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Shangxin is in Xiaohongshu ｜ Fashion Clothing, Sports and Outdoor Industry, 5 categories, and the new battle report is released in the spring.

[MOMENT node marketing column] focuses on three major marketing nodes, namely, new, courtesy and promotion, in luxury goods and fashion apparel industry. With four sections, namely, [Everything grows], [Courtesy highlights], [Gathering everything] and [Promoting breakthrough], it brings dry goods in the little red book industry, such as industry opportunity foresight, courtesy marketing strategy, search and delivery guide, and promotion of practical play, so as to light up the flash moment of nodes and decode the most in-depth play of node marketing.

Spring is infinite, and everywhere is beautiful. The first quarter of 2024 has come to an end, and countless spring hot spots have emerged in Xiaohong’s book, bringing new business opportunities to the trend clothing and sports outdoor industry. Major brands have launched new products one after another, and joined hands with Xiaohongshu to make joint efforts in this spring season to promote the rapid outbreak of new products and achieve double sales in the spring of 2024.

As a bridge connecting users and brands, Xiaohongshu looks forward to the trend of the industry, bringing comprehensive new ideas to solve problems for major fashion and sports outdoor brands in terms of trend interpretation, style update and inspiration innovation. At the same time, Xiaohongshu has been actively building a commercial model for a long time, opening up the global links in the station and bringing more potential business opportunities to the brand. With the help of Xiaohongshu’s unique grass planting attribute, the brand can deeply integrate new product marketing with trend content according to its new emphasis, realize the integrated business channel of "marketing+marketing", and promote business transformation and efficiency improvement. Nowadays, Xiaohongshu has become the new preferred position in the trend clothing and sports outdoor brand.

In this issue of "Everything grows", the commercialization team of Xiaohongshu brought outstanding achievements of 12 selected brands in five categories: "Fashion Clothing-Women’s Wear, Men’s Wear, Underwear, Accessories" and "Sports Outdoor". Through in-depth analysis of the brand’s efficient marketing style in the new period of spring, the brand highlights will be lit up, which will bring inspiration to more trendy clothing and sports outdoor brands in the next marketing layout and seek new business development.

Slide down to see this issue of "Everything grows"

Looking at Xiaohongshu Fashion Clothing & Five Categories of Outdoor Sports

Excellent achievements made in New China in spring.

Ending early spring and rejuvenating, and then starting a new season.

Chaoliu clothing

01 women’s dress

Simple pieces｜ | Little White Pants Series

Simple pieces delves into the real needs of girls’ trousers, grasps the hot spots of wearing in spring, and launches a series of small white trousers that are "impervious and not easy to wrinkle"; Through the combination of hot scenes in spring from multiple angles and the popularity of fashion bloggers, we will create a new product to launch a big K into the store to broadcast big events. In the end, the total GMV of Xiaohongshu station in the past three months exceeded 1000w, and the highest GMV in a single day exceeded 100 W.

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W.Amber｜ | New Chinese Cheongsam

W.Amber focuses on the popular new Chinese trend, launches the cheongsam series, and takes advantage of multiple scenes to seize the style and mind; Accurately target potential people to make appointments before the live broadcast, and get through the whole link to help the business break out. In the end, the total GMV in Xiaohong Bookstore exceeded 310w, the highest GMV in a single day exceeded 27w, and the brand popularity increased by 70% from the previous month.

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02 | Men’s Wear

HetingHome｜ | Men’s Spring Series

HetingHome captures the needs of men for changing seasons in spring, taking advantage of the new situation, and creating a one-stop guide for trendy men from dating to traveling; Through browsing and searching, the product notes can be reached at a touch, and the transformation of people wearing clothes in spring and changing seasons can be accelerated. During the new period in spring and summer, brand stores achieved a 34% increase in GMV and a 5+ increase in product ROI.

Lee｜ | Beauty Jeans

Lee accurately captures the pain points of women’s jeans in spring, steps on the trend of traveling in mid-spring, focuses on subdividing the figure, and deduces the cowboy’s one-button [beauty]; Adopt double-field fine operation, take advantage of the new season in Xiaohongshu, and help the single product to be new in spring. In the end, "Beauty Cowboy" jumped to the TOP list of brand cowboy series, and the search volume of "Beauty Cowboy" by Lee increased by 71% from the previous month.

03 underwear

Inside and outside | Swan Cup Bra

Grasp the demand points in the spring scene inside and outside, and design with a V-shaped curve, so that consumers can gracefully expose the swan neck and create a light Look； in spring; KOL is preferred to plant grass in advance, adopting F information flow +S search refined operation, accelerating consumption decision-making through commercial note components, and directly guiding commodity purchase. In the end, the "Swan Cup" single product was put into the self-closed-loop ROI of 2, and the sales volume of Xiaohongshu store increased by 777% year-on-year.

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04 | Accessories

Ooak｜ | flowing gold series

Ooak captures the popular wearing scenes in spring and combines multiple topics to plant grass; Create a matrix buyer’s live broadcast, presenting a variety of spring and winter collocations; We will continue to expand our influence by creating a mode of high-point live broadcast by the manager and long-term daily store broadcast. In the end, the new GMV of new products increased by 1304% month-on-month, the reading volume of related notes of [ooak Golden Series] increased by +182%, and the popularity of brand search increased by 55% during the new period in spring.

Tender society｜Rosalie Series &Tensi Series

Tender society combines the hot trends in spring to anchor new boosters in spring; Through the cooperation of star live broadcast, interpret the sense of spring atmosphere; Multi-dimensional expansion of high-profile style crowd, accurate operation, to achieve a strong bond between new products and spring high-grade sense. In the end, GMV broke 60W in the last 10 days, "Rosalie series powder Fritillaria" was out of stock when it went on the market, and the reading volume of related notes of "Tensi series" increased by 246%.

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Fakeme｜Bijou retro series

Fakeme has planted grass in a matrix through a variety of new products, which has wiped out the popular styles in spring; Linking everyone’s fashion week, leveraging the offline platform of Daren to achieve strong preheating of new products; Taking advantage of the new season of Xiaohongshu, the multi-touch explosion was realized with the cooperation of live broadcast of talents and live broadcast of shops. During the new harvest period in spring, the DGMV of the store broke 740w in March, and the search popularity of "Fakeme" soared by over 290% and that of "Fakeme bijou" soared by 1000%.

Bai Lan | Natural Morning Dew Necklace & Dawn Pearl Earline

Bai Lan strongly grasped the sense of spring atmosphere and launched a new series for pre-planting grass; Before the live broadcast, accurately target the potential crowd to make an appointment, and create a fashion blogger to enter the store to broadcast the big event for strong exposure. In the end, the DGMV of shops in the new season in spring broke 350w in March, the search popularity of "Bailan" soared by over 50%, and the reading volume of the new "Dawn & Morning Dew" series increased by 7400 times.

Sports outdoor

Nike｜Zenvy series

Nike teamed up with IP to show the soft beauty of women in multiple scenes and release the soft features of Zenvy series. Through "online matrix search layout+offline immersive appearance", the brand successfully seized the high-heat demand of 38 knots, showing the multiple softness of the product. In the end, the search volume of "Nike Zenvy" little red book increased by 9100% month-on-month, and the new product "Zenvy" topped the Nike brand search for the downstream word TOP1.

Li Ning | Rijin Doujin Series

Li Ning takes advantage of the New Year’s good fortune, permeates the life scene of the Spring Festival, creates big events and builds brand goodwill; At the same time, we adopt the strategy of crowd-intensive operation, and take advantage of the new year scene to grow a series of minds of "daily progress". In the end, the series was successfully pushed from the regular product line to the hot sale in the Spring Festival, achieving a 422% year-on-year increase in the popularity of Tmall’s "daily gold" search and a 36% increase in the penetration of brand new year interest groups.

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Weflower | 2024 new flower shoes

WE FLOWER’s new products exclusively launch Little Red Books, which are fermented for a long time through private domain groups and promote sales point to point; Multi-quadrant matrix development, strengthening brand mind; Adopt the trilogy of scientific grass planting, reach the crowd continuously and accurately at multiple points, and realize the whole link opening. In the end, the small flower shoes were successfully harvested. In January, Xiaohongshu exclusively launched the whole store GMV100w, the brand number rose by nearly 5K, and the brand search increased by 65 times.

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Wechat Search @ Little Red Book Business Dynamics Unlocks more [MOMENT Node Marketing Column] content to help more good products and brands grow in Little Red Book!

In the new theatrical version of Nautical King, is 20-year feelings a plus or a kidnapping？

Special feature of 1905 film network"I am a man who wants to be the king of navigation!"

After the TV version of Nautical King was launched in 1999, this classic line of straw hat boy Lu Fei has been screaming wildly for 20 years, and this bloody animation has also accompanied fans Haimi for 20 years.

The newly released theatrical version is the 20th anniversary of this series of animations.

On the first day of release in Japan, the film jumped to the top of the number of people watching movies on the first day of release in Japan this year. On October 18th, it landed in mainland China, and the box office of the next day surpassed that of Ang Lee, and it broke 100 million in two days, and on the third day, it also broke the box office score of 107 million.

For a fan-oriented animation, it can be said that it is "explosive".

At present, this film ranks seventh in the box office of Japanese animated films imported from the mainland. Looking at the works on the list, it has been removed and three original animations.Nautical King became a famous detective after Doraemon and Dream of DoraemonConanThe third largest daily IP at the mainland box office.

Now, it has also been biting Gemini Man, and the proportion of films has been higher than the latter for four consecutive days, followed by the comprehensive box office, with a difference of less than 20 million. It is estimated that the final box office will be around 200 million, which is comparable to Gemini Man.

Cat’s Eye 9.4, Taobao Film 9.1, Douban 7.9, the audience’s reputation is also better than the previous works.

From the beginning to the end of the high-burning action drama, more than 200 series of animated characters gathered on the stage, and Luffy’s brother Ace, who died, surprised and flashed at the end, playing sentimental cards. As a fan, you can always find your favorite eggs, and you can also see the familiar spirit of "One Piece" and be moved by it..

After 20 years of fire, there is a trick to winning.

"Voyager" series IP is undoubtedly the most successful work in the history of Japanese animation. The comic began to be serialized in 1997, when it was called the "three great romances" in Japan together with Naruto and Hunter. Later, the publication of Hunter stopped and the name of "three great romances" was replaced.

To this day, the best-selling and highest-rated of the three is Nautical King.

Since 2009, it has successively broken the sales records of Dragon Ball and Harry Potter in Japan. In 2015, a total of 320.86 million copies were issued in Japan, which was officially certified by Guinness World Records as "a series of comics created by a single author with the highest circulation in the world."

The 92nd volume was released in early March this year, and the global sales of Voyager also exceeded 450 million copies, which is equal to the sales of fire and ice series novels in the United States.

The new record is still on the way..

The TV version of animation is now at the national level, which has been serialized to more than 900 episodes in the past 20 years. At present, the average audience rating has remained at around 5.0, with little fluctuation and very stable.

Since Naughty King: The Adventures of golden island in 2000, 14 theatrical animations have been produced, among which Naughty King Theatre Z is the most successful, with a domestic box office of 6.87 billion, and it also won the box office record for eight years two days before its release.

Although the box office of the theatrical version is high or low, the series is constantly adjusting the production progress and rhythm. For the sake of quality, the last two works were released only after three or four years.

Comics, TV version and theatrical version of animation, the joint attack of the three parties, the heat continues unabated, and the popularity in China is also very high. In July this year,In the 894 episode, the TV version of animation appeared as a surprise, and this topic once rushed to the hot search list of Weibo in China, evoking countless memories of fans.

It is not groundless that "Nautical King" has stood for 20 years.

The main line of the plot is not too complicated, that is, it focuses on the adventure of a group of people sailing for treasure, but the world outlook and story background are more grand and broad than Naruto and Realm.

Spread out the navigation map, each island is a world, a journey, in which there are different power camps such as pirates, seven seas and four emperors.

Showing the persistent desire and perseverance for dreams is too stereotyped for comics. "Nautical King" emphasizes the strength of partners, the value of friendship and the value of trust, which is also the main factor that keeps fans from leaving.

Luffy has 10 "Straw Hat Pirates" companions who have been fighting side by side since he was alone. They have their own duties and are indispensable members of "Wan Li Sunshine".

One of the great advantages of Nautical King is its three-dimensional role image.

People who eat the devil’s fruit have super powers, and their bodies can be exaggerated and deformed almost arbitrarily, and the visual effect is very outstanding.

No matter they are decent or villains, their personalities are very rich and distinctive: they fly wildly, but they are as wise as fools; Sauron is loyal, but loves to drink and sleep; Nami is kind at heart, but he is greedy … … In-depth introduction and development of each important person.

Another great advantage of Nautical King is its strong entertainment. On the pirate ship, they laughed and cursed, and humorous bridges appeared from time to time between various hot battle scenes to embellish them.

Every big battle is a real hand-to-hand combat at the end, and the atmosphere is also very tense and serious. Luffy always strikes back at the last moment when he is on the verge of death, which is not only a visual "cool" feeling, but also an emotional appeal caused by the attitude of never giving up.

Weak plot, heavy scene

The new theatrical version once again strengthens these style features.

Compared with "Huang Jincheng", this time it has greatly weakened the plot level, and, like those previously shown in the mainland, it adopts the creative mode of "weakening the plot and strengthening the action".

Festa hosted the Maritime World Expo, and navigators flocked to compete for the mysterious treasure left by Roger, the maritime king. Soon after the story started, it entered the fighting mode: the fighting scenes became more and more fierce, and there were also well-defined layout designs behind them.

The big duel is not a one-on-one fight between Luffy and Barrett, but a joint attack between Luffy and Saab, Smoker, Tranan, the female emperor Hancook, and the sand crocodile. They have both friends and old enemies, but they can unite under Luffy’s leadership.

"One can’t live in the sea!" Luffy’s words finally defeated Barrett’s lonely heart and showed the real strength from "partners".

As a 20th anniversary work, feelings are not absent.

The popular characters in the series of animations, such as Hawkeye and Kprusoian, appeared one by one.Ace also appeared in the form of a phantom, which is the biggest tear in this film.

The action drama and friendship line were played together with the blessing of 20 years of feelings. The box office and word-of-mouth of "Nautical King: Fanatical Action" really gained the "fanaticism" from fans.

However, the carnival and blood brought by 20 years of feelings are only a flash in the pan. Looking back carefully, endless fighting, applause and waves aroused by feelings actually indicate that the series of "Navigation King" is moving towards a model.

It has almost the same problem as its predecessor, Huang Jincheng, that is, giving up the in-depth portrayal of the new role.

Barrett, as Roger’s former sailor, is as interesting as the "Golden Emperor" in Huang Jincheng, but the film’s introduction to their past is only a scratch, and only a few scenes flash back.

Strengthening action scenes and big scenes and sacrificing the space for shaping the characters often leads to the fate of "one-episode tour", which also makes the theatrical version fall into the trap of stagnant story development and insufficient ideological content again.

In the face of Barrett’s ultimate giant gun, Luffy finally used the "Great Ape King Gun", which was actually used before. Even though the fighting drama has been escalating like fighting chicken blood, there has also been such a dilemma of routine and no new ideas in action design.

Feelings become kidnapping?

Comics have been serialized for 22 years, the animated TV version has been broadcast for 20 years, and the theatrical version has taken the 14th film. The Nautical King has already become a special feeling of a generation.

Of the "three romances", only Nautical King continues its journey, but the primary school students who were addicted to Nautical King have grown up. How long can this passion last?

The problem exposed in "Nautical King’s Crazy Action" is also the prisoner’s dilemma of many classic hot-blooded comic films, just like a series of theatrical versions, from "Dragon Ball" to,On the one hand, it attracts non-fan audiences with full-screen fighting scenes and easy-to-understand storylines; On the other hand, the lantern-like sprinkling of feelings makes the film look like a special offer for fans, providing a closed stage for fans to get high.

Therefore, judging from the box office in mainland China, these bloody IP theatrical animations are always maintained at a certain box office volume, and there can be no greater breakthrough.

Looking at the west, Marvel Comics movies have been bombarded by martin scorsese, Coppola and ken loach, director of Cannes Palme d ‘Or. "Marvel Comics movies are not movies, but theme parks", "Marvel Comics is disgusting" and "those movies are like daily necessities and hamburgers". …

Making with the thinking of commodity, ignoring artistic creation and pursuing profit maximization is always the core purpose of adapting live-action movies from Marvel Comics and many cartoons. Looking back at comic books and movies, this critical logic can obviously be established in the theatrical version of Voyager.

There is only one reason why you don’t like Voyager, that is, you haven’t seen Voyager.

Although this Amway sentence from fans has been circulated for many years, this series of cartoons has always had objections:The painting style is not true enough, too rough and exaggerated, the painting methods of female characters are basically the same, and the plot is becoming more and more protracted. …

In terms of comic book sales, even though the total sales volume reached 450 million copies at the beginning of this year and 70 million copies were sold overseas, compared with Naruto in the same period, although the total sales volume was only 250 million copies, its overseas sales volume was fully ahead of Voyager’s 30 million copies.

The international market can’t be further developed. The reason is that western countries still prefer cartoons with oriental culture.

"The latecomers come from the top" is also the current experience of Nautical King. In 2014, the sales volume in the explosive period almost surpassed that of Nautical King. This year’s new show, Blade of the Ghost Extinction, is also in full swing, and the sales volume of comics has soared, which is likely to win the top spot in the comic sales volume of Nautical King for 11 years.

Author Eiichiro Oda admits that the story is drawing to a close and his physical condition is not good. According to him, comics will eventually be serialized in "more than 100 volumes". It is speculated that Nautical King may be finished in five years, and then the theatrical animation will also usher in the final chapter at that time.

The crisis that the theatrical version is bound by business and feelings has gradually emerged, and this adventure journey is coming to an end, which seems to be the best choice for this classic animation at this moment.

The real "frenetic action" will belong to the moment when the curtain falls.

[China Today] Marathon is not easy. What are the hidden worries behind the ＂war of words＂

— — Issue 30 & mdash; —

On November 18th, He Yinli of China missed the championship in the Suzhou Marathon.

Because netizens questioned the setting of competition links, it triggered a network "war of words".

Why use it"You"?

Because in recent years, the marathon "war of words" has happened every year!

What are the "war of words" triggered by these marathons that you still remember?

Marathon was originally a place name in Greece. Because of a war, it has become a very popular long-distance running event in the modern world. Let’s take a look at the marathon that was played "bad" in those years.

Event: A marathon paralyzed a city.

Time: 2015 Location: Haikou City

The 2015 Haikou R&F Marathon attracted more than 7,000 participants (photo by Huang Yibing)

The 2015 R&F Haikou Marathon was held in Wanlv Park, Haikou City from 8: 00 to 14: 00 on Sunday, January 11th.

The race was not over yet. At about 12 o’clock that day, a report on Hainan Daily’s official WeChat "Haikou Today, A Marathon Paralyzes a City" pushed the marathon to the forefront.

The article quoted various "fancy spits" of Haikou citizens, which were reprinted by People’s Daily and China Youth Daily.

Can an enterprise buy a city’s transportation if it has money?

The question thrown by the article aroused great enthusiasm of netizens, and there was a wide-ranging debate on whether the city needed to hold a marathon and whether the citizens needed a marathon.

According to Xinhua News Agency, the Haikou Municipal Government finally admitted that there was a shortage of work, and the incident gradually subsided.

The reporter found that 2015 is not simple, and it can be called the "first year" of China Marathon.

Because in this year, the marathon officially began to be commercialized: since 2015, the Chinese Athletics Association has completely cancelled the approval of marathon events in accordance with the requirements of decentralization.

According to the statistics of China Athletics Association, in 2010, there were 13 marathon events registered nationwide, and in 2015, it reached 134.

On October 18, 2015, on this day alone, 27 marathon road races were held simultaneously in the country.

This year, the marathon has covered four municipalities directly under the central government and 79 cities in 23 provinces and autonomous regions. For the first time, the total number of people participating in the event exceeded one million, reaching 1.5 million.

Event: Sudden death of "substitute runner"

Time: 2016 Location: Xiamen

18,000 contestants from 28 countries and regions participated in the competition. (Image from Xiamen Net)

At 8: 00 am on December 10, 2016, the 2016 Xiamen (Haicang) International Half Marathon started.

A scene that shocked the audience appeared near the finish line: two players fell to the ground nearby and died after being rescued.

Four days later, netizens were shocked again: one of the victims was "resurrected"!

Because the organizing Committee issued a notice saying that one of the contestants who died suddenly was a "runner". On the same day, Wu Ming, the head of the office of the Organizing Committee of Xiamen International Marathon, announced in an interview with the media that there were still 30 contestants cheating, 28 of whom were "runners".

The sudden death has just triggered netizens’ doubts about the enthusiasm of the whole people for horse racing in that year, but there is a more outrageous scene in the "runner": in the 2016 Shenzhen Marathon, two of the top ten women’s team winners actually had Adam’s apple and were verified as men.

According to statistics, between 2015 and 2017, 14 people died unexpectedly while participating in domestic marathon events, and sudden death near the finish line accounted for 80%.

The physical quality, moral quality, fairness and openness of the participants have aroused the enduring concern of netizens about the marathon: the marathon is not what you want to run, you can run if you want to run!

Event: The organizer owes the bonus.

Time: 2017 Location: Jilin

In October 2017, Jilin Marathon participants Kong Jie and Mou Zhenhua voiced through the media that their bonuses were unpaid for four months.

According to the official website of Jilin Marathon, Kong Jie, a full-time female athlete, was ranked fifth in China at that time, ranking eighth in total; Mou Zhenhua, who was selected by the men in the whole process, was ranked third among domestic players and eighth in total. The results of the competition are true and effective.

In fact, the arrears of marathon runners’ bonuses have long existed.

The 2015 Linyi Marathon caused social concern due to the arrears of bonuses for African athletes. It was not until April 30, 2016 that all of them were distributed, and the half-year-old Linyi Marathon "unpaid wages" storm came to an end.

(Network screenshot)

At the 2017 China Marathon Annual Meeting, documents such as "2017 China Marathon Annual Work Report" and "2017 China Marathon Big Data Analysis Report" issued by China Athletics Association showed that:

China hosted 1102 events in 2017.

The number of marathons increased to 4.98 million, and the number of marathons per 10,000 people was 4.27.

The marathon covers 234 cities in 31 provinces, autonomous regions and municipalities, including Tibet, with an industrial scale of 70 billion.

With the intervention of relevant departments in Jiangsu Province, the controversy caused by the Suzhou Marathon in 2018 gradually cooled down.

Overseas network published a commentator’s article saying that the marathon with tens of thousands of people participating at every turn is not just a long-distance running, it is the "touchstone" of the city’s comprehensive governance capacity. For the China Marathon, which has just started, it is especially necessary for practitioners and event organizers to take care of its growth with professional management and operation.

So, what kind of image will the marathon appear in the public eye next time?

(Wen He Chuan)

In the spring, thousands of new outdoor appliances such as Tmall outdoor mahjong machine and mini ice shaver were launched.

On March 14th, China Household Appliances and Consumer Electronics Expo (AWE 2024), one of the world’s three largest consumer electronics exhibitions, opened in Shanghai. More than 1,000 exhibits, such as the world’s first foldable TV, smart locks that can be opened with the wave of your hand, and entertainment smart beds, were launched simultaneously through Tmall and put on sale.

At present, Tmall has launched the "AWE", which is a collection of Hisense’s world’s first foldable laser tv, TopSleep zero-gravity entertainment intelligent bed, Kaidishi’s smart lock that can be opened with a wave of his hand, Honeywell air purifier that specializes in sucking pet floating hair, vertical hair dryer that can blow his head while lying down, and many other new scientific and technological products. Consumers can search for "discovering the new world by visiting the door" in Taobao APP, and they can also watch the exhibition live.

At the AWE exhibition site, Tmall held a "Super AWE Launch Night", held a new product launch conference in conjunction with brands such as Haier, Siemens, Linnei, Tim Ke, Vantage, Samsung and Hisense, and launched heavy new products such as casarte embedded ultra-thin refrigerator, Siemens Zhijing Rubik’s Cube dishwasher, Samsung AI Art TV, Tim Ke high-temperature quick dry cleaner and so on.

With the coming of spring, many consumers put outdoor camping and hiking on the agenda, and outdoor appliances have also become a hot new product launched by Tmall recently. "WDP Flagship Store" released an outdoor mini automatic door in mahjong machine, which can last for 6 hours and can be used as a dining table. "MOKUSAN Flagship Store" released a mini ice planer, and consumers can have a smoothie juice outdoors. Xiaomi released a folding electric kettle, which is only the size of a palm after folding.

In addition to the first single product, more and more brands began to change from selling single products to selling "scenes" in Tmall. Three-winged Bird, a scene brand owned by Haier, provides integrated home appliance and home service in its Tmall flagship store, and customizes all-space solutions such as living room, balcony and kitchen for consumers, providing all kinds of products ranging from home appliances to doors, walls and cabinets, so as to create a home space with stronger aesthetic perception, higher utilization efficiency and intelligence.

At present, Tmall has become the first platform for the launch of cool and new technology products. In March of this year, there were tens of millions of new products and equipment for enjoying flowers, cycling and camping, and spreading happiness in Shan Ye on Tmall.

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Chun Wu, Chen Bailin, Practice, Tang Yixin, Lin Chi-ling, Watch the Holiday Mode of Entertainment Circle.

Many stars will choose to travel in their spare time, go to various places, travel around the world, feel different customs and customs, and increase their experience, so that they can add more true feelings when filming at work, which is probably a big reason why stars like to travel. The following people pay special attention to traveling, and are willing to share it with fans and friends to see where they have been.

　Chun Wu Caribbean Celestial Beach

　Chun Wu, an actor and singer who has participated in "Daddy’s Back" and "Where’s Daddy Going", spends most of his time with his children except filming and singing, and often takes them out to travel. Last year, he took NeiNei and Max to the celestial beach in the Caribbean. In order to broaden children’s horizons, Wu Zun often took the children to experience all kinds of customs around the world.

　Iceland, Chen Bailin

　 In the first issue of Flowers and Teenagers Season 3, Chen Bailin, a warm man, was exiled and traveled alone. Through the previous exile trips, we can see that he is a frequent traveler, and he has been to Iceland, which is known as the "cold wonderland".

　Practice the Arctic Circle

Besides filming, traveling is her greatest hobby. She had previously updated a set of aurora photos taken by herself in the Arctic Circle on Weibo, which was absolutely beautiful. She reached the North Pole at 66.33 north latitude along the most beautiful and dangerous Dalton Highway, which few tourists would take, and challenged the limit of danger all the way, which was very adventurous. She also shared a lot of feelings and knowledge, and the practice of loving travel has always been a fine and dedicated actress.

　Zhao Wei and Summer Xu travel together in Egypt.

　 The photos of Zhao Wei and Summer Xu visiting Egypt together in their early years were exposed. In the photos, they were very close and took photos in front of the pyramids, the Sphinx and other landmark buildings. Both of them are dressed simply and casually with bright smiles, which shows that this trip is very comfortable and leisurely.

　Jiang Yiyan African Prairie

　 Speaking of Jiang Yiyan, many people know that besides filming, she is a young literary woman who is enthusiastic about public welfare and loves photography in her daily life. In 2013, she traveled to the Ethiopian plateau with friends, where she used helicopter aerial photography to capture the vibrant life unique to Africa.

　Lake Baikal, Ruoyun Zhang, Tang Yixin

　 Ruoyun Zhang Tang Yixin, a model couple in the entertainment circle, can see fancy sprinkles of sugar everywhere. Ruoyun Zhang in Flowers and Teenagers Season 3 was rated as "the best traveling companion", and she did not forget fancy dog abuse in a foreign country. They went to see Lake Baikal full of love together.

　Lin Chi-ling Antarctic

　 Lin Chi-ling, known as "the first beauty in Taiwan Province", also participated in the travel variety show "Sister Flower 2". In the last stop, the "Flower Troupe" chose the South Pole as a farewell stop. Although this is a program arrangement, it can be seen that she loves traveling in the program.

　Whether it’s spring or winter, ordinary people or stars are willing to enrich their lives, expand their horizons and go out to see the scenery outside.

Princess fish fashion cycle season opens! Create ESG Sustainable Development Theme Exhibition with Xingye taikoo hui.

Pick up the old and welcome the new, turn waste into treasure, give the old infinite life, and idle also have infinite energy. From January 29th to March 31st, Shanghai Xingye taikoo hui Green Tour started. As one of the participants, Princess Fish worked with the organizers to create a flash event, aiming to spread the concept of sustainable development through vivid and diverse display methods, and advocate public attention and participation in the practice of green living and sustainable consumption.

Taikoo hui joined hands with many cross-border partners to "play around" sustainable fashion, and gathered wonderful contents such as exhibitions, pop-up shop, new product previews, community activities, etc., and invited Shanghai residents to come together to light up the latest fashion map and personally experience the diversified interpretation of the concept of sustainable development.

In the theme exhibition of ESG sustainable development, Princess Fish designed an interactive link of punching cards that is educational and entertaining, and set up a fashion resource circulation exhibition area. Through graphic display boards and multimedia interactive devices, all participants who completed the green cycle punching cards can get a free luxury maintenance coupon or a customized gift from Princess Fish, so that visitors can gain a deeper understanding of circular fashion and a real green cycle experience.

As the leading comprehensive retail brand of idle high-value consumer goods in China, Fayu has long advocated consumers to flow their idle high-value consumer goods. At present, more than one-third of princess fish consumers will make a second consignment, realizing a two-way cycle of buying and selling.

Since 2023, Princess Fish has organized and participated in a number of carbon reduction publicity activities, such as the "Recycling Symbiosis" desert post office activity jointly organized with China Post, the live broadcast of the national energy conservation publicity week "Sustainable Fashion" cultural special event jointly sponsored by more than 30 live broadcast rooms, and the moving of the circular classroom into the green carbon reduction market of Shanghai Citizens’ Greening Festival in the park, all of which are positive communication of Princess Fish brand on sustainable consumption and zero-waste life.

In the future, Princess Fish will cooperate with more brands and media to undertake the responsibility of environmental protection and carbon reduction, advocate green consumption and build a more responsible lifestyle.

2 am! The Beijing media made a controversial report： China football became a joke, and fans swore.

At 2am, China football once again became the focus of controversy, and this time it was even pushed to the forefront. It originated from a report in Beijing Youth Daily that Song Kai, president of the China Football Association, had a clear understanding of the problems faced by women’s football after watching the women’s football match between China and South Korea. However, this report not only did not calm the fans’ arguments, but also triggered more controversy and discussion.

What is the reason for it It turned out that some fans questioned that Song Kai had a comprehensive understanding of the team’s problems through one game. This doubt is not groundless, because there are many factors that affect the outcome of a football match, including the player’s state, tactical arrangement, game mentality and so on. It seems a little hasty to jump to conclusions just through one game.

Of course, the reaction of the fans is even more enthusiastic. Some fans are skeptical about what Song Kai has done, thinking that he may not have a deep understanding of the real situation of women’s football. Other fans want to see more professional solutions, not just superficial observation. Some fans hit the nail on the head and pointed out that understanding the problem does not mean that we can solve the problem. What we need is real change and progress.

In fact, the development of football in China has always attracted much attention. However, as the fans say, the key to the problem is how to solve these problems. What we need is to dig deep into the root of the problem, find the crux, and then prescribe the right medicine. This requires professional ability, dedicated attitude and long-term patience.

In this regard, fans and friends: What do you think of Song Kai’s statement after watching the game? Do you think he can lead China football out of the predicament? Welcome to leave a message in the comment area to share your views!

At the same time, we expect you to continue to pay attention to our reports, and let us witness the rise of football in China!

6 days, 500 million, is Jason Wu’s monster blockbuster hard enough？

Special feature of 1905 film network What kind of sparks will collide when they meet? The answer lies in the new film.

It has been five years since the first film was released, and the upgrade is coming, trying to bring a brand-new experience to the audience from many angles. In the words of the director, there are new roles, new creatures, new equipment and new tasks.

What remains unchanged is that Jonas Taylor, the leading actor played by Jason Statham, still shows great force and can do anything. Jason Wu, the "new partner", plays a scientist, Zhang Jiuyue, who can engage in scientific research, but can hack planes with his bare hands.

In an exclusive interview with 1905 Film Network, director Ben Wheatley also praised two Chinese and foreign actors: they are very professional and dedicated, and they have a harmonious cooperation.

At present, it has been shown in Meg 2 for six days, and the box office is close to 500 million. The 1905 film network also interviewed director Ben Wheatley before the release, revealing the behind-the-scenes creation of the transnational linkage of the crew and "going to heaven and going to sea".

PART 1"Jason Wu always does it himself."

"I have seen Jason Wu, and I am very excited to work with him." Before the formal cooperation, director Ben Wheatley was already a "fan" of Jason Wu.

He bluntly said that Jason Wu’s role this time is different from his previous tough guy. "Zhang Jiuying is a scientist, and he uses his brain more than his fist to solve problems."

Jason Wu has always maintained a high mental state at the scene, and his full creative enthusiasm left a deep impression on Ben Wheatley. "His working style is first to devote himself wholeheartedly, and secondly, he will bring a lot of ideas, thinking about how to make the role better all the time, and constantly adding some different role details, jokes or action designs."

For example, the character’s name, Zhang Jiuyao, was taken from Song Lian, a scholar of the Ming Dynasty, who wrote "Up to the Lonely Man, Down to the Candle for Nine Seasons", and there were many Chinese lines that were skillfully integrated, all of which came from improvisation in Jason Wu.

Ben Wheatley also recognized the effect of these Chinese lines. "Because the Ocean Research Center where they are located is originally a very international organization, these lines are very natural and will not be inconsistent, which is also very helpful for shaping characters."

In the film, the breathtaking scene of Jason Wu hanging from the helicopter with one hand left a deep impression on many viewers. He leaned out of the hovering helicopter and climbed neatly to the landing gear. When the helicopter was flying, he squatted on the hatch with only one hand, and his face was deformed by the strong wind. All this was done by Jason Wu at high altitude.

In the behind-the-scenes tidbits, overseas teams suggested that Jason Wu use stuntmen to complete this action, but Jason Wu replied with a smile: "Sir, making money can’t be that easy", so he went into battle without saying anything. This process is still fresh in the memory of director Ben Wheatley.

"Jason Wu is very willing to do it himself for action drama. I was actually scared when I saw him doing those actions, but when I saw the shooting results on the monitor, everything was worth it. "

PART 2　The combination of "Xijiejing" is a strong alliance.

"Jason’s position in western action movies is similar to that of Jason Wu, and they are a powerful alliance." Director Ben Wheatley made no secret of his excitement to cooperate with two Chinese and foreign actors at the same time.

He revealed that although the language between them is not completely the same, they have a tacit understanding in action design, and many bridges are the result of communication and collision between them. The two roles are also full of skills and complementary. "They are very professional and experienced, and they have a deep understanding of action movies."

If Jason Wu’s highlight is "flying to the sky", then Statham’s highlight is "making waves" by driving a motorboat.

Ben Wheatley recalled that Statham also chose to play in person, not only soaring to 135-145 kilometers per hour, but also completing a 360-degree rotation at the same time. After a lap, the audience applauded and cheered.

Perhaps the biggest challenge for the strongest combination of "heaven and sea" is diving. In order to pursue the real texture, many scenes choose underwater shooting, which is extremely difficult.

"Because the actors can’t communicate with the staff immediately, there is a certain risk, and many security personnel are needed, and the actors should be willing to do it. Both Jason Wu and Jason held their breath under 6 meters of water and completed many performances, taking oxygen every 3 or 4 minutes. As a director, I admire them very much. "

Especially in an underwater fighting scene, while Jason Wu held her breath for a long time, she was dragged back and forth by Weiya around her waist, keeping her eyes open all the time. The continuous shooting for 10 hours also made his eyes bloodshot, but he still insisted on finishing the shooting, which made the crew sit up and take notice. Jason Wu simply responded: "All actors in China do this."

Ben Wheatley was deeply impressed by this dedication: "Jason Wu can always cheer up the whole crew. He seems to be the kind of person who will say that I am fine when my leg is broken."

PART 3　"I am very excited to talk to the audience in China."

"Megalodon 2: Abyss, as a co-production, is not only about telling an international story, but also about cultural exchange."

Looking back on the creative process, what impressed Ben Wheatley most was the process of repeated communication between Chinese and foreign producers. The Chinese team would make suggestions from the perspective of China audience and China culture, while the foreign side would provide feedback from the perspective of international audience. Finally, the creative team found a balance among them. "The voice of a Chinese-foreign co-produced film should be international, not limited to a certain market."

In Ben Wheatley’s view, Meg 2 is not a superhero, but a story about how ordinary people take responsibility in times of crisis and tide over difficulties. This sense of reality is what attracts him most, and it is also the universality of this story.

Like many action movie lovers, Ben Wheatley is also a big fan of movies. This cooperation with Jason Wu and the Chinese team has made him feel the working attitude of China filmmakers more deeply.

Ben Wheatley said frankly that he had no idea about Chinese scenes at first, and he was worried that knowing nothing about Chinese would affect his judgment on the performance. However, in the actual shooting process, Jason Wu’s investment in performing with Chinese lines made director Ben Wheatley feel that even though the language was different, "when he saw Jason Wu’s expression and movements, he could feel the emotions revealed in him".

Not to mention, Jason Wu turned into the "China Cultural Promotion Ambassador" from the first day of joining the group, and jiaozi, roast duck, hot pot, milk tea and Zibo barbecue were all arranged, which made the director feast his eyes and at the same time, he also had the desire to make a film in China.

"China is so big that it is impossible to experience it all in a few days, but I want to know more. Maybe I will challenge to come here and make a movie in all Chinese! "

The first cultural tourism festival in Xunyang and the cherry tourism season of ＂Spring Comes Early＂ kicked off.

Ankang News (Reporter Mao Mingbo) On March 5, a mass cultural exhibition featuring the regional characteristics of Xunyang was staged in Duanjiahe Town, Xunyang City, Ankang City. The wonderful programs such as Duanjiahe is a good place, the song Xunyang Mixed Noodles and beautiful countryside Hongtu Exhibition created by local literary and art workers were staged in turn, so that local people and tourists who came to watch cherry blossoms enjoyed a strong local flavor. As a result, it also opened the curtain of the first cultural tourism festival in Xunyang City and the cherry tourism season of "Spring Comes Early".

In 2024, the first cultural tourism festival in Xunyang City and the series of cultural tourism activities in the spring tourism season include 23 activities in six sections, such as "Spring Story, Flowers and Fun", "Peach and Plum Spring Breeze Enjoy Sports", "Going for an outing to meet the spring", "Spring is full of literary interaction", "Spring is full of books and books" and "Spring is fun and fun", which lasts from March 5 to the end of May.

During the day’s activities, the headline reporter of Western Network Shaanxi saw at the scene that many foreign tourists participated in American food tasting, Hanfu experience, punching in photos, and entering the village history museum to experience the pleasure of rural tourism while enjoying cultural programs.

It is understood that the activities of the first Cultural Tourism Festival in Xunyang City run through the whole year, and the beautiful scenery, food, agricultural and sideline products and special tourism products of Xunyang City are fully displayed through flower viewing, exercise and fitness, cultural performances, food tasting, creative markets, fun camping, grass concerts and harvest, so as to celebrate flowers, festivals, fruits and harvests, and further implement "tourism+"

In recent years, Duanjiahe Town, Xunyang City has cultivated and developed a "five-tree" characteristic forest and fruit industry with "cherry, jujube, citron, lion’s head orange and yellow peach" around the goal of building "Hanjiang eco-economic characteristic town, urban-rural integration development demonstration town and grass-roots social governance model town", and built a characteristic industrial park with high standards. Inviting investment to set up special products processing plants such as fruit vinegar, fruit wine, fruit, citron tea, Hanjiang stone and plush toys, and accelerating the gathering of industrial clusters by chain extension and chain expansion. Relying on provincial-level rural tourism demonstration villages, tap the cultural heritage of Caojia Courtyard and Hanshui River, attract investment to develop characteristic homestays, and vigorously develop the "five-good courtyard economy". Xunyang City has promoted the deep integration of agriculture, culture, tourism and health by holding a series of rural tourism activities such as cherry tourism season, and built Duanjiahe Town into a rural tourism business card integrating ecology, economy and people’s livelihood.

Homework can’t be solved by search software？ This phenomenon should be managed.

　　With the search software, my mother no longer has to worry about my study?

　　But in reality, there is such a problem. Students who make perfect exercise papers don’t score high in the exam. Usually, when you encounter homework problems, open the network search software to check, and the direct answer will come out, and the exercise paper will be completed well and quickly; But in the examination room, there is no "blessing" of the search software, and the same problem-solving ideas are full of mistakes.

　　On the eve of the Eighth Young Pioneers Congress in Shanghai, many young pioneers, including Maree Lau from Shanghai No.54 Middle School and Tang Ying from Tangwai Middle School in Fengxian District, paid attention to this phenomenon and made investigations. At the same time, they submitted relevant proposals, suggesting that the number of times of searching questions by using search software should be limited, and the software should provide ideas for solving problems instead of giving answers.

　　The exercise paper is perfect, but I guess it even in the exam.

　　Maree Lau, a student from Shanghai No.54 Middle School, was very impressed by an exercise paper on the calculation of mathematical real numbers, and the steps of each calculation problem were impeccable. But in the math exam, the student who made the perfect exercise paper didn’t score high.

　　Exploring the reasons behind it, Maree Lau found that many students around him did not think about how to solve the problem by themselves first, but habitually turned on the network search software to check the answer, and easily made a perfect score assignment through the function of tapping the question in seconds by some software. "Solving problems without thinking is useless for learning. They often expose many problems in exams." Maree Lau said.

　　Tang Ying, a student from Tangwai Middle School in Fengxian District, also found that some students around her used the online search App and conducted "autonomous learning". The completion of homework achieved acceleration, but the learning attitude and independent thinking ability were greatly affected. I could only guess in the exam, and the error rate soared.

　　How many students have tried to solve problems with search software? Maree Lau and Tang Ying conducted research in their schools respectively.

　　The former found that the survey showed that 85% of the students would use the search software when they encountered problems, and more than 70% of the students chose "Yes" when answering "Do you have any excellent homework by software around you?".

　　The latter found that more than 90% of the team members are familiar with homework search software or channels such as homework help and Little Ape Search, among which more than 50% of the team members have used this method for "autonomous learning" or homework completion, including those with excellent academic performance.

　　Tang Ying said frankly: "Some of these players use the software to find ideas for solving problems and read excellent articles, while others copy the answers directly and just want to finish their homework as soon as possible."

　　Maree Lau also noticed the feedback that "the software sometimes gives wrong answers". To this end, she used the software to carry out experiments and found that some questions will have correct answers and two or three wrong answers at the same time. "It is a difficult problem that can’t be solved, and then giving the wrong answer will not only solve the problem, but also mislead the questioner."

　　Limit the number of times of use and only give ideas for solving problems.

　　At Tangwai Middle School in Fengxian District, Gu Bei, a team counselor, also organized an in-depth discussion. As a result, I heard the voices from the players.

　　"They said that they sometimes want to ask their parents about the questions they can’t do, but the other party is always busy looking at the mobile phone and letting the children go online to check the answers. Sometimes the other party will also look at the problems encountered by the children, but it turns out that they won’t do it either, and finally they will check it online." Gu Wei said.

　　As a teacher, Gu Bei does not advocate the use of online search software, but she also noticed that "there is a demand behind this problem". The key is to let students understand what the "initial intention" of using software is, "is it to help them learn the problem-solving ideas or just to be lazy and have fun?"

　　Maree Lau also said that when the search software becomes a "helper" to complete homework, students will be overly dependent and lose their independent thinking ability.

　　Maree Lau suggested that the search software can be used as a platform to assist students in learning, but it is necessary to "limit" the number of questions per day. "I think it is better to limit the number of questions per day to less than 10 times, and then refer to it if it is not."

　　In addition, she thinks it’s best to use the software in real-name registration system. A student can only apply for one number, and the software should also check the correctness of the answers to the questions regularly.

　　Jiang Chenyue, a small representative from Shangmei Middle School in Qingpu District, Shanghai, suggested that the right to use the software can be "restricted". "For example, we don’t give the answers directly to the questions we check, but give the ideas for solving the problems, so that we can use our brains to solve them ourselves."

　　Tang Ying suggested that if the team members want to reduce the use of search software, the subject teachers in the school can analyze and record the problems and upload them to the campus APP, so as to provide problem-solving ideas for the team members’ learning. By learning videos and punching in points, the team members can be encouraged to see more, think more and compare more.

　　Tang Ying also suggested that a "study group" can be set up in the squadron, and a study group system can be set up to study together during recess and after school. "Parents should never save trouble, just throw us to mobile phones and computers, and you can watch online problem-solving ideas with us and solve problems together."

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