"You have a takeaway!" Every day after 11 noon, Mr. Zhou, the owner of a Sichuan-style restaurant, keeps ringing with his mobile phone voice prompt. He takes care of the dine-in customers while notifying the back kitchen of the online order content, because soon, the takeaway brother will come to pick up the meal. Industry statistics show that the proportion of wireless Internet ordering takeout is growing rapidly. In 2015, our country’s catering takeout market accounted for 7.4% of the total catering market consumption. By 2016, it will rise to 10%. According to the forecast of the China Cuisine Association, by 2018, this figure is expected to reach 15%.
According to Jin Million Catering executives said in a public meeting, Jin Million is one of the beneficiaries of this year’s takeaway wave. The takeaway contributed nearly 40% of the turnover to Jin Million, and the daily takeaway turnover was nearly 800,000 yuan. The catering industry executives pointed out that although the gross profit margin of the takeaway business is not high, the turnover rate is extremely high, so the return on investment is very high.
According to statistics from the China Cuisine Association, the national food and beverage takeaway market exceeded 160 billion yuan in 2016, growing by 33%. In 2016, the scale of China’s online ordering users reached 256 million. The agency expects that online ordering users will exceed 300 million in 2017 and 2018. During the 13th Five-Year Plan period, the scale of food and beverage takeaway will reach about 10% of the total retail sales of the social catering industry. This means that by the 13th Five-Year Plan, China’s food and beverage online takeaway market will exceed 400 billion yuan. Jiang Junxian, president of the China Cuisine Association, pointed out that thanks to the online consumption and delivery capacity enhancement, the takeaway business has shown explosive growth and has increasingly become an important sales channel for catering enterprises.
Even hotpot restaurants have taken up the takeaway business. Xiabu Xiabu revealed in the financial report that O2O dining, online and mobile food ordering and delivery platforms, WeChat, Customer relationship management systems and other modern information technologies allow customers to book, order, queue and pay through mobile devices or the Internet. This method has become a trend in the Chinese catering service market. Restaurant operators urgently need to improve their information system management capabilities. At present, Xiabu Xiabu is developing and promoting the "Xiabu Xiaoxian" takeaway business, which packs hot pot and delivers meals, hoping to increase sales density.
It is understood that in response to the rapid development of new business formats in the catering industry, the government has accelerated the introduction of relevant standards. First, strengthen system construction, and formulate perfect online ordering systems and norms according to local actual conditions. Second, the regulatory authorities have taken various methods such as interviews and action guidance to strengthen supervision and inspection of food safety on third-party platforms for online ordering. Third, strengthen the investigation and punishment of unlicensed and unlicensed catering business activities, and deal with third-party online ordering platforms that are not licensed to access the network.
By our reporter, Zhao Xinpei
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