In recent days, Ji Yue’s appearance rate is a bit high, with some anxiety, impatience and aggression.
I’m afraid that everyone is not familiar with this brand. Let’s introduce it briefly. Extreme Yue Automobile is actually a brand jointly built by Geely Holding Group and Baidu Group, and it is positioned as a high-end smart car robot brand under Geely Holding Group.
This car doesn’t sell well, and it can even be said to be a mess.
According to relevant data, the sales volume of Extreme Yue Automobile from January to June was 218, 147, 511, 362 and 1001 respectively, which means that the sales volume of Extreme Yue Automobile in the first half of this year was only 2,700. To be honest, this sales volume really has no sense of existence in the highly competitive automobile market.
In the car circle, the lack of existence is the original sin. Generally speaking, this is one of the biggest reasons why the car is extremely aggressive.
The nearest car circle was disturbed by Xiaomi.
Because the attention and traffic of Lei Jun and Xiaomi Auto are really explosive, the leaders of every car company seem to ask the same question-why can Lei Jun get fans of traffic at any time and receive very good feedback? Why? ? ?
I can’t find an answer when I am in a hurry. I have no choice but to shout to heaven, "If you are born with Yu, why should you be born with Liang?"
Not long ago, Xu Jiye, the head of the public relations of Extreme Vietnam, made a remark: "Is an entrepreneur like Lei Jun a little public-spirited and ashamed? More let a person see the more unwilling.
It is said that both of them entered the market to build cars at the same time, the same basic disk, comparable product strength, and even better innate conditions in a few months, but Xiaomi is very lively here, and there are so many people here, and even many people are still asking: "Extreme Yue, who is it?"
Therefore, Xia Yiping, CEO of Extreme Vietnam, shoots more than 80 short videos a month, which is increasingly appearing in controversial topics. I am trying to let everyone see the brand "Extreme Leap" with repeated exposures.
But the effect is counterproductive.
"100% end-to-end, all marketing gimmicks";
"Everyone will see that more and more smart cars take off the shifting mechanism, turn signals and wipers";
"Billions of intelligent drivers are road killers";
"Only anti-human design can promote progress"
……….
I admit, all these remarks about the car are changing some sense of existence for myself. Getting out of the comfort zone means teaching consumers to do things, and teaching consumers to do things has always been a thankless thing. This also means that in today’s automobile industry, Extreme Vietnam not only has to compete with competitors, but also has to fight with consumers. I don’t think Extreme Vietnam has this ability.
Recently, the CEO of Extreme Vietnam shed tears on the scene because the 01 lock of Extreme Vietnam broke 3,000 vehicles. I know this is not easy, but it is far from the time to recall the past and complain about the hardships.
tag
In the era of electrification, we have seen too many lonely backs brought by new energy, and we have also seen many stories about the rise of heroes. Unfortunately, this situation in the automobile industry will not disappear, but will only become more differentiated. And this is not something that car companies can solve by saying, "If you are born with Yu, why are you born with Liang?".
Therefore, here is a reminder: "crying can’t solve any problems."
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