标签归档 西安耍耍

Yu Chengdong announced that the new M7 will break 100,000

Sales of new energy vehicles continue to improve. According to a Reuters article, sales of new energy vehicles in China hit a record high in October 2023, and this year is expected to end with a strong performance in the last two months. In terms of sales of new energy vehicles in China, 2023 will be another landmark year. And in this wave of sales boom, the models under Wenjie have undoubtedly become the epitome and epitome.

The sales volume of the Q & J M5 continued to rise, and a total of 120,000 units were delivered. Q & J M9 was not listed, and it was popular first. The blind order sales exceeded 30,000 units. And the new Q & J M7, which has been favored by consumers with its excellent comprehensive strength since its release, has brought a "sales straight line".

On November 27th, Huawei Managing Director, End Point BG CEO, Intelligent Vehicle Solutions BU Chairperson Yu Chengdong issued a document announcing that the new M7 has ushered in a new milestone, released only two and a half months, Dadong will break through 100,000! It can be seen that the new M7 is completely seizing the commanding heights in the new energy vehicle market with massive sales.

Huawei "dear son"! Ask Jiexin M7withsales volumespeak

On September 12 this year, Wenjie New M7 was released in Shanghai and opened Dading, thus starting a journey of skyrocketing sales that has continued to this day. Even in a sense, Wenjie New M7 is a milestone event in the process of personally creating the strong rise of domestic new energy vehicles.

This is because after the release and opening of Dading, Wenjie New M7 has continued to create sales miracles. From the official data released, Wenjie New M7 has several important sales nodes – September 12-September 30: The cumulative number of 19 days is 30,000; September 12-October 4: The cumulative number of 23 days exceeds 40,000; September 12-October 6: The cumulative number of 25 days exceeds 50,000.

Especially on the last day of this year’s National Day holiday, Wenjie New M7 once again created a sales myth, with a large quantity of more than 7,000 vehicles in a single day. In the face of surging orders, Yu Chengdong humorously said on social media at that time, "Step up high-quality mass delivery!"

As the saying goes, you must do what you say. The production capacity of Wenjiexin M7 is climbing rapidly. At present, Wenjiexin M7 has successfully delivered 27,000 vehicles, and the owners who have already driven the new car have been praising it. And in December. The monthly delivery capacity of Wenjiexin M7 will reach 23,000 vehicles, and the monthly delivery capacity will reach 30,000 vehicles from 2024. It seems that the Wenjiexin M7, which "shakes off the shoulders and dries up", is really based on the actual needs of consumers.

It is worth mentioning that the sales performance of the new M7 has continued. Just on November 27, the new M7 brought another surprise – Dading broke through 100,000 vehicles in two and a half months! In this regard, Yu Chengdong also wrote, "The new M7 has ushered in a new milestone… Thank you for your support and love!"

Wenjie New M7 continues to create the history of domestic high-end new energy vehicles with its own sales performance. This is largely due to Huawei’s multi-faceted full support, which makes Wenjie New M7 have strong endorsements and unique advantages.

For example, what impresses people is that the Wenjie New M7 has received treatment that other Huawei products do not have. In many Huawei public events or conferences, the Wenjie New M7 will always appear. And in Huawei’s massive offline stores, the prototype of the Wenjie New M7 has also become the focus of display, bringing huge exposure through direct access to consumers. It can be said that the Wenjie New M7 is Huawei’s "own son".

The "Chinese content" is super high! Shape the new M of the world7Super product force

In addition to increasing the attention of Wenjie New M7 in various ways, the important reason why Wenjie New M7 really attracts the choice of super 100,000 consumers is that it has a super high "Chinese content". Under the support of super high "Chinese content", the super product strength of Wenjie New M7 is shaped.

To put it simply, the new M7 has Huawei’s strong technical empowerment and forms the three core labels of "big wisdom, big space and super security". These three core labels will outline the product power of the new M7 in an all-round and three-dimensional way, which is very attractive to consumers.

On the one hand, Wenjie New M7 has a "three-wisdom ceiling" of smart cockpit, smart driving, and full-dimensional security. Taking the smart cockpit as an example, the Hongmeng smart cockpit carried by Wenjie New M7 is regarded as the "ceiling" in the industry. Through the Hongmeng smart cockpit, Wenjie New M7 makes the interactive experience of the leading generation easy to land. For consumers, the Hongmeng smart cockpit takes the intelligent feeling into a new dimension with a more natural human-vehicle interaction experience, richer digital content resources, and more convenient cross-device connection and control capabilities.

In terms of intelligent driving, the HUAWEI ADS 2.0 high-level intelligent driving system equipped with the new M7 can easily get up and down the ramp, intelligently change lanes, and deal with various complex intersections, bringing a very "smart" driving experience. Consumers can truly experience the feeling of ease when driving the new M7. The combination of Hongmeng intelligent cockpit and HUAWEI ADS 2.0 high-level intelligent driving system also allows the new M7 to explode the market segment with a high 250,000-level smart price ratio.

All-dimensional safety means that the active and passive safety of the new M7 is very strong. It has an industry-leading all-dimensional super body, which can greatly ensure passive safety; the new M7 has an industry-leading multi-sensor fusion sensing system, with a maximum detection distance of 200m and a maximum horizontal detection angle of 120 °, which ensures the forward-looking performance and visual breadth of the HUAWEI ADS 2.0 high-order intelligent driving system. Even in the case of dazzling cars in the next lane and blocked driver’s field of vision, it can still accurately identify the "ghost probe" and emergency stop to avoid accidents.

On the other hand, the Wenjiexin M7 creates a "mobile and comfortable place" in travel with a comfortable and large space. The internal space length of the five-seat version of the Wenjiexin M7 is 3338mm, which is the largest effective space in the car in the same class, and has the highest "home acquisition rate" of 66.3% in the same class. The deepest trunk in the same class has a longitudinal length of 1100mm and a large loading capacity.

What makes people even more surprised is that the trunk with a storage capacity of 686L can be extended again, and the rear seats can be extended to 1619L after being reclined. Even if the whole family travels by car, it can easily store all kinds of equipment. As for the ventilated and heated massage seats that enhance the riding experience, and the HUAWEI Maglink that realizes multi-device linkage, they are all "small thoughts" shown by the new M7 in order to optimize the comfort again.

Super product strength makes Wenjie New M7 an epoch-making domestic new energy vehicle. And the sales myth of Wenjie New M7 will continue to play out. Because on the one hand, Wenjie New M7 continues to bring more attractive car purchase rights to prospective owners, and on the other hand, it introduces more sub-models.

It is reported that from November 1st to November 30th, users will enjoy the following rights and interests when purchasing a car:

1. Gold for interior and exterior decoration worth 12,000 yuan;

2. Optional rights worth 15,000 yuan:

? Max smart driving version owners can deduct the optional ADS 2.0 urban pilot NCA function in equal amounts;

? Plus rear drive version owners can choose the same amount of technology comfort bag worth 15,000 yuan;

? Owners of all models can also choose a combination of rights and interests worth 15,000 yuan (21-inch wheels worth 10,000 yuan and original rear-installed boutiques 3 choose 1).

In addition, on November 28, Huawei’s full-scene conference was officially held. At this conference, the new M7 launched the rear-drive smart driving version. Among them, the official guide price of the new M7 MAX five-seat rear-drive smart driving version is 289,800 yuan; the official guide price of the new M7 MAX six-seat rear-drive smart driving version is 309,800 yuan. These two models can adapt to more travel scenarios and will also bring a more comfortable travel experience.

When the new energy vehicle market is booming, Wenjiexin M7 has taken the lead and started a winning battle in an all-round way. Under the deep empowerment of Huawei, Wenjiexin M7 has become the leader of the new energy vehicle market. Facing the future, Wenjiexin M7 will play a leading role and continue to lead the new direction!

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Yang Mi Gong Jun’s lineup of "Fox Demon Little Matchmaker Moon Red" is officially announced, and the strength lineup interprets the story of oriental aesthetics

Recently, produced by iQIYI, Tencent Animation, and Stellar Attractive Force Media, Dai Ying, Wang Yixu, and Zhang Yucheng served as the chief producers. The lineup of "Fox Demon Little Matchmaker Moon Red" starring Yang Mi and Gong Jun was officially announced, exposing some of the main characters of the series, and the strength lineup caused heated discussions among netizens. As the head IP of Guoman, the audience of this story is quite large, and its positive values such as love and protection have aroused deep resonance among many young people. How this traditional Chinese oriental aesthetic story will be interpreted is much anticipated by the audience.

Yang Mi and Gong Jun led the whole lineup to assemble

Each group of love delicate interpretation of oriental love

"Fox Demon Little Matchmaker Moon Red Chapter" mainly tells the story of Tu Shan Hong Hong (played by Yang Mi), the righteous leader of the Tushan Fox clan, who meets the descendant of the Dongfang family, Dongfang Chuchu (played by Gong Jun), and gradually falls in love. In order to protect the loved one and maintain peace between the two races, the two lovers have to go back and forth through many difficulties…

The released stills and on-site group photos have exposed the strength of the drama’s lineup for the first time. In addition to the previously announced lead star Yang Mi and lead star Gong Jun’s strength to attract attention, there are also Guo Xiaoting, Wei Zheming, Hu Lianxin, Wen Zhengrong, Fan Ming, Liang Chao, Huang Zhiwei, Li Yuhao, Hong Xiao, Feng Xiaotong and other actors who made wonderful appearances. Many powerful actors joined, and the strong lineup made people full of expectations for the drama. Under the beautiful painting style, all the characteristics of each character were revealed.

Not only are there leading stars Yang Mi as Tu Shan Honghong and Gong Jun as Dongfang’s "Moon Red Love" at the beginning of the month, but the other three unit chapters in the series are also starred by the new generation of powerful actors – Zhu Xudan as Bu Tai, Yang Shize as Shi Kuan’s "Love in the Demon Kingdom", Chen Yao as Lv Jianwen and Mao Zijun as Yan Ruyu’s "Love in the Thousand Faces", Chen Turin as Yue Ti Hsiu and Zhang Linghe as Hu Weisheng’s "Love in the Tail Life", each group of CP is surprised to "fit together" for the first time, which makes people look forward to the emotional setting intertwined with sweetness and cruelty in the play. The drama series will use exciting characters to tell touching emotional stories, which not only meets the audience’s fantasies and needs for various love models, but also conveys the classic and positive value pursuit of persistence, protection, and love in the context of delicate and affectionate development. It is easy to resonate with young people.

Chinese traditional culture is beautifully presented

New attempt at advanced virtual shooting technology

It is not difficult to find the epitome of the traditional oriental mythological aesthetics in the audio-visual style of "Fox Demon Little Matchmaker Moon Red Chapter". While creating the content, the drama cleverly presents the intangible cultural heritage culture in the series. The crew has followed a lot of intangible cultural heritage techniques in the design of Fu Hua Dao, among which Suzhou embroidery, fluffy, summer cloth weaving skills, Wu Luo weaving skills are all reflected. While perfectly integrating into the creation of film and television dramas, it actively inherits the excellent traditional Chinese culture, showing the unique oriental cultural charm to the public, and promoting cultural confidence. Many netizens said: "It can be seen that the crew has put a lot of effort into it, and the details of traditional culture can be seen everywhere." "Domestic ancient costume themes need the support of cultural confidence. Looking forward to the broadcast of this drama soon!"

It is worth mentioning that the creation of "Fox Demon Little Matchmaker Moon Red" will be a new technical attempt. At present, the behind-the-scenes team is building a 2,400-square-meter virtual studio in Hengdian, and plans to use the most advanced virtual shooting technology in China for XR virtual production. Through the combination of real-time engine image output and camera tracking, the real characters and virtual scenes, characters and light and shadow effects are integrated to achieve "what you see is what you get". It is also the front of the post productin, so that the creators of art and photography can participate in the director’s ideas in the early stage, thus saving time and cost. As the first domestic application of XR virtual production series, I believe that "Fox Demon Little Matchmaker Moon Red" will bring a new drama-chasing experience to the audience with the breakthrough of both content and production.

Popular production team ingenuity

Carry forward the positive value pursuit of cultural transmission

It is understood that the producers of iQIYI and Stellar Attractive Force Media have also jointly produced the popular manga series "Once Upon a Time There Was a Spirit Sword Mountain". Stellar Attractive Force not only retains the creative tone of the series with a lot of fun and easy and funny, but also uses the characteristics of film and television to amplify the essence of its IP, successfully guarding the audience, and also allowing the audience to see the core expression other than "Xianxia". Recently, the oriental fantasy series "Canglan Jue" has also become the most popular work of iQIYI this year. The content has opened up a new route of ancient puppets and constructed a highly imaginative narrative space. The data has won the TOP list of all-field platforms, which is a well-deserved "explosive" work. Such a hot topic ** hi point, but also let the audience for the current iQIYI, star attractive force media two "explosion output machine" cognition continue up the ante, the expectation of high-quality works is increasing day by day. This time, the preparation and creation of "Fox Demon Little Matchmaker Moon Red Chapter" will once again accurately fit the emotional concept of the audience, so that the series and the audience can achieve spiritual ** on the same screen, feel the temperature and depth under the high-burning mantle.

The latest set photo of "Embroidery Spring Knife · Shura Battlefield", Yang Mi’s ancient costume is arrogant

    1905 movie network news A few days ago, some netizens exposed a set of latest photos of the film being filmed in the ancient city of Taierzhuang, Shandong Province on Weibo. In the photo, Yang Mi is standing in the crowd with his hands hugged by his chest. Yang Mi has been in the film for many years, and his seriousness towards work is well known in the industry, but his acting skills have been widely criticized, and he even won the "Most Disappointing Actress" award of the "Golden Broom Award" twice. Director Lu Yang’s "courage" to use Yang Mi in "Embroidery Chun Dao Shura Battlefield" made some favorite netizens sweat.

    After Wang Qianyuan and Li Dongxue "left," Zhang Yi and Lei Jiayin filled the gap and formed a new "combination" with Zhang Zhen. The public synopsis revealed that the story took place before "Embroidery Spring Sword," and Zhang Zhen’s Shen Lian became the absolute protagonist. He was deeply involved in the conspiracy in the investigation of the case and finally found out the truth with the help of his colleagues. Referring to the "Shura Battlefield" in the title, Lu Yang said that although it seems a little magical, the film will still continue the realistic and cold style of the first film.

    Previously, the appearance of Zhao Lixin, Zhu Dan, Nie Yuan and Zhou Yiwei gave people a bright feeling. I wonder if Xin Zhilei, who won praise in "Embroidery Spring Sword · Asura Battlefield", and the recently hot Li Yuan can bring better feelings.

Lu Yang’s "Embroidery Spring Knife 2" was shortlisted for the Asian Film Awards and received two nominations

A few days ago, the 12th Asian Film Awards (12th Asian Film Awards) press conference was grandly opened in Hong Kong. The 12th Asian Film Awards announced the shortlist. In the fierce competition, directed by Lu Yang, the film "Embroidery Chun Knife 2: Asura Battlefield" starring Zhang Zhen and Yang Mi stood out and won two nominations for Best Sound and Best Action Film. It is reported that the awards ceremony will be held in Macau on March 17.

 

 

Previously, Lu Yang and "Embroidery Spring Knife 2: Shura Battlefield" could be said to have been soft on the awards. At the 54th Taiwan Golden Horse Awards just recently, the film was shortlisted for four nominations and finally won the Best Action Design Award. On the evening of December 2, 2017, at the iQIYI Scream Night, Lu Yang won the "Director of the Year" and said that "watching movies and making movies are cool things, and we will make better and cooler movies in the future." At the "Youth Film Season · New Wave Awards Ceremony" on the evening of December 14, Lu Yang won the "New Wave Director" again, saying: "Good movies are recognized and encouraged, and this feeling is like Chinese New Year. I hope the audience can feel the same as us." The audience deserved the name.

"Embroidery Spring Knife 2: Shura Battlefield"At the end of 2017, the word-of-mouth outbreak was actually expected. Lu Yang brought"Embroidery Spring Knife 2: Shura Battlefield"Return to the audience’s field of vision, with 266 million box office results, and won unanimous praise from netizens on Douban, achieving a good result of double word-of-mouth at the box office. At the same time, he also created a" new martial arts "style that is more suitable for young audiences, so that" embroidery spring knife aesthetics "swept the entire film and television industry, and realized the" IP "of the series of movies.

It is reported that the awards ceremony will be held in Macau on March 17. Whether the "Embroidery Spring Knife" series can win the grand prize again remains to be seen. 


From 179,900 yuan, Jietu Shanhai T2 is officially listed, equipped with 1.5T plug-in system

[Pacific Auto] On April 22, Shanhai T2 was officially launched. The new car launched a total of 3 configuration models, and the price range is 17.99-20 9,900. At the same time, the new car also launched a wealth of car purchase rights, deposit gift, rejuvenation gift, financial gift, quality assurance gift, traffic gift, charging gift and supreme gift. In addition, the (|) four-wheel drive version and the fuel version of the traveler’s long shaft 7-seat version are on pre-sale and will be listed in the second half of this year.

Jietu Shanhai T2 can be understood as a plug-in version of Jietu Traveler, so the two cars are basically the same in terms of appearance, interior, size, etc. The overall design style is very hard, using a square box shape, equipped with rough front and rear enclosures, wheel eyebrows, foot pedals, roof racks and external spare tires, etc., showing a full off-road atmosphere. In addition, the new car also has trailer qualifications, with a total weight of 750 kilograms for quasi-trailers (trailers without brakes) and 1600 kilograms for quasi-trailers (trailers with brakes).

In terms of body size, the length, width and height of Jietu Shanhai T2 are 4785/2006/1875mm and 2800mm respectively. In off-road parameters, Jietu Shanhai T2 is 28 °, 30 ° /18 °, with a minimum ground separation of 220mm and 700mm.

In terms of the interior, the overall shape takes into account both hard-edged and fashionable sense, using a lot of straight lines and rectangular types to highlight the hard-edged atmosphere; at the same time, it is equipped with a 15.6-inch floating central control screen, a 10.25-inch full LCD instrument panel and an electronic gear shift mechanism to enhance the technological atmosphere in the car, and is equipped with a Qualcomm Snapdragon 8155 chip. In addition, the interior materials are very elegant, using suede material with thick metal trim and chrome trim everywhere, showing a sense of luxury.

In terms of power, Jietu Shanhai T2 is equipped with a plug-in hybrid system composed of 1.5T, electric motor and 3-speed DHT gearbox, with an engine of 115 kW and a peak of 220 Nm; the system has a comprehensive 280 kW and a comprehensive peak torque of 610 Nm. The fuel consumption is only 6.4L/100km, and the maximum speed is 197km/h.

In terms of battery life, the new car offers a capacity of 36.7 kWh and 43.24 kWh lithium iron phosphate battery packs to choose from. The CLTC pure electric cruising range is 129km and 208km respectively, and the comprehensive cruising range is 1300km when fully charged. In addition, the new car supports fast charging and a maximum external discharge power of 6.6 kW.

Judging from the current market environment, Jietu Shanhai T2 will compete with Raptors and other models. Relying on the advantages of relatively close-to-the-people price, hardcore styling, rich configuration and strong power, Jietu travelers have already become popular in the market, with monthly sales exceeding 10,000 in a row, which undoubtedly lays a good foundation for Jietu Shanhai T2. Now the listing will provide consumers with richer choices and further increase market share. (Text: Pacific Automobile, Wu Qi)

Wahaha AD calcium milk turned out to be a health product?

I believe that for many people in their 80s and 90s, Wahaha AD calcium milk is a happy memory of their childhood. At that time, there was no Yili, no Mengniu, only Wahaha’s sour and sweet taste. As long as you hold a bottle of Wahaha AD calcium milk, it seems to have the whole world!

If Barcode Jun told you that Wahaha AD calcium milk is not an ordinary drink, but a health drink, would you be surprised? To be honest, even Barcode Jun himself doesn’t believe it – this cheap and delicious drink is actually a tall health product?

However, Barcode Jun found from the information published on the website of the State Food and Drug Administration that the name of Wahaha AD calcium milk was on the list of domestic health foods.

(Image source: State Food and Drug Administration website)

Both Wahaha AD calcium milk drink and Wahaha second-generation AD calcium milk drink received blue hats as early as 1998. The health function of Wahaha AD calcium milk drink is to promote growth and development, while Wahaha second-generation AD calcium milk drink adds an item to improve gastrointestinal tract on the basis of the former.

(Image source: State Food and Drug Administration website)

(Image source: State Food and Drug Administration website)

From the name, the calcium milk on the list of health products should be the Wahaha AD calcium milk drink we are familiar with (it is worth noting that it was also filed on April 21, 2016).

Then compare the nutritional content table of Wahaha AD calcium milk drink with the functional ingredients of health products, and the two are also consistent.

Wahaha AD calcium milk drink nutritional content table

From the above information, we should be able to come to a conclusive conclusion: Wahaha AD calcium milk is a health product! Does this subvert the perception of many people?

However, Barcode Jun found that the situation seemed a bit complicated.

First of all, there is no "blue hat" logo on the bottles of Wahaha AD calcium milk sold now.

There is also no "blue hat" on the outer packaging box.

Then, enter the official website of Wahaha to check, and Barcode Jun did not find Wahaha AD calcium milk in the category of "medical and health products".

(Image source: Wahaha official website)

Wahaha AD calcium milk is only classified as a "protein drink".

In other words, even the Wahaha Group itself did not regard it as a health product!

This time, Barcode Jun was completely confused!

Is Wahaha AD calcium milk a health product? If so, why doesn’t Wahaha Group promote and sell it as a health product? If not, why is its information on the list of health products of the State Food and Drug Administration (and has recently been filed)?

In this regard, Barcode Jun did not find an answer.

However, a friend of Barcode Jun said that he doesn’t care whether Wahaha AD calcium milk is a health product, because he likes the sour and sweet taste, which can evoke childhood memories.

Similarly, Wahaha Group is also willing to play the emotional card to promote its products.

Yes, for most people, drinking Wahaha AD calcium milk is not about efficacy, but about feelings.

Affordable is another attractive aspect of Haha AD calcium milk. According to the inquiry on Tmall, the 220ml Wahaha AD calcium milk sells for only about 40 yuan for 24 bottles. On average, one bottle is only more than one yuan, and the price is quite close to the people.

Barcode Jun believes that feelings and low price are the reasons why consumers really love Wahaha AD calcium milk. On the contrary, few people care whether Wahaha AD calcium milk is a health product. This may be one of the reasons why Wahaha Group abandoned the status of "health product" of this leading product? Of course, only Wahaha Group itself knows the most about the central reason.

Finally, let’s dry this bottle of milk together!

The Rise and Fall of Beijing’s "Yupai Express Village": From Moving to Driving Online

  The pervasive Sichuan sound and the aroma of prickly ash and chili peppers wafting from every household enter Houchang Village in Haidian District, Beijing, which always gives people the illusion of accidentally entering a Sichuan-Chongqing town. Houchang Village, outside the Northwest Fifth Ring Road, used to be famous for "moving". A few years ago, Chongqing residents who lived here occupied almost half of the entire Beijing moving market, which can be said to be a veritable "moving village".

  Over the past few years, Houchang Village’s Chongqing people have come and gone, basically maintaining the scale of 1,000 people. After the rise of online car-hailing, the Chongqing fellow who "first ate cake" on June 7, 2015 made money, and the place gradually changed from "moving village" to "express village". As the "premium" system of online car-hailing platforms gradually tightened and the incentive subsidy was reduced, by November 12, 2016, most of the express drivers in Houchang Village changed careers again. For 524 days, the tea house in the hutong was neglected because drivers were busy making money. Now the sound of mahjong here is louder and longer than before.

  "Chongqing Forest" in Houchang Village, Haidian

  Ding Chaoquan, a 40-year-old Chongqing native, is an express driver in Houchang Village. After a hurried dinner before 5 p.m., Ding Chao dressed in black cotton-padded clothes, carried a pack of cigarettes, and carried a pot of tea. As usual, he grabbed the car keys and turned them out of the hutong in Houchang Village, ready to leave.

  Ding Chaoquan’s car was parked on the south-facing side of the road that turned out to be Northwest Wang 2nd Street. On both sides of the road, there were also dozens of cars of Yu and Jing brands parked. Ding Chaoquan said that these cars are basically online hailing cars.

  At the end of October, according to the latest data from the Institute of Transportation System Science and Engineering at Beijing Jiaotong University, the total number of registered drivers of "Didi Chuxing" in Beijing has exceeded 1.50 million, and Ding Chaoquan and his fellow Chongqing villagers are part of this 1.50 million army.

  In a 24-hour cycle, the amount of orders settled by the express platform showed that Ding Chaoquan earned 547 yuan, excluding 245 yuan of oil money. On this day, Ding Chaoquan earned 302 yuan. But Ding Chaoquan still shook his head: "Compared with last year’s Heat, this number is two or three times worse."

  Ding Chaoquan registered as an express driver in June 2015. Before that, he drove a black car for six years. Earlier, he, like many fellow villagers, did a moving business in Houchang Village.

  In Ding’s memory, since 1993, villagers in Xintian Town, Pengshui County, Chongqing, have been flocking to Beijing’s moving market under the leadership of "pathfinders". In the early 1990s, a group of villagers traveled to Beijing far from their hometown to work as movers. Local bosses had the resources to send cars, and villagers paid for labor. Over time, the first batch of movers who amassed connections and markets became bosses: buy a few trucks and hire a group of Chongqing villagers as workers.

  In the years since then, relying on their hometown relationship, the villagers of Pengshui County, Chongqing have gradually moved out of Sichuan and Chongqing towns and gradually occupied half of the Beijing moving market. And Houchang Village has gradually become the gathering point of Chongqing fellow villagers in Beijing, becoming a veritable "moving village".

  According to the villagers’ own statistics, there are at least 1,000 people in Pengshui County, Chongqing, who are renting in the "moving village" to engage in moving work, and at one point more than 500 trucks and vans were used for moving.

  The first express driver of "Moving Village"

  As more and more Chongqing people flocked to Beijing, the "cake" of the moving market was not enough. Ding Chaoquan intuitively felt that there was a watershed in the moving industry around 2008. Some people made 900,000 in a few months, settled in Beijing, and some people could not get a good job or pay workers. Ding Chaoquan said he belonged to the latter group. Around 2009, seeing the business slump, Ding Chaoquan was forced to start the first "transformation": he sold a minivan for moving, bought a second-hand Buick, and drove a black car full-time.

  "Worry about fear" accompanied Ding Chaoquan for a long time after that. "From the time the passenger got on the bus to the time he got off, the whole process was tense, and he had to be careful to be caught." Ding Chaoquan said that being caught meant being fined. At most, he was fined 6,000 yuan and detained from the car.

  "It was very difficult, and I was afraid of punishment. I hesitated several times whether to continue driving black cars." In 2015, the peers who drove black cars in Beijing had no time to pay attention to Ding Chaoquan’s torn. In May of that year, "Didi Express" went online, which immediately added a new firewood to the increasingly popular online car-hailing industry.

  Data show that since the launch of Didi Express in May 2015, in two months, the order volume of "Didi Express" in Beijing has reached a local peak and the daily average 400,000 orders. At the same time, the number of registered drivers has approached 700,000.

  Ding Chaoquan, who was suffering from fear, seized this "opportunity".

  On a sultry afternoon in June, Ding Chaoquan registered as an express driver under the advice of his buddies. After two days, he decided to stop driving black cars and become an express driver on time.

  "I clearly remember that it was June 7th, and I could really make money." After Ding Chaoquan became an express driver, his income was mainly composed of three parts: the commission income for each order, the reward for completing the order, and the double premium during peak hours. Ding Chaoquan did not deny that most of the income came from the latter two. For each order, the platform charges a 21.77% commission, and the rest of the fare belongs to the driver. " "Order Completion Reward" was also known as the "Charging Reward", which was formulated by the platform to retain drivers who could provide services for a long time. "At the beginning, the reward for running 10 orders a day was 100 yuan, and the reward for running 20 orders was 200 yuan," while the "Premium" reward was calculated for drivers in different periods of time.

  Driving for 10 hours a day and earning more than 1,000 yuan was the norm for express drivers at that time. The news that Ding Chaoquan became an express driver "made a lot of money" quickly spread in the small teahouse in the hutong of Houchang Village. At most, seven or eight fellow villagers came to him to "learn from" a day. People kept asking him: how much money can I earn a day, how many subsidies and rewards can I get, how to join, and which area is easy to run in?

  Yu brand "fast team" that hugs together for heating

  Dou Ming followed Ding Chaoquan’s footsteps closely and rented a car to join the express team of the "Moving Village". Every morning at 6 or 7 o’clock, he would collect the car at night. Dou Ming could earn more than 10,000 yuan every month when the express train "just got popular." But renting a car was also a small expense. "After deducting the car rental fee and gas money, you can earn six or seven thousand yuan at the bottom."

  Ren Chuan rented a house opposite Ding Chaoquan, belonging to the first wave ** fellow villagers who "learned from" Ding Chaoquan. Unlike Douming, Ren Chuan was cautious about the "express", but also eager. After waiting for half a year, after the ****** Festival, he persuaded his parents to take out their savings and buy a new car in the early 100,000. Since there was no ******* license plate, Ren Chuan applied for a license plate for his hometown in Chongqing.

  Buying a new car has almost become the "standard" for young people in the "moving village" to join the express team. Ren Chuan calculated that if he did not buy a car, renting a car would cost 150 yuan a day. "You can run for 13 to 14 hours a day, receive more than 20 orders, and earn 400 yuan. After deducting the money for renting a car and gas, there are only a few dozen yuan left."

  Outside Houchang Village, Northwest Wang 2nd Street, where moving trucks and vans were originally parked, was gradually occupied by the team of cars joining the express train. Here, the number of Chongqing brand cars is the most, followed by the Beijing brand run by Chongqing villagers in the early years.

  From the end of 2015 to the first half of 2016, Mr. Ding and Mr. Ren recalled, "counting the West Second Banner, Software Park and Houchang Village, there were four or five hundred express drivers." In the three alleys near where Mr. Ding lived alone, there were 60 or 70 express drivers he knew.

  The "fast fleet" derived from the "moving village" is still growing rapidly in a group to keep warm.

  According to different regions, the express drivers have formed different "gangs" and divided different areas. Ding Chaoquan and Ren Chuan belong to "Chongqing", and in addition, there are online ride-hailing drivers from Henan and Hebei, all of which have their own WeChat groups. During the morning and evening rush hour, Baidu, Lenovo and Software Park near Houchang Village are "must-fight" for express drivers.

  "Before leaving the car, we will make an appointment. Chongqing will go to Gate 7 of the Software Park and wait. Hebei or Henan will not come over." Ren Chuan said.

  Once a monthly income of 10,000 was "basic"

  After booking a car online, Ren Chuan also added a WeChat group of express drivers with more than 150 people. "The group is full of fellow villagers, and there are often people who post’record ‘." Ren Chuan remembered that someone once posted a "large order" of "35 kilometers, 175 yuan" in the group, "175 yuan, including the 2.6 times reward given by the platform at that time, a tip of 30 yuan, and a high-speed fee of 15 yuan. Excluding the fuel fee, a single order netted 120 yuan."

  This is when, in their eyes, Express is at its "most prosperous", earning 10,000 yuan a month is "basic", and there are fellow villagers around them who "earn more than 30,000 yuan a month". But behind the appearance of this "prosperity" and "prosperity" is the "prosperity" that Didi, Uber and Yidao and other online car-hailing platforms "burn out" with money to occupy the market. Data show that in 2015, China’s entire online car-hailing market "burned" about 20 billion yuan due to the subsidy war.

  "Burning money" will certainly not be the norm, but few online ride-hailing drivers who are immersed in the imagination of "making big money" are aware. Ding Chaoquan has worked "very hard", even registering on multiple platforms at the same time and taking orders at the same time. The reward policies of online ride-hailing platforms have also begun to change quietly.

  After April this year, the reward for Didi Express doubling throughout the day was lowered, "the previous reward of 2.5 times the peak and 5 times the peak was gone, but now it is 1.2 times the peak and 2 times the peak", and the threshold for "rushing orders" has also been raised: "If you receive more than 20 orders a day, you will be rewarded 100 yuan, and if you receive more than 25 orders, you will be rewarded 200 yuan."

  Ding Chaoquan’s idea at the time was that even if the reward was lowered, it would still be no problem to earn three or four hundred yuan after spending fourteen or five hours a day. Compared with the random income of moving, compared with the fear of driving a black car, Ding Chaoquan felt that the "express train" was more like a "career" to ensure the income of drought and waterlogging. And Ren Chuan considered that he could save a "wife book" by working for two years.

  Mahjong sound into the industry "barometer"

  There is no business of moving on weekdays, and groups of Chongqing villagers flocked to the teahouse. In a moment, the sound of mahjong hitting the table rose one after another.

  After the "express convoy" appeared, a group of people left the car around 6 am and came back in the early morning, and another group of people left the car around 5 pm and came back the next morning.

  During the rest of the time, they went home to sleep, eat, and prepare to leave the car again. The business of the teahouse had been neglected a lot.

  "The company is burning money, but what it earns is the driver, and what benefits are the passengers." Ding Chaoquan had an account in his heart, and he slowly realized that the days of "getting rewards and getting soft hands" may not be too long.

  Soon after, the news broke that Didi and Uber China had "reached a strategic cooperation". After upgrading to the "Didi-Uber" platform, Ding Chaoquan obviously felt that "the money received is two or three thousand less per month".

  Since then, the "premium" system familiar to Ding Dynasty has gradually tightened. "It is considered a good order to receive 1.2 times in the morning and evening peaks," but the income is far from the 2.6 times or 3 times the premium before the merger. At the same time, the star reward has become a scoring system, "only rewards above 80 points". A bad review by a passenger will directly affect the overall score, and then affect the driver’s "bonus".

  "When I got out of the car, I always encountered passengers who were’picky ‘, and now the company doesn’t like it either. The two ends are splinted, and the work is boring." On November 3, after a few days of hesitation, Ren Chuan withdrew from the group.

  In just ten days, the "express convoy" in Houchang Village has undergone a "bloodbath". On Nov. 12, Ding Chaoquan said that he counted 60 or 70 express drivers he knew well, and "now there are only a dozen or so people left."

  Those who quit, some return to the old business of moving, and some return to the ranks of black cars.

  The nearly brand-new cars in the hands of many people were parked on the roadside of Northwest Wang 2nd Street, collecting dust, and the sound of mahjong in the hutong teahouse sounded earlier and longer than before.

  The persisting express driver

  In Ren Chuan’s opinion, there are only two types of people who still insist on driving fast: one is "idle and bored", and when they are not alive, they use online car-hailing as a part-time job and go out to earn gas money during peak hours; the other is "helpless" and handles other business and spends money to buy a car.

  Ding Chaoquan is "forced to be helpless". Because he used to drive used cars, Ding Chaoquan was often "given bad reviews" by customers. In September this year, he took out a loan to buy a Dongfeng sedan with a little 100,000. The money for the car "has not been earned back", and then the online car-hailing fell into a low ebb.

  This is Ding Chaoquan, a 40-year-old from Chongqing, in his 14th year in Beijing. For the first 13 years, Ding Chao went around in circles, moved houses, drove black cars, and only became "practical" after driving a fast car. Over the past year, what impressed his wife most was that Ding Chaoquan "didn’t even touch mahjong".

  At the door, there was a refrigerator, a chopping board, and pots and pans on the table. After the stove turned around, there was a square table, and next to the table, two beds were staggered. On the briquettes stove next to one of the beds, the iron kettle was sizzling. This was a bungalow rented by Ding Chao’s family of four in Houchang Village, with an area of less than 20 square meters.

  Two years ago, the monthly rent for the house rose from 420 yuan to 620 yuan now. "Including the electricity and water bills, it will be more than 10,000 in a year." A son and a daughter are studying at a nearby private elementary school. "The tuition fee for a year alone is nearly 20,000 yuan."

  Ding Chaoquan has not returned to his hometown in Pengshui County, Chongqing for the Chinese New Year for three years, and he is preparing to return home for the Spring Festival. "The old father is over 70, and his health is not good, so he has to go back and have a look." Going home means "spending money". "Thousands of dollars to honor the elderly on both sides are indispensable, and relatives have to carry fruit, cigarettes and alcohol during the Chinese New Year. 10,000 yuan can’t stop it."

  Tuition fees, rent, daily expenses at home… Ding Chaoquan set a small goal for himself: not to mention tens of thousands per month, but to earn at least 8,000 yuan. "Take into account all the expenses and living expenses of the family, so that you can save half of the money every month."

  This "goal" was "very easy" last year, but now, Ding Chao has to travel 17 or 8 hours a day, and the only time he can meet the children every day is at the dinner table in the afternoon.

  After taking out a loan to buy a car, his younger brother in his hometown once persuaded Ding Chaoquan to go home and work with him on decoration, but Ding Chaoquan refused, "I stayed in Beijing as soon as I came out in my 20s, and what can I do when I go back, ‘I can’t do your decoration,’ that’s what I told him."

  At 5 PM, carrying his wife’s hot tea, Ding Chaoquan opened a pack of cigarettes, lit one, and walked to the side of the road where he parked.

  "I don’t want to leave a smell in the car." He stood by the door and smoked, moved his waist a little, then got into the car and opened his mobile phone to receive orders until the next morning. This article/This newspaper reporter, Zhang Ya, Zhang Fan

  Photographer/Reporter, Yuan Yi

The glory of the champion family! Lynk & Co 03 + sales officially exceeded 10,000

At the beginning of the new year, the 10,000th high-performance sports sedan of the global new high-end brand 03 + officially rolled off the production line at the Zhangjiakou factory, which not only marked a milestone breakthrough in sales of the 03 + model, but also proved the success of the brand in the field of performance vehicles in China with strength and data.

As the first performance car of a Chinese automobile brand, 03 + represents the brand spirit of automobile breakthrough and upward with a higher-level attitude, and also represents the new trend of double-line upgrade of Chinese automobile culture and automobile consumption, thus opening a new era of performance in China’s automobile industry.

Since its inception, 03 + has brought the strongest product strength of the same level to the majority of automobile consumers with its extraordinary sports characteristics, excellent driving control strength, and ultimate performance, and has comprehensively established a high-value benchmark for Chinese performance vehicles. That night, 03 + also launched the first batch of public sales in the new year, with a total of 100 units (dazzling burning gold), of which the first 99 units were 49 units of the 03 + wind version (driving control kit), 50 units of the 03 + wind version, and the 100th unit (that is, the 10,000th vehicle) was a performance package version.

(1) Performance is a symbol 03 + leads the trend of market development

In today’s automotive industry era, performance cars are one of the few blue oceans in the market segment, and they have naturally become a must-win place for major automakers. With the younger consumer market, in addition to the essential intelligent experience of vehicles, the return of sportiness will become a more concerned factor for consumers. A performance car is not just a cold machine, but a carrier for releasing passion and showing individuality. All the attributes of 03 + can fully interpret performance. At the same time, 03 + not only announces the arrival of the era of Chinese performance cars, but also marks a product that bears the soul of the brand.

At present, the overall development of performance cars in China is still in its infancy, and there is a certain gap compared with the developed countries of performance cars. The appearance of 03 + is a scarce resource in terms of the value of the product to the brand, but at the same time it is a symbol. The purpose is not to focus on sales data, but to maintain the good development of the product series and matrix, and to break consumers’ traditional understanding of Chinese performance cars with 03 + product strength. This value and significance are far more important than price and sales.

As far as the product itself is concerned, 03 + fully fits the current young consumers’ passionate pursuit of power and speed driving, and is supported by the top technical teams from Chinese and foreign competitions. The proud 100-kilometer acceleration of 5.9 seconds is enough to rival the world’s top performance cars. As a Chinese brand performance car, 03 + elevates the 03 family products to a new height. While helping consumers realize their performance dreams, it will also greatly meet users’ demand for speed control preferences with exceptional product strength, allowing more users to have a new understanding of Chinese brand performance cars, and comprehensively lead the development trend of China’s performance car market.

(2) Adhere to the value benchmark and create a unique imprint of performance vehicles

Behind the sales of 03 + this time, it is the unique imprint of the car brand to continue to build performance cars. As a user brand, since its inception, the car has been adhering to the inherent boundaries of traditional car-making to continuously break through the inherent boundaries of traditional car-making, and to continuously meet user requests to build a product concept of "more than cars". At this time, 03 + has been recognized by 10,000 car owners, and a young performance car user circle has been formed. Taking this as an opportunity to focus on the needs of performance car users, not only to create exclusive products for performance car consumers, but also to continue to build an exclusive user ecosystem and interact closely with users to achieve co-creation and sharing between consumers and manufacturers.

User recognition is an intangible manifestation of value. 03 + has crossed multiple obstacles as China’s first performance car, breaking the flat situation of China’s performance car market with its leading product strength, and comprehensively driving the demand and development of the performance car market. In a short period of time, 03 + broke through the 10,000-unit mark. Such a milestone moment is not only a high display of its own product strength, but also a perfect interpretation of its brand spirit.

The brand-new design with high face value and the new M5 will be officially released on April 23rd.

Recently, Huawei officially announced the new M5 series at the HarmonyOS Ecological Spring Communication Conference. This model will be officially released on April 23rd, and the expected value will be fully extended. The new model has a super-high face value. This time, in addition to the appearance, it is expected to bring new surprises to users in terms of internal strength.

According to the information released at the press conference, the new M5 in Wenjie can visually see its unique sports attributes through its exclusive blackened logo and sports kit, as well as blackened double five sports wheels and red sports calipers, which makes people full of driving desire. Moreover, the new version of the new M5 in Wenjie also has its own red appearance, which fully meets the needs of young people for vehicle personality expression and sports attributes. It can be said that the new M5 in Wenjie has been optimized for the needs of young people in terms of design and color matching.

Last year’s series was the first model in the world to be equipped with HUAWEI ADS 2.0 advanced intelligent driving system, which was the first to realize the advanced intelligent driving function without relying on high-precision maps. NCA intelligent driving navigation assistance has been implemented all over the country, and at the same time, it has provided a high-level intelligent driving experience infinitely close to L3 for everyone. With cutting-edge technology and innovative ideas, this car is trying its best to reshape the new pattern of intelligent automobile industry.

Lane Cruise Assist (LCC) of the M5 has also evolved into LCC Plus. When the vehicle is at the intersection, it can "observe" the traffic lights autonomously through the vehicle perception system, which not only improves the convenience of driving, but also adds a new layer of protection for driving safety. Moreover, the omni-directional anti-collision system makes the safety of vehicles no longer limited to the front. For example, when driving at high speed, the construction environment suddenly appears on the side of the road. As a novice driver, he will be very flustered, and the M5 will monitor the side in real time. When the obstacles on the side of the road are detected to have collision risk, the system will automatically trigger the lateral obstacle collision prevention (LOCP) and intervene in the direction, which greatly improves the driving safety.

I believe that the newly launched new M5 will continue the characteristics of strong intelligent driving strength, strong safety strength and solid materials, and at the same time bring more surprises to everyone. I look forward to the performance of the new car after listing!

New retail password: Why does this brand open 8,000 stores a year?

  1month17According to the website of the National Bureau of Statistics,2021Total retail sales of consumer goods440823Billion yuan,increase over the previous year12.5%The two-year average growth rate is3.9%The domestic consumption "stabilizer" played a prominent role, and commodity consumption continued to rebound.

  As the end point of commodity circulation, retail is the leading industry and basic industry of the national economy, the focus of consumption-driven economic growth, and the reservoir of employment absorption.2021In 2009, in a complex situation where the recovery of the consumer market still faces uncertainties,Our country’s retail industry still maintains steady growth, showing a good trend.

  Of which,Xiaomi has created a new miracle of Chinese retail with new retail.2021year10At the end of the month, the10000Home Xiaomi Home store grandly opened in Shenzhen. Why open fast within a year?8000Home offline store? Such speed proves the strength of Xiaomi retail? Feeling the charm of the first-line Xiaomi sales and service integrated store on the spot may be the most convincing.

  Caring service makes customers feel warmer and more at ease

  2021year9In January, the Xiaomi Home in Tangming Square, Guangzhou welcomed a specialist chief doctor, Ms. Zhou. It turned out that Ms. Zhou’s friend gave her a Xiaomi mobile phone, but after receiving the mobile phone, she found a problem –I don’t know how to transfer data from my old phone to my new phone.

  During the transmission process, the staff encountered a problem – Ms. Zhou’s old machine came from another brand and the touch screen malfunctioned seriously, making it even more difficult to operate the guide data.

  "Our store does not have the after-sales authority for this brand of mobile phone, so we cannot solve the hardware problem, so we can only think of other ways. "At this time, the engineer of" Universal "proposed,Can be usedOTGFunction, with the help of mouse operation to solve the problem that the screen cannot be touched,Finally, a solution was found.

  "So we quickly exported the data for Ms. Zhou’s old phone and imported it into the new Xiaomi phone. After nearly4After an hour of hard work, the data transfer was successfully completed. "The staff introduced that during the process of transferring the data, the clerk had been chatting with Ms. Zhou all over the place to relieve the tedium during the waiting process and patiently explain how to use her new Xiaomi phone.

  Even if the mobile phone problem was solved perfectly, the store did not charge any fees, and Ms. Zhou left the store with her mobile phone contentedly, thanking her constantly before leaving.

  And the story didn’t end. A few days later, to the surprise of the store clerk, Ms. Zhou came back, and this time she also brought her husband to the store.They plan to buy a high-end phone from Xiaomi.

  It turned out that after this service, Ms. Zhou was deeply moved by the enthusiastic, professional, meticulous and patient Xiaomi team, and also had full trust in the Xiaomi brand. She couldn’t help but want her lover to use Xiaomi mobile phones.Enjoy the real "after-sales, word-free purchase" service.

  "Sales and service actually have the same purpose, which is to satisfy customers. Only in this way can customers have confidence and willingness to continue to support our products and enjoy our services. At the same time, sales and service are integrated, and both need to be integrated, and it takes time to settle. "In the opinion of Zhong Jiacheng, the store manager of Xiaomi Home in Tangming Square, Guangzhou, Xiaomi Home, which integrates sales and services, better promotes the integration of sales and services.

  Xiaomi Home promotes the "integration of sales and services",

  Make consumers more comfortable

  What is the difference between Xiaomi Home, which integrates sales and services, and traditional sales stores?

  In Xiaomi Home, which integrates sales and services, you can make an online appointment in advance or scan the code on site to get the number and wait for the call in the store. After accepting the "three questions about the fault" from the reception desk, you can test the mobile phone, and you can deal with the maintenance of electronic products in the store.

  "There are many elderly people in the vicinity, and they all like to come to the physical store to consult and solve problems – some people don’t know how to migrate resources after changing their mobile phones, and some people don’t know how to use them after changing their smartphones. "Zhong Jiacheng said that in the face of these customers, the service staff in the store will often provide warm reception services." Even our after-sales reception staff have simple maintenance authority and can handle the simplest maintenance problems for customers. "

  According to Zhong Jiacheng, the store was originally just an after-sales services store, "but there are often some consumers who find that the mobile phone cannot be repaired and have to look for another store to buy a new machine. Since the integration of sales and services is realized, consumers can directly find a new machine that suits them in the store, especially many elderly people like to see the real thing." 

  It is worth mentioning that consumers can also buy their favorite products in the store while waiting for repairs. From all kinds of mobile phones to televisions, from sweepers, speakers to electric toothbrushes, all kinds of good things in life can be "one-stop shopping" in the store.

  In addition, the store has also made a lot of updates and upgrades, such as the previous repair office was closed, but now in order to allow consumers to better experience the repair process and have a better sense of participation in the update and repair of mobile phones, the store has upgraded the repair window to an open window, allowing consumers to better understand the problems of their machines and the repair process.

  "Consumers commonly encounter problems such as broken screens, silent handsets, and aging batteries. Generally, we will repair or replace them on site, and the repair work can be completed in about an hour. And we will provide replacement repair services for eco-chain products as long as they are within the warranty period. "According to Zhong Jiacheng, customers who have been repaired on-site will generally keep in touch through WeChat or phone, and they can keep in touch with any subsequent problems in a timely manner." Even if it is not the problem of the product itself, we will try our best to help solve it. For example, some consumers will not debug the connection network after purchasing a cable TV. We will actively help solve it, and even provide relevant service help on-site if necessary, and do our best to help customers solve the problem. "

  This silent service spirit of moisturizing things is also reflected in the daily services actively provided by the store. It is understood that,monthly1Day~7Day is usually the "service week" of the Xiaomi brand.During this period, "rice noodles" friends can enjoy a variety of benefits, such as membership films
Mobile phone cleaning service, model remodeling and replacement of special festival back film, etc.

  "We can always welcome a lot of’rice noodles’ at this time. "Zhong Jiacheng said that they often organize some customer gratitude and feedback activities, such as the launch of mechanical remodelingDIYIt is very popular, which shortens the distance with customers and enhances customers’ recognition of the Xiaomi brand.

  It is worth mentioning that the Xiaomi Home in Guangzhou Tangming Square is alsoHeld a Mother’s Day Thanksgiving event "Gift Mother’s Day, teach parents to use mobile phones",We received enthusiastic registrations from the nearby elders, and provided them with service guidance on mobile phone use, so that the elders could return with a full load and feel the service and care from Xiaomi. "And we also specially produced" Smartphone Small Picture Book for Parents ", which brings clear and easy-to-understand guidance to uncles and aunts with large text and concise screenshots, which is well received." Zhong Jiacheng introduced.

  Millet new retail ushered in a new starting point,

  Do retail with temperature

  Behind these meticulous services is the active exploration of Xiaomi’s new retail model.2021year10month30This morning, the10000Home Xiaomi Home store grandly opened in Shenzhen Happy Coast. So far,The number of Xiaomi homes nationwide has officially broken through1Wanjia.

  In this regard, Lu Weibing, partner of Xiaomi Group and president of China and International Department, said that "this is a huge milestone for the development of Xiaomi’s new retail, and also creates a new miracle of Chinese retail". This is also the beginning of Xiaomi’s new retail development. After reaching this milestone, Xiaomi Home continued to expand rapidly.

  It all started with2015year9month13Japan Xiaomi’s first offline experience in a substantive senseShop – Xiaomi Home Contemporary Mall store opened in Beijing – this is Xiaomi Home’s offline sales business by1.0towards2.0A leap forward in upgrading.

  At the opening ceremony, the founder, chairperson and CEO of Xiaomi GroupCEOLei Jun put forward the future goals and vision of Xiaomi Home: to transform the traditional inefficient retail industry with the thinking of the Internet, break the asymmetry of information, and achieve the integration of online and offline. Ultimately, users can buy with their eyes closed.

  2020year11In June, Xiaomi put forward the new goal of "making every rice noodle have a Xiaomi home by his side".Xiaomi’s new retail has entered a stage of rapid expansion.It can be said that Xiaomi’s new retail, with its efficient model and accelerated coverage of the lower-tier market, is changing the drawbacks of the traditional mobile phone retail model that relies on information asymmetry to profit, allowing more offline users to spend clearly. For example: Xiaomi Home directly faces users, the channel is more flat, reducing the "middleman earns the price difference"; rich mobile phones× AIoTThe product allows consumers to change the low-frequency behavior of purchasing mobile phones into high-frequency behavior; break information asymmetry, adhere to non-intrusive service, and scene-based experiential sales.

  "Whether users are online or offline, whether urban or rural, everyone has the same right to enjoy the good life brought by technology. A good life should not have distance! "Lu Weibing said that it will take some time for Xiaomi’s new retail to achieve full coverage, but Xiaomi’s determination will not change.

  While Xiaomi Home stores are expanding rapidly,The service capabilities of Xiaomi Home are also constantly being upgraded.It is reported that there are currently2000A number of Xiaomi Home stores support users to place orders online and pick them up at the store. At the same time, the store also regularly provides free film, disinfection and maintenance and other special services. It is reported that Xiaomi New Retail is vigorously promoting the "sales and service integration" of the store to achieve the goal of "sales where there is service, sales where there is service", and users can repair where they buy. At present, products purchased in Xiaomi Home and sales and service integration stores can enjoy7There is no reason to return the goods.15Worry-free exchange (including online purchase of products), you can enjoy it at any service store across the country1During the annual warranty period, there are many quality services such as worry-free maintenance in the store and repair in the store.

  And while promoting the continuous upgrading of services,"Retail with temperature" has also become a prominent feature of Xiaomi Home.For example, in2021year7In late January, Henan encountered a heavy rainfall disaster, and Xiaomi Home responded as soon as possible. Service stores in Henan Province provided users with free in-store charging and freeWIFIFree Comm. Svcs., and water inlet equipment5Measures such as discount maintenance and extension of the three-guarantee period of mobile phone products will work together to resist disasters.

  "Xiaomi Home is not just about the sale of goods, but also the trust relationship between people. "Lu Weibing said that the reason why Xiaomi Home uses the word" home ",I just hope that Xiaomi Home will become a warm place and truly become a "home" for "rice noodles" and users.