction site. This time, his parents asked him to quit the job. The mother felt that the child often worked at night and the lighting on the construction site was not good. "What if the child fell?"

  The longest job Xiaojun has done is the internal security work of security enterprises. After working for nearly a year, Xiaojun is even more depressed, his salary is not high, and he often works overtime. The most uncomfortable thing is that most of his colleagues are uncles in their 40 s and 50 s. "There is no common language at all, and I feel that I am wasting my life."

  Xiaojun had a fierce argument with his parents. He once proposed to go to a city with better economic conditions. Unexpectedly, his parents immediately objected. Xiaojun’s father said, "You haven’t even washed your clothes. Can you take care of yourself?" Mother Wang Li always said that she doesn’t need Xiaojun to earn much money, just live a stable life, so far away from home, how can parents take care of him?

  D

  Although his parents don’t blame him, he feels "very useless"

  In the communication with Zi Niu journalists, Wang Li mentioned many times that real life is too harsh on children, and she doesn’t understand why society can’t provide children with a stable job. She once thought of turning to some institutions to provide some employment guidance and pre-job training for her children.

  Every time Xiaojun leaves his job, his parents never blame him, which makes Xiaojun feel "very useless". His way of venting his emotions is still online games. Xiaojun said that he actually has no "internet addiction", but he just thinks that what else can he do besides playing games? Since junior high school, he seems to have adapted to this life, and many of his classmates are like himself, spending their spare time in front of the computer. Xiaojun doesn’t have many friends in reality. On the contrary, he has met many people in the online game world, but apart from chatting about games, he and netizens rarely have other topics.

  When Xiaojun was engaged in internal security work, he alienated the game. Because he often worked overtime, he was very tired after returning home and lost the impulse to play games.

  Father likes to keep fit. During that time, Xiaojun followed his father to keep fit. Father and son often go to the gym together. After his father is busy with his work, Xiaojun insists on it, and his father often praises him for his "fruitful" practice. This hobby other than playing games failed to enrich Xiaojun’s life after all. All kinds of difficulties in work are still going on, and Xiaojun feels that he is getting more and more depressed until he has a heart-wrenching outbreak.

  Expert pulse-taking

  Find your own position

  Make up "career planning"

  Zhou Xianyang, deputy director of the Student Affairs Department of Jiangsu Normal University and director of the Employment and Entrepreneurship Guidance Service Center, believes that from Xiaojun’s employment experience, he has always been in a passive state of choosing a job and failed to find his own position. His various reasons for resignation seem more like avoiding.

  Zhou Xianyang suggested that Xiaojun might as well make a career plan first, find a correct position according to his own situation and stick to it. In fact, ordinary posts also need to learn and pay, but also need to try and practice. The initial stage is more about experience, and through our own efforts, we can develop step by step.

  Zhou Xianyang also suggested that Xiaojun’s parents should have confidence in their children and encourage them instead of "protecting" them blindly. In modern society, how many people don’t face pressure and challenges?

  Zhu Haimei, the first batch of professional psychological counselors in China and a senior psychological teacher in Xuzhou No.1 Middle School, believes that from Xiaojun’s experience and various actions, he has the characteristics of "hollow man" in psychology, and he is confused about his future and doesn’t know what he can do or want to do. She suggested that Xiaojun should first find the goal of life and make up the course of "career planning"; Secondly, Xiaojun has a certain lack of self-awareness ability. With the help of professionals in psychological counseling institutions, he can "self-analyze" and understand what he wants in his heart and whether it is in line with his ability.

  Zhu Haimei also hopes that the parents of the children will boldly let go and let the children "take a trip."

  coda

  "I want to live a good life and work hard."

  After a few days in hospital, Xiaojun finally put down the game. He told Zi Niu news reporter that he fell down this time and he would get up again. "I won’t play games again." Xiaojun still hopes to find a job with a professional counterpart, but he also said that he had a problem with his mentality in the past and had too high expectations for himself. In the future, he will put down too many ideas and work as long as he is almost the same. He will not give up because of a little setback: "I want to live and work well."

  When Xiaojun said these words, Zi Niu news reporter noticed that Wang Li, whose mood had been calm, secretly wiped her tears behind her back.

  (The characters in the text are pseudonyms)